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Sheet Face Mask Market by Product Type (Cotton/Microfiber Sheet, Hydrogel Sheet, Knit Sheet, Bio-cellulose Sheet and Others), Price Point (Mass and Premium),and Distribution Channel (Retail Pharmacies, Convenience Stores, E-commerce, and Supermarkets/Hypermarkets): Global Opportunity Analysis and Industry Forecast, 2019–2026

A05993
Pages: 251
Feb 2020 | 826 Views
 
Author(s) : Shankar Bhandalkar , Roshan Deshmukh
Tables: 133
Charts: 68
 

The global sheet face mask market size was valued at $206.0 million in 2018 and is anticipated to reach $392.1 million by 2026, with a CAGR of 8.76% during the forecast period. Sheet masks act as delivery medium of ingredients. There are various types of sheets masks available in the market including clay, mud, cotton/microfiber, hydrogel sheet, knit sheet, bio-cellulose sheet, and non-woven. There main function is cosmetic ingredient delivery followed by skin hydration, skin whitening, and moisturizing benefits.

The trend of on-the-go skin care has gained popularity among the working population. Innovative product packaging and positioning of cosmetic products has gained long term success in the sheet face mask market. Sheet face mask products are one of the examples of on-the-go skin care regime, where consumers can easily apply facial masks without putting any additional efforts such as preparation, application, and rinsing. This feature of user friendly, easy to use skin care regime boosts the revenue growth of sheet face mask manufacturers. Furthermore, manufacturers are putting additional efforts in research and development activities to increase their product reach among consumer base of various age groups, ethnicity, and gender. 

Sheet Face Mask Market

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Multifunctional benefits of sheet face masks such as moisturization, skin whitening, and skin soothing in one product has increased their popularity. In addition, integration of multiple cosmetic ingredients in a single product and effectiveness of these mask over traditional masks/creams has increased their adoption among consumers. All the aforementioned factors are expected to propel the growth of the sheet face mask market during the forecast period.

Sheet Face Mask Market
By Product Type

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Cotton/Microfiber Sheet segment dominates the global market and is expected to retain its dominance throughout the forecast period.

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Sheet masks originated from South Korea and are one of the key products in the skin care routine in South Korea, South East Asia, and the Far East Asian countries. From last decade, sheet masks have emerged as breakthrough offering of the South Korean beauty industry, which is the most evolving vertical of the cosmetic and personal care industry. Inclusion of innovative cosmetic ingredients such as hyaluronic acid, sodium hyaluronate, seaweed, and retinol in the form of sheet masks has enabled consumers to use these ingredients in their routine skin care regime without hassle. Addition of skin friendly cosmetic ingredients in affordable sheet face masks has significantly grabbed attention of majority of end users who actively look for cost effective skin care solutions. Broad range of price point in sheet face masks increase its affordability among middle-income group consumers. Such increased adoption of sheet face masks across middle-income group countries is expected to drive the growth of the overall sheet face mask market. In addition to middle-income group countries, manufactures are now concentrating on positioning of their products under luxury cosmetics. As a result,, the market is now flooded with luxury sheet face masks across developed countries of North America and Europe.

Sheet Face Mask Market
By Price Point

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Premium segment is expected to grow at a highest CAGR of 9.9% during the forecast period.

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Rapid growth in e-commerce distribution is the prime factor responsible for counterfeiting of cosmetic products. According to a 2018 report by Financial Times of the UK, online distribution of non-grocery goods has increased by 12.5% and contributes to around 24.1% of the total sales. The cosmetic industry has been strongly hit by counterfeit activities due to large number of consumers purchasing products through online sales channels. The sheet face mask market is concentrated, in terms of product manufacturing. Most of the leading manufactures belong to Asia, especially South East Asia and South Korea. On contrary, a huge consumer base for sheet face masks resides in North America and Europe. As a result, majority of the market revenue is collected from overseas distribution and such overseas trading through various modes of supply chain increases the probability of counterfeiting of products. In addition, lack of brand loyalty among consumers is also responsible for decreased penetration of cosmetic products. Companies operating in market are facing challenges from fake product distribution and witnessing reduction, in terms of sales volume. Such increased counterfeit activities due to lack of effective supply chain management is expected to hamper sheet face mask market growth in the long run.

