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2021
Toilet Paper Market

Toilet Paper Market

by Type (One-ply, Two-ply, and Others), End Use (Commercial, and Residential), and Distribution Channel (Online and Offline): Global Opportunity Analysis and Industry Forecast, 2021-2028

Report Code: A06508
Aug 2021 | Pages: 283
Tables: 145
Charts: 67
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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The global toilet paper market size was valued at $26.0 billion in 2020 and is anticipated to reach $39.5 billion by 2028, with a CAGR of 5.2% during the forecast period. The market is expected to exhibit an incremental revenue opportunity of $13.4 billion from 2020 to 2028. Toilet paper also known as toilet roll is a type of tissue paper and is considered an essential item among tissue papers. Toilet paper has become a bathroom hygiene necessity in most of the developed countries. It is a multipurpose product and is mainly used in the toilet, for wiping up makeup and spills.   

Home care products including toilet care are extensively used for the care of the household as well as to maintain the well-being and health requirements of the people. The increase in germs, dirt, micro-organisms, and others on the surface have become a cause of several diseases and conditions. Therefore, innovation and development of new products have presented new methods for maintaining home hygiene. The launches of new technology devices that use toilet care disinfectants and cleaners make the cleaning process and utilization of home care products easy. These factors augment the tpoilet paper market growth during the forecast period.

Toilet Paper Market

Moreover, rise in hygiene awareness in developing and developed countries has been contributing toward the growth of the market. Surge in disposable incomes and standard of living in developing countries have led to rise in demand for more premium sanitary ware products for additional convenience.

Raw material suppliers play a significant role in the toilet paper market. Increase in cost of raw materials hamper the market growth. In addition, stringent regulations imposed on production and import of raw materials such as wood have resulted in a scarce supply of high-quality wood, thereby limiting the adoption of toilet paper products.

Improvement in economic conditions is a key factor that contributes toward the growth of the market. Increase in per capita disposable income enhances spending capacity of consumers, leading to rise in expenditure on toilet paper, which is expected to foster the growth of the market. Rise in spending capacity is further anticipated to improve the standard of living, enabling consumers to buy various types of toilet paper, which, in turn, boosts the demand for toilet paper.

The COVID-19 pandemic has positively impacted the toilet paper market in terms of sales and demand. Increased requirement for toilet paper was observed in the market in the initial stage of the lockdown. Toilet paper is an essential commodity in the developed countries and the lockdown resulted in a snowball effect of panic buying among the customers.

According to the toilet paper market analysis, the market is segmented into type, end use, distribution channel, and region. By type, the market is segregated into one-ply, two-ply, and others. The one-ply segment held the largest market share in 2019 and is expected to lead the toilet paper market in the near future. One-ply toilet paper is gaining popularity in the developed nations. This can be due to shift in living trends and shift in lifestyles, which boosts the demand for toilet paper. Furthermore, several brands have introduced their range of one-ply toilet paper. Consumers have grown more cautious of the products they use with knowledge and understanding about the benefits of products. Hence, the one-ply toilet paper segment is expected to garner a considerable growth rate, owing to increase in consumer inclination toward one-ply toilet paper.

Toilet Paper Market
By Type

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The one-ply segment held the major share of 54.2% in 2020

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By end use, the toilet paper market segment into commercial and residential. The commercial segment held the major share in 2020 and is likely to remain dominant throughout the toilet paper market forecast period. Toilet papers are manufactured by using wood fibers or a mixture of recycled paper pulp mixed in water with chemical sulfates to aid in its decomposition. People have changed their way of living and excite tourism that leads to more demand for hotels, restaurants, and malls and hence, this increases the consumption of toilet papers. Hence, the commercial toilet paper market is expected to gain significant traction.  

Toilet Paper Market
By End User

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The Residential segment witness a CAGR of 7.5% from 2021-2028

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The offline segment held the major toilet paper market share. Offline stores comprise of super markets, hypermarkets, and others. The majority of toilet paper consumption goods are purchased in large retail formats like super markets and hypermarkets. Furthermore, supermarkets are big self-serve grocery stores that sell a wide range of consumer goods items. Hypermarkets are stores that sell products of large varieties to merchandise, all under one roof. These stores are easily accessible and offer toilet paper products from several leading brands. 

