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Salted Butter Market

Salted Butter Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, by Application, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Himanshu Sharma | Surya Sanka
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Salted Butter Market Research, 2032

The global salted butter market size was valued at $36.9 billion in 2022, and is projected to reach $56 billion by 2032, growing at a CAGR of 4.3% from 2023 to 2032. Butter, an essential ingredient in various cooking dishes, is primarily derived from churned cow's milk, predominantly comprising butter fats. With its composition typically consisting of 80% fat, the remaining 20% encompasses water and milk solids. Salted butter, a variant infused with added salt, typically comprises 1.5%-2% salt content, enhancing both flavor and preservation. The inclusion of salt not only enriches the taste but also extends the butter's shelf life to approximately three months, serving as a natural preservative. While salted butter proves versatile in diverse cooking applications, its suitability for baking increases its adoption.

Despite its flavor-enhancing properties, incorporating salted butter into baked goods presents challenges. The inherent salt highlights the delicate sweetness of recipes, potentially compromising the intended flavor profile. Consequently, the decision to utilize salted butter in baking necessitates careful consideration, as excessive salt content may reduce from the overall taste experience. Thus, salted butter serves as a convenient flavor booster in cooking.

Salted Butter Market

The salted butter industry is expected to observe progressive growth owing to the rising popularity of bakery products. Numerous developed and developing countries are observing progressive growth in bakery, for instance, the U.S., and China are the leading countries in terms of market size and are key players, together with other countries such as Japan and Canada. In 2021, the U.S. accounted for approximately 20% of the global bakery market share followed by China, which held around 7% share. As consumers increasingly indulge in pastries, bread, cakes, and cookies, the demand for high-quality butter, particularly salted varieties, is on the rise. Salted butter adds a unique flavor profile to baked goods, enhancing their taste and texture, thereby attracting discerning consumers.

Furthermore, the versatility of salted butter makes it a staple ingredient not only in traditional baking recipes but also in various culinary creations, catering to a diverse range of preferences and culinary trends. The widespread adoption of baking as a recreational activity and the emergence of artisanal bakeries have further boosted the demand for salted butter. Home bakers, amateur chefs, and professional pastry chefs seek premium ingredients to elevate their creations, with salted butter being a favored choice for its rich, savory notes and superior baking properties. In addition, the growing consumer inclination towards natural, wholesome ingredients has led to a preference for butter over margarine or other substitutes, further boosting the salted butter market growth.

The rise in health awareness is significantly impacting the demand for salted butter. As consumers become increasingly mindful of their dietary choices, they are turning away from products perceived as less healthy, including salted butter. This shift in consumer behavior is rooted in a growing understanding of the negative health effects associated with excessive salt consumption. For instance, according to WHO in 2022, 2.5 billion adults (18 years and older) were overweight. From these, 890 million were living with obesity. Health-conscious individuals are now seeking alternatives to traditional salted butter, opting for low-sodium or unsalted varieties instead.

This trend reflects a broader movement towards healthier eating habits, driven by concerns over issues such as cardiovascular health and hypertension. Furthermore, as information about the detrimental effects of high salt intake becomes more readily available through various channels, including media campaigns, educational initiatives, and online resources, consumers are becoming more discerning about the products they purchase. They are actively seeking out options that align with their health and wellness goals, leading to a decline in the demand for salted butter.

Expanding distribution channels beyond traditional retail outlets to include online platforms, specialty stores, farmers' markets, or foodservice establishments can significantly broaden the market reach and accessibility of salted butter to consumers. Online platforms offer convenience, allowing consumers to purchase butter from the comfort of their homes, catering to busy lifestyles. Specialty stores provide a niche market where determining consumers seek high-quality products, potentially attracting those interested in gourmet or artisanal butter varieties. Farmers' marketplace offer a direct connection between producers and consumers, promoting a sense of trust and transparency in the product's origin and quality. Moreover, introducing salted butter into foodservice establishments such as restaurants or cafes expands its usage beyond home cooking, potentially leading to an increase in demand from professional chefs and culinary enthusiasts. By diversifying distribution channels, salted butter reaches a broader audience, ultimately boosting salted butter market forecast.

Competitive Landscape

The key players profiled in this report are Kerrygold, Anchor, Land O'Lakes, Agral Butter, Arla Foods, Crystal Farms, Granarolo, Devondale, Mainland, and Finlandia Cheese.

Acquisition and strategic partnership are common strategies followed by major market players. For instance, in February 2022, Majestic Brand Dairy recently introduced its organic butter, crafted with a traditional method, emphasizing quality and authenticity. This butter is offered in both salted and unsalted options, conveniently packaged in four 4-oz sticks. Priced at $7.99, it targets consumers seeking premium organic products. Currently, Majestic butter is exclusively stocked at Whole Foods Market outlets across several states including Georgia, New Hampshire, Connecticut, New York, Iowa, Wisconsin, Florida, Pennsylvania, California, Colorado, Washington, and Texas. However, the company has plans for expansion, with intentions to broaden its distribution network in the future. This strategic move aims to cater to a wider audience, capitalizing on the increasing demand for organic, artisanal dairy products.

