COVID-19 Impact analysis

• The COVID-19 outbreak was a windfall for superfood producers, as there was a lot of demand for FMCG goods, such as processed and packaged functional foods. Food products that align with the on-going trend of healthy snacking and immune-boosting food and beverage products such as superfruits, quinoa seeds, chia seeds, and others soared as the concept of healthy and nutritious eating spread throughout the market during the pandemic, resulting in increased demand for superfood on an industrial level.
• However, the global lockout has had a direct or indirect impact on many businesses, creating a shift in activities such as supply chain operations, vendor operations, product promotion, and so on. As a result, the disruption in the supply chain for many agricultural goods, including superfoods, has had a minor impact so far.
• Furthermore, despite mainly strong global food market fundamentals, extended lockdowns and long-term interruptions in global transportation infrastructure, export bans, and importing country hoarding can affect global food availability and costs, especially superfoods.

Top Impacting Factors

• The industry is primarily driven by rising consumer health consciousness, as well as increased awareness of many nutritional benefits of superfoods.
•  Furthermore, due to sedentary consumer lives, the increased frequency of obesity, diabetes, and heart-related medical diseases is fueling demand for superfoods. 
• The increased popularity of a well-balanced diet, especially among health-conscious customers, has resulted in the inclusion of superfoods in ordinary meals. In addition, rising urbanization and desire for ready-to-eat food products have fueled demand for superfoods in the food processing business.
• The use of various plant-based ingredients in functional foods and beverages, such as soybean, flaxseeds, chia seeds, canola, and others, is also propelling the market.
•  Aside from that, the high prevalence of social media trends and various celebrity endorsements touting the benefits of superfoods are also driving increasing demand for the product. 

  
Market Trends

• Demand for clean-label and naturally derived products is increasing- 
• Clean-label ingredients are gaining in popularity as customers become more interested in knowing what ingredients are in the foods and beverages they eat. This is owing to concerns about the long-term nutritional content of components used in food and beverages, as well as their impact on well-being and environmental sustainability.
• Demand for clean-label and naturally derived products is increasing- 
• Clean-label ingredients are gaining in popularity as customers become more interested in knowing what ingredients are in the foods and beverages they eat. This is owing to concerns about the long-term nutritional content of components used in food and beverages, as well as their impact on well-being and environmental sustainability.

Key Segments Covered

By Application 

• Beverages
• Supplements
•  Bakery and Confectionary
•  Convenience Foods

By Product Type 

• Fruits 
• Vegetables
•  Grains 
•  Seeds
•  Herbs and Roots 
•  Meats and others

 By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
•  Online Stores
•  Others

 
Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Benefits of the Report

• This study presents the analytical depiction of the SUPERFOODS MARKET industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the SUPERFOODS MARKET share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the SUPERFOODS MARKET growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed SUPERFOODS MARKET analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

• Who are the leading market players active in the ‘SUPERFOODS MARKET’?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?
• What is “ SUPERFOODS MARKET“ prediction in the future?
• Which will be the niches at which players profiling with recent advancements should set a presence?
• What are the driving factors and opportunities in the market?
• What are the current trends and predicted trends?
• What are the challenges faced in the "SUPERFOODS MARKET" ?