Tortilla is a Mexican cuisine flatbread.It is prepared from corn & wheat.It is aneasily prepared bread known for its health benefits with an added advantage of unmatched taste.The demand for gluten-free and plant based products boost the sales of the market.Medical specialists across the globe are also recommending its consumption.
COVID-19 Scenario Analysis:
Corona virus has spread all over the world and most of the countries are adopting lockdown measures to control the spread of the virus for securing public health. All business and production activities are fully shut down except food and medical sector or other, leading toward economic crisis in the country. Manufacturing and production functions are stopped which has slowed down the business and inactive trade and transportation has fully disrupted the supply chain because of which companies can face big losses in near future
Top Impacting Factors:Market Scenario Analysis, Trends, Drivers, andImpact Analysis
A notable increase in the number of people suffering from nutritional deficiencies is fuel the growth of the tortilla market.The upgradation of product quality, with the investment in improved varieties of product boost the growth of the tortilla market.Tortilla is considered as a potential replacement of bread and the rise in preference for readymade foods propel its growth.It contains fats,vitamins,calcium, and magnesium in adequate proportions for the proper growth of the body and used to curb out many diseases related to bones.
The inclination of people toward the organic and plant-based food is known since time immemorial.Hence,this is the prime reason for the increased sales of tortilla.It does not contains added preservatives or chemical compounds, hence favorable for consumption.The continuous research & development,product standardization,increased disposable income,investment in technology and innovation are expected to stimulate the demand for the tortilla market globally.
The global tortilla market trends are as follows:-
Increase in number of health conscious consumers
The awareness of people about certain diseases caused by nutritional deficiency is the utmost reason for the increase in demand for tortilla products.Tortilla is made from wheat & corn.Corn is a rich source of protein,thus helps to reduce the risks of diseases caused by protein deficiencies.
Furthermore,the tortilla products do not contain any added mineral or preservatives and is an easy and healthy breakfast in most developed countries of North America such as the U.S.,Canada, and Mexico.Being rich in natural ingredients, they are not losing their demands.
Introduction of new variants
The key players involved in the production of tortilla products are focusing on diversifying their businesses through mergers & acquisitions,collaborations, and joint ventures.They are introducing the new variants of products in their product portfolio as per the changing pattern of consumers and considering the nutritional value of the product.The manufacturers are introducing the products as per the consumer’s preference so that the consumer easily gets accustomed to.The online sales are adding a value to the branding of the product.Also,they are investing in packaging and labelling of the products in order to attract the target market. The consumers are also acquainted with these products having hygiene and nutritional value as well.
Key Benefits of the Report:
- This study presents the analytical depiction of the tortilla market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the tortilla market share.
- The current market is quantitatively analyzed to highlight the global tortilla market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed tortilla market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Tortilla Market Research Report:
- What are the leading market players active in tortillamarket?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Tortilla Market Report Highlights
By Product Type
By Distribution channel
Key Market Players
Arevalo Tortilleria, Inc., Azteca Foods, Inc., La Tortilla Factory, GRUMA, Liven, S.A., PepsiCo Inc., S.A.B. de C., Aranda’s Tortilla Company, Inc., Easy Foods Inc., Ole Mexican Foods Inc., Catallia Mexican Foods