Sheet Face Mask Market
By Distribution Channel

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E-Commerce segment is expected to grow at a highest CAGR of 11.7% during the forecast period.

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The sheet face mask market report is segmented on the basis of product type, price point, distribution channel, and region. By product type, it is categorized into cotton/microfiber sheet, hydrogel sheet, knit sheet, bio-cellulose sheet and others. By price point, sheet face mask market share is divided into mass and premium. By distribution channel, sheet face mask market segment is categorized into retail pharmacies, convenience stores, E-commerce, and supermarkets/hypermarkets. Region-wise, sheet face mask market size is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa). Asia-Pacific offers lucrative growth opportunities for sheet face mask product manufacturers, owing to increased spending of consumers on personal care products and growing awareness toward daily skincare regime. Rising per capita expenditure on routine skin care regime has spurred the sheet face mask market demand in North America and Europe. Stakeholders operating in the market are highly focusing on development of novel product line for millennial and generation X consumer groups. Asia is the largest producer for sheet masks and is expected to bring novel offerings for consumers based in North America and Europe

Sheet Face Mask Market
By Region

2026
Asia Pacific 
North America
Europe
Lamea

Asia-Pacific dominates the market and is expected to grow with a CAGR of 8.5% during the forecast period

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The key players operating in the global sheet face mask industry include BioRepublic SkinCare, ES Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, Kracie Holdings, Ltd., L’Oréal, Lancome Paris, Sephora Inc., The Face Shop and Tonymoly Co Ltd. Other key players operating in sheet face mask market value chain are Amorepacific Corporation, Bio Natural Inc., Boss Biological Technique Ltd., Decleor Paris, Erno Laszlo, It's Skin, Luxaderme, Orgaid, Star Skin Beauty Group AG, and Starskin, Yunos Co. Ltd.

Key Benefits for Stakeholders:

  • The report provides detailed qualitative and quantitative analysis of the current sheet face mask market trends and future estimations that help evaluate the opportunities.
  • The key drivers, restraints, opportunities, and detailed sheet face mask market analysis are elucidated in the study.
  • The market analysis is conducted by following key product positioning and monitoring the top competitors within the industry.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable sheet face mask market opportunity.
  • Industry player positioning segment facilitates benchmarking and provides a clear understanding of the present position of players along with the sheet face mask market forecast.

Key Market Segments:

By Product Type

  • Cotton/Microfiber Sheet
  • Hydrogel Sheet
  • Knit Sheet
  • Bio-cellulose Sheet
  • Others

By Price Point

  • Premium
  • Mass

By Distribution Channel

  • Retail Pharmacies
  • Convenience stores
  • E-Commerce
  • Supermarket/Hypermarket

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Rest of Europe
  • LAMEA
    • Middle East
    • Latin America
    • Africa 
 

CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Research methodology

1.2.1. Secondary research
1.2.2. Primary research
1.2.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Parent Market Overview: Facial Care Market (2018)
3.3. Key findings

3.3.1. Top investment pockets

3.4. Value chain analysis
3.5. Porter’s five forces analysis

3.5.1. Moderate Bargaining Power of Suppliers
3.5.2. High Bargaining Power of Buyers
3.5.3. High Threat of Substitution
3.5.4. Moderate Threat of New Entrants
3.5.5. Moderate Bargaining Power of Suppliers

3.6. Market dynamics

3.6.1. Drivers

3.6.1.1. Introduction of value-added and easy-to-use sheet masks
3.6.1.2. Inclusion of innovative ingredients and serums
3.6.1.3. Acceptance of cannabis infused sheet face masks

