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Television Services Market by Delivery Platform[(Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television (IPTV), and Over-the-top Television (OTT)], Revenue Model (Subscription and Advertisement), and Broadcaster Type (Public and Commercial): Global Opportunity Analysis and Industry Forecast 2021–2027

A07199
Pages: 253
Sep 2020 | 459 Views
 
Author(s) : Anil Kamble , Roshan Deshmukh
Tables: 118
Charts: 52
 

COVID-19

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The television services market size was valued at $ 332,600.0 million in 2019, and is estimated to reach $ 499,800.0 million by 2027, registering a CAGR of 5.4% from 2021 to 2027. 

The future of television industry has been dynamically evolving from broadcasting to broadband, as the broadcasting ways and preferences of the audience are shifting to on-demand video and audio content. Individuals are massively shifting from cable television and satellites television to over-the-top (OTT) and internet protocol television (IPTV) services, which is majorly attributed to rapid digitalization of the media and entertainment industry. 

The outbreak of the COVID-19 pandemic has positively affected the television services market, and further is witnessing significant increase in the number of viewership for televisions for video and audio content. Time spent on watching television and smartphones has increased considerably amid the lockdown, which resulted in increase in TRP of commercials channels, including news channels. This, in turn, attracted business corporates to spend more on advertisements, thereby boosting the growth of the global television survives market.   

Advancements in TV technology and increase in utility of modern internet connected TV sets are expected to create huge demand for smart TVs and connected TVs. In addition, rise in number of TVs in respective houses and increase in subscriptions for television services are expected to drive television services market growth during forecast period 2021–2027. Furthermore, the demand for commercial televisions is majorly driven by advertisements. As commercial television channels are providing on-demand content and channels, episodes or series can be subscribed by the customer according to their interests. Furthermore, commercial TVs are providing HD channels, which have been gaining major popularity s. All these parameters likely increase the TRP, which attracts TV advertisements.  Commercial TV broadcasting channels are majorly getting paid and funded through advertisements, which completely depends on TRP of particular TV channels.

Television-Services-Market-2021-2027

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According to television services market analysis, the television services market is segmented into delivery platform, revenue model, and broadcaster type, and region. On the basis of delivery platform, the market is categorized into digital terrestrial broadcast; satellite broadcast, cable television broadcasting, internet protocol television (IPTV) and over-the-top television (OTT). By revenue model, it is segregated into subscription and advertisement. According to broadcaster type, it is divided into public and commercial. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa)

Television Services Market
By Delivery Platform

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Cable television broadcasting segment helds the major share of 33.5% in 2019

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On the basis of delivery platform, the cable television broadcasting segment accounted the around one-third half of the global television services market share in 2019, and is expected to continue this trend during the forecast period. This is majorly attributed to benefits associated with cable television services such as access to favorite channels new movies, and on-demand titles; cost-effectiveness; and pay-per-view. Pay-per-view (PPV) in TV services is similar to subscription-based pay television services, in which customers pay to have the broadcast decrypted for viewing, but usually only entail a one-time payment for a single or time-limited viewing. Cable TV advertisements have gained significant traction among businesses, owing to huge user base and affordable cost for advertisements. Thus, increase in advertising on the cable TV majorly contributes toward the growth of the cable television broadcasting services market. 

Television Services Market
By Revenue Model

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Subscription segment helds the major share of 57.6% in 2019

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According to television services market trends, depending on revenue model, the subscription segment was valued at $ 191,700 million in 2019, and is expected to grow to $ 276,600 million by 2027, with a CAGR of 4.8%. Subscription revenue model is the idea of selling a product or service to receive monthly or yearly recurring subscription revenue.  Most of the popular television services companies such as Netflix, Amazon, Dish TV, and Tata Sky have built successful businesses by leveraging the growth potential of subscription. Subscription revenue model is expected to gain major popularity among the TV industry during the forecast period, owing to benefits associated with it such as predictable revenue, increase in return on customer acquisition costs, and huge scope for upselling and cross-selling.

