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2023

Surface Computing Market

Surface Computing Market Size, Share, Competitive Landscape and Trend Analysis Report by Component (Hardware, Software), by Display Type (Flat Display, Curved Display), by Industry Vertical (Healthcare, BFSI, Automotive, Hospitality, Retail, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Shrawanty Yadav| Shubham Vardam | Vineet Kumar
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Surface Computing Market Research, 2032

The global surface computing market was valued at $42.5 billion in 2022, and is projected to reach $762.1 billion by 2032, growing at a CAGR of 33.8% from 2023 to 2032.

Surface computing represents a paradigm shift in how users interact with digital devices. Unlike traditional computing interfaces, which rely on keyboards and mice, surface computing enables users to directly manipulate digital content using touch and gestures on interactive displays. These displays can be in the form of tables, walls, or standalone screens, equipped with advanced touch and multi-touch capabilities. Surface computing systems utilize technologies like capacitive sensing, optical tracking, and computer vision to detect and interpret user inputs accurately.

Furthermore, various research shows that many people are intimidated and isolated by today’s technology. Many features available in mobile phones, PCs, and other electronic devices such as digital cameras are not even used as the technology is intimidating. However, surface computing breaks down such traditional barriers to technology, so that users can interact with all kinds of digital content in a more intuitive, engaging, and efficient way. Bringing this kind of natural user interface innovation to the computing space is expected to provide lucrative opportunities for market growth during the forecast period.

Factors such as the increase in demand for surface computing for enhancing businesses drive the growth of global market. In addition, surge in demand for cloud services and rise of digitalization are anticipated to propel the surface computing market trends during the forecast period. Moreover, evolution of touch-based product and increasing demand for augmented reality (AR) integration are also anticipated to enhance market growth. Furthermore, the surge in technological advancements, which in turn is expected to create numerous opportunities for surface computing market forecastt. However, security concerns and costs and budget constraints hamper the growth of the market. Moreover, growth of work from home (WFH) policy is expected to provide lucrative growth opportunities for the market in the coming years.

Surface Computing Market

The surface computing market is segmented into Component, Display Type and Industry Vertical.

Segment Review

The surface computing market is segmented into component, display type, industry vertical, and region. On the basis of component, the market is divided into hardware and software. By display type, it is categorized into flat display and curved display. By industry vertical, it is classified into retail, hospitality, automotive, BFSI, healthcare, and others. Region wise, the surface computing market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Surface Computing Market by Component

Based on component, the global surface computing market share was dominated by the hardware segment in 2022 and is expected to maintain its dominance in the upcoming years. This is due to the rise in demand of digital technology in businesses to enhance operation. However, the software segment is expected to witness the highest growth in the coming years. Rise in demand for touch-based products and advanced application-based system are expected to provide lucrative opportunities for the market growth during the forecast period.

Surface Computing Market by Region

By region, North America dominated the market share in 2022 for the surface computing market. The increasing investment in advanced technologies such as IoT, cloud-based services, AI, ML, to improve businesses and the customer experience are anticipated to propel the growth of the surface computing market. However, Asia-Pacific is expected to exhibit the highest growth during the forecast period. This is attributed to the increase in penetration of digitalization and higher adoption of advanced technology which are expected to provide lucrative growth opportunities for the market in this region.

COVID-19 Impact Analysis

The COVID-19 pandemic has drastically affected businesses across the world. It has positively impacted adoption of surface computing owing to lockdowns imposed by governments of different countries. This causes the global market for surface computing to re-evaluate its traditional production methods, which primarily propels the digital transformation and industry 4.0 practices across the production lines. The manufacturers are also collectively forced to devise and deploy multiple new and agile approaches to monitor product and quality control. Furthermore, the pandemic has also created economic turmoil for small, medium, and large-scale industries worldwide. Furthermore, shutdown of school, colleges, and educational institutions due to COVID-19 crisis created demand for online businesses. Such needs provide lucrative opportunities for the surface computing market.

Hence, a greater number of companies are investing in surface computing to safely manage work process. In addition, evolving demand for seamless performance and agile efficiency during outbreak, many industries joint hands to provide better solution. For instance, in July 2021, Microsoft Corporation partnered with the NEC Corporation for long decades to leverage their technologies as well deliver enhanced capabilities to drive sustained digitalization, help customers to transform their business models, and build digital workplaces for the post-pandemic world.

