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2019

Specialty Malt Market

Specialty Malt Market Size, Share, Competitive Landscape and Trend Analysis Report by Source, Form, Application and Product : Global Opportunity Analysis and Industry Forecast, 2019-2026

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Author's: Sumesh Kumar | Roshan Deshmukh
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Specialty Malt Market Outlook: 2026 

The specialty malt market size was valued at $3.3 billion in 2018, and is estimated to reach $4.8 billion by 2026, registering a CAGR of 4.7% from 2019 to 2026. In 2018, the others segment accounted for more than two-fifths of the total specialty malt market share. Malting is the process in which grains are made to germinate by soaking in water and their further germination is halted by drying with hot air. Malting develops the grain’s enzymes that are required to modify the starches into sugars. Specialty malt are conventionally derived from barley, wheat or rye. Among these sources, barley is the most preferred source of grain that is used in malting for various application.

Specialty malt has large-scale applications in some key sectors of the food and beverages industry. Specialty malt is a key ingredient used in brewing beer or producing malt-based spirits. It is often used as a flavoring and coloring agent and has high demand in alcoholic beverages segment.  The primary factor that drive the specialty malt market growth include increasing consumption of malt based alcoholic and non-alcoholic products. Moreover, high demand for malt-based drinks in emerging countries such as India and China, has also been a driving factor. However, unfavorable climatic conditions are expected to hamper the growth of cereals such as rye, barley, and wheat, and act as a restraint for the specialty malt industry. On the contrary, rise in trend of clean-label ingredient and an increase in demand for malt based drinks and snacks are anticipated to provide opportunities for growth.

Specialty Malt Market

The report segments the market on the basis of source, form, application, product, and region. On the basis of source, the market is further sub-segmented into wheat, rye and barley. On the basis of form, the market is bifurcated into dry and liquid According to application, the market is categorized into dairy & frozen products, bakery & confectionery, alcoholic beverages, non-alcoholic beverages, and others. As per product type, the market is classified into caramelized malt, roasted malt, and others. Based on region, the market has been studied across North America that includes the U.S., Canada, and Mexico; Europe that includes the UK, France, Germany, Italy, Spain, and Rest of Europe; Asia-Pacific that includes China, India, Japan, South Korea, Australia, and        Rest of Asia-Pacific; and LAMEA that includes Brazil, Kingdom of Saudi Arabia (KSA), South Africa and Rest of LAMEA.

Specialty Malt Market
By Source
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The rye segment would witness the fastest growth, registering a CAGR of 5.9% during the forecast.

The report segments the market on the basis of source, form, application, product, and region. On the basis of source, the market is further sub-segmented into wheat, rye and barley. On the basis of form, the market is bifurcated into dry and liquid According to application, the market is categorized into dairy & frozen products, bakery & confectionery, alcoholic beverages, non-alcoholic beverages, and others. As per product type, the market is classified into caramelized malt, roasted malt, and others. Based on region, the market has been studied across North America that includes the U.S., Canada, and Mexico; Europe that includes the UK, France, Germany, Italy, Spain, and Rest of Europe; Asia-Pacific that includes China, India, Japan, South Korea, Australia, and        Rest of Asia-Pacific; and LAMEA that includes Brazil, Kingdom of Saudi Arabia (KSA), South Africa and Rest of LAMEA.

Specialty Malt Market
By Form
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The liquid segment would witness the fastest growth, registering a CAGR of 5.3% during the forecast.

By source, according to the specialty malt market analysis, the barley segment accounted for the maximum share in the global market in 2018. Barley oriented specialty malt has been gaining higher traction in the craft brewery industry due to its characteristic flavor. Thus, due to some of the key characteristic features possessed by barley coupled with stronghold distribution channel, barley source accounts to a higher value share in the global specialty malt market.

Specialty Malt Market
By Application
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The dairy and frozen products segment would witness the fastest growth, registering a CAGR of 5.6% during the forecast.

Based on form, the market the dry malt was the dominant market accounting for more than half of the specialty malt market share in 2018 and is expected to retain its dominant position throughout the forecast period. The dry malt segment is expected to witness steady growth during the forecast period owing to increase in consumption of beer across the globe. In addition, the higher shelf life of dry malt makes it a preferred choice and boosts the market growth.

Specialty Malt Market
By Product
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Others segment would witness the fastest growth, registering a CAGR of 4.9% during the forecast period.