Television Services Market
By Broadcaster Type

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Commercial segment helds the major share of 67.5% in 2019

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On the basis of broadcaster type, the commercial broadcasting segment is projected to grow at $ 340,000 million by 2027, registering a CAGR of 5.5%. Advertisement has been gaining major importance in business and corporate organization. Commercial TV is meant for commercial advertisement, as it is funded through advertisement revenue. Commercial advertisement serves as an ideal way to market a product, as it provides a highly targeted audience. Fans of certain stations have specific preferences and interests that an agency can determine through market research and analysis. Furthermore, the major motive of the commercial televisions broadcasting is to reach huge audience to gain high TRP rating, which gives more advertisements. Commercial television broadcasting services are likely to have remunerative opportunities in near future, owing to globalization and privatization of the business, which may require huge advertisement practices. 

Television Services Market
By Region

2027
North America 
Europe
Asia Pacific
Lamea

North America region helds the higest market share of 39.8% in 2019

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Region wise, North America dominated the television services market in 2019, and is expected to sustain its dominance throughout the television services market forecast period. The key factors driving the growth of the television services market in the region is surge in adoption for connected TVs and popularity of the OTT media services. OTT platforms have witnessed a tremendous growth in subscription base during the lockdown.  For instance, Amazon and Netflix witnessed more than 60% growth in subscriber base during lockdown. Presently, North America is witnessing huge growth in the TV services market, owing to implementation of lockdown, as people are restricted to stay at their respective homes, which likely to increase the viewership, thereby resulting in high TRP growth and attracting more investment through advertisements. 

The players operating in the global television services market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include CANAL+ GROUP, Time Warner, Inc., Viacom CBS Inc., Channel Four Television Corporation, CenturyLink, Inc., Viacom International, Inc., A&E Television Networks, LLC, British Broadcasting Corporation, 21st Century Fox, and Comcast Corporation.

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assist to determine the prevailing television services market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the television services industry.

Key Market Segments

By Delivery Platform

  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting
  • Internet Protocol Television (IPTV)
  • Other (Over-the-top television (OTT)

By Revenue Model

  • Subscription
  • Advertisement

By Broadcaster Type

  • Public
  • Commercial

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France 
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Research methodology

1.3.1.Secondary research
1.3.2.Primary research
1.3.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Value chain analysis
3.4.Porter’s five forces analysis
3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Rise in disposable income
3.5.1.2.Technological advancements in broadcast industry and increasing demand for smart TV
3.5.1.3.Growing demand for improved distribution infrastructure to propel the growth

3.5.2.Restraints

3.5.2.1.Digital illiteracy and limited digital infrastructure

3.5.3.Opportunities

3.5.3.1.Technological advancement in the television devices
3.5.3.2.Digital transformation in media & entertainment industry
3.5.3.3.The future of TV: From broadcast to broadband

3.6.Impact of Covid-19 on television services market

CHAPTER 4:TELEVISION SERVICES MARKET, BY DELIVERY PLATFORM

4.1.Overview

4.1.1.Market size and forecast

4.2.Digital terrestrial broadcast

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.Satellite broadcast

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.4.Cable television broadcasting

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

4.5.Internet protocol television (IPTV)

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast

4.6.Over-the-top television (OTT)

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast

CHAPTER 5:TELEVISION SERVICES MARKET, BY REVENUE MODEL

5.1.Overview

5.1.1.Market size and forecast

5.2.Subscription

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Advertisement

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

CHAPTER 6:TELEVISION SERVICES MARKET, BY BROADCASTER TYPE

6.1.Overview

6.1.1.Market size and forecast

6.2.Public

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Commercial

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

CHAPTER 7:TELEVISION SERVICES MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by Delivery Platform.
7.2.3.Market size and forecast, by revenue model
7.2.4.Market size and forecast, by Broadcaster Type
7.2.5.Market size and forecast, by country

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by Delivery Platform
7.2.5.1.2.Market size and forecast, by revenue model
7.2.5.1.3.Market size and forecast, by Broadcaster Type

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, by Delivery Platform
7.2.5.2.2.Market size and forecast, by revenue model
7.2.5.2.3.Market size and forecast, by Broadcaster Type

7.2.5.3.Mexico

7.2.5.3.1.Market size and forecast, by Delivery Platform
7.2.5.3.2.Market size and forecast, by revenue model
7.2.5.3.3.Market size and forecast, by Broadcaster Type

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by Delivery Platform
7.3.3.Market size and forecast, by revenue model
7.3.4.Market size and forecast, by Broadcaster Type
7.3.5.Market size and forecast, by country