3.6.2. Restraint

3.6.2.1. High probability of product counterfeiting

3.6.3. Opportunities

3.6.3.1. Establishment of direct distribution networks
3.6.3.2. Extensive opportunities in E-commerce sales

CHAPTER 4: SHEET FACE MASK MARKET, BY PRODUCT TYPE

4.1. Overview

4.1.1. Market size and forecast

4.2. Cotton/Microfiber Sheet

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast

4.3. Hydrogel Sheet

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

4.4. Knit Sheet

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast

4.5. Bio-cellulose Sheet

4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast

4.6. Others

4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast

CHAPTER 5: SHEET FACE MASK MARKET, BY PRICE POINT

5.1. Overview

5.1.1. Market size and forecast

5.2. Premium

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast

5.3. Mass

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

CHAPTER 6: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview

6.1.1. Market size and forecast

6.2. Retail Pharmacies

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast

6.3. Convenience stores

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast

6.4. E-Commerce

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast

6.5. Supermarkets/Hypermarkets

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast

CHAPTER 7: SHEET FACE MASK MARKET, BY REGION

7.1. Overview

7.1.1. Market size and forecast, by region

7.2. North America

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by product type
7.2.3. Market size and forecast, by price point
7.2.4. Market size and forecast, by distribution channel
7.2.5. Market size and forecast, by country

7.2.5.1. U.S.

7.2.5.1.1. Market size and forecast, by product type
7.2.5.1.2. Market size and forecast, by price point
7.2.5.1.3. Market size and forecast, by distribution channel

7.2.5.2. Canada

7.2.5.2.1. Market size and forecast, by product type
7.2.5.2.2. Market size and forecast, by price point
7.2.5.2.3. Market size and forecast, by distribution channel

7.2.5.3. Mexico

7.2.5.3.1. Market size and forecast, by product type
7.2.5.3.2. Market size and forecast, by price point
7.2.5.3.3. Market size and forecast, by distribution channel

7.3. Europe

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by product type
7.3.3. Market size and forecast, by price point
7.3.4. Market size and forecast, by distribution channel
7.3.5. Market size and forecast, by country

7.3.5.1. Germany

7.3.5.1.1. Market size and forecast, by product type
7.3.5.1.2. Market size and forecast, by price point
7.3.5.1.3. Market size and forecast, by distribution channel

7.3.5.2. UK

7.3.5.2.1. Market size and forecast, by product type
7.3.5.2.2. Market size and forecast, by price point
7.3.5.2.3. Market size and forecast, by distribution channel

7.3.5.3. France

7.3.5.3.1. Market size and forecast, by product type
7.3.5.3.2. Market size and forecast, by price point
7.3.5.3.3. Market size and forecast, by distribution channel

7.3.5.4. Italy

7.3.5.4.1. Market size and forecast, by product type
7.3.5.4.2. Market size and forecast, by price point
7.3.5.4.3. Market size and forecast, by distribution channel

7.3.5.5. Spain

7.3.5.5.1. Market size and forecast, by product type
7.3.5.5.2. Market size and forecast, by price point
7.3.5.5.3. Market size and forecast, by distribution channel

7.3.5.6. Rest of Europe

7.3.5.6.1. Market size and forecast, by product type
7.3.5.6.2. Market size and forecast, by price point
7.3.5.6.3. Market size and forecast, by distribution channel

7.4. Asia-Pacific

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by product type
7.4.3. Market size and forecast, by price point
7.4.4. Market size and forecast, by distribution channel
7.4.5. Market size and forecast, by country

7.4.5.1. China

7.4.5.1.1. Market size and forecast, by product type
7.4.5.1.2. Market size and forecast, by price point
7.4.5.1.3. Market size and forecast, by distribution channel

7.4.5.2. India

7.4.5.2.1. Market size and forecast, by product type
7.4.5.2.2. Market size and forecast, by price point
7.4.5.2.3. Market size and forecast, by distribution channel

7.4.5.3. Japan

7.4.5.3.1. Market size and forecast, by product type
7.4.5.3.2. Market size and forecast, by price point
7.4.5.3.3. Market size and forecast, by distribution channel

7.4.5.4. Australia

7.4.5.4.1. Market size and forecast, by product type
7.4.5.4.2. Market size and forecast, by price point
7.4.5.4.3. Market size and forecast, by distribution channel

7.4.5.5. South Korea

7.4.5.5.1. Market size and forecast, by product type
7.4.5.5.2. Market size and forecast, by price point
7.4.5.5.3. Market size and forecast, by distribution channel