Toilet Paper Market
By Distribution Channel

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The Online segment witness a CAGR of 7.7% from 2021-2028

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Players in the toilet paper market have adopted business expansion and product launch as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Caprice, Essity, Georgia-Pacific LLC, Kimberly – Clark Corporation, Naturelle Consumer Products LTD, Orchids Tissue Paper Products, P&G, Traidcraft, Unilever, and Velvet CARE.    

Toilet Paper Market
By Region

2027
North America 
Europe
Asia-Pacific
LAMEA

The North America region helds the higest market share of 39.6% in 2027

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Key benefits for stakeholders

  • The report provides quantitative analysis of the current toilet paper market trends, estimations, and dynamics of the market size from 2020 to 2028 to identify the prevailing toilet paper market opportunities.  
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size & segmentation assist to determine the market potential.
  • The major countries in each region are mapped according to their revenue contribution to the toilet paper market demand. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the toilet paper industry. 

Key market segments    

By Type

  • One-ply
  • Two-ply
  • Others

By End Use

  • Commercial
  • Residential

By Distribution Channel

  • Online
  • Offline

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany 
    • France
    • UK
    • Italy
    • Spain 
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia-Pacific 
  • LAMEA 
    • Brazil
    • Argentina
    • UAE
    • South Africa
    • Saudi Arabia
    • Turkey
    • Rest of LAMEA 

Toilet Paper Market Report Highlights

Aspects Details
By TYPE
  • One-ply
  • Two-ply
  • Others
By END USE
  • Commercial
  • Residential
By DISTRIBUTION CHANNEL
  • Online Stores
  • Offline Stores
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players Kimberly – Clark Corporation, P&G, Essity, Orchids Tissue Paper Products, Georgia-Pacific LLC, Naturelle Consumer Products LTD, Velvet CARE, Unilever, Traidcraft, Caprice
 

CHAPTER 1:INTRODUCTION

1.1.Key market segments
1.2.Research methodology

1.2.1.Secondary research
1.2.2.Primary research
1.2.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Porter’s five forces analysis
3.4.Market dynamics

3.4.1.Drivers

3.4.1.1.Surge in requirement of home care products
3.4.1.2.Rise in disposable incomes and standards of living

3.4.2.Restraint

3.4.2.1.Increase in cost of raw materials

3.4.3.Opportunity

3.4.3.1.Changes in lifestyle and rise in disposable income

3.6.Market share analysis

3.6.1.By Type
3.6.2.By End Use
3.6.3.By Distribution Channel
3.6.4.By region

3.7.COVID-19 impact analysis

3.7.1.Introduction
3.7.2.Impact on the Toilet Paper market

CHAPTER 4:TOILET PAPER MARKET, BY TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.One-ply

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.Two-ply

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

CHAPTER 5:TOILET PAPER MARKET, BY END USE

5.1.Overview

5.1.1.Market size and forecast

5.2.Commercial

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Residential

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

CHAPTER 6:TOILET PAPER MARKET, BY DISTRIBUTION CHANNEL

6.1.Overview

6.1.1.Market size and forecast

6.2.Online Stores

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Offline Stores

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

CHAPTER 7:TOILET PAPER MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by Type
7.2.3.Market size and forecast, by End Use
7.2.4.Market size and forecast, by Distribution Channel
7.2.6.Market size and forecast, by country

7.2.6.1.U.S.