7.3.5.1.Germany

7.3.5.1.1.Market size and forecast, by Delivery Platform
7.3.5.1.2.Market size and forecast, by revenue model
7.3.5.1.3.Market size and forecast, by Broadcaster Type

7.3.5.2.UK

7.3.5.2.1.Market size and forecast, by Delivery Platform
7.3.5.2.2.Market size and forecast, by revenue model
7.3.5.2.3.Market size and forecast, by Broadcaster Type

7.3.5.3.France

7.3.5.3.1.Market size and forecast, by Delivery Platform
7.3.5.3.2.Market size and forecast, by revenue model
7.3.5.3.3.Market size and forecast, by Broadcaster Type

7.3.5.4.Russia

7.3.5.4.1.Market size and forecast, by Delivery Platform
7.3.5.4.2.Market size and forecast, by revenue model
7.3.5.4.3.Market size and forecast, by Broadcaster Type

7.3.5.5.Italy

7.3.5.5.1.Market size and forecast, by Delivery Platform
7.3.5.5.2.Market size and forecast, by revenue model
7.3.5.5.3.Market size and forecast, by Broadcaster Type

7.3.5.6.Spain

7.3.5.6.1.Market size and forecast, by Delivery Platform
7.3.5.6.2.Market size and forecast, by revenue model
7.3.5.6.3.Market size and forecast, by Broadcaster Type

7.3.5.7.Rest of Europe

7.3.5.7.1.Market size and forecast, by Delivery Platform
7.3.5.7.2.Market size and forecast, by revenue model
7.3.5.7.3.Market size and forecast, by Broadcaster Type

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by Delivery Platform
7.4.3.Market size and forecast, by revenue model
7.4.4.Market size and forecast, by Broadcaster Type
7.4.5.Market size and forecast, by country

7.4.5.1.China

7.4.5.1.1.Market size and forecast, by Delivery Platform
7.4.5.1.2.Market size and forecast, by revenue model
7.4.5.1.3.Market size and forecast, by Broadcaster Type

7.4.5.2.India

7.4.5.2.1.Market size and forecast, by Delivery Platform
7.4.5.2.2.Market size and forecast, by revenue model
7.4.5.2.3.Market size and forecast, by Broadcaster Type

7.4.5.3.Japan

7.4.5.3.1.Market size and forecast, by Delivery Platform
7.4.5.3.2.Market size and forecast, by revenue model
7.4.5.3.3.Market size and forecast, by Broadcaster Type

7.4.5.4.Australia

7.4.5.4.1.Market size and forecast, by Delivery Platform
7.4.5.4.2.Market size and forecast, by revenue model
7.4.5.4.3.Market size and forecast, by Broadcaster Type

7.4.5.5.South Korea

7.4.5.5.1.Market size and forecast, by Delivery Platform
7.4.5.5.2.Market size and forecast, by revenue model
7.4.5.5.3.Market size and forecast, by Broadcaster Type

7.4.5.6.Rest of Asia-Pacific

7.4.5.6.1.Market size andforecast, by Delivery Platform
7.4.5.6.2.Market size and forecast, by revenue model
7.4.5.6.3.Market size and forecast, by Broadcaster Type

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by Delivery Platform
7.5.3.Market size and forecast, by revenue model
7.5.4.Market size and forecast, by Broadcaster Type
7.5.5.Market size and forecast, by country

7.5.5.1.Latin America

7.5.5.1.1.Market size and forecast, by Delivery Platform
7.5.5.1.2.Market size and forecast, byrevenue model
7.5.5.1.3.Market size and forecast, by Broadcaster Type

7.5.5.2.Middle East

7.5.5.2.1.Market size and forecast, by Delivery Platform
7.5.5.2.2.Market size and forecast, by revenue model
7.5.5.2.3.Market size and forecast, by Broadcaster Type

7.5.5.3.Africa

7.5.5.3.1.Market size and forecast, by Delivery Platform
7.5.5.3.2.Market size and forecast, by revenue model
7.5.5.3.3.Market size and forecast, by Broadcaster Type

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Top winning strategies
8.2.Competitive dashboard
8.3.Competitive heat map
8.4.Key developments

8.4.1.Partnership
8.4.2.Business expansion
8.4.3.Product launch

CHAPTER 9:COMPANY PROFILES

9.1.CANAL+ GROUP

9.1.1.Company overview
9.1.2.Key executives
9.1.3.Company snapshot
9.1.4.Product portfolio
9.1.5.Key strategic moves and developments

9.2.TIME WARNER, INC.

