Sports nutrition is a branch of science that deals in intake of products by an athlete to improve performance in sports activities, build strength, promote muscle growth, and increase stamina. There is an increased demand for sports nutrition among the population, owing to changes in lifestyle. At present, bodybuilders are the major users of sports supplements.
The Taiwan sports nutrition market growth is driven by increase in health consciousness among the population and surge in the number of health clubs and fitness centers. Moreover, increase in demand for protein-based sports nutrition products, including protein supplements and powders, owing to its benefits such as enhanced immunity, high nutritional value, and weight management propel the market growth.
However, availability of counterfeit products at cheap prices affects the sales of reputed companies and affects their brand reputation. Conversely, rise in demand for sports nutrition across developing countries and expansion of distribution channels are expected to provide several opportunities in the near future.
The Taiwan sports nutrition market is segmented on the basis of based product, end user, distribution channel, and geography. Based on product, it is bifurcated into protein powder, Iso drink powder, capsule/tablets (creatine/BCAA and others), supplement powder, RTD protein drinks, Iso & other sports drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars, and other supplements.
Based on end user, it is categorized into bodybuilders, athletes, recreational users, and lifestyle users. On the basis of distribution channel, it is classified into large retail & mass merchandisers, small retail, drug & specialty stores, fitness institutions, and online & others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include The Coca-Cola Company, Abbott Nutrition, Inc., PepsiCo Inc., Glanbia Plc., Reckitt Benckiser Group Plc., Yakult Honsha Co., Ltd., Post Holdings, Inc., GNC Holdings, Clif Bar & Company, and Otsuka Pharmaceutical Co., Ltd.
- The report includes an extensive analysis of the factors that drive and restrain the Taiwan sports nutrition market.
- Factors affecting market growth and projections from 2014 to 2022 are included in the report.
- The report provides quantitative & qualitative analysis to assist stakeholders to understand the situations prevailing in the market.
- An in-depth analysis of key segments demonstrates different types of product and end user to stakeholders.
- Competitive intelligence of the industry highlights the business practices followed by leading market players across various geographies.
Taiwan Sports Nutrition Market Key Segments:
- Protein Powder
- Iso Drink Powder
- Capsule/Tablets (Creatine/BCAA and Others)
- Supplement Powder
- Rtd Protein Drinks
- Iso & Other Sports Drinks
- Carbohydrate Drinks
- Protein Bars
- Carbohydrate/Energy Bars
- Other Supplements
By End User
- Recreational Users
- Lifestyle Users
By Distribution Channel
- Large Retail & Mass Merchandisers
- Small Retail
- Drug & Specialty Stores
- Fitness Institutions
- Online & Others
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East
Market Players In The Value Chain:
- The Coca-Cola Company
- Abbott Nutrition, Inc.
- PepsiCo Inc.
- Glanbia Plc.
- Reckitt Benckiser Group Plc.
- Yakult Honsha Co., Ltd.
- Post Holdings, Inc.
- GNC Holdings
- Clif Bar & Company
- Otsuka Pharmaceutical Co., Ltd.
CHAPTER 1 INTRODUCTION
1.3.KEY MARKET SEGMENTS
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. MARKET SHARE ANALYSIS, 2016
3.4. PORTER’S FIVE FORCES ANALYSIS
3.5. MARKET DYNAMICS
CHAPTER 4 TAIWAN SPORTS NUTRITION MARKET, BY TYPE
4.1.1. Market size and forecast
4.2. PROTEIN POWDER
4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast
4.3. ISO DRINK POWDER
4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast
4.4.PROTEIN POWDER CAPSULE/TABLETS (CREATINE, BCAA AND OTHERS)
4.4.1. Key market trends
4.4.2. Growth factors and opportunities
4.4.3. Market size and forecast
4.5. SUPPLEMENT POWDER
4.5.1. Key market trends
4.5.2. Growth factors and opportunities
4.5.3. Market size and forecast
4.6. RTD PROTEIN DRINKS
4.6.1. Key market trends
4.6.2. Growth factors and opportunities
4.6.3. Market size and forecast
4.7. ISO & OTHER SPORTS DRINKS
4.7.1. Key market trends
4.7.2. Growth factors and opportunities
4.7.3. Market size and forecast
4.8. CARBOHYDRATE DRINKS
4.8.1. Key market trends
4.8.2. Growth factors and opportunities
4.8.3. Market size and forecast
4.9. PROTEIN BARS
4.9.1. Key market trends
4.9.2. Growth factors and opportunities
4.9.3. Market size and forecast
4.10. CARBOHYDRATE/ENERGY BARS
4.10.1. Key market trends
4.10.2. Growth factors and opportunities
4.10.3. Market size and forecast
4.11. OTHER SUPPLEMENTS
4.11.1. Key market trends
4.11.2. Growth factors and opportunities
4.11.3. Market size and forecast
CHAPTER 6 TAIWAN SPORTS NUTRITION MARKET, BY END USER
6.1.1. Market size and forecast
6.2.1. Market size and forecast
6.3.1. Market size and forecast
6.4. RECREATIONAL USERS
6.4.1. Market size and forecast
6.5. LIFESTYLE USERS
6.5.1. Market size and forecast
CHAPTER 7 TAIWAN SPORTS NUTRITION MARKET, BY DISTRIBUTION CHANNEL
7.1.1. Market size and forecast
7.2. LARGE RETAIL & MASS MERCHANDISERS
7.2.1. Market size and forecast
7.3. SMALL RETAIL
7.3.1. Market size and forecast
7.4. DRUG & SPECIALTY STORES
7.4.1. Market size and forecast
7.5. FITNESS INSTITUTIONS
7.5.1. Market size and forecast
7.6. ONLINE & OTHERS
7.6.1. Market size and forecast
CHAPTER 9 COMPANY PROFILES
9.1. THE COCA-COLA COMPANY
9.1.1. Operating business segments
9.1.2. Business performance
9.1.3. Key strategic moves and developments
9.2. ABBOTT NUTRITION, INC.
9.2.1. Operating business segments
9.2.2. Business performance
9.3.3. Key strategic moves and developments
9.3. PEPSICO INC.
9.3.1. Operating business segments
9.3.3. Business performance
9.3.3. Key strategic moves and developments
9.4. GLANBIA PLC.
9.4.1. Operating business segments
9.4.3. Business performance
9.4.3. Key strategic moves and developments
9.5. RECKITT BENCKISER GROUP PLC.
9.5.1. Operating business segments
9.5.3. Business performance
9.5.3. Key strategic moves and developments
9.6. YAKULT HONSHA CO., LTD.
9.6.1. Operating business segments
9.6.3. Business performance
9.6.3. Key strategic moves and developments
9.7. POST HOLDINGS, INC.
9.7.1. Operating business segments
9.7.3. Business performance
9.7.3. Key strategic moves and developments
9.8. GNC HOLDINGS
9.8.1. Operating business segments
9.8.3. Business performance
9.8.3. Key strategic moves and developments
9.9. CLIF BAR & COMPANY
9.9.1. Operating business segments
9.9.3. Business performance
9.9.3. Key strategic moves and developments
9.10. OTSUKA PHARMACEUTICAL CO., LTD.
9.10.1. Operating business segments
9.10.3. Business performance
9.10.3. Key strategic moves and developments