7.2.6.1.1.Market size and forecast, by Type
7.2.6.1.2.Market size and forecast, by End Use
7.2.6.1.3.Market size and forecast, by Distribution Channel

7.2.6.2.Canada

7.2.6.2.1.Market size and forecast, by Type
7.2.6.2.2.Market size and forecast, by End Use
7.2.6.2.3.Market size and forecast, by Distribution Channel

7.2.6.3.Mexico

7.2.6.3.1.Market size and forecast, by Type
7.2.6.3.2.Market size and forecast, by End Use
7.2.6.3.3.Market size and forecast, by Distribution Channel

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by Type
7.3.3.Market size and forecast, by End Use
7.3.4.Market size and forecast, by Distribution Channel
7.3.6.Market size and forecast, by country

7.3.6.1.Germany

7.3.6.1.1.Market size and forecast, by Type
7.3.6.1.2.Market size and forecast, by End Use
7.3.6.1.3.Market size and forecast, by Distribution Channel

7.3.6.2.France

7.3.6.2.1.Market size and forecast, by Type
7.3.6.2.2.Market size and forecast, by End Use
7.3.6.2.3.Market size and forecast, by Distribution Channel

7.3.6.3.UK

7.3.6.3.1.Market size and forecast, by Type
7.3.6.3.2.Market size and forecast, by End Use
7.3.6.3.3.Market size and forecast, by Distribution Channel

7.3.6.4.Italy

7.3.6.4.1.Market size and forecast, by Type
7.3.6.4.2.Market size and forecast, by End Use
7.3.6.4.3.Market size and forecast, by Distribution Channel

7.3.6.5.Spain

7.3.6.5.1.Market size and forecast, by Type
7.3.6.5.2.Market size and forecast, by End Use
7.3.6.5.3.Market size and forecast, by Distribution Channel

7.3.6.6.Russia

7.3.6.6.1.Market size and forecast, by Type
7.3.6.6.2.Market size and forecast, by End Use
7.3.6.6.3.Market size and forecast, by Distribution Channel

7.3.6.7.Rest of Europe

7.3.6.7.1.Market size and forecast, by Type
7.3.6.7.2.Market size and forecast, by End Use
7.3.6.7.3.Market size and forecast, by Distribution Channel

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by Type
7.4.3.Market size and forecast, by End Use
7.4.4.Market size and forecast, by Distribution Channel
7.4.6.Market size and forecast, by country

7.4.6.1.China

7.4.6.1.1.Market size and forecast, by Type
7.4.6.1.2.Market size and forecast, by End Use
7.4.6.1.3.Market size and forecast, by Distribution Channel

7.4.6.2.Japan

7.4.6.2.1.Market size and forecast, by Type
7.4.6.2.2.Market size and forecast, by End Use
7.4.6.2.3.Market size and forecast, by Distribution Channel

7.4.6.3.India

7.4.6.3.1.Market size and forecast, by Type
7.4.6.3.2.Market size and forecast, by End Use
7.4.6.3.3.Market size and forecast, by Distribution Channel

7.4.6.4.Australia

7.4.6.4.1.Market size and forecast, by Type
7.4.6.4.2.Market size and forecast, by End Use
7.4.6.4.3.Market size and forecast, by Distribution Channel

7.4.6.5.South Korea

7.4.6.5.1.Market size and forecast, by Type
7.4.6.5.2.Market size and forecast, by End Use
7.4.6.5.3.Market size and forecast, by Distribution Channel

7.4.6.6.Singapore

7.4.6.6.1.Market size and forecast, by Type
7.4.6.6.2.Market size and forecast, by End Use
7.4.6.6.3.Market size and forecast, by Distribution Channel

7.4.6.7.Malaysia

7.4.6.7.1.Market size and forecast, by Type
7.4.6.7.2.Market size and forecast, by End Use
7.4.6.7.3.Market size and forecast, by Distribution Channel

7.4.6.8.Rest of Asia-Pacific

7.4.6.8.1.Market size and forecast, by Type
7.4.6.8.2.Market size and forecast, by End Use
7.4.6.8.3.Market size and forecast, by Distribution Channel

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by Type
7.5.3.Market size and forecast, by End Use
7.5.4.Market size and forecast, by Distribution Channel
7.5.6.Market size and forecast, by country

7.5.6.1.Brazil

7.5.6.1.1.Market size and forecast, by Type
7.5.6.1.2.Market size and forecast, by End Use
7.5.6.1.3.Market size and forecast, by Distribution Channel

7.5.6.2.Argentina

7.5.6.2.1.Market size and forecast, by Type
7.5.6.2.2.Market size and forecast, by End Use
7.5.6.2.3.Market size and forecast, by Distribution Channel

