0
2018
Swimwear Market

Swimwear Market

by Fabric (Polyester, Nylon, Neoprene, Spandex, and Others), Distribution Channel (Offline and Online), and End User (Woman, Man, and Child) - Global Opportunity Analysis and Industry Forecast, 2018-2024
Update Available On-Demand

Report Code: A04316
Pages: 229
Jun 2018 | 37153 Views
Author(s) : Kiran Sable
Tables: 115
Charts: 62
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Swimwear Market Overview:

The global swimwear market was valued at $18,454 million in 2017, and is projected to reach $28,148 million by 2024, registering a CAGR of 6.2% from 2018 to 2024. Swimwear is a type of clothing specially designed for people engaged in water-based activity or water sports such as swimming, water polo, surfing, water skiing, or even leisure activities such as sun bathing. It is also used to avoid skin rashes caused due to contact with pool chlorinated water. It is made by different types of fabrics such as polyester, nylon, spandex, and other blended fibers, which offers high elasticity & comfort. Swimwear is not only worn for swimming but is also used as semi-casual wear for pool parties and at outdoor venues such as restaurants, resorts, and shopping centers.

Swimming is considered as one of the most popular fitness & recreational activities. Increase in consumer interest in swimming and growth in number of family vacations along beach side boosts the demand for swimwear, thus propelling the growth of the market. In addition, factors such as growth in demand for luxury swimwear by women, increase in public or private swimming pools & clubs and high penetration & acceptance rates of ecommerce platforms also fuel the market. However, cost incurred in procuring raw materials and designing the swimwear affect the growth of the market to a greater extent. Incorporation of fabrics such as neoprene, which inhibits properties such as high thermal insulation, enhanced flexibility, adequate surface friction, and lightweight coupled with introduction of multifunctional cover-up swimwear and beachwear increases the popularity and demand for swimwear in the upcoming years.

The Global Swimwear Market is segmented based on fabric, distribution channel, end user, and region. By fabric type, the swimwear market is divided into polyester, nylon, neoprene, spandex/elastane, and others. The distribution channel segment is bifurcated into offline and online. Based on end user, swimwear market is classified into woman, man, and child. By region, the swimwear market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in this market are Haddow Group Plc, Nike Inc., Boardriders, Inc., Arena Italia S.p.A., Swimwear Anywhere, Inc., Adidas AG, Dick's Sporting Goods, Gap Inc., Phillips-Van Heusen Corporation (PVH Corp.), and Perry Ellis International Inc.

Swimwear is manufactured from natural & artificial fabrics such as polyester, nylon, spandex, and others. Some swimwear are made from single type of fabric, while others are prepared from mixture of fabrics. The fabric is selected based on the attributes offered by it and usage of the apparel. Polyester is a major category of swimwear fabrics; various types of swimwear are formulated using polyester to obtain stretching and shrinkage resistance. In addition, its quick drying and easy washable characteristics create demand for this material among the manufacturers. Moreover, it enhances durability of swimwear, owing to advantages such as resistance to wrinkles, abrasion, and most chemicals. Thus, incorporation of advanced fabrics in swimwear manufacturing is projected to boost the growth of the global swimwear market.

With a wide assortment of brands, the women's swimwear segment dominates the global swimwear market and is projected to remain dominant throughout the forecast period. Women opt for swimwear not only for competitive activities but also for regular surfing and aquatic fitness activities. Swimwear for women is available in multiple bold colors, asymmetric designs, African and geometric prints, and classic yet modern silhouettes. The high demand for luxury & innovative swimwear such as thermal swimwear and swimsuits that provide UV protection is anticipated to fuel the luxury swimwear market.

In 2017, the U.S was the largest market in North America, followed by the UK, Germany, and China, in terms of value, factors such as growth in population, increase in health awareness, and innovative product introductions propel the swimwear market growth in these regions. Moreover, increase in participation rate of water sports and fitness among countries such as India and China at a domestic level is expected to impact the swimwear industry across these regions.

Key Benefits for Stakeholders

  • This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global swimwear market for the period of 2018-2024 to identify the prevailing market opportunities.
  • The key countries in all the majors regions are mapped based on their market share.
  • Porters Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network.
  • In-depth analysis of the swimwear market segmentation assists in determining the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global swimwear industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
  • The report includes in details the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.

Swimwear Market Report Highlights

Aspects Details
BY END-USER
  • Women
  • Men
  • Children
BY FABRIC
  • Polyester
  • Nylon
  • Neoprene
  • Spandex
  • Spandex
BY DISTRIBUTION CHANNEL
  • Offline
  • Offline
BY REGION
  • North America  (U.S, Canada, Mexico)
  • Europe  (UK, Germany, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)
Key Market Players Haddow Group Plc, NIKE, Inc, Boardriders, Inc, Arena Italia S.p.A, Swimwear Anywhere, Inc, Adidas AG, DICK'S Sporting Goods, Inc, Gap Inc, PVH Corp, Perry Ellis International, Inc
 

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Swimwear is a type of clothing specially designed for people engaged in water-based activity or water sports such as swimming, water polo, surfing, water skiing, or even leisure activities such as sun bathing. A swimwear is used by men, women, and children in such type of activities as it protects the wearer from the chlorinated water in swimming pools and from the sea water, which contains salts that can cause skin rashes. It is made by different types of fabrics such as polyester, nylon, spandex, and other blended fibers, which offers high elasticity and comfort. Swimwear is not only worn for swimming but can also be used as semi-casual wear for pool parties and at outdoor venues, such as restaurants, resorts, and shopping centers.

Increase in disposable income, improved lifestyle, and customer consciousness toward health & fitness are expected to boost the growth of the swimwear industry during the forecast period. Furthermore, adoption of the swimwear as casual clothing and rise in number of customers participating in various water-based activities fuel the growth of the swimwear industry. However, volatile cost of raw material and high cost of designing, are expected to restrain the market growth. Several companies operating in the global swimwear market adopt product launch and promotion as their key growth strategies to sustain the market competition and to increase their market presence. Prominent companies, such as Nike Inc., Adidas AG and Dick’s endorse their products through renowned sports players; thereby, increasing their customer base. With changing technology and availability of variety of fabrics, companies are able to offer high quality and durable swimwear. Several companies are proactively setting up new retail outlets, especially in the developing countries, such as India and China to expand their geographical presence and tap the emerging markets. In 2015, Adidas AG is announced The Original Swimwear Company (TOSC) as its new swimwear licensee and distributor for the U.S. to expand its market outreach. Exhaustive marketing campaigns by established companies have increased brand awareness in the global swimwear industry; thus, leading to the growth of the industry.

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