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South Africa Fast Food Market by Product Type (Processed Chicken, Burger, Processed Fish, Pizza, Sandwich, and Others), Age Group (Below 18 Years, 20—35 Years old and Above 35 Years), and Distribution Channel (On-trade and Online Channel): Opportunity Analysis and Industry Forecast, 2019–2026

FO_196068
Pages: 107
Sep 2019 | 83 Views
 
Author(s) : Abel Thomas , Roshan Deshmukh
Tables: 43
Charts: 34
 

South Africa Fast Food Market Outlook-2026

The South Africa fast food market size was valued at $2.7 billion in 2018 and is expected to reach $4.9 billion by 2026, registering a CAGR of 7.9% from 2019 to 2026. South Africa is the largest foodservice market in the sub-Saharan Africa with a large and highly competitive hospitality industry. Despite negative impacts on several economic parameters of the country, the food service industry is expected to experience considerable growth during the forecast period. Similarly, the country has a large number of domestic as well as international restaurant chains; thereby, fueling the growth of the fast food segment. This is attributed to increase in demand for different types of fast food products from the target customers. According to Southern Africa Food Lab, over the past five years, there has been an increase in consumption of convenience food due to rise in availability of take-away vendors. As per their prediction, fast food items such as hamburgers, koftas, fried chips, and vetkoek, are expected to gain immense popularity and are anticipated to be consumed on a regular basis as part of the daily diet. Moreover, easy availability of fast food products is anticipated to influence the cooking practices, that is, decrease the frequency of home cooking; thereby, increasing the dependency on fast food products.

South Africa Fast Food Market

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Urbanization is one of the major factors that drives the demand for fast food products in South Africa. More than 60% of South Africa’s population lives in urban areas. Out of which, more than half of the population relies on fast food products, owing to increase in rate of employment and adoption of busy lifestyle. This has resulted in an increase in number of transactions from fast food chains in recent decades. McDonald’s Corporation, one of the key players in the fast food industry states that South Africa was one of the most successful markets in 2014. A record was set when South Africa opened 30 restaurants in just 23 months.

The South Africa fast food market is segmented on the basis of product type, age group, and distribution channel. Based on product type, the South Africa fast food market is divided into processed chicken, burger, processed fish, pizza, sandwich, and others. By age group, it is categorized into below 18 years, 20–35 years, and above 35 years. Based on distribution channel, the South Africa fast food market is bifurcated into on-trade and online channel.

South Africa Fast Food Market
By Product Type

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Processed Chicken segments dominates the South Africa Fast Food market and is expected to retain its dominance throughout the forecast period.

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Based on product type, the South Africa Fast Food market size is segmented into processed chicken, burger, processed fish, pizza, sandwich, and others. The processed chicken segment is the largest fast food category among all other fast food product types, which is attributed to the rise in demand for various types of chicken products. Some of the key players in the processed chicken segment such as KFC, Chicken Licken, and Nandos, have witnessed a significant growth, in terms of value, over the past five years. The surge in demand for processed chicken products has also resulted in the entry of new players in this sector. For instance, Popeyes Louisiana Chicken, an American multinational chain, opened its first three stores in Johannesburg. Thus, rise in demand for processed chicken products is creating lucrative opportunities for the South Africa Fast Food market growth.

South Africa Fast Food Market
By Age Group

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20–35 years old age group segment is projected to grow with fastest CAGR during the forecast period

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Based on age group, the South Africa Fast Food market is segmented into below 18 years old, 20–35 years old , and above 35 years old. The 20–35 years segment accounts for the highest South Africa fast food market share. Millennials have altogether a different kind of perception on fast food consumption as they generally seek factors such as food quality, customization, and ethics. These factors are readily provided by established fast food restaurants, whereas traditional quick service restaurants find it difficult to meet such criteria. Some of the key brands such as McDonald’s and Pizza Hut keep on revising their menu so that it appeals to the millennial customers. For instance, McDonald’s added premium smoothies, gourmet sandwiches as well as creative salads to its menu for specifically targeting the millennials.

