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2023

U.S. Learning Management Systems Market

U.S. Learning Management Systems Market Size, Share, Competitive Landscape and Trend Analysis Report, by User Type, Deployment Model and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2031

IC : Software and Services

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Author's: Tanmay Sharma| Mehul Thakkar | Onkar Sumant
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U.S. Learning Management Systems Market Statistics: 2031

The U.S. learning management systems market size was valued at $4,977.12 million in 2021, and is projected to reach $16,898.67 million by 2031, growing at a CAGR of 13.4% from 2022 to 2031.

Learning management systems (LMS) is mostly used for online learning, but they can also be used for other purposes, such as serving as a platform for online content such as asynchronous and synchronous courses. Moreover, LMS software, often known as a computer-based training software, aids educational institutions and businesses in better management of their online learning programs, which may be a very effective approach to increase employee engagement and retention while also improving staff skill levels.

US-Learning-Management-System-Market

Increase in the adoption of learning management systems for online learning and inline classes to reduce costs and increase convenience act as major drivers for the U.S. learning management systems market. In addition, the increase in penetration of smartphones coupled with fast internet connectivity, rise in preference among consumers for learning management systems, and massive adoptions of these systems among educational institutes accelerate the learning management systems market growth. However, high prices of courses and unstable internet connections in remote areas hamper the growth of the market. On the contrary, the integration of artificial intelligence (AI) offers significant opportunities for learning management systems companies to expand their offerings, owing to factors such as automation of human-intervened operations. Moreover, growth in developments & initiatives toward digitalized education is anticipated to provide a potential growth opportunity for the market. 

The report focuses on growth prospects, restraints, and trends of the learning management systems market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, the threat of substitutes, and bargaining power of buyers in the LMS industry.

Segment Review

The U.S. learning management systems market is segmented into user type, deployment model, industry vertical, and region. Depending on user type, it is fragmented into academic and enterprises. By deployment model, the market is differentiated into on-premise and cloud. By industry vertical, the market is segmented into government & education, retail, healthcare, IT & telecom, manufacturing, hospitality, and others. 

The key players operating in the U.S. learning management systems market include Blackboard Inc., Epignosis., IBM Corporation, iSpring, John Wiley & Sons, Inc., Oracle Corporation, Paradiso Solutions., SAP SE, SumTotal Systems, LLC and Xerox Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the learning management systems industry.  

U.S. Learning Management Systems Market
By Type
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Academic segment accounted for the highest market share in 2021.

COVID-19 Impact Analysis

The COVID-19 pandemic has a positive impact on the learning management systems market, owing to increase in use and adoption of online and digitalized learning methods among consumers globally, due to closures of educational institutes and university. Learning management systems are experiencing massive growth as consumers are increasingly preferring learning online during the pandemic. Moreover, educational industries are providing customers with options of learning management systems across the globe to continue the educational degrees and enhance digitalized learning in the market.
This, in turn, has become one of the major growth factors for the learning management system market during the global health crisis. 

Top Impacting Factors

Growth in Digitalized Education 

In the recent years, the education system across the globe changed with technological advancements and learning modules available in electronic platforms on internet. Internet and smart devices have integrated learning management system for optimized user interface with the learning environment. Several user types, including academic and enterprises are adopting LMS at a rapid pace, which is expected to boost the growth in coming years, due to the low-cost cloud deployment model.

U.S. Learning Management Systems Market
By Deployment Model
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Cloud segment accounted for the highest market share in 2021.

High Focus on Cloud Deployment Model

The cloud-based deployment model does not involve capital cost and is low on maintenance requirements. Thus, is most preferred by academic and enterprises user types. Direct IT control, real-time teaching, faster document processing, and cost-effectiveness of cloud deployment are projected to elevate the growth for the learning management systems market during the forecast period.  

Growth in Internet of Things (IoT)

In the recent years, Internet of Things (IoT) has become a key trend in the consumer market. Bring your own device (BYOD) technology has emerged as a mainstream adoption in the IoT market, providing growth opportunity to the learning management systems market, as e-learning platforms can be integrated with smart devices for better learning environment. In addition, increase in internet penetration and growth in smartphone adoption are expected to fuel the learning management systems market growth during the forecast period. 

U.S. Learning Management Systems Market
By Industry Vertical
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Government & Education segment accounted for the highest market share in 2021.

Key Benefits for Stakeholders

  • The study provides in-depth analysis of the U.S. learning management systems market share along with current trends and future estimations to illustrate the imminent investment pockets.

  • Information about key drivers, restrains, and opportunities and their impact analysis on the U.S. learning management systems market size are provided in the report.

  • The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the learning management systems market.

  • An extensive analysis of the key segments of the industry helps to understand the learning management systems market trends.

  • The quantitative analysis of the U.S. learning management systems market forecast from 2021 to 2030 is provided to determine the learning management systems market share potential. 

U.S. Learning Management Systems Market Report Highlights

Aspects Details
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By User Type
  • Academic
  • Enterprises
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By Deployment Model
  • On-Premise
  • Cloud
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By Industry Vertical
  • Government & Education
  • Retail
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Hospitality
  • Others
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Key Market