7.4.5.6. Rest of Asia Pacific

7.4.5.6.1. Market size and forecast, by product type
7.4.5.6.2. Market size and forecast, by price point
7.4.5.6.3. Market size and forecast, by distribution channel

7.5. LAMEA

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by product type
7.5.3. Market size and forecast, by price point
7.5.4. Market size and forecast, by distribution channel
7.5.6. Market size and forecast, by country

7.5.6.1. Latin America

7.5.6.1.1. Market size and forecast, by product type
7.5.6.1.2. Market size and forecast, by price point
7.5.6.1.3. Market size and forecast, by distribution channel

7.5.6.2. Middle East

7.5.6.2.1. Market size and forecast, by product type
7.5.6.2.2. Market size and forecast, by price point
7.5.6.2.3. Market size and forecast, by distribution channel

7.5.6.3. Africa

7.5.6.3.1. Market size and forecast, by product type
7.5.6.3.2. Market size and forecast, by price point
7.5.6.3.3. Market size and forecast, by distribution channel

CHAPTER 8: COMPETITION LANDSCAPE

8.1. Top Player Positioning (2018)
8.2. Competitive Dashboard
8.3. Competitive Heatmap
8.4. Key developments

8.4.1. Acquisition
8.4.2. Business expansion

CHAPTER 9: COMPANY PROFILES

9.1. BEIERSDORF AG

9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. R&D Expenditure
9.1.7. Business performance
9.1.8. Key strategic moves and developments

9.2. DERMA E

9.2.1. Company overview
9.2.2. Key Executive
9.2.3. Company snapshot
9.2.4. Product portfolio

9.3. THE ESTÉE LAUDER COMPANIES INC.

9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Product portfolio
9.3.5. R&D Expenditure

9.3.6. Business performance

9.4. Guerlain S.A.

9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance

9.5. Himalaya Global Holdings Ltd.

9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot

9.5.4. Product portfolio

9.6. L’ORÉAL SAS

9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.6.7. Key strategic moves and developments

9.7. Olay (P&G)

9.7.1. Company overview
9.7.2. Key Executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. R&D Expenditure
9.7.7. Business performance

9.8. SHISEIDO CO., LTD.

9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Business performance
9.8.6. Key strategic moves and developments

9.9. UNILEVER PLC

9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance

9.10. JOHNSON & JOHNSON SERVICES, INC. (J&J)

9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. R&D Expenditure
9.10.7. Business performance

