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Surfactants Market

Surfactants Market Size, Share, Competitive Landscape and Trend Analysis Report by Feedstock, by Type, by End Use : Global Opportunity Analysis and Industry Forecast, 2023-2032

MC : Renewable, Speciality and fine chemicals

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Author's: Raushan Karn | Eswara Prasad
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Surfactants Market Research, 2032

The global surfactants market was valued at $37.7 billion in 2022, and is projected to reach $59.5 billion by 2032, growing at a CAGR of 4.7% from 2023 to 2032.

Report Key Highlighters

  • The report provides competitive dynamics by evaluating business segments, product portfolios, target market revenue, geographical presence and key strategic developments by prominent manufacturers.
  • The surfactants market is fragmented in nature among prominent companies such as Clariant AG., Evonik Industries AG, Huntsman International LLC, Nouryon, Stepan Company, Lonza Group AG, BASF SE, Croda International Plc, Kao Corporation, and Dow Inc.
  • The study contains qualitative information such as the market dynamics (drivers, restraints, challenges, and opportunities), public policy analysis, pricing analysis, and Porter’s Five Force Analysis across North America, Europe, Asia-Pacific, LAMEA regions. Moreover, the report covers sub-segments that is studied across all the regions.
  • Latest trends in global surfactants market such as undergoing R&D activities, regulatory guidelines, and government initiatives are analyzed across 16 countries in 4 different regions.
  • More than 3,500 surfactants-related product literatures, industry releases, annual reports, and other such documents of key industry participants along with authentic industry journals and government websites have been reviewed for generating high-value industry insights for global surfactants market.

Surfactants Market

Surfactants are a class of compounds that play a crucial role in various industries and applications. Surfactants are characterized by their unique chemical structure, which has both hydrophilic (water-attracting) and hydrophobic (water-repelling) regions. This dual nature allows surfactants to lower the surface tension of a liquid and help it spread and interact with other substances.

The personal care and cosmetics industry is a major driver of the surfactants market. As consumers seek new and innovative products, the demand for specialty surfactants in items such as shampoos, body washes, and skincare products continues to grow.

Furthermore, the agriculture industry relies on surfactants for the even dispersion of agrochemicals such as herbicides, pesticides, and fertilizers. As agriculture continues to modernize and improve yields, surfactants play a pivotal role; thus, fueling the market growth.

However, production and use of surfactants can have environmental impacts. Non-biodegradable surfactants, especially those used in large quantities in cleaning and agriculture, may contribute to pollution and ecosystem disruption. This factor is expected to hamper the growth of the surfactants market during the forecast period.

However, the growing demand for environmentally friendly and sustainable products presents a significant opportunity for the market growth. Bio-based surfactants, derived from renewable sources, offer a more eco-friendly alternative and cater to the rise in consumer interest in green and clean-label products; thus, creating lucrative opportunities for the market.

The surfactants market is segmented on the basis of feedstock, type, end use, and region. On the basis of feedstock, the market is categorized into bio-based surfactants, biosurfactants, synthetic surfactants, and others. On the basis of type, it is divided into cationic surfactants, anionic surfactants, non-ionic surfactants, and amphoteric surfactants. By end use, the market is categorized into household detergents, personal care, institutional and industrial cleaners, food processing, oilfield chemicals, textiles, plastics, paints and coatings, adhesives, and others. Region-wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Surfactants Market by Feedstock

The synthetic surfactants segment was the largest revenue generator in 2022, and is anticipated to grow at a CAGR of 4.6% during the forecast period. Synthetic surfactants are integral components of many cleaning products, including laundry detergents, dishwashing liquids, surface cleaners, and personal care items like shampoos and body washes. As household and personal hygiene practices continue to evolve and expand, the demand for such products rises. Moreover, the industrial and institutional cleaning sector, including cleaning services, healthcare facilities, and food processing industries, relies heavily on synthetic surfactants to maintain cleanliness and hygiene. The growth of these sectors contributes to increase in demand for surfactants. In addition, synthetic surfactants are used in agriculture to improve the effectiveness of pesticides, herbicides, and other agricultural chemicals.

As global agricultural production increases to meet growing food demands, so does the use of surfactants in these applications. These factors are expected to increase the sales of synthetic surfactants among various end-use sectors; thus, fueling the market growth.

Surfactants Market by Type

By type, the anionic surfactants segment dominated the global market in 2022, and is anticipated to grow at a CAGR of 4.9% during forecast period. Anionic surfactants are essential ingredients in many cleaning products, including laundry detergents, dishwashing liquids, and household cleaners. As consumers and industries prioritize cleanliness and hygiene, the demand for effective cleaning agents is on the rise. Moreover, anionic surfactants are widely used in personal care products such as shampoos, body washes, and toothpaste.

The personal care industry is continuously growing, with an emphasis on product innovation and performance, contributing to the demand for surfactants. Furthermore, anionic surfactants play a crucial role in emulsifying and stabilizing food products, especially in the food and beverage industry. They are used in various food applications to create stable emulsions, dressings, and spreads, which are in demand due to consumers' diverse food preferences. These factors are expected to drive the growth of the anionic surfactants segment.

Surfactants Market by End Use

By end use, the household detergents segment dominated the global market in 2022, and is anticipated to grow at a CAGR of 4.8% during forecast period. There is a growing demand for eco-friendly and sustainable cleaning products. Many consumers are seeking household detergents with biodegradable ingredients, reduced packaging waste, and cruelty-free testing practices. Moreover, consumers are increasingly concerned about the ingredients used in household detergents, with a focus on avoiding harsh chemicals and allergens.