7.5.6.3.UAE

7.5.6.3.1.Market size and forecast, by Type
7.5.6.3.2.Market size and forecast, by End Use
7.5.6.3.3.Market size and forecast, by Distribution Channel

7.5.6.4.South Africa

7.5.6.4.1.Market size and forecast, by Type
7.5.6.4.2.Market size and forecast, by End Use
7.5.6.4.3.Market size and forecast, by Distribution Channel

7.5.6.5.Saudi Arabia

7.5.6.5.1.Market size and forecast, by Type
7.5.6.5.2.Market size and forecast, by End Use
7.5.6.5.3.Market size and forecast, by Distribution Channel

7.5.6.6.Turkey

7.5.6.6.1.Market size and forecast, by Type
7.5.6.6.2.Market size and forecast, by End Use
7.5.6.6.3.Market size and forecast, by Distribution Channel

7.5.6.7.Rest of LAMEA

7.5.6.7.1.Market size and forecast, by Type
7.5.6.7.2.Market size and forecast, by End Use
7.5.6.7.3.Market size and forecast, by Distribution Channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Top winning strategies
8.2.Product mapping
8.3.Competitive dashboard
8.4.Competitive heat map
8.5.Key developments

8.5.1.Acquisition
8.5.2.Business Expansion
8.5.3.Agreement
8.5.4.Product Launch

CHAPTER 9:COMPANY PROFILES

9.1.Caprice

9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio

9.2.Essity

9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Operating business segments
9.2.5.Product portfolio
9.2.6.R&D Expenditure
9.2.7.Business performance
9.2.8.Key strategic moves and developments

9.3.Georgia-Pacific LLC

9.3.1.Company overview
9.3.2.Key Executives
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments

9.4.Kimberly – Clark Corporation

9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.R&D Expenditure
9.4.7.Business performance
9.4.8.Key strategic moves and developments

9.5.Naturelle Consumer Products LTD

9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Key strategic moves and developments

9.6.Orchids Tissue Paper Products

9.6.1.Company overview
9.6.2.Key Executives
9.6.3.Company snapshot
9.6.4.Product portfolio

9.7.P&G

9.7.1.Company overview
9.7.2.Key Executives
9.7.3.Company snapshot
9.7.4.Operating business segments
9.7.5.Product portfolio
9.7.6.R&D Expenditure
9.7.7.Business performance
9.7.8.Key strategic moves and developments

9.8.Traidcraft

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio
9.8.5.Business performance

9.9.Unilever

9.9.1.Company overview
9.9.2.Key Executives
9.9.3.Company snapshot
9.9.4.Operating business segments
9.9.5.Product portfolio
9.9.6.R&D Expenditure
9.9.7.Business performance
9.9.8.Key strategic moves and developments