LIST OF TABLES

TABLE 01. GLOBAL SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 02. GLOBAL COTTON/MICROFIBER SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 03. GLOBAL HYDROGEL SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 04. GLOBAL KNIT SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 05. GLOBAL BIO-CELLULOSE SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 06. GLOBAL OTHERS SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 07. GLOBAL SHEET FACE MASK MARKET REVENUE, BY PRICE POINT 2018–2026 ($MILLION)
TABLE 08. GLOBAL PREMIUM SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 09. GLOBAL MASS SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 10. GLOBAL SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 11. GLOBAL RETAIL PHARMACIES SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 12. GLOBAL CONVENIENCE STORES SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 13. GLOBAL E-COMMERCE SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 14. GLOBAL SUPERMARKETS/HYPERMARKETSSHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 15. GLOBAL SHEET FACE MASK MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 16. NORTH AMERICA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 17. NORTH AMERICA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 18. NORTH AMERICA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 19. NORTH AMERICA SHEET FACE MASK MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 20. U.S. SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 21. U.S. SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 22. U.S. SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 23. CANADA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 24. CANADA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 25. CANADA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 26. MEXICO SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 27. MEXICO SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 28. MEXICO SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 29. EUROPE SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 30. EUROPE SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 31. EUROPE SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 32. EUROPE SHEET FACE MASK MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 33. GERMANY SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 34. GERMANY SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 35. GERMANY SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 36. UK SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 37. UK SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 38. UK SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 39. FRANCE SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 40. FRANCE SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 41. FRANCE SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 42. ITALY SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 43. ITALY SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 44. ITALY SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 45. SPAIN SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 46. SPAIN SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 47. SPAIN SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 48. REST OF EUROPE SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 49. REST OF EUROPE SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 50. REST OF EUROPE SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 51. ASIA-PACIFIC SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 52. ASIA-PACIFIC SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 53. ASIA-PACIFIC SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 54. ASIA-PACIFIC SHEET FACE MASK MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 55. CHINA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 56. CHINA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 57. CHINA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 58. INDIA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 59. INDIA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 60. INDIA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 61. JAPAN SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 62. JAPAN SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 63. JAPAN SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 64. AUSTRALIA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 65. AUSTRALIA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 66. AUSTRALIA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 67. SOUTH KOREA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 68. SOUTH KOREA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 69. SOUTH KOREA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 70. REST OF ASIA PACIFIC SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 71. REST OF ASIA PACIFIC SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 72. REST OF ASIA PACIFIC SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 73. LAMEA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 74. LAMEA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 75. LAMEA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 76. LAMEA SHEET FACE MASK MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 77. LATIN AMERICA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 78. LATIN AMERICA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 79. LATIN AMERICA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 80. MIDDLE EAST SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 81. MIDDLE EAST SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 82. MIDDLE EAST SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 83. AFRICA SHEET FACE MASK MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 84. AFRICA SHEET FACE MASK MARKET REVENUE, BY PRICE POINT, 2018–2026 ($MILLION)
TABLE 85. AFRICA SHEET FACE MASK MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 86. BEIERSDORF AG: KEY EXECUTIVES
TABLE 87. BEIERSDORF AG: COMPANY SNAPSHOT
TABLE 88. BEIERSDORF AG: OPERATING SEGMENTS
TABLE 89. BEIERSDORF AG: PRODUCT PORTFOLIO
TABLE 90. BEIERSDORF AG: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 91. BEIERSDORF AG: NET SALES, 2016–2018 ($MILLION)
TABLE 92. DERMA E: KEY EXECUTIVE
TABLE 93. DERMA E: COMPANY SNAPSHOT
TABLE 94. DERMA E: PRODUCT PORTFOLIO
TABLE 95. THE ESTÉE LAUDER COMPANIES INC.: KEY EXECUTIVES
TABLE 96. THE ESTÉE LAUDER COMPANIES INC.: COMPANY SNAPSHOT
TABLE 97. THE ESTÉE LAUDER COMPANIES INC.: PRODUCT PORTFOLIO
TABLE 98. THE ESTÉE LAUDER COMPANIES INC.: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 99. THE ESTÉE LAUDER COMPANIES INC.: NET SALES, 2016–2018 ($MILLION)
TABLE 100. GUERLAIN S.A. (LVMH): KEY EXECUTIVES
TABLE 101. GUERLAIN S.A. (LVMH): COMPANY SNAPSHOT
TABLE 102. GUERLAIN S.A. (LVMH): OPERATING SEGMENTS
TABLE 103. GUERLAIN S.A. (LVMH): PRODUCT PORTFOLIO
TABLE 104. GUERLAIN S.A. (LVMH): NET SALES, 2016–2018 ($MILLION)
TABLE 105. HIMALAYA GLOBAL HOLDINGS LTD.: KEY EXECUTIVES
TABLE 106. HIMALAYA GLOBAL HOLDINGS LTD.: COMPANY SNAPSHOT
TABLE 107. HIMALAYA GLOBAL HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 108. L’ORÉAL: KEY EXECUTIVES
TABLE 109. L’ORÉAL: COMPANY SNAPSHOT
TABLE 110. L’ORÉAL: OPERATING SEGMENTS
TABLE 111. L’ORÉAL: PRODUCT PORTFOLIO
TABLE 112. L’ORÉAL: NET SALES, 2016–2018 ($MILLION)
TABLE 113. OLAY (P&G): KEY EXECUTIVES
TABLE 114. OLAY (P&G): COMPANY SNAPSHOT
TABLE 115. OLAY (P&G): OPERATING SEGMENTS
TABLE 116. OLAY (P&G): PRODUCT PORTFOLIO
TABLE 117. OLAY (P&G): R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 118. OLAY (P&G): NET SALES, 2016–2018 ($MILLION)
TABLE 119. SHISEIDO CO., LTD.: KEY EXECUTIVES
TABLE 120. SHISEIDO CO., LTD.: COMPANY SNAPSHOT
TABLE 121. SHISEIDO CO., LTD.: PRODUCT PORTFOLIO
TABLE 122. SHISEIDO CO., LTD.: NET SALES, 2016–2018 ($MILLION)
TABLE 123. UNILEVER PLC: KEY EXECUTIVES
TABLE 124. UNILEVER PLC: COMPANY SNAPSHOT
TABLE 125. UNILEVER PLC: OPERATING SEGMENTS
TABLE 126. UNILEVER PLC: PRODUCT PORTFOLIO
TABLE 127. UNILEVER PLC: NET SALES, 2016–2018 ($MILLION)
TABLE 128. JOHNSON & JOHNSON SERVICES, INC. (J&J): KEY EXECUTIVES
TABLE 129. JOHNSON & JOHNSON SERVICES, INC. (J&J): COMPANY SNAPSHOT
TABLE 130. JOHNSON & JOHNSON SERVICES, INC. (J&J): OPERATING SEGMENTS
TABLE 131. JOHNSON & JOHNSON SERVICES, INC. (J&J): PRODUCT PORTFOLIO
TABLE 132. JOHNSON & JOHNSON SERVICES, INC. (J&J): R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 133. JOHNSON & JOHNSON SERVICES, INC. (J&J): NET SALES, 2016–2018 ($MILLION)

