Table Of Contents
Sonia Mutreja
Vaishnavi .
Ever Wondered Why Video Walls are Becoming so Popular?
Key take aways:
- Introduction
- History of video wall technology
- Reason behind the rising popularity of video walls
- Innovative product launches by major companies
- Growth drivers of the industry
Different types of video imaging technologies and products have come up in the past few years, which have completely changed the way videos and images are viewed. A video wall is one such technology; it refers to a multi-monitor setup in which various screens are tiled together to create one large display screen. The screens which are placed together can be LCD screens, LED screens, blended projection screens, or even rear projection cubes.
Evolution of modern video wall systems
Advancements in semiconductor technology, especially transistor technology, have led to several innovations in the field of video display systems. The advent of LEDs has been crucial for the development of video imaging technology. Though LEDs were initially used for laboratory research purposes only, they later led to the development of cathode-ray tubes. These cathode-ray tubes and fluorescent ray tubes sowed the seeds of video wall technology. In the mid 1990s, the invention of plasma screen, with the help of red-blue-green LED triads, hastened the process of development of video walls. The final push was provided by LCD technology, which gave way to modern video wall systems.
Reasons behind the increasing adoption of video walls
Video wall solutions are now extensively used in different organizations and even certain public places. For example, they are used in airports to display flight schedules. They are used in different public & private organizations and colleges & universities for classroom presentations and seminars. Similarly, they are used in offices for meetings and corporate messaging. This wide applicability is mainly due to the ease of internal and external communication that video walls allow. Moreover, it is extremely easy to configure and control the different screens which make up the video wall. Use of modern touchscreen displays in a video wall also allows for an interactive and immersive experience which can be a huge advantage in office and university setups. Advanced versions of video walls even allow for multi-source visualization which aids in getting inputs from different entities at the same time.
The sheer expanse of applicability of video walls in different industries including media & entertainment, healthcare, travel & hospitality, etc., make it one of the most used display technologies across the globe. As a result, various companies in the display technology sector are looking to invest in this industry, which makes study and analysis of this domain an important task.
Innovative product launches in the industry
The global video wall industry is brimming with multinational technology companies that have launched their flagship products to establish their dominance in the market. For instance, in March 2022, Planar, a leading visual technology provider announced the launch of two LED video wall display lines, viz., Planar Luminate Pro Series and Planar Venue Pro Series.
Similarly, in July 2023, Christie, a major technology company, announced the launch of an advanced display wall processor called Hedra with a multi-view KVM and Linux-operating system. Both these product launches, along with many such releases have helped the respective companies to expand their operations globally and ultimately increase the footprint of the market significantly.
Factors shaping industry expansion
The video wall market is set to witness major growth owing to a rise in demand for interactive digital imaging systems that support augmented reality technology. Additionally, growing customer preference for digital signage is expected to create multiple growth opportunities in the market. Furthermore, increasing adoption of video walls in the transportation sector will strengthen the position of the industry in the coming period.
When analyzed based on display technology, the LED video wall segment is anticipated to gather an absolute revenue of $6436 million from 2022 to 2032 period. At the same time, the LCD video wall segment is projected to gather $4189 million. Regional analysis shows that the India video wall market is estimated to be the fastest growing with a CAGR of 12.67% during the forecast period.
The growth of the global video wall market can, thus, be attributed to the various advantages of these display technologies and the widespread adoption by various industries.
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