9.10.Velvet CARE

9.10.1.Company overview
9.10.2.Key Executives
9.10.3.Company snapshot
9.10.4.Product portfolio
9.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL TOILET PAPER, MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 02.ONE-PLY MARKET REVENUE FOR TOILET PAPER, BY REGION, 2020–2028 ($MILLION)
TABLE 03.TWO-PLY MARKET REVENUE FOR TOILET PAPER, BY REGION, 2020–2028 ($MILLION)
TABLE 04.OTHER MARKET REVENUE FOR TOILET PAPER, BY REGION, 2020–2028 ($MILLION)
TABLE 05.GLOBAL TOILET PAPER MARKET REVENUE, BY END USE 2020–2028 ($MILLION)
TABLE 06.TOILET PAPER MARKET REVENUE FOR COMMERCIAL, BY REGION, 2020–2028 ($MILLION)
TABLE 07.TOILET PAPER MARKET REVENUE FOR RESIDENTIAL, BY REGION, 2020–2028 ($MILLION)
TABLE 08.GLOBAL TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 09.TOILET PAPER MARKET REVENUE FOR ONLINE STORES, BY REGION, 2020–2028 ($MILLION)
TABLE 10.TOILET PAPER MARKET REVENUE FOR OFFLINE STORES, BY REGION, 2020–2028 ($MILLION)
TABLE 11.TOILET PAPER MARKET REVENUE, BY REGION, 2020–2028 ($MILLION)
TABLE 12.NORTH AMERICA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 13.NORTH AMERICA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 14.NORTH AMERICA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 15.NORTH AMERICA TOILET PAPER MARKET REVENUE, BY COUNTRY, 2020–2028 ($MILLION)
TABLE 16.U.S. TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 17.U.S. TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 18.U.S. TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 19.CANADA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 20.CANADA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 21.CANADA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 22.MEXICO TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 23.MEXICO TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 24.MEXICO TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 25.EUROPE TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 26.EUROPE TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 27.EUROPE TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 28.EUROPE TOILET PAPER MARKET REVENUE, BY COUNTRY, 2020–2028 ($MILLION)
TABLE 29.GERMANY TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 30.GERMANY TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 31.GERMANY TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 32.FRANCE TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 33.FRANCE TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 34.FRANCE TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 35.UK TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 36.UK TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 37.UK TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 38.ITALY TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 39.ITALY TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 40.ITALY TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 41.SPAIN TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 42.SPAIN TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 43.SPAIN TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 44.RUSSIA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 45.RUSSIA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 46.RUSSIA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 47.REST OF EUROPE TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 48.REST OF EUROPE TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 49.REST OF EUROPE TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 50.ASIA-PACIFIC TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 51.ASIA-PACIFIC TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 52.ASIA-PACIFIC TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 53.ASIA-PACIFIC TOILET PAPER MARKET REVENUE, BY COUNTRY, 2020–2028 ($MILLION)
TABLE 54.CHINA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 55.CHINA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 56.CHINA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 57.JAPAN TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 58.JAPAN TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 59.JAPAN TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 60.INDIA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 61.INDIA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 62.INDIA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 63.AUSTRALIA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 64.AUSTRALIA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 65.AUSTRALIA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 66.SOUTH KOREA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 67.SOUTH KOREA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 68.SOUTH KOREA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 69.SINGAPORE TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 70.SINGAPORE TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 71.SINGAPORE TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 72.MALAYSIA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 73.MALAYSIA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 74.MALAYSIA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 75.REST OF ASIA-PACIFIC TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 76.REST OF ASIA-PACIFIC TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 77.REST OF ASIA-PACIFIC TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 78.LAMEA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 79.LAMEA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 80.LAMEA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 81.LAMEA TOILET PAPER MARKET REVENUE, BY COUNTRY, 2020–2028 ($MILLION)
TABLE 82.BRAZIL TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 83.BRAZIL TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 84.BRAZIL TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 85.ARGENTINA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 86.ARGENTINA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 87.ARGENTINA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 88.UAE TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 89.UAE TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 90.UAE TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 91.SOUTH AFRICA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 92.SOUTH AFRICA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 93.SOUTH AFRICA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 94.SAUDI ARABIA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 95.SAUDI ARABIA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 96.SAUDI ARABIA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 97.TURKEY TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 98.TURKEY TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 99.TURKEY TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 100.REST OF LAMEA TOILET PAPER MARKET REVENUE, BY TYPE, 2020–2028 ($MILLION)