This has led to rise in demand for milder and hypoallergenic formulations. In addition, consumers are concerned about sanitizing and disinfecting their homes to prevent the spread of germs and viruses. These factors lead to the surfactants market growth for household detergents.

Surfactants Market by Region

The Asia-Pacific surfactants market size is projected to grow at the highest CAGR of 5.1% during the forecast period and accounted for 42.7% market share in 2022. The Asia-Pacific region is a major hub for the surfactants market, with significant growth potential. Growing population, urbanization, and industrialization contribute to increase in demand for surfactants across various sectors in the region. Furthermore, rapid industrialization and urbanization have resulted in a growing need for cleaning products, personal care items, and industrial chemicals, all of which rely on surfactants.

The global surfactants market profiles leading players that include Clariant AG., Evonik Industries AG, Huntsman International LLC, Nouryon, Stepan Company, Lonza Group AG, BASF SE, Croda International Plc, Kao Corporation, and Dow Inc. The global surfactants market report provides in-depth competitive analysis as well as profiles of these major players.

Impact Of COVID-19 On The Global Surfactants Market

  • The COVID-19 pandemic had a significant impact on the surfactants market, affecting various aspects of the industry. The pandemic heightened awareness of hygiene, leading to surge in demand for cleaning and personal care products. Surfactants are essential ingredients in cleaning and personal care products, such as hand sanitizers, disinfectants, soaps, and detergents. This resulted in increased demand for surfactants in the cleaning and personal care sector.
  • Moreover, lockdowns, restrictions, and disruptions in transportation and logistics impacted the global supply chain. Availability of raw materials for surfactant production was affected, leading to production delays and increased costs.
  • However, the heightened awareness of hygiene and sanitization practices that emerged during the pandemic is likely to persist. This ongoing emphasis will sustain demand for surfactants used in cleaning and personal care products, including hand sanitizers and disinfectants. Furthermore, consumer preferences for eco-friendly and sustainable products are expected to rise.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the surfactants market analysis from 2022 to 2032 to identify the prevailing surfactants market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the surfactants market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global surfactants market trends, key players, market segments, application areas, and market growth strategies.

Surfactants Market Report Highlights

Aspects Details
Market Size By 2032

USD 59.5 billion

Growth Rate

CAGR of 4.7%

Forecast period

2022 - 2032

Report Pages


By Feedstock
  • Bio-based Surfactants
  • Biosurfactants
    • Product Type
      • Glycolipids
      • Fatty acids, phospholipids and neutral fats
      • Lipopeptides
      • Polymeric biosurfactants
  • Synthetic Surfactants
By Type
  • Cationic Surfactants
  • Anionic Surfactants
    • Type 1
      • Linear Alkyl Benzene
      • Fatty Alcohol Ether Sulfates
      • Fatty Alcohol Sulfates
      • Sulfosuccinates
      • Others
  • Non-ionic Surfactants
    • Type 2
      • Fatty Alcohol Ethoxylates (FAE)
      • Alkyl Phenol Ethoxylates (APE)
      • Others
  • Amphoteric Surfactants
By End Use
  • Household Detergents
  • Personal Care
  • Institutional and Industrial Cleaners
  • Food Processing
  • Oilfield Chemicals
  • Agricultural Chemicals
  • Textiles
  • Plastics
  • Paints and Coatings
  • Adhesives
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)
Key Market Players

BASF SE, Clariant AG., Croda International Plc, Nouryon, Kao Corporation, Dow Inc., Evonik Industries AG, Lonza Group AG, Stepan Company, Huntsman International LLC

Analyst Review

According to the perspective of CXOs of the leading companies in the global surfactants market, development of end-user industries, changes in lifestyle in the developing economies, and easy availability of surfactants drive the growth of the market across the globe. However, volatility in raw material prices and environmental concerns of surfactants such as their toxic effects on aquatic organisms are expected to hamper the growth of surfactants market in the near future.

Moreover, CXOs in the surfactants market will place a strong emphasis on understanding the evolving needs and preferences of customers. They are to ensure that product development, marketing, and service strategies are aligned with these customer insights.

Furthermore, CXOs are expected to focus on innovation, ensuring the development of new, sustainable, and effective surfactant solutions. Innovations such as bio-based surfactants, specialty surfactants, or multifunctional surfactants are expected to cater to diverse industry needs.

In addition, to tap into emerging markets and meet the growing demand for surfactants, CXOs may lead efforts to expand the company's global presence through partnerships, acquisitions, or establishing new facilities. CXOs further added that sustained economic development coupled with rise in demand for household detergents is expected to augment the growth of the surfactants market.

Author Name(s) : Raushan Karn | Eswara Prasad
Frequently Asked Questions?

Rise in demand from end-use industries, rise in demand for eco-friendly surfactants, extensive use of surfactants in household detergents, low prices and easy availability of surfactants, and low prices and easy availability of surfactants are the upcoming trends of surfactants market in the world.

Household detergents is the leading application of surfactants market.

Asia-Pacific is the largest regional market for Surfactants.

The surfactants market was valued at $37.6 billion in 2022 and is estimated to reach $59.5 billion by 2032, exhibiting a CAGR of 4.7% from 2023 to 2032

Clariant AG., Evonik Industries AG, Huntsman International LLC, Nouryon, Stepan Company, Lonza Group AG, BASF SE, Croda International Plc, Kao Corporation, and Dow Inc are the top companies to hold the market share in the surfactants market.

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Surfactants Market

Global Opportunity Analysis and Industry Forecast, 2023-2032