LIST OF FIGURES

FIGURE 01. SHEET FACE MASK MARKET SNAPSHOT
FIGURE 02. SHEET FACE MASK MARKET: SEGMENTATION
FIGURE 03. PARENT MARKET OVERVIEW: FACIAL CARE MARKET (2018)
FIGURE 04. VALUE CHAIN ANALYSIS
FIGURE 05. SHEET FACE MASK MARKET: PORTER’S FIVE FORCES MODEL
FIGURE 06. SHEET FACE MASK MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 07. SHEET FACE MASK MARKET, BY PRODUCT TYPE, 2019 (%)
FIGURE 08. COMPARATIVE SHARE ANALYSIS OF GLOBAL COTTON/MICROFIBER SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 09. COMPARATIVE SHARE ANALYSIS OF GLOBAL HYDROGEL SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 10. COMPARATIVE SHARE ANALYSIS OF GLOBAL KNIT SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 11. COMPARATIVE SHARE ANALYSIS OF GLOBAL BIO-CELLULOSE SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF GLOBAL OTHERS SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 13. GLOBAL SHEET FACE MASK MARKET, BY PRICE POINT, 2019 (%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF GLOBAL PREMIUM SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF GLOBAL MASS SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 16. GLOBAL SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF GLOBAL RETAIL PHARMACIES SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF GLOBAL CONVENIENCE STORES SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF GLOBAL E-COMMERCE SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF GLOBAL SUPERMARKETS/HYPERMARKETS SHEET FACE MASK MARKET, BY COUNTRY 2018 & 2026 (%)
FIGURE 21. SHEET FACE MASK MARKET, BY REGION, 2019 (%)
FIGURE 22. U.S. SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 23. CANADA SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 24. MEXICO SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 25. GERMANY SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 26. UK SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 27. MEXICO SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 28. ITALY SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 29. SPAIN SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 30. REST OF EUROPE SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 31. CHINA SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 32. INDIA SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 33. JAPAN SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 34. AUSTRALIA SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 35. SOUTH KOREA SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 36. REST OF ASIA PACIFIC SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 37. LATIN AMERICA SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 38. MIDDLE EAST SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 39. AFRICA SHEET FACE MASK MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 40. GLOBAL SHEET FACE MASK MARKET: TOP PLAYER POSITIONING (2018)
FIGURE 41. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 42. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 43. BEIERSDORF AG: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 44. BEIERSDORF AG: NET SALES, 2016–2018 ($MILLION)
FIGURE 45. BEIERSDORF AG: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 46. BEIERSDORF AG: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 47. THE ESTÉE LAUDER COMPANIES INC.: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 48. THE ESTÉE LAUDER COMPANIES INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 49. THE ESTÉE LAUDER COMPANIES INC.: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%)
FIGURE 50. THE ESTÉE LAUDER COMPANIES INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 51. GUERLAIN S.A. (LVMH): NET SALES, 2016–2018 ($MILLION)
FIGURE 52. GUERLAIN S.A. (LVMH): REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 53. GUERLAIN S.A. (LVMH): REVENUE SHARE BY REGION, 2018 (%)
FIGURE 54. L’ORÉAL: NET SALES, 2016–2018 ($MILLION)
FIGURE 55. L’ORÉAL: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 56. L’ORÉAL: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 57. OLAY (P&G): R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 58. OLAY (P&G): NET SALES, 2016–2018 ($MILLION)
FIGURE 59. OLAY (P&G): REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 60. SHISEIDO CO., LTD.: NET SALES, 2016–2018 ($MILLION)
FIGURE 61. SHISEIDO CO., LTD.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 62. UNILEVER PLC: NET SALES, 2016–2018 ($MILLION)
FIGURE 63. UNILEVER PLC: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 64. UNILEVER PLC: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 65. JOHNSON & JOHNSON SERVICES, INC. (J&J): R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 66. JOHNSON & JOHNSON SERVICES, INC. (J&J): NET SALES, 2016–2018 ($MILLION)
FIGURE 67. JOHNSON & JOHNSON SERVICES, INC. (J&J): REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 68. JOHNSON & JOHNSON SERVICES, INC. (J&J): REVENUE SHARE BY REGION, 2018 (%)