TABLE 101.REST OF LAMEA TOILET PAPER MARKET REVENUE, BY END USE, 2020–2028 ($MILLION)
TABLE 102.REST OF LAMEA TOILET PAPER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2028 ($MILLION)
TABLE 103.CAPRICE: KEY EXECUTIVES
TABLE 104.CAPRICE: COMPANY SNAPSHOT
TABLE 105.CAPRICE: PRODUCT PORTFOLIO
TABLE 106.ESSITY: KEY EXECUTIVES
TABLE 107.ESSITY: COMPANY SNAPSHOT
TABLE 108.ESSITY: OPERATING SEGMENTS
TABLE 109.ESSITY: PRODUCT PORTFOLIO
TABLE 110.ESSITY: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 111.ESSITY: NET SALES, 2018–2020 ($MILLION)
TABLE 112.GEORGIA-PACIFIC LLC: KEY EXECUTIVES
TABLE 113.GEORGIA-PACIFIC LLC: COMPANY SNAPSHOT
TABLE 114.GEORGIA-PACIFIC LLC: PRODUCT PORTFOLIO
TABLE 115.KIMBERLY – CLARK CORPORATION: KEY EXECUTIVES
TABLE 116.KIMBERLY – CLARK CORPORATION: COMPANY SNAPSHOT
TABLE 117.KIMBERLY – CLARK CORPORATION: OPERATING SEGMENTS
TABLE 118.KIMBERLY – CLARK CORPORATION: PRODUCT PORTFOLIO
TABLE 119.KIMBERLY – CLARK CORPORATION: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 120.KIMBERLY – CLARK CORPORATION: NET SALES, 2018–2020 ($MILLION)
TABLE 121.NATURELLE CONSUMER PRODUCTS LTD: KEY EXECUTIVES
TABLE 122.NATURELLE CONSUMER PRODUCTS LTD: COMPANY SNAPSHOT
TABLE 123.NATURELLE CONSUMER PRODUCTS LTD: PRODUCT PORTFOLIO
TABLE 124.ORCHIDS TISSUE PAPER PRODUCTS: KEY EXECUTIVES
TABLE 125.ORCHIDS TISSUE PAPER PRODUCTS: COMPANY SNAPSHOT
TABLE 126.ORCHIDS TISSUE PAPER PRODUCTS: PRODUCT PORTFOLIO
TABLE 127.P&G: KEY EXECUTIVES
TABLE 128.P&G: COMPANY SNAPSHOT
TABLE 129.P&G: OPERATING SEGMENTS
TABLE 130.P&G: PRODUCT PORTFOLIO
TABLE 131.P&G: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 132.P&G: NET SALES, 2018–2020 ($MILLION)
TABLE 133.TRAIDCRAFT: KEY EXECUTIVES
TABLE 134.TRAIDCRAFT: COMPANY SNAPSHOT
TABLE 135.TRAIDCRAFT: PRODUCT PORTFOLIO
TABLE 136.TRAIDCRAFT: NET SALES, 2017–2019 ($MILLION)
TABLE 137.UNILEVER: KEY EXECUTIVES
TABLE 138.UNILEVER: COMPANY SNAPSHOT
TABLE 139.UNILEVER: OPERATING SEGMENTS
TABLE 140.UNILEVER: PRODUCT PORTFOLIO
TABLE 141.UNILEVER: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 142.UNILEVER: NET SALES, 2018–2020 ($MILLION)
TABLE 143.VELVET CARE: KEY EXECUTIVES
TABLE 144.VELVET CARE: COMPANY SNAPSHOT
TABLE 145.VELVET CARE: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.GLOBAL TOILET PAPER MARKET SNAPSHOT
FIGURE 02.GLOBAL TOILET PAPER MARKET SEGMENTATION
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.HIGH THREAT OF SUBSTITUTION
FIGURE 07.MODERATE THREAT OF NEW ENTRANTS
FIGURE 08.MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.TOILET PAPER MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 10.GLOBAL TOILET PAPER, MARKET, BY TYPE, 2020 (%)
FIGURE 11.COMPARATIVE SHARE ANALYSIS OF ONE-PLY TOILET PAPER MARKET REVENUE,  BY COUNTRY, 2020 & 2028 (%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF TWO-PLY TOILET PAPER MARKET REVENUE,  2020 AND 2028 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF OTHER TOILET PAPER MARKET REVENUE, 2020 AND 2028 (%)
FIGURE 14.GLOBAL TOILET PAPER MARKET, BY END USE, 2020 (%)
FIGURE 15.COMPARATIVE COUNTRY MARKET SHARE ANALYSIS OF TOILET PAPER MARKET FOR COMMERCIAL, 2020 AND 2028 (%)
FIGURE 16.COMPARATIVE COUNTRY MARKET SHARE ANALYSIS OF TOILET PAPER MARKET FOR RESIDENTIAL, 2020 AND 2028 (%)
FIGURE 17.GLOBAL TOILET PAPER MARKET, BY DISTRIBUTION CHANNEL, 2020 (%)
FIGURE 18.COMPARATIVE COUNTRY MARKET SHARE ANALYSIS OF TOILET PAPER MARKET FOR ONLINE STORES, 2020 & 2028 (%)
FIGURE 19.COMPARATIVE COUNTRY MARKET SHARE ANALYSIS OF TOILET PAPER MARKET FOR OFFLINE STORES, 2020 AND 2028 (%)
FIGURE 20.TOILET PAPER MARKET, BY REGION, 2020 (%)
FIGURE 21.U.S. TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 22.CANADA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 23.MEXICO TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 24.GERMANY TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 25.FRANCE TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 26.UK TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 27.ITALY TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 28.SPAIN TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 29.RUSSIA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 30.REST OF EUROPE TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 31.CHINA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 32.JAPAN TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 33.INDIA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 34.AUSTRALIA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 35.SOUTH KOREA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 36.SINGAPORE TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 37.MALAYSIA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 38.REST OF ASIA-PACIFIC TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 39.BRAZIL TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 40.ARGENTINA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 41.UAE TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 42.SOUTH AFRICA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 43.SAUDI ARABIA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 44.TURKEY TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 45.REST OF LAMEA TOILET PAPER MARKET REVENUE, 2020–2028 ($MILLION)
FIGURE 46.TOP WINNING STRATEGIES, BY YEAR, 2017–2021*
FIGURE 47.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2021* (%)
FIGURE 48.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 49.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 50.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 51.ESSITY: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 52.ESSITY: NET SALES, 2018-2020 ($MILLION)
FIGURE 53.ESSITY: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 54.ESSITY: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 55.KIMBERLY – CLARK CORPORATION: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 56.KIMBERLY – CLARK CORPORATION: NET SALES, 2018–2020 ($MILLION)
FIGURE 57.KIMBERLY – CLARK CORPORATION: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 58.KIMBERLY – CLARK CORPORATION: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 59.P&G: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 60.P&G: NET SALES, 2018–2020 ($MILLION)
FIGURE 61.P&G: REVENUE SHARE BY SEGMENT, 2020%)
FIGURE 62.P&G: REVENUE SHARE BY REGION, 2020%)
FIGURE 63.TRAIDCRAFT: NET SALES, 2017–2019 ($MILLION)
FIGURE 64.UNILEVER: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 65.UNILEVER: NET SALES, 2018–2020 ($MILLION)
FIGURE 66.UNILEVER: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 67.UNILEVER: REVENUE SHARE BY REGION, 2020 (%)


