Sleeping Bag Market

Sleeping Bag Market Research, 2031

The global sleeping bag market size was valued at $1.43 billion in 2021, and is projected to reach $2.50 billion by 2031, growing at a CAGR of 5.9% from 2022 to 2031. A sleeping bag is a lightweight, insulated blanket that can be closed with a zipper or other similar device to form a tube. It serves as portable, lightweight bedding when a person is sleeping outside, such as when camping, trekking, hill walking, or climbing. Its main function is to offer thermal insulation and warmth with its synthetic or down insulation.

The outbreak of the COVID-19 disease had adversely negatively affected the global sleeping bag industry, and subsequently the tourism and safety apparel industry. Only essential items such as medicines, food, and hospitalization, and all other essential products and services were allowed to operate during the lockdown period. Therefore, the closure of all the major sleeping bag industry resulted in the decline of sales of all types of sleeping bag. However, the increased pace of vaccination drive in majority of the developed countries, revenge tourism, revenge shopping, and government initiatives to boost up the economy again are the major factors that are expected to boost the global sleeping bag industry again.

Due to a rise in the number of outdoor enthusiasts who choose adventurous activities, the demand for sleeping bags is rising significantly on a global scale. Because more people are becoming aware of the advantages of camping, such as stress relief and enhanced mental and emotional health, there is a growth in the market demand for sleeping bags. This is due to the rising rate of millennials choosing adventurous vacation destinations. A customer-friendly product, sleeping bags are offered in a variety of styles and variations that are ideal for different uses and demographics.

The sleeping bag market is segmented on the basis of type, material, price point, sales channel, and region. On the basis of type, the market is categorized into mummy sleeping bag, rectangular sleeping bag, and others. Further, synthetic fill is bifurcated into polarguard, thermolite, and others. Based on material, it divided into down fill and synthetic fill. Based on price point, the market is segregated into low, mid and luxury. According to sales channel, the market is fragmented into supermarkets and hypermarkets, specialty stores, e-commerce and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The rectangular sleeping bag segment dominates the global market. The main purposes of rectangular sleeping bags are to preserve safety and offer portable bedding. But when producers expand their attention on improving sleeping bags with better-quality materials and the number of R&D investments rise, the sector will advance more quickly.

The synthetic fill segment dominates the global market. For campers and outdoor sleepers who aren't particularly concerned about weight, synthetic sleeping bags are perfect. Even after becoming wet, a sleeping bag with synthetic fill can keep you warm. Because moisture is confined between synthetic fibers rather than within them, synthetic bags also dry extremely quickly. An hour or less in the sun will typically do much to dry out a wet synthetic bag.

The luxury segment exhibits the fastest growth in the global market. This is attributed to growth for sleeping bag market demand among youth population. In addition, the luxury sleeping bags provide extra comfort and convenience.

Consumers purchase sleeping bag by various distribution channels such as specialty stores, supermarkets/hypermarkets, and e-commerce. The specialty stores segment is expected to maintain its market-dominating position during the sleeping bag market forecast period, owing to benefits provided such as discounts and sometimes free home delivery to the customers.  

Region wise, North America dominated the market with the largest sleeping bag market share during the forecast period. The rise in leisure and outdoor activities will have an impact on the expansion of the regional market, as will the rising import rate for raw materials and the rising incidence of camping trips. Along with the expansion of the physical activity market, the quickly expanding sports and fitness verticals have also made room for a large number of investments. A favorable environment for the advancement of products in the area will also be infused by the region's growing digital commerce sector.

The two main reasons propelling the global sleeping bag market growth are the increased purchasing power and customer awareness. The need for sleeping bags is further rising due to the rise in camping locations, trekking and hiking excursions, and high-altitude adventure activities. The tourism and travel industries are receiving more attention from governments and organizations across the world, which has significantly impacted the sleeping bag business. Major market participants are also adding extra characteristics including ultra-light weight and improved thermal insulation, which is promoting the industry's expansion. The global market for sleeping bags is growing, although it is being constrained by the availability of substitute goods such camping tents and recreational vehicles.

The sleeping bag market analysis report focuses on the growth prospects, restraints, and opportunities of the global market. The study provides Porter’s five forces analysis to understand the impact of various factors, such as the competitive intensity of competitors, bargaining power of suppliers, the threat of substitutes, threat of new entrants, and bargaining power of buyers, of the sleeping mattress market.

The major players analyzed for the sleeping bag industry are AMG Group, The Coleman Company, Inc., Columbia Sportswear, Exxel Outdoors, Gerlert, Jack Wolfskin, Johnson Outdoors, Kefi Outdoors, Kelty, NEMO Equipment, Inc., Oase Outdoors, Recreational Equipment, Inc., Snugpak, TETON Sports and THE NORTH FACE.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sleeping bag market analysis from 2021 to 2031 to identify the prevailing sleeping bag market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global sleeping bag market trends, key players, market segments, application areas, and market growth strategies.

 Sleeping Bag Market Report Highlights