Snus is a moist product made from tobacco. It contains a high amount of nicotine as compared to cigarettes, is highly addictive, and serves as a smokeless product. Unlike cigarettes, snus provides the ease of smoking anywhere. Smoking cigarettes in public is banned or is a punishable offense in many countries because of the harmful effects of combustion. On the contrary, snus can be smoked anywhere as it is smoke-free, which surges the demand for snus products. Snus is made from a mixture of dried leaves of tobacco and salt and is moistened with hot water vapor. The finished product should be stored in the refrigerator, as it contains about 50% water. It is available in the market in portions or loose form. Consumption of snus can damage health and can cause cancer, leading to death. Strict government rules and regulations regarding smoking and contamination of the environment have given rise to the demand for smokeless products such as snus among end users.

Market scope and structure analysis:

COVID-19 Scenario Analysis: 

• The market for snus is facing a decline in growth as it does not come in the list of essential goods.
• During COVID-19, consumer demand is shifting toward the essential food items and safety items.
• Production and supply chain is hampered due to restriction of labor and the trade barriers.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Increase in snus consumption as an alternative for cigarettes and the rise in popularity of smokeless tobacco products around the globe play a significant role in driving the growth of the snus market. Manufacturers are inducing new innovative flavors within the snus products as per the preference and taste of the customers. In addition, increase in consumer awareness of the utilization of snus is expected to foster the market growth of snus globally. Key players are heavily investing within the snus market to lift awareness regarding their product, focusing on producing products having less harmful properties for the health and could be a better alternative to cigarettes. Smokeless tobacco consumption has increased considerably and is estimated to fuel the snus market growth within the coming years.

Cigarette smokers form the most targeted group for loose snus. Surveys by the WHO show that a large number of smokers want to determine stronger snus as an option. The increase in sales of previously launched loose snus with high nicotine content clearly shows a great demand for this product. The low rate of oral, pulmonary, respiratory diseases, and pancreatic cancers related to the utilization of a product is a crucial reason for its adoption among tobacco addicts. The surge in popularity has encouraged manufacturers to supply flavored products, including mint, eucalyptus, berries, spices, bergamot, cedar, citrus, dry fruit, hay, leather, and smoky tea. 

Tobacco-free snus is another product that has gained massive acceptance. The manufacturers have created tobacco-free alternatives to keep the merchandise prevalent on the world market, whereby tobacco consumption is seeing a consistent reduction. The merchandise is beneficial to folks that are attempting to quit or reduce their tobacco use. Manufacturers are producing snus containing a mix of herbs and flavors that together create the same experience as the regular snus, this, coupled with production by famous brands and a variety of flavors, creates new growth opportunities for the global snus market. The snus product is available in the market on various online and offline channels, like tobacco stores, convenience stores, hypermarkets, several e-commerce websites and other retails. 

Asia-Pacific holds a significant share across the globe. Market growth in the Asia-Pacific will be driven by government initiatives to reduce cigarette consumption through price increase and additional taxes on cigarettes. For example, the impending tax hike in Japan and India is affecting traditional sales of cigarettes, which in turn creates tremendous opportunities for the growth of the snus products.

Key Segments Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the snus industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the snus market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global snus growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed snus market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Snus Market Research Report:

• What are the leading market players active in the snus market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?