9.2.1.Company overview
9.2.2.Key executives
9.2.3.Company snapshot
9.2.4.Operating business segments
9.2.5.Product portfolio
9.2.6.R&D expenditure
9.2.7.Business performance

9.3.VIACOM CBS INC.

9.3.1.Company overview
9.3.2.Key executives
9.3.3.Company snapshot
9.3.4.Product portfolio

9.4.CHANNEL FOUR TELEVISION CORPORATION

9.4.1.Company overview
9.4.2.Key executives
9.4.3.Company snapshot
9.4.4.Product portfolio

9.5.CENTURYLINK, INC.

9.5.1.Company overview
9.5.2.Key executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Key strategic moves and developments

9.6.VIACOM INTERNATIONAL, INC.

9.6.1.Company overview
9.6.2.Company snapshot
9.6.3.Product portfolio

9.7.A&E TELEVISION NETWORKS, LLC

9.7.1.Company overview
9.7.2.Key executives
9.7.3.Company snapshot
9.7.4.Operating business segments
9.7.5.Product portfolio
9.7.6.Business performance
9.7.7.Key strategic moves and developments

9.8.BRITISH BROADCASTING CORPORATION

9.8.1.Company overview
9.8.2.Company snapshot
9.8.3.Product portfolio

9.9.21ST CENTURY FOX

9.9.1.Company overview
9.9.2.Company snapshot
9.9.3.Product portfolio

9.10.COMCAST CORPORATION

9.10.1.Company overview
9.10.2.Key executives
9.10.3.Company snapshot
9.10.4.Product portfolio
9.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 02.DIGITAL TERRESTRIAL BROADCAST TELEVISION SERVICES MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 03.SATELLITE BROADCAST TELEVISION SERVICES MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 04.CABLE TELEVISION BROADCASTING TELEVISION SERVICES MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 05.INTERNET PROTOCOL TELEVISION (IPTV) TELEVISION SERVICES MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 06.OVER-THE-TOP TELEVISION (OTT) TELEVISION SERVICES MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 07.GLOBAL TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 08.SUBSCRIPTION TELEVISION SERVICES MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 09.ADVERTISEMENT TELEVISION SERVICES MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 10.TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 11.PUBLIC TELEVISION SERVICES MARKET, BY REGION, 2019–2027 ($MILLION)
TABLE 12.COMMERCIAL TELEVISION SERVICES MARKET, BY REGION, 2019–2027 ($MILLION)
TABLE 13.TELEVISION SERVICES MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 14.NORTH AMERICA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 15.NORTH AMERICA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 16.NORTH AMERICA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 17.NORTH AMERICA TELEVISION SERVICES MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 18.U.S. TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 19.U.S TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 20.U.S. TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 21.CANADA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 22.CANADA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 23.CANADA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 24.MEXICO TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 25.MEXICO TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 26.MEXICO TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 27.EUROPE TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 28.EUROPE TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 29.EUROPE TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 30.EUROPE TELEVISION SERVICES MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 31.GERMANY TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 32.GERMANY TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 33.GERMANY TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 34.UK TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 35.UK TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 36.UK TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 37.FRANCE TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 38.FRANCE TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 39.FRANCE TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 40.RUSSIA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 41.RUSSIA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 42.RUSSIA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 43.ITALY TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 44.ITALY TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 45.ITALY TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 46.SPAIN TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 47.SPAIN TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 48.SPAIN TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 49.REST OFEUROPE TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 50.REST OFEUROPE TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 51.REST OF EUROPE TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 52.ASIA-PACIFIC TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 53.ASIA-PACIFIC TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 54.ASIA-PACIFICTELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 55.ASIA-PACIFIC TELEVISION SERVICES MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 56.CHINA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 57.CHINA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 58.CHINA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 59.INDIA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 60.INDIA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 61.INDIA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 62.JAPAN TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 63.JAPAN TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 64.JAPAN TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 65.AUSTRALIA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 66.AUSTRALIA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 67.AUSTRALIA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 68.SOUTH KOREA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 69.SOUTH KOREA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 70.SOUTH KOREA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 71.REST OF ASIA-PACIFIC TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 72.REST OF ASIA-PACIFIC TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 73.REST OF ASIA-PACIFIC TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 74.LAMEA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 75.LAMEA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 76.LAMEA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 77.LAMEA TELEVISION SERVICES MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 78.LATIN AMERICA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 79.LATIN AMERICA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 80.LATIN AMERICA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 81.MIDDLE EAST TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 82.MIDDLE EAST TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 83.MIDDLE EAST TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 84.AFRICA TELEVISION SERVICES MARKET REVENUE, BY DELIVERY PLATFORM, 2019–2027 ($MILLION)
