Allied Market Research
Allied Market Research

Tortilla Market by Nature (Organic and Conventional), Product Type (Tortilla Chips, Taco Shells, Tostadas, Flour Tortillas, Corn Tortillas, and Others), Source (Wheat and Corn), and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, and Others): Global Opportunity Analysis and Industry Forecast, 2021-2027

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Pandemic disrupted the entire world and affected many industries.

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Tortilla is a Mexican cuisine flatbread.It is prepared from corn & wheat.It is aneasily prepared bread known for its health benefits with an added advantage of unmatched taste.The demand for gluten-free and plant based products boost the sales of the market.Medical specialists across the globe are also recommending its consumption.

Market scope and structure analysis:

Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($US)

  Segments covered

  Nature,Product Type,Source,Distribution Channel, and Region

  Regions covered

North America(U.S.,Canada, and Mexico)

Europe(Germany,Italy,Russia,France,UK,Rest of Europe)

Asia-Pacific(China,India,Japan,Australia,South Korea,Rest of Asia-Pacific)

Latin America(Brazil,Rest of Latin America)

Middle East and Africa(GCC,South Africa,Rest of Middle East and Africa)

  Companies covered

GRUMA, S.A.B. de C.V,PepsiCo Inc.,Easy Foods Inc.,La Tortilla Factory,Liven, S.A.,Ole Mexican Foods Inc.,Catallia Mexican Foods,Aranda’s Tortilla Company, Inc.,Arevalo Tortilleria, Inc., and Azteca Foods, Inc.


COVID-19 Scenario Analysis:

Corona virus has spread all over the world and most of the countries are adopting lockdown measures to control the spread of the virus for securing public health. All business and production activities are fully shut down except food and medical sector or other, leading toward economic crisis in the country. Manufacturing and production functions are stopped which has slowed down the business and inactive trade and transportation has fully disrupted the supply chain because of which companies can face big losses in near future

Top Impacting Factors:Market Scenario Analysis, Trends, Drivers, andImpact Analysis

A notable increase in the number of people suffering from nutritional deficiencies is fuel the growth of the tortilla market.The upgradation of product quality, with the investment in improved varieties of product boost the growth of the tortilla market.Tortilla is considered as a potential replacement of bread and the rise in preference for readymade foods propel its growth.It contains fats,vitamins,calcium, and magnesium in adequate proportions for the proper growth of the body and used to curb out many diseases related to bones.

The inclination of people toward the organic and plant-based food is known since time immemorial.Hence,this is the prime reason for the increased sales of tortilla.It does not contains added preservatives or chemical compounds, hence favorable for consumption.The continuous research & development,product standardization,increased disposable income,investment in technology and innovation are expected to stimulate the demand for the tortilla market globally.

The global tortilla market trends are as follows:-

Increase in number of health conscious consumers

The awareness of people about certain diseases caused by nutritional deficiency is the utmost reason for the increase in demand for tortilla products.Tortilla is made from wheat & corn.Corn is a rich source of protein,thus helps to reduce the risks of diseases caused by protein deficiencies.

Furthermore,the tortilla products do not contain any added mineral or preservatives and is an easy and healthy breakfast in most developed countries of North America such as the U.S.,Canada, and Mexico.Being rich in natural ingredients, they are not losing their demands.

Introduction of new variants

The key players involved in the production of tortilla products are focusing on diversifying their businesses through mergers & acquisitions,collaborations, and joint ventures.They are introducing the new variants of products in their product portfolio as per the changing pattern of consumers and considering the nutritional value of the product.The manufacturers are introducing the products as per the consumer’s preference so that the consumer easily gets accustomed to.The online sales are adding a value to the branding of the product.Also,they are investing in packaging and labelling of the products in order to attract the target market. The consumers are also acquainted with these products having hygiene and nutritional value as well.

Key Segments covered:




  • Organic
  • Conventional

  Product type

  • Tortilla chips
  • Taco shells
  • Tostadas
  • Flour tortillas
  • Corn tortillas
  • Others


  • Wheat
  • Corn

  Distribution channel

  • Hypermarkets/Supermarkets
  • Convenience stores
  • Online
  • Others

Key Benefits of the Report:

  • This study presents the analytical depiction of the tortilla market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the tortilla market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global tortilla market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed tortilla market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Tortilla Market Research Report:

  • What are the leading market players active in tortillamarket?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

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