Allied Market Research
Allied Market Research

Rice Market by Type (Arborio Rice, Rosematta Rice, Red cargo Rice, Parboiled Rice, Sushi Rice, Wild Rice, Glutinous Rice, and Others), Color (White Rice, Brown Rice, Red Rice, and Black Rice), Length (Long Grain Rice, Medium Grain Rice, and Short Grain Rice), Aroma (Basmati Rice and Jasmine Rice), Application (Residential and Commercial), and Distribution Channel (Online Retail, Retail stores, Specialty store, Department store, Supermarket, Hypermarket, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

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The seed of the grass Oryza glaberrimaor Oryza sativais known as rice. Rice is a cereal grain, which is a staple food of more than half of the population of the world. In addition, it is considered as the second most important cereal crop in the world. Annually, the global production of rice is around 700 million tons. China, India,and Vietnam are among the largest producers of rice. The area of harvesting rice in China is lower than India's rice harvesting area. However, as only less than half of India's rice area gets irrigated, China accounts for greater rice production.

Rice is available in different varieties and types with varied segmentations. Each type of rice has its unique properties, taste, and texture, working differently with various cooking recipes. U.S. alone commercially produces around 20 different varieties of rice. Few unique varieties of rice belonging to the aromatic category such as jasmine rice and basmati rice are extensively imported from India, Thailand, and Pakistan.

The plant of rice takes about three to six months form germination to maturity, which completely depends upon the variety of rice and the environment in which it is grown. Rice is majorly consumed after cooking in water, whereas rice wafers, rice flakes, puffed rice, and canned rice are some other forms of rice consumption. Some other industries such as starch and brewing industries also use rice. The by-products of rice left after milling, that is, rice husk and bran, are used as a poultry & cattle feed. Rice market is expected to see a substantial growth during the forecast period, owing to the ever-growing consumption of rice.

Market scope and structure analysis

Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast unit

  Value ($USD)

  Segments covered

  Type, Color, Length, Aroma, Application, Distribution Channel, and Region

  Regions covered

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain,and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and the Rest of Asia-Pacific), and LAMEA (Middle East, Brazil, and the Rest of LAMEA)

  Companies covered

Riceland Foods Inc., LT Foods Ltd., Ebro Foods, V.A.P Foods Ltd, McCormick & Company, KRBL Ltd, ITC, Rice Select, Planet Rice,  ConAgra Foods, Inc., General Mills, Carolina Plantation Rice, and Uncle Ben's Brown Rice

COVID-19 scenario analysis

  • The COVID-19 pandemic has disrupted the global economy by halting the operations of rice industry.
  • Rice is a staple food diet in many countries and is consumed daily by majority of the global population.Moreover, stay at home orders have increased the demand for rice in households.
  • Although the lockdown has been imposed globally, the demand for rice in the commercial sector has declined, as people are avoiding dining in out.
  • Market players are not able to meet the demand of customers in the current pandemic situation.
  • Farmers are facing problems to supply the harvested rice due to the logistic slowdown.
  • Disruption of the supply chain, halt in the export-import activities, and loss of labor are the major problems faced by the global rice market.

Top impacting factors: market scenario analysis, trends, drivers, and impact analysis

Expansion of the fast food industry & restaurants and rapid growth in the population are the key factors that drivethe growth of the rice market, globally. Rice is among the favorite cereals of a large portion of the population worldwide, which, in turn, increases the consumption of rice, thereby augmenting the growth of the rice market. The demand for specific varieties of rice such as aromatic rice and high-quality long-grain rice is gradually propelling the market growth. In addition, the government is taking many initiatives for the production of rice and related industries, thus motivating the overall rice market.

On the contrary, lack of irrigational facilities in many developing countries creates a challenge for rice production. Along with this, consumers have reduced the consumption of rice, as the daily consumption of white rice in excess may increase the risk of type 2 diabetes and obesity. However, the shift of consumers towardhealthy eating habits has made manufacturers focus on launching new rice brands and making efforts to attract people who are health conscious. 

The demand for brown rice is increasing among consumers, as it is a rich source of fibers, which offer many health benefits such as it lowers cholesterol, promotes fullness, prevents the formation of blood clots, and improves digestive health, thus creating a lucrative opportunity for the expansion of the global rice market. Furthermore, increase in efforts by major players in packaging attracts a large consumer base. In addition, innovation in planting & cultivation of rice globally gives higher yield and is proven to be more efficient than the traditional methods, thereby aiding the production of rice and protecting the environment from the excessive use of chemicals, insecticides, and pesticides in agriculture

Key segments covered




  • Arborio Rice
  • Rosematta Rice
  • Red cargo Rice
  • Parboiled Rice
  • Sushi Rice
  • Wild Rice
  • Glutinous Rice
  • Others


  • White Rice
  • Brown Rice
  • Red Rice
  • Black Rice


  • Long Grain Rice
  • Medium Grain Rice
  • Short Grain Rice


  • Basmati Rice
  • Jasmine Rice


  • Residential
  • Commercial

Distribution Channel

  • Online Retail
  • Retail stores
  • Specialty store
  • Department store
  • Supermarket
  • Hypermarket
  • Others

Key benefits of the report

  • This study presents the analytical depiction of the global rice industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global rice market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global rice market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global rice market analysis depending on competitive intensity and how the competition will take shape in coming years.

Questions answered in the global rice market research report:

  • Which are the leading players active in the global ricemarket?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities of the market?
  • What future projections would help in taking further strategic steps?
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
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  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

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Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
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AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

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