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Streaming Analytics Market

Streaming Analytics Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, Deployment Model, By Organization Size, Application, Industry Vertical ,: Global Opportunity Analysis and Industry Forecast, 2019-2027

IC : High Tech, Enterprise & Consumer IT

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Author's: Rachita Rake | Onkar Sumant
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Streaming Analytics Market Statistics: 2027

Streaming analytics complements traditional analytics by providing real-time insight to the decision-making toolbox. It is also known as event stream processing, which automatically processes & analyzes large scale real-time information and in-motion data called, event streams. The streams encompass events that occur as the result of an action or set of actions, such as an equipment failure, financial transaction, or some other actions. Streaming analytics is generating significant business value in preventative maintenance, retail, smart transportation, smart energy, industrial automation, and healthcare. The global streaming analytics market size was valued at $7,740.0 million in 2019, and is projected to reach at $52,190.0 million by 2027, growing at a CAGR of 26.8% from 2020 to 2027.

Based on organization size, the large enterprises segment dominated the streaming analytics market in 2019, owing to high spending on data analytics tools along with massive data generation among these enterprises. However, the small and medium sized enterprises are expected to witness highest growth rate in the upcoming years due to several factors such as growing awareness about the benefits of streaming analytics software, growing focus to improve customer experience, and availability of cost efficient software in the streaming analytics market. 

Streaming analytics market, 2020-2027

On the basis of industry vertical, the IT and Telecom sector dominated the market in 2019, and is expected to continue this trend during the streaming analytics market forecast period. The dominance of this industry is mainly due to growing need to analyze large amounts of operational data such as application usage statistics, customers’ location, and other performance data to improve service delivery and personalization. However, media & entertainment industry is expected to witness highest growth rate in the upcoming years owing to sudden extensive growth in OTT applications due to the COVID-19 pandemic on smartphone. The adoption of streaming analytics solution is expected to increase in the upcoming years to gain powerful insights on designing enhanced marketing campaigns for customer retention.

The global streaming analytics market share was dominated by the North America region in 2019, and is projected to maintain its dominance during the forecast period. The dominance of the region is due to presence of several leading streaming analytics software vendors such as Oracle Corporation, Microsoft Corporation, IBM Corporation, and others. These players are concentrating on the development as well as commercial deployment of streaming analytics software for industrial and consumer applications. Also, there has been a rise in demand among enterprises to automate decision-making process based on real-time data analysis. Furthermore, number of factors such as technology enhancements, stable economy, optimized infrastructure costs, and others are expected to positively impact the market growth. However, the Asia-Pacific region is expected to witness highest growth rate in the upcoming years owing to growing adoption of advanced technologies such as IoT, AI, and big data in business applications, which is generating the need for real-time insights.

The report focuses on the growth prospects, restraints, and streaming analytics market analysis. The study provides Porter’s five forces analysis of the streaming analytics industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the streaming analytics market trends.

Segment review

The global streaming analytics market is segmented into component, deployment model, organization size, application, industry vertical, and region. By component, it is bifurcated into software and services. By deployment model, the market is divided into on-premise and cloud. By organization size, the market is classified into large enterprises and small & medium sized enterprises. Application segment includes fraud detection, predictive asset management, risk management, network management and optimization, sales and marketing, supply chain management, location intelligence, and others. By industry vertical it is categorized as BFSI, IT & telecom, manufacturing, government, retail and e-commerce, media & entertainment, healthcare, and energy & utilities. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The report analyzes the profiles of key players operating in the streaming analytics market. These include IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, Software AG, SAS Institute Inc., TIBCO Software Inc., Amazon Web Services, SQLstream, Inc., and Impetus Technologies, Inc.

COVID Impact Analysis

COVID-19 conditions in the global market have changed drastically and every single country is facing economic crunch owing to slowing down of the businesses. The COVID-19 pandemic is impacting businesses across the globe and analytics companies are trying to fight this pandemic by keeping their assets online and making sure the data is secure across networks. Though streaming analytics vendors are also facing challenges associated with the inflexibility of data infrastructure, the negative impact on the market is expected to minimize due to several factors such as growing need for tracking real-time information of coronavirus spread, major shift towards digital transformation, rise in investments in data analytics, and growing adoption of cloud-based streaming analytics software is driving the growth of the market.

Top impacting factors    

The growth of the global streaming analytics is driven by factors such as growing adoption of streaming analytics for real-time accurate forecasts, rise in adoption of advanced technologies such as big data, IoT, AI, ongoing Industrial Automation, and increase in demand of cloud-based streaming analytics software. In addition to this, ongoing partnership & product launches taking place in the streaming analytics market along with rise in adoption of digital business policies due to COVID-19 pandemic is expected to drive the growth of the market in the upcoming years. However, lack of integration of legacy systems and stringent data security regulations are expected to hamper the streaming analytics market growth.

Streaming Analytics Market
By Component
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Services is projected as one of the most lucrative segments.