Top Impacting Factors    

Rapid expansion of corporate sectors:

At present, industries have become more advanced and interconnected than ever before. Industries are developing advanced products and solutions according to the changing market demands. Furthermore, surface computing aids in augmenting business setups, owing to different advanced and beneficial features offered by major vendors. For instance, Microsoft Corporation has made rapid strides of growth and development in the surface computing market. The company has constantly developed new products that can attract consumers and has given tough competition to leading companies such as Apple. In addition, other players such as Samsung’s surface computing have become a mark of compactness in electronic manufacturing. The ease of navigating through the display of these computing has helped in reconciling the dynamics of market growth. Furthermore, touch-based computers, opening the door to potentially vast demand for surface computing from businesses. Thus, several software firms see fast growth in their surface computing applications, which helps to expand their businesses across the globe, thus propelling the surface computing market growth.

Competition Analysis

The key players operating in the surface computing market are Microsoft Corporation, Dell Inc., Samsung Electronics Co. Ltd, Apple Inc., LG Electronics Inc., Planar Systems Inc., Lenovo Group ltd., HP Inc., Fujitsu Ltd., and Sony Corporation. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the surface computing industry.

Recent Product Launch in the Surface computing Market

In November 2022, Microsoft Corporation launched the surface products, Surface Laptop 5 and Surface Pro 9, in India via Amazon.in, Reliance Digital, Croma, Vijay Sales and select multi brand stores.

In April 2021, Samsung Electronics unveiled the Galaxy Book Pro and Galaxy Book Pro 360, the new generation of mobile computing devices that bring together powerful performance with the mobile DNA of a Samsung Galaxy smartphone.

Recent Partnership in the Surface computing Market

In January 2023, Microsoft and OpenAI extended long-term partnership through a multiyear, multibillion dollar investment to accelerate AI breakthroughs to ensure these benefits are broadly shared with the world. This collaboration extends across AI supercomputing and research and enables each independently commercialize the resulting advanced AI technologies.

Key Benefits for Stakeholders

  • The study provides an in-depth surface computing market analysis along with the current trends and future estimations to elucidate the imminent investment pockets.
  • Information about key drivers, restrains, and opportunities and their impact analysis on the surface computing market size is provided in the report.
  • The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the surface computing industry.
  • The quantitative analysis of the global surface computing market for the period 2022–2032 is provided to determine the surface computing market potential.

Surface Computing Market Report Highlights

Aspects Details
Market Size By 2032
Market Size By 2032

USD 762.1 billion

Growth Rate
Growth Rate

CAGR of 33.8%

Forecast period
Forecast period

2022 - 2032

Report Pages
Report Pages

265

Surface Computing Market By Component
By Component
  • Hardware
  • Software
Surface Computing Market By Display Type
By Display Type
  • Curved Display
  • Flat Display
Surface Computing Market By Industry Vertical
By Industry Vertical
  • Healthcare
  • BFSI
  • Automotive
  • Hospitality
  • Retail
  • Others
Surface Computing Market By Region
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

Planar Systems, Inc., Lenovo, Dell Inc., HP Inc., Samsung Electronics Co. Ltd, Microsoft Corporation, Sony Corporation, LG Electronics Inc., Fujitsu Limited, Apple Inc.

Analyst Review

The enterprises have witnessed various changes in business processes, operations, and industrial automation. Moreover, organizations have shifted toward digitalization and increase in implementation of Industry 4.0 to cope with ongoing tough business competition. Consumer demand for advanced computing devices such as surface computing for delivering effective functionality and portability drives the market growth. In recent years, there has been a paradigm shift in consumer demand toward surface computing due to the covid-19 outbreak.

Furthermore, due to technological advancements, surface computing, which was mostly used for businesses, have gained popularity in a variety of applications, leading to a shift in customer usage habits. It is being used for various purposes, such as education, work, and commercial that further drive the growth of the market during the forecast period.

Furthermore , prominent market players are offering solutions with advanced technology and are actively looking forward to collaborating their technology and solutions with other vendors. For instance, in November 2022, Microsoft Corporation announced that pre-orders for new Surface products, Surface Laptop 5 and Surface Pro 9, in India via Amazon.in, Reliance Digital, Croma, Vijay Sales and selected multi brand stores. The new surface product enhancement brings the best of Microsoft together on a single device, enabling all users to participate, be seen, heard, and express their creativity.

Author Name(s) : Shrawanty Yadav| Shubham Vardam | Vineet Kumar
Frequently Asked Questions?

The surface computing market is expected to witness notable growth owing to rapid expansion of corporate sectors and increase in digitization in industries enhance mobility and productivity.

The North America is the largest market for the Surface Computing.

Surface Computing Market is expected to reach $762,113.53 Million, by 2032.

The key growth strategies for Surface Computing include product portfolio expansion, acquisition, partnership, merger, and others.

The key players operating in the surface computing market are Microsoft Corporation, Dell Inc., Samsung Electronics Co. Ltd, Apple Inc., Planar Systems Inc., Lenovo Group ltd., HP Inc., and others

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Surface Computing Market

Global Opportunity Analysis and Industry Forecast, 2023-2032