The global Squash Drinks market has experienced a significant growth, and is expected to grow considerably in next few years owing to the increase in demand for non-alcoholic nutritional beverages. Squash Drinks is a concentrated fruit juice which is added with water or carbonatedwater before consumption. It is a non-alcoholic drink. Tropical Fruits, berries and citrus fruits are the popular base of squash. Though squash with vegetable base are also available in the market. Squash Drinks contains vitamin A, vitamin E, antioxidants and other nutritional elements. The health benefits offered by the squash juice depend upon the fruit or vegetables with which it is made off. Squash drinks also contain sugar syrup, preservatives and coloring agents.
COVID-19 Scenario Analysis
The COVID-19 outbreak in all over the globe has created medical emergency. Due to which the demand for food items, hygiene products and medical product market are growing. The pandemic has increased the sales of traditional, healthy and staple food items. However, packaged & processed food and beverages products have experienced a decline in its sale due to which the demand for squash drinks products also decreased to a significant level. In addition the lockdown scenario in various countries has hampered the production and supply chain of the squash drink making companies.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
The rising health consciousness among people is the major growth driver of squash drink market. Health consciouspeople prefer squash fruit juice over alcoholic and aerated juice. People choose natural and fresh fruit and vegetable based squash juice over other beverages with artificial ingredients because it is easily absorbed by the body. Squash is among the most versatile, nutritious and delicious drinks found in the world and have a significant effect on health and medicinal benefits. Benefits vary from flavor to flavor. Some squash improves vision, cure skin disorder, enhance immune system, prevent premature aging, strengthen bone density and prevent heart diseases, boosts energy. The presence of fiber in the squash helps in enhancing digestive system and help in lose weightIn addition the rising trend of consuming ready-to-drink (RTD) beverages is also giving traction to the squash drink market. People are seeking for convenience drinks and food instead of making juice by themselves. Moreover, the rising disposable income has improved the purchasing power of consumers in developing countries which in turn surging the demand for variety of squash beverages.
The Global Squash Drinks Market Trends
New Product Launches to Flourish the Market
Consumers are seeking for more flavors of squash juice. Squash beverages are gaining traction in the market due to their vivid flavors, which add to the sensory pleasure and unique taste experience of the user.
It is expected to boost the demand for squash drinks during the projected period. Millennials are the most experimental with the flavor of the juices. Leading players are focusing on developing new squash drinks to serve this rising demand. Their focal point is the innovation in flavors used in the manufacturing of squash juice. And as consumers are turning toward consuming less sugar due to diabetes and obesity, squash juice making companies are also focused on creating squash juice with zero sugar additives ingredients and less preservatives. In addition, to reduce the carbon footprint on the environment market players are catering squash juice to the consumers inthe tetra pack.
Key Benefits of the Report
- This study presents the analytical depiction of the global squash drinks industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global Squash Drinks market share.
- The current market is quantitatively analyzed to highlight the global Squash Drinks market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global Squash Drinks market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Squash Drinks Market Research Report
- Which are the leading players active in the Squash Drinks market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Squash Drinks Market Report Highlights
| Aspects | Details |
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 By Product Type |
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 By Base Type |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Harboe's Brewery, J Sainsbury plc, Prigat, Unilever plc, Nichols plc, The Coca-Cola Company, Dr Pepper Snapple Group, Britvic PLC., Belvoir Fruit Farms Ltd., Carlsberg Breweries A/S, Tovali Limited,, Suntory group (LucozadeRibena Suntory Ltd.), PepsiCo Inc. |
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