 
 

According to CXOs, the global toilet paper market has been growing at a considerable pace, owing to upsurge in sanitary ware products in the developing countries and the availability of abundant raw materials. The market is divided into organized and unorganized players. The organized players have a strong hold in the market, and hence, they pose a strong entry barrier for the new entrants in the market. The brand creation in this market takes more than five to ten years. Creation of a strong and widespread distribution network is a constant and long-drawn process. It takes many years to create such a network, and thus, this network creation is a strong entry barrier. The players in the organized sector benefit because of their strong brand image and the existing distribution network in the toilet paper market.

The demand drivers in the global toilet paper market include increase in disposable income of consumers, surge in urbanization, growth in shift from unbranded products to branded products, and strong replacement demand. However, increase in cost of raw material is anticipated to hamper the growth of the toilet paper market during the forecast period.

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FREQUENTLY ASKED QUESTIONS?

A. The market is expected to exhibit an incremental revenue opportunity of $13.4 billion from 2020 to 2028.

A. The CAGR of the Toilet Paper market is 5.2%.

A. Kindly get in touch with the sales team for better option.

A. The top companies in the market are Caprice, Essity, Georgia-Pacific LLC, Kimberly – Clark Corporation, Naturelle Consumer Products LTD, Orchids Tissue Paper Products, P&G, Traidcraft, Unilever, and Velvet CARE.

A. The segment considered in the market report are Type, End use, and distribution channel.

A. 2020 is the base year calculated in the Toilet Paper market report.

A. increase in disposable income of consumers, surge in urbanization, growth in shift from unbranded products to branded products, and strong replacement demand.are the trends in the future.

A. North America region holds the major share in the Global Toilet Paper Market.

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