Ongoing partnership & product launches taking place in the streaming analytics market

The streaming analytics vendors are working on developing new data integration and high event-streaming analytics capabilities to gain competitive advantages over other players and to improve the scope of commercial applications. Due to which, these players are adopting several strategies such as product launch or partnering with technology start-ups to develop innovative solutions, which is creating lucrative opportunities for the streaming analytics market. For instance, in June 2020 Yellowbrick Data partnered with Striim on data streaming solution to accelerate enterprise deployment of data-streaming applications and help enterprises get faster and better insights. 

Streaming Analytics Market
By Industry Vertical
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Media and Entertainment industry is projected as one of the most significant segments.

Growing adoption of cloud-based streaming analytics software

Organizations are steadily moving their on-premise IT infrastructure and data processing to the public cloud, which will expected to accelerate the growth of the cloud-based streaming analytics software driven by the growing availability of reliable, pre-built, scalable platforms-as-a-service (PaaS) for every possible application development and deployment need across the organization. Businesses are using these cloud application platforms to design as well as operate applications much easier and faster with minimal coding while focusing on the core business logic. Moreover, the concerns related to security in the cloud are decreasing as the public cloud becomes more secure. This is validated by the increasing use of private & public cloud by large BFSI companies even for critical business processes. 

Streaming Analytics Market
By Region
North America 

Asia-Pacific region is projected as one of the most significant segments.

Key Benefits For Stakeholders

  • This study includes the streaming analytics analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and streaming analytics market opportunity.
  • The streaming analytics market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the streaming analytics market.

Streaming Analytics Market Report Highlights

Aspects Details
By Component
  • Software
  • Service
By Deployment Model
  • On-premise
  • Cloud
By Organization Size
  • Large Enterprises
  • Small & Medium sized Enterprises
By Application
  • Fraud Detection
  • Predictive Asset Management
  • Risk Management
  • Network Management and Optimization
  • Sales and Marketing
  • Supply Chain Management
  • Location Intelligence
  • Others
By Industry Vertical
  • BFSI
  • IT and Telecom
  • Manufacturing
  • Government
  • Retail and E-Commerce
  • Media and Entertainment
  • Healthcare
  • Energy and Utilities
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

SQLstream, Inc., Amazon Web Services, Inc., Oracle Corporation, Impetus Technologies, Inc., Microsoft Corporation, International Business Machines Corporation, SAS Institute Inc., TIBCO Software Inc., Software AG, SAP SE

Analyst Review

According to the insights of the CXOs of the leading companies, enterprises have started to focus more on capturing data about streaming events as it enables them to act as soon as the events are generated, which provides numerous benefits such as risk management, organizational effectiveness, improved operational responsiveness, and others, which is driving the growth of the market. The integration of streaming analytics solutions in business operation offers flexibility to the organizations to apply rich context to the events as they occur. Also, it can be used to improve business operations efficiency as well as reduce infrastructure costs by offering faster insights and actions. Growing adoption of streaming analytics solution to make real-time decisions regarding fraud prevention, product recommendations, customer service, automated chat/ voice response, and others is expected to gain traction in upcoming years.

Moreover, ongoing digitization in every industry vertical has increased data generation and changed data utilization methods. The major shift toward cloud adoption due to the current COVID-19 pandemic situation will further boost the digital transformation, which is expected to result into growing adoption of streaming analytics as it provides flexibility in real-time synchronization surpassing the traditional data processing & accessing options. Further, exponential growth of industrial 4.0 practices across number of industries will also generate massive amounts of data and is expected to provide more acceptance of real-time data analytics during the forecast period. In addition, numerous global companies are collaborating with governments to enhance the public as well as hybrid cloud markets and use real-time data streaming tools to deliver a practical solution in society. For instance, in January 2018 Alibaba Cloud launched “Malaysia City Brain initiative” in collaboration with the Malaysia Digital Economy Corporation which is the country’s digital economy development agency. Malaysia City Brain provides a comprehensive suite of integration, acquisition, and analysis of big and heterogeneous data generated by a different of sources through data mining, video and image recognition, and machine learning technology. This will help the country to adopt emerging technologies such as AI, cloud computing, data technology and others and will provide easy solutions to integrate & analyze real time data generated from different sources.

The streaming analytics market is fragmented with significant share adopted by the major players profiled in the report. These players are focusing on increasing their consumer base and adopting different strategies to increase their foothold in the market. Also, they are working on developing new data integration and high event-streaming analytics capabilities which will improve the scope of commercial applications. In addition, ongoing acquisition and partnership between streaming analytics vendors and emerging technology start-ups to develop innovative solutions is projected to provide lucrative opportunities for the market. For instance, in October 2018, Oracle Corporation acquired DataFox, which is an AI engine developer and provider of sales intelligence for B2B companies. The acquisition will help Oracle Corporation to integrate DataFox’s AI data engine into its cloud applications for analyzing insightful and dynamic company-level data to derive insights for smarter decision making.

Author Name(s) : Rachita Rake | Onkar Sumant

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Streaming Analytics Market

Global Opportunity Analysis and Industry Forecast, 2019-2027