Allied Market Research

2024

Tortilla Chips Market

Tortilla Chips Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

FB : Convenience Food/Frozen Food

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Author's: | Roshan Deshmukh
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A tortilla chips made from maize or wheat flour, which has been baked or fried until crisp. It is a delicious and healthy nutrients snack. Tortilla chips are largely consumed healthy snacks and made from different types of corn flour for various flavor and taste. Tortilla chips have witnessed immense popularity in recent years. Rising demand for packed food snacks due to busy work schedules and rising number working people over the globe, is expected to have a positive impact on the demand of the tortilla chips market during the forecast period.

COVID-19 Scenario Analysis:

  • During the worldwide, COVID-19 outbreak and the lock-down across the globe, the food and beverage industry witnessed high demand in the markets. A leading manufacturer in the industry is faced with low consumption of their products in the market, due to the closure of supermarkets and other many stores, and disrupt in distributional channel system makes a massive decline in sales and revenue growth. The closure of manufacturing plants and less consumption in the market, due to lockdown is negatively impacted by to scale of production and tortilla chips market.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

  • Increasing the demand for ready to eat snacks in the global market, due to growing working population and cost-effective from the alternative traditional meal is drive the market, and leading manufacturer launching a new product with healthy and verities of flavor are an important factor to growth in the tortilla chips market during the forecast period.
  • Growing young population adapting habits of eating snacks while traveling and during entertainment time. Moreover, surging demand in a multiplex as quick snacks while watching movies and sports events is a key trend in the market to significant growth of the tortilla chips market during the forecast period.

The global tortilla chips market are as follows

New product launches to flourish the market

The leading manufacturer always focuses on recent trends and market development while launching a new product. Tortilla chips market is highly competitive in terms of the advancement of food product process, quality, and consumer preference and taste. These following factors help to gain a market advantage over other competitors in the existing market.

RW Garcia tortilla chips manufacturer launched new organic tortilla chips, it is made from blue maize and other organic ingredients, they claim it a healthy snack and vegetarian product. The product gains popularity in the market and is suitable for those who have diet and fitness conscious. 

Regional insights

North American is expected to hold the largest market share of the tortilla chips market in terms of revenue and growth. Consumption of healthy foods and a growing young population is a major factor in the growth of the tortilla chips market in this region. Asia-Pacific is the fastest-growing region in the tortilla chips market. Increasing the usage of online marketing channels and changing food habits are the major key trends to drive the tortilla chips market in the region during the forecast period.

Key Benefits of the Report:

  • This study presents the analytical depiction of the tortilla chips market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global tortilla chips market share.
  • The current market is quantitatively analyzed  to highlight the global Tortilla Chips Market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global tortilla chips market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in Tortilla Chips Market Research Report:

  • What are the leading market players active in the tortilla chips market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Tortilla Chips Market Report Highlights

Aspects Details
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By Type
  • Maize flour-based tortilla chips,
  • Wheat flour-based tortilla chips
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By Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online Channels
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Arca Continental, Truco Enterprises, Greendot Health Foods, Grupo Bimbo, PepsiCo, Fireworks Foods, Hain Celestial, Intersnack Group, Amplify Snack Brands, GRUMA

Key Market Players

Kellogg, Mexican Corn Products, Snyder's-Lance.

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Tortilla Chips Market

Global Opportunity Analysis and Industry Forecast, 2023-2032