 
 

As per CXOs of leading companies in the market, sheet masks are made of fabric or bio-cellulose and are infused with cosmetic ingredients, combined in a gel or serum base. Sheet face mask producers are gaining competitive edge through their innovative product packaging, distribution strategies, and novel ingredients. Presently, the market is mainly dominated by SMEs with their unique product offerings and distinct marketing strategies. Large scale cosmetic companies find difficulties in gaining market share due to limited adoption rate in the market. However, these companies are now focusing toward the development of multi-functional sheet face mask products to cater to the needs of the diversified consumer base.

Japan, China, South Korea, and ASEAN countries are the main consumers as well as producers of sheet face masks. Unisex facial sheet masks are gaining popularity among consumers. Brands are rigorously promoting such unique product offerings through social media platforms, vlogging, and blogging. This has helped manufacturers to gain traction, in terms of sales, as most millennials and generation X are actively on social media looking for personal care products on social media. Thus, boosts the market growth.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The global sheet facial mask was projected to witness a growth rate of 8.76% from 2019 to 2026.

A. The global sheet facial mask market was valued at $217.8 million in 2019, and is projected to reach $392.1 million by 2026.

A. The key players operating in the global sheet face mask industry include BioRepublic SkinCare, ES Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, Kracie Holdings, Ltd., L’Oréal, Lancome Paris, Sephora Inc., The Face Shop and Tonymoly Co Ltd.

A. The trend of on-the-go skin care has gained popularity among the working population. Innovative product packaging and positioning of cosmetic products has gained long term success in the sheet face mask market.

A. Multifunctional benefits of sheet face masks such as moisturization, skin whitening, and skin soothing in one product has increased their popularity. In addition, integration of multiple cosmetic ingredients in a single product and effectiveness of these mask over traditional masks/creams has increased their adoption among consumers.

A. Innovative product offering in the form of novel sheet material is currently in trends and competitors are largely focusing on manufacturing such innovative product to capture maximum revenue from the market. These players are also focusing on increasing their product across the globe through effective supply chain.

A. Cotton/Microfiber Sheet & Hydrogel Sheet segments have strong penetration in terms of revenue owing to high awareness towards sheet face mask products across Asia region. Consumers from Asia region are mainly relaying on traditional form of sheet due to its price efficacy and ready availability in conventional retailers. While, other innovative materials like Knit Sheet and Bio-cellulose Sheet are expected to witness significant growth across Europe and North America region during the forecast period.

A. Sheet face mask market is currently in growth phase and is largely dominated by SMEs. The market has witness a steady growth in last decade owing to limited innovative in terms of product offerings. However, the increased focus of at home skin care regime and growing popularity of skin friendly cosmetic products.

 

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