Based on specialty malt market forecast, the alcoholic beverages segment held the highest share in the global market in 2018. The alcoholic beverages segment in the specialty malt market is expected to garner substantial growth rate owing to increase in demand for alcoholic beverages across the globe. In addition, benefits such as low cost of malt base, further adds to its market attractiveness.

Specialty Malt Market
By Region
2026
Europe 
Notrth America
Asia-Pacific
LAMEA

Europe is the largest market growing at a CAGR of 4.2% from 2019-2026.

According to specialty malt market analysis by region, Europe and North America were the prominent markets in 2018 and accounted for the maximum share in the global specialty market. This can be attributed to high adoption of malt based products such as beer and malted milk, in these regions. However, Asia-Pacific is expected to witness the highest CAGR owing to surge in consumption of flavored health drinks such as Horlicks and Milo, and, rise in consumption of malt-based beverages due to cross-cultural interaction.

The players in the specialty malt market have adopted business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Cargill Inc., Malteurop Groupe, GrainCorp Ltd., Soufflet Group, Barrett Burston Malting Company Wa Pty Ltd., Rahr Corporation, Simpsons Malt, Crisp Malting, Muntons PLC, and Axereal Group.

Key Benefits for Specialty Malt Market:

  • The report provides a quantitative analysis of the current specialty malt market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the specialty malt market size and segmentation assists in determining the prevailing specialty malt market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the specialty malt market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the specialty malt industry.

Specialty Malt Market Report Highlights

Aspects Details
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By Source
  • Wheat
  • Rye
  • Barley
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By Form
  • Dry
  • Liquid
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By Application
  • Dairy & Frozen Products
  • Bakery & Confectionary
  • Alcoholic Beverages
    • Brewing
    • Distillation
  • Non-Alcoholic Beverages
  • Others
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By Product
  • Caramelized Malt
  • Roasted Malt
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, France, Germany, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Kingdom of Saudi Arabia (KSA), South Africa, Rest of LAMEA)
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Key Market Players

Rahr Corporation, Muntons plc, Axereal, Crisp Malting, GroupCorp Limited, Simpsons Malt Limited, Groupe Soufflet, Cargill Inc., Briess Malt & Ingredients, Malteurop

Analyst Review

The specialty malt market is expected to witness significant growth during the forecast period. Currently, it is growing at a considerable pace and is expected to garner moderate growth in markets such as the U.S. and Europe.

Key functional properties possessed by specialty malt, is one of the key factors in driving the demand for the product. With the rise in health and wellness trend among the consumers, some of the key food and beverages manufacturers have been strategizing on replacing artificial or synthetic ingredients with natural ingredients for processing. This trend has paved the way for the global specialty malt market to grow in terms of value sales.

Over the past few years, there has been a surge in demand for organic food products specifically in North America and European region. As a result, manufacturers have been strategizing on introducing organic formats of their products that cater to the requirements of the target customers . For instance, Briess Malt & Ingredients, one of the key players in the specialty malt market, has been availing its products in organic formats such as organic Carapils malt, organic caramel malt, organic roasted barley, and others.

The rise in rate of internet penetration around major parts of the world makes way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness about the benefits of using specialty malt among its target customers.

Author Name(s) : Sumesh Kumar | Roshan Deshmukh
Frequently Asked Questions?

The forecast period of Specialty Malt market report is from 2019 to 2026.

The global Specialty Malt market was valued at $ 3.5 billion in 2019

The report covers detailed profiling of key companies operating in the market including Cargill Inc., Malteurop Groupe, GrainCorp Ltd., Soufflet Group, Barrett Burston Malting Company Wa Pty Ltd., Rahr Corporation, Simpsons Malt, Crisp Malting, Muntons PLC, and Axereal Group

Top companies holding significant market share are Cargill Inc., Malteurop Groupe, GrainCorp Ltd., and Soufflet Group.

The Rye segment of the report is expected to growth at a healthy CAGR during the forecast period

Surge in demand for flavored beer or craft beer and large scale application of specialty malt in food industry are significant factors that propel the growth of Specialty Malt market.

Specialty Malt products application in food & beverage products such as dairy & frozen products, bakery & confectionery, alcoholic beverages, and non-alcoholic beverages are currently trending in Specialty Malt market.

Barley segment of the report hold maximum market share in 2019.

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Specialty Malt Market

Global Opportunity Analysis and Industry Forecast, 2019-2026