South Africa Fast Food Market
By Distribution Channel

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On - Trade distribution segment dominates the South Africa Fast Food market and is expected to grow with a CAGR of 4.6% during the forecast period

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Based on distribution channel, the South Africa Fast Food market is segmented into on-trade stores and online channel. On-trade stores account to higher value share for South Africa fast food market. The fast food operators make the most of it, when they promote or sell food products in their own restaurant premises. They provide counter service (like takeaway place) and offer more customized, freshly prepared and high quality food than traditional QSR (Quick Service Restaurants), facilitating all these in an up scaled and inviting ambience. Moreover, the service provided is of higher efficiency, availing its food products at slightly lower prices than any usual sit-down restaurants. As a result, majority of target customers prefer going to fast food restaurants to experience such services. As of 2016, KFC reported the highest number of outlets in South Africa i.e. 828 outlets.

Key players operating in South Africa fast food industry include Yum Brands Inc., Famous Brands Inc., McDonald’s Corporation, Nando’s Group Holding Ltd., Taste Holding Ltd., Traditional Brands, King Pie Holdings, Burger King, Hungry Lion, Spur Steak Ranches, and others.

Key Benefits for South Africa Fast Food Market:

  • The report provides an extensive South Africa Fast Food market analysis of the current and emerging trends, opportunities and South Africa fast food market shares.
  • The report provides detailed qualitative and quantitative analysis of the current South Africa fast food market trends and future estimations that help evaluate the prevailing South Africa fast food market demand and opportunity.
  • A comprehensive analysis of the factors that drive and restrict the South Africa fast food market growth is provided.
  • An extensive South Africa fast food market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.

South Africa Fast Food Key Market Segments:

By Product Type

  • Processed Chicken
  • Burgers
  • Processed Fish
  • Pizza
  • Sandwich
  • Others

By Age Group

  • Below 18 years old
  • 20 – 35 years old
  • Above 25 years old

By Distribution Channel

  • On-Trade
  • Online Channel
 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key trends enduring in South African foodservice industry

3.2.1. Price affordability:
3.2.2. Increase in eating-out trends:
3.2.3. Smaller format outlets:
3.2.4. Re-focusing on traditional food products:

3.3. Porter’s five forces shaping South africa fast food market
3.4. Value chain analysis
3.5. Case Study

3.5.1. Case Study on Plant CBD

3.6. Market dynamics

3.6.1. Drivers

3.6.1.1. Increase in demand for convenience food
3.6.1.2. Fast food operator’s lucrative offerings
3.6.1.3. Implementation of effective pricing strategy

3.6.2. Restraints

3.6.2.1. Increase in health issues due to consumption of fast food
3.6.2.2. Highly competitive for new entrants

3.6.3. Opportunities

3.6.3.1. Rise in number of millennial populations
3.6.3.2. Rise of social media marketing

CHAPTER 4: FAST FOOD MARKET, BY PRODUCT TYPE

4.1. Overview
4.2. Processed chicken

4.2.1. Key market trends, growth factors, and opportunities

4.3. Burgers

4.3.1. Key market trends, growth factors, and opportunities

4.4. Processed fish

4.4.1. Key market trends, growth factors, and opportunities

4.5. Pizza

4.5.1. Key market trends, growth factors, and opportunities

4.6. Sandwich

4.6.1. Key market trends, growth factors, and opportunities

4.7. Others

4.7.1. Key market trends, growth factors, and opportunities

CHAPTER 5: FAST FOOD MARKET, BY AGE GROUP

5.1. Overview
5.2. Below 18 years old

5.2.1. Key market trends, growth factors, and opportunities

5.3. 20–35 years old

5.3.1. Key market trends, growth factors, and opportunities

5.4. Above 35 years old

5.4.1. Key market trends, growth factors, and opportunities

CHAPTER 6: FAST FOOD MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview
6.2. On-trade stores

6.2.1. Key market trends, growth factors, and opportunities

6.3. Online channel

6.3.1. Key market trends, growth factors, and opportunities

CHAPTER 7: MARKET STRUCTURE

7.1. Market Share Analysis (2018)
7.2. Number of Outlets of each brands (2016)

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Top winning strategies
8.2. Product mapping
8.3. Competitive dashboard
8.4. Competitive heatmap
8.5. Key developments

