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2020

Push-to-Talk Over Cellular Market

Push-to-Talk Over Cellular Market Size, Share, Competitive Landscape and Trend Analysis Report by Component and Application : Global Opportunity Analysis and Industry Forecast, 2020-2027

IC : Software and Services

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Author's: Vishwa Gaul | Onkar Sumant
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Push-to-Talk Over Cellular Market Statistics: 2027

The push-to-talk over cellular market size was valued at $3.43 billion in 2019, and is projected to reach $6.95 billion by 2027, growing at a CAGR of 9.4% from 2020 to 2027. Push-to-talk over cellular is a set of devices and communication services. Also, it is a set of processes that include two-way communication technology with help of wireless devices. It majorly includes push-to-talk voice service for smart phone communications and provides one-to-many and one-to-one voice communication services over a cellular network. The half-duplex Voice-over-IP (VoIP) technology over mobile networks is proliferating the push-to-talk over cellular services for using cellular access resources at its best. In addition, reliable communications services with high quality audio support is also expected to drive the push-to-talk over cellular market growth in the coming years.

Push-to-Talk-Over-Cellular-Market-2020-2027

Push-to-talk over cellular is widely used for applications that require wide geographical coverage, such as public safety & security, transportation & logistics and more. Public safety & security segment accounted for the highest share in push-to-talk over cellular market as this technology helps in improving public safety communications and interoperable capabilities while strengthening responsiveness & preparedness at all levels of government and private businesses emergency situations. Post COVID-19 emergence, push-to-talk over cellular devices are increasingly being used by the government and disaster management agencies in hotspots of COVID-19 for communicating in that area.

North America dominated the overall push-to-talk over cellular market analysis in 2019 and is projected to remain dominant during the forecast period. Though push-to-talk systems have evolved to provide advance capabilities, the important benefit of these equipment have remained the same to provide highest efficiency of cellular voice communication. In addition, North American industries are utilizing push-to-talk over LTE networks that help businesses to benefit from expansive commercial coverage that is much larger than that provided by private or shared LMR networks. This is a major factor expected to drive the growth of the market in North America region. However, the market in Asia-Pacific is expected to grow at a significant rate due to high penetration of smart phones in the region.

The push-to-talk over cellular market is expected to witness minimal effect of COVID-19 pandemic, as the demand for push-to-talk over cellular is still higher for public safety & security application. The push-to-talk over cellular devices are increasingly being used by the government and disaster management agencies in hotspots of COVID-19 for communicating in that area. As per the industry experts, the push-to-talk over cellular equipment are acting as a game-changer technology for public-safety communications.

The report focuses on the growth prospects, restraints, and market analysis. The study provides Porter’s five forces analysis of the push-to-talk over cellular industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the push-to-talk over cellular market trends.

Segment Review

The global push-to-talk over cellular market segmentation includes component, application, and region. By component, it is categorized into equipment, software, and services. By application, it is divided into public safety & security, construction, energy & utility, transportation & logistics, manufacturing, government & defense, travel & hospitality, and others. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The market in Asia-Pacific is anticipated to garner high growth rate as major players operating in the market are striving to gain a competitive edge over their rivals, as they have the capacity to cater to the global market requirements at a high rate.

Push-to-Talk Over Cellular Market
By Component
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Equipment segment is projected as one of the most lucrative segments.

The key players profiled in the push-to-talk over cellular market forecast includes AT&T, Inc., Qualcomm Technologies, Inc., Verizon Communications, Motorola Solutions, Inc., Kyocera Corporation, Mobile Tornado, Sprint Corporation, Bell Canada, Simoco Wireless Solutions, and Sonim Technologies Inc. The competitive environment in this market is expected to further intensify with increase in technological innovations, product extensions, and different strategies adopted by leading vendors.

Push-to-Talk Over Cellular Market
By Application
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Public safety & security application accounted for the highest share in 2019.

Top Impacting Factors    

The major impacting factors that drive the growth of the global push-to-talk over cellular market include rise in adoption of push-to-talk over cellular devices among various industry verticals across the globe for diversified applications, increase in penetration of mobile devices, and surge in number of internet users around the world. In addition, proliferation of various LTE network products for strong communication services among various industry verticals is also a factor expected to drive the growth of the global market in the coming years. However, high initial cost of additional network services such as bytes per sec and presence of latency and gaps in communication are some of the factor that may impede the market growth to a certain extent. Furthermore, advent of 5G network is helping industry to opt for push-to-talk over cellular over traditional walkie talkie. This is an opportunistic factor of the market, which is expected to boost the growth of the market during the forecast period.

Push-to-Talk Over Cellular Market
By Region
2027
North America 
Europe
Asia-Pacific
LAMEA

Asia-Pacific would exhibit the highest CAGR of 10.6% during 2020-2027.