TABLE 85.AFRICA TELEVISION SERVICES MARKET REVENUE, BY REVENUE MODEL, 2019–2027 ($MILLION)
TABLE 86.AFRICA TELEVISION SERVICES MARKET REVENUE, BY BROADCASTER TYPE, 2019–2027 ($MILLION)
TABLE 87.CANAL+ GROUP: KEY EXECUTIVES
TABLE 88.CANAL+ GROUP: COMPANY SNAPSHOT
TABLE 89.CANAL+ GROUP: PRODUCT PORTFOLIO
TABLE 90.TIME WARNER, INC.: KEY EXECUTIVES
TABLE 91.TIME WARNER, INC.: COMPANY SNAPSHOT
TABLE 92.TIME WARNER, INC.: OPERATING SEGMENTS
TABLE 93.TIME WARNER, INC.: PRODUCT PORTFOLIO
TABLE 94.TIME WARNER, INC.: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 95.TIME WARNER, INC.: NET SALES, 2017–2019 ($MILLION)
TABLE 96.VIACOM CBS INC.: KEY EXECUTIVES
TABLE 97.VIACOM CBS INC.: COMPANY SNAPSHOT
TABLE 98.VIACOM CBS INC.: PRODUCT PORTFOLIO
TABLE 99.CHANNEL FOUR TELEVISION CORPORATION: KEY EXECUTIVES
TABLE 100.CHANNEL FOUR TELEVISION CORPORATION: COMPANY SNAPSHOT
TABLE 101.CHANNEL FOUR TELEVISION CORPORATION: PRODUCT PORTFOLIO
TABLE 102.CENTURYLINK, INC.: KEY EXECUTIVES
TABLE 103.CENTURYLINK, INC.: COMPANY SNAPSHOT
TABLE 104.CENTURYLINK, INC.: PRODUCT PORTFOLIO
TABLE 105.VIACOM INTERNATIONAL, INC.: COMPANY SNAPSHOT
TABLE 106.VIACOM INTERNATIONAL, INC.: PRODUCT PORTFOLIO
TABLE 107.A&E TELEVISION NETWORKS, LLC: KEY EXECUTIVES
TABLE 108.A&E TELEVISION NETWORKS, LLC: COMPANY SNAPSHOT
TABLE 109.A&E TELEVISION NETWORKS, LLC: OPERATING SEGMENTS
TABLE 110.A&E TELEVISION NETWORKS, LLC: PRODUCT PORTFOLIO
TABLE 111.A&E TELEVISION NETWORKS, LLC: NET SALES, 2017–2019 ($MILLION)
TABLE 112.BRITISH BROADCASTING CORPORATION: COMPANY SNAPSHOT
TABLE 113.BRITISH BROADCASTING CORPORATION: PRODUCT PORTFOLIO
TABLE 114.21ST CENTURY FOX: COMPANY SNAPSHOT
TABLE 115.21ST CENTURY FOX: PRODUCT PORTFOLIO
TABLE 116.COMCAST CORPORATION: KEY EXECUTIVES
TABLE 117.COMCAST CORPORATION: COMPANY SNAPSHOT
TABLE 118.COMCAST CORPORATION: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.TELEVISION SERVICES MARKET SNAPSHOT
FIGURE 02.GLOBAL TELEVISION SERVICES MARKET SEGMENTATION
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.VALUE CHAIN ANALYSIS
FIGURE 05.HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 06.LOW BARGAINING POWER OF BUYERS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.HIGH THREAT OF NEW ENTRANTS
FIGURE 09.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10.TELEVISION SERVICES MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 11.GLOBAL TELEVISION SERVICES MARKET, BY DELIVERY PLATFORM, 2019 (%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF DIGITAL TERRESTRIAL BROADCAST MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF SATELLITE BROADCAST MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.PAY TV SUBSCRIBER GROWTH (000)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF CABLE TELEVISION BROADCASTING MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF INTERNET PROTOCOL TELEVISION (IPTV) MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.GROWTH OF NETFLIX SUBSCRIBERS (MILLIONS, 2010-2018)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF OVER-THE-TOP TELEVISION (OTT) MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.TELEVISION SERVICES MARKET, BY REVENUE MODEL, 2019 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF SUBSCRIPTION TELEVISION SERVICES MARKET, BY COUNTRY,  2019 & 2027 (%)
FIGURE 21.ESTIMATED INDIAN TELEVISION INDUSTRY MARKET SIZE IN 2017 (USD MILLION)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF ADVERTISEMENT TELEVISION SERVICES MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.GLOBAL TELEVISION SERVICES MARKET, BY BROADCASTER TYPE, 2019 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF PUBLIC TELEVISION SERVICES MARKET, BY COUNTRY,  2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF COMMERCIAL TELEVISION SERVICES MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.TELEVISION SERVICES MARKET, BY REGION, 2019 (%)
FIGURE 27.U.S.TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 28.CANADA TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 29.MEXICO TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 30.GERMANY TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 31.UK TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 32.FRANCE TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 33.RUSSIA TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 34.ITALY TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 35.SPAIN TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 36.REST OFEUROPE TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 37.CHINA TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 38.INDIA TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 39.JAPAN TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 40.AUSTRALIA TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 41.SOUTH KOREA TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 42.REST OF ASIA-PACIFIC TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 43.LATIN AMERICA TELEVISION SERVICES  MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 44.MIDDLE EAST TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 45.AFRICA TELEVISION SERVICES MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 46.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 47.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 48.TIME WARNER, INC.: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 49.TIME WARNER, INC.: NET SALES, 2017–2019 ($MILLION)
FIGURE 50.TIME WARNER, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 51.A&E TELEVISION NETWORKS, LLC: NET SALES, 2017–2019 ($MILLION)
FIGURE 52.A&E TELEVISION NETWORKS, LLC: REVENUE SHARE BY SEGMENT, 2019 (%)