Segment Overview

The salted butter market share is segmented on the basis of product, application, distribution channel, and region. By product, the market is classified into blocks, sticks, and others. By application, the market is divided into household and commercial. By distribution channel, the market is divided into online and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

By Distribution Channel

By distribution channel, the offline sub-segment dominated the global salted butter market in 2022. The offline distribution channel segment, comprising supermarkets, retail outlets, confectionary stores, and similar channels, emerged as the dominant force. Through these traditional distribution channels, salted butter reaches consumers across diverse geographic regions. Supermarkets serve as key hubs for consumers to access salted butter conveniently, offering a wide range of brands and varieties. Retail outlets play a vital role in catering to local preferences, ensuring accessibility even in remote areas. Confectionary stores, known for their niche offerings, provide another avenue for consumers seeking high-quality salted butter products. Despite the rise of online shopping platforms, consumers continue to rely heavily on physical stores for their butter purchases. The offline market's stronghold highlights the importance of personal interaction, product visibility, and trust in influencing consumer choices. Moreover, the widespread presence of these offline channels facilitate the seamless distribution of salted butter, contributing to its sustained market growth.

Salted Butter Market by Distribution Channel

By Product

By product, the blocks sub-segment dominated the global salted butter market in 2022. Salted butter in block form has gained popularity in the consumer market, capturing a substantial share due to various factors. Its popularity begins from its convenient storage, handling, and portioning capabilities. Consumers value the flexibility it offers, allowing them to slice or measure according to their specific requirements, whether for cooking or baking purposes. This adaptability makes block salted butter highly versatile and desirable. The appeal of block salted butter extends beyond its practicality. Its rich flavor profile adds depth to dishes, enhancing their overall taste. Moreover, the inclusion of salt serves as a natural preservative, extending the butter's shelf life and maintaining its freshness. This inherent quality makes salted butter blocks a preferred choice not only among home cooks but also among professional chefs and food manufacturers.

Salted Butter Market by Product

By Application

By application, the commercial sub-segment dominated the global salted butter market in 2022. Characterized by its widespread application, commercial usage of salted butter has gained significant popularity. This dominance highlights the extensive utilization of salted butter across various industries and sectors. From bakeries to restaurants, cafes to food processing units, the commercial segment summarizes a broad spectrum of applications where salted butter serves as a staple ingredient. Its versatility and essential role in enhancing flavor profiles and textures in a variety of cooking creations contribute to its pervasive presence in commercial settings. As a fundamental component in numerous recipes and food preparations, salted butter holds a pivotal position within the commercial landscape, driving its popularity in the global market. This dominance is indicative of the widespread reliance on salted butter as a core ingredient in the commercial food industry, highlighting its persistent significance in cooking.

Salted Butter Market by Application

By Region

By region, Asia-Pacific dominated the salted butter market in 2022. Asia-Pacific emerges as the predominant region, with its vast expanse and diverse cooking traditions. Salted butter finds its place on kitchen tables and in restaurant kitchens across the region. The popularity of salted butter in Asia-Pacific is high due to its versatile use in local cuisines, ranging from rich curries to delicate pastries. This dominance highlights not only the region's affinity for dairy products but also its growing influence on global food trends. As consumers in Asia-Pacific continue to embrace Western cooking styles and incorporate them into their cooking list, the demand for salted butter is expected to further soar, solidifying the region's position as a key player in the global butter market.

Salted Butter Market by Region

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the salted butter market analysis from 2022 to 2032 to identify the prevailing salted butter market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the salted butter market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global salted butter market trends, key players, market segments, application areas, and market growth strategies.

Salted Butter Market Report Highlights

Aspects Details
Market Size By 2032

USD 56 billion

Growth Rate

CAGR of 4.3%

Forecast period

2022 - 2032

Report Pages


By Distribution Channel
  • Online
  • Offline
By Product
  • Blocks
  • Sticks
  • Others
By Application
  • Household
  • Commercial
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, UAE, South Africa, Rest of LAMEA)
Key Market Players

Kerrygold, Land O'Lakes, Anchor., Crystal Farms, Devondale, Finlandia Cheese, Granarolo, Mainland, Agral Butter, Arla Foods

Author Name(s) : Himanshu Sharma | Surya Sanka
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Frequently Asked Questions?

The global salted butter market is experiencing significant growth attributed to the increasing popularity of bakery products. This trend reflects shifting consumer preferences towards convenient cooking options.

The major growth strategies adopted by the salted butter market players are product launches and partnership agreements.

Asia-Pacific will provide more business opportunities for the global salted butter market in the future.

Kerrygold, Anchor, Land O'Lakes, Agral Butter, Arla Foods, Crystal Farms, Granarolo, Devondale, Mainland, and Finlandia Cheese are the major players in the salted butter market.

The blocks sub-segment of the product segment acquired the maximum share of the global salted butter market in 2022.

Food service industry is one of the major customers in the global salted butter market.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global salted butter market from 2022 to 2032 to determine the prevailing opportunities.

The food service industry is experiencing a surge in the applications of salted butter. The salted butter adds taste and flavors to cuisine with an additional benefit of pre-salt mixture in it. Its popularity reflects a growing preference for convenient and high-quality food offerings in restaurants and cafes.

The introduction of a wide range of flavors presents a favorable landscape with opportunities. These innovative flavors cater to the modern consumer's desire for convenience without compromising on quality or variety.

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Salted Butter Market

Global Opportunity Analysis and Industry Forecast, 2023-2032