8.5.1. Acquisition
8.5.2. Business Expansion
8.5.3. Product Launch

CHAPTER 9: COMPANY PROFILES

9.1. FAMOUS BRANDS INC.

9.1.1. Company overview
9.1.2. Key Executive
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance

9.2. KING PIE

9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Product portfolio

9.3. MCDONALD’S CORPORATION

9.3.1. Company overview
9.3.2. Key Executive
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments

9.4. NANDO'S GROUP HOLDINGS LTD.

9.4.1. Company overview
9.4.2. Key Executive
9.4.3. Company snapshot
9.4.4. Product portfolio

9.5. PIZZA PERFECT

9.5.1. Company overview
9.5.2. Key Executive
9.5.3. Company snapshot
9.5.4. Product portfolio

9.6. RESTAURANT BRANDS INTERNATIONAL INC. (RBI)

9.6.1. Company overview
9.6.2. Key Executive
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.6.7. Key strategic moves and developments

9.7. SPUR CORPORATION LTD.

9.7.1. Company overview
9.7.2. Key Executive
9.7.3. Company snapshot
9.7.4. Product portfolio
9.7.5. Business performance
9.7.6. Key strategic moves and developments

9.8. SUBWAY IP LLC.

9.8.1. Company overview
9.8.2. Key Executive
9.8.3. Company snapshot
9.8.4. Product portfolio

9.9. TASTE HOLDING LTD

9.9.1. Company overview
9.9.2. Key Executive
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.9.7. Key strategic moves and developments

9.10. YUM! BRANDS

9.10.1. Company overview
9.10.2. Key Executive
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.10.7. Key strategic moves and developments

LIST OF TABLES

TABLE 01. SOUTH AFRICA FAST FOOD MARKET, BY PRODUCT TYPE, 2017-2026 ($MILLION)
TABLE 02. SOUTH AFRICA FAST FOOD MARKET REVENUE, BY AGE GROUP, 2017–2026 ($MILLION)
TABLE 03. SOUTH AFRICA FAST FOOD MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019-2026 ($MILLION)
TABLE 04. FAMOUS BRANDS INC.: KEY EXECUTIVES
TABLE 05. FAMOUS BRANDS INC.: COMPANY SNAPSHOT
TABLE 06. FAMOUS BRANDS INC.: OPERATING SEGMENTS
TABLE 07. FAMOUS BRANDS INC.: PRODUCT PORTFOLIO
TABLE 08. FAMOUS BRANDS INC.: NET SALES, 2016–2018 ($MILLION)
TABLE 09. KING PIE: COMPANY SNAPSHOT
TABLE 10. KING PIE: PRODUCT PORTFOLIO
TABLE 11. MCDONALD’S CORPORATION: KEY EXECUTIVES
TABLE 12. MCDONALD’S CORPORATION: COMPANY SNAPSHOT
TABLE 13. MCDONALD’S CORPORATION: OPERATING SEGMENTS
TABLE 14. MCDONALD’S CORPORATION: PRODUCT PORTFOLIO
TABLE 15. MCDONALD’S CORPORATION: NET SALES, 2016–2018 ($MILLION)
TABLE 16. NANDO’S GROUP HOLDINGS LTD.: KEY EXECUTIVES
TABLE 17. NANDO’S GROUP HOLDINGS LTD.: COMPANY SNAPSHOT
TABLE 18. NANDO’S GROUP HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 19. PIZZA PERFECT: KEY EXECUTIVES
TABLE 20. PIZZA PERFECT: COMPANY SNAPSHOT
TABLE 21. PIZZA PERFECT: PRODUCT PORTFOLIO
TABLE 22. RBI: KEY EXECUTIVES
TABLE 23. RBI: COMPANY SNAPSHOT
TABLE 24. RBI: OPERATING SEGMENTS
TABLE 25. RBI: PRODUCT PORTFOLIO
TABLE 26. RBI: NET SALES, 2016–2018 ($MILLION)
TABLE 27. SPUR CORPORATION LTD.: KEY EXECUTIVES
TABLE 28. SPUR CORPORATION LTD.: COMPANY SNAPSHOT
TABLE 29. SPUR CORPORATION LTD.: PRODUCT PORTFOLIO
TABLE 30. SPUR CORPORATION LTD.: NET SALES, 2016–2018 ($MILLION)
TABLE 31. SUBWAY IP LLC: KEY EXECUTIVES
TABLE 32. SUBWAY IP LLC: COMPANY SNAPSHOT
TABLE 33. SUBWAY IP LLC: PRODUCT PORTFOLIO
TABLE 34. TASTE HOLDING LTD: KEY EXECUTIVES
TABLE 35. TASTE HOLDING LTD: COMPANY SNAPSHOT
TABLE 36. TASTE HOLDING LTD: OPERATING SEGMENTS
TABLE 37. TASTE HOLDING LTD: PRODUCT PORTFOLIO
TABLE 38. TASTE HOLDING LTD: NET SALES, 2016–2018 ($MILLION)
TABLE 39. YUM! BRANDS: KEY EXECUTIVES
TABLE 40. YUM! BRANDS: COMPANY SNAPSHOT
TABLE 41. YUM! BRANDS: OPERATING SEGMENTS
TABLE 42. YUM! BRANDS: PRODUCT PORTFOLIO
TABLE 43. YUM! BRANDS: NET SALES, 2016–2018 ($MILLION)