 
 

The global television services market exhibits high growth potential in in the developing economies such as India and China, owing to increase in use of TV household for entertainment purpose. Furthermore, digitalization of the entertainment & media industry, expansion of the internet user base, and surge in disposable are fueling the growth of the TV services market.

Increase in penetration of smart TVs, IPTV, and connected TVs and decrease in cost of internet boost the demand for television content such as videos and audios, over television. Furthermore, surge in popularity of the over-the-top (OTT) platform is promoting TV service providers to adopt OTT services on TV platforms, which bolster the growth of the TV services market during the forecast period. For instance, Netflix and Amazon are witnessing dynamic growth in developing countries, owing to increased disposable income and popularity of the OTT media content. 

Increase in Pay TV subscription and surge in demand for the digital terrestrial broadcasting services are significantly boosting to the growth of the TV services market.  In the developing countries such as India and China, DTH services have gained major share, owing to their affordability and benefits associated such as long term plans, choice of channels, on-demand services, including movies, games, and other media.

Key players in the market have adopted new service launch, continuous innovation, and acquisition as their key developmental strategies to cater to the rising demands for television services. OTT TV and IPTV are emerging concepts, which have been gaining considerable popularity in the U.S., Australia, India, and China, owing to its unique quality content, fewer advertisements, and suitable content according to the listener’s special interest, and its subscription-based revenue model.                                                                                        `

However, the existing challenges such as high digital illiteracy rate and limited access to internet & digital infrastructure limit the growth of the television services market.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The television services market size was valued at $ 332,600.0 million in 2019.

A. The forecast period of the television services market is 2021–2027.

A. The base year considered in this report is 2019.

A. Some of the top companies hold the market share in television services market are CANAL+ GROUP, Time Warner, Inc., Viacom CBS Inc., Channel Four Television Corporation, CenturyLink, Inc., and Viacom International, Inc.

A. Over-the-top television services is most influencing segment growing in the television services market report.

A. North America holds the maximum market share of the global television services market.

A. The companies are selected on the basis of their market share, reach, growth and financial investment.

A. The television services market size was valued at $ 332,600.0 million in 2019.

 

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