Sports Nutrition and Fitness Supplements Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Application and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

Sports nutrition and fitness supplements are products used for enhancing the performance of athletes. These products contain fats, proteins, and carbohydrates, which help them gain more energy and build muscle tissues. Moreover, these help in weight management, increase concentration, and enhance recovery time. In addition, sports drinks helps in hydration while performing strenuous exercises.

The global sports nutrition and fitness supplements market is driven by surge in the number of healthcare and fitness centers, rapid urbanization, and improving lifestyles, escalating healthcare costs, expansion of preventive healthcare market, rise in bone & other cognitive disorders, and high demand for caffeine-free nutrition supplements. However, premium pricing of these products, increased production cost of protein supplements, availability of cheaper counterfeit products, and presence of dubious suppliers and fictitious ingredients hamper the market growth. Nutrition products based on whey protein hydrolysates facilitate superior functionalities other than imparting a good taste; thus presenting lucrative opportunities for market players during the forecast period.
The global sports nutrition and supplements market is segmented based on type, application, distribution channel, and geography. On the basis of type, it is divided into protein (protein bar, protein drink, and amino acid), and non-protein (vitamin, herbal product, creatine tablet, and carbohydrate drink). Based on application, it is classified into performance, energy, and recovery. On the basis of distribution channel, it is segmented into hypermarkets, supermarkets, food specialty stores, convenience stores, and others (health stores, fitness clubs, and online websites). Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in this market are Coca-Cola Company (U.S.), Abbott Nutrition Inc. (India), PepsiCo Inc. (India), Glanbia Plc. (Republic of Ireland), Reckitt Benckiser Group plc (UK), Yakult Honsha Co Ltd (Japan), Post Holdings Inc. (U.S.), GNC Holdings Inc. (U.S.), Clif Bar & Company (U.S.), and Otsuka Pharmaceuticals Co. Ltd. (Japan).

Key Benefits

• This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global sports nutrition and supplements market for the period to identify the prevailing market opportunities.
• The key countries in each region has been mapped based on market share.
• In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.

  Sports Nutrition and Fitness Supplements Market Report Highlights

Aspects	Details
By Type	Protein Protein Bar Protein Drink Amino Acid Non-Protein Vitamin Herbal Product Creatine Tablet Carbohydrate Drink
By Application	Performance Energy Recovery
By Distribution Channel	Hypermarkets Supermarkets Food Specialty Stores Convenience Stores Others (Health Stores, Fitness Clubs, and Online Websites)
By Region	North America  (U.S., Canada, Mexico) Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe) Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific) LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players	GNC Holdings Inc., Abbott Nutrition Inc, Clif Bar & Company, Reckitt Benckiser Group plc, Otsuka Pharmaceuticals Co. Ltd., Coca-Cola Company, Glanbia Plc., Yakult Honsha Co Ltd, PepsiCo Inc., Post Holdings Inc