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. EXECUTIVE SUMMARY
FIGURE 03. TOP IMPACTING FACTORS
FIGURE 04. TOP INVESTMENT POCKETS
FIGURE 05. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 07. MODERATE THREAT OF SUBSTITUTES
FIGURE 08. MODERATE-TO-HIGH INTENSITY OF RIVALRY
FIGURE 09. MODERATE BARGAINING POWER OF BUYERS
FIGURE 10. VALUE CHAIN ANALYSIS
FIGURE 11. SOUTH AFRICA FAST FOOD MARKET, BY PRODUCT TYPE, 2019 ($MILLION)
FIGURE 12. SOUTH AFRICA FAST FOOD MARKET, BY AGE GROUP, 2019 ($MILLION)
FIGURE 13. SOUTH AFRICA FAST FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019
FIGURE 14. MARKET SHARE ANALYSIS (2018)
FIGURE 15. NUMBER OF OUTLETS OF EACH BRANDS (2016)
FIGURE 16. TOP WINNING STRATEGIES, BY YEAR, 2016–2018
FIGURE 17. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016–2018 (%)
FIGURE 18. TOP WINNING STRATEGIES, BY COMPANY, 2016–2018
FIGURE 19. PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 20. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 21. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 22. FAMOUS BRANDS INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 23. FAMOUS BRANDS INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 24. MCDONALD’S CORPORATION: NET SALES, 2016–2018 ($MILLION)
FIGURE 25. MCDONALD’S CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 26. RBI: NET SALES, 2016–2018 ($MILLION)
FIGURE 27. RBI: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 28. RBI: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 29. SPUR CORPORATION LTD.: NET SALES, 2016–2018 ($MILLION)
FIGURE 30. SPUR CORPORATION LTD.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 31. TASTE HOLDING LTD: NET SALES, 2016–2018 ($MILLION)
FIGURE 32. TASTE HOLDING LTD: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 33. YUM! BRANDS: NET SALES, 2016–2018 ($MILLION)
FIGURE 34. YUM! BRANDS: REVENUE SHARE BY SEGMENT, 2018 (%)

 
 

According to the insights of the CXOs of leading companies, South Africa provides numerous opportunities to grow at a faster rate in terms of value sales for various fast food operators. Over the past one-decade, South African customers have gradually shifted their diet to fast food and convenience food, specifically in urban areas.

South African fast food operators consider promotional strategy as one of the key strategies for value sales growth in South Africa. For instance, Burger King, one of the major players in the global fast food market, which entered the South Africa market in 2013, witnessed the most dynamic growth in terms of revenue generation by 2017. The chain had invested heavily in marketing and promotion for its products and services to generate brand awareness. Along with the promotional strategy, some of the key players in the market are introducing new strategies to increase its product offering to cater to the requirements and preferences of the target customers. In addition, the fast food operators are coming up with healthy food products that comprise healthy and clean-labelled ingredients due to increase in number of health-conscious consumers. These factors are expected to boost the growth of the market.
Furthermore, several key fast food operators in the industry consider online platform as one of the effective tools to promote and sell its products to the target customers due to surge in internet penetration. As of 2016, out of the 55.2 million population of South Africa, 28.6 million reported to have been using internet.

 

 

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