Deployment of LTE network

Advent of Long-term Evolution (LTE) networks in the mobile communication network has replaced land-mobile radio communication technology to facilitate communication in a wider range of areas. Third generation (3G), Terrestrial Trunked Radio (TETRA), Project 25 (P25), Long Term Evolution (LTE), and Internet of Things (IoT) are evolving networks that have emerged over the years with high deployment of various applications. This has prompted the development of large bandwidth architecture that underpins mission critical push-to-talk (PTT), push-to-start, push-to-locate, and push-to-message communications service. It has thus increased the demand for push-to-talk solutions and has witnessed high growth in communicational needs to achieve interoperable communication in case of emergencies or accidents. Furthermore, push-to-talk has grown among various industries due to its incorporation of value-added services and features such as fleet tracking, GPS, warehousing, management of operations especially among transportation and logistics companies. This in turn is expected to drive the growth of the global push-to-talk over cellular market during the forecast period.

Proliferation of Mobile Devices

Increase in penetration of smartphones and wireless devices is expected to draw new tangents of facilitating effective communication in environment where co-ordination among teams in the stipulated time is critical. Rise in connected devices and growth in need for connect groups and teams with instant push-to-talk communications mediums using smartphone or tablet has increased significantly. Furthermore, evolving push-to-talk platforms for professional workers, with near unlimited coverage over 3G, LTE, Wi-Fi & Satellites has increased the adoption of push-to-talk over cellular solutions at a high rate among mobile device users. 

Key Benefits for Stakeholders

  • This study includes the push-to-talk over cellular market opportunity, analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities of the push-to-talk over cellular industry.
  • The push-to-talk over cellular market share is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers & suppliers in the push-to-talk over cellular market.

Push-to-Talk Over Cellular Market Report Highlights

Aspects Details
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By Component
  • Equipment
  • Software
  • Services
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By Application
  • Public safety & security
  • Construction
  • Energy & utility
  • Transportation & logistics
  • Manufacturing
  • Government & Defense
  • Travel & hospitality
  • Others
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By Region
  • North America  (U.S., Canada)
  • Europe  (Germany, UK, France, Rest of Europe)
  • Asia-Pacific  (Japan, China, India, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

BELL CANADA, AT&T INC., KYOCERA CORPORATION, MOBILE TORNADO, SONIM TECHNOLOGIES, INC., QUALCOMM TECHNOLOGIES, INC., VERIZON COMMUNICATIONS INC., SIMOCO WIRELESS SOLUTIONS, MOTOROLA SOLUTIONS, INC., SPRINT CORPORATION

Analyst Review

With proliferation of communications services across the globe, push-to-talk technology has evolved from text messages to video calling. Push-to-talk over cellular has garnered high traction especially due to emergence of new social media platforms and applications. This trend has brought video on demand (VoD) services into limelight among internet users across the globe. Hence, according to key executives of the leading companies that provide push-to-talk over cellular services and solutions as China forms a major part of the whole world push-to-talk over cellular production capacity, followed by the U.S. and Japan.

Rapidly evolving communication technologies that provide enhanced network connectivity and cost-efficient solutions boost the growth of the push-to-talk over cellular market. In addition, increase in on-going deployment of 5G network, forthcoming Fiber-to-the-home (FTTH) network, and digital connectivity projects across the globe especially in developing regions, the market is expected to garner high growth rate in coming years. 

High penetration of mobile devices that enables subscribers to use mobiles as walkie-talkies with unlimited network range is further expected to gain high adoption of  push-to-talk over cellular solutions. Advent of wireless carrier-grade push-to-talk systems, which have adapted and adopted in the smartphone platform as downloadable applications is propelling the growth rate of push-to-talk over cellular solutions and services among smartphone users across the globe. Some examples of push-to-talk over cellular applications include ESChat, Twisted Pair (acquired by Motorola), Kodiak, Wave, Talko, Zello, Orion Labs, Peak PTT, and many other similar services to providers.

The global push-to-talk over cellular market is competitive for new entrants, due to strong presence of the existing vendors who have access to extensive technical and financial resources. Key players operating in the market include AT&T, Inc., Qualcomm Technologies, Inc., Verizon Communications, Motorola Solutions, Inc., Kyocera Corporation, Mobile Tornado, Sprint Corporation, Bell Canada, Simoco Wireless Solutions, and Sonim Technologies Inc. 
 

Author Name(s) : Vishwa Gaul | Onkar Sumant
Frequently Asked Questions?

The push-to-talk over cellular market size was valued at USD 3.17 billion in 2018

The key players in the push-to-talk over cellular market includes AT&T, Inc., Qualcomm Technologies, Inc., Verizon Communications, Motorola Solutions, Inc., Kyocera Corporation, Mobile Tornado, Sprint Corporation, Bell Canada, Simoco Wireless Solutions, and Sonim Technologies Inc

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Market is expected to grow at a CAGR of 9.2% from 2019 to 2026

Technological innovations, product extensions, mergers and acquisitions and geogrpahical expansion are some of the major strategies adopted by leading vendors

Majority of the companies operating in the market are investing on R&D practices

On the basis of top growing big corporation we select key market players.

Its ability to provide secure and reliable communication services between teams in an industry or organization, surge in demand for push-to-talk applications among smart devices are expected to drive the market

Wide geographical coverage communication, direct one-to-one and one-to-many voice communication.

Asia Pacific region possess greater investment opportunities in the coming future due to growing demand.

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Push-to-Talk Over Cellular Market

Global Opportunity Analysis and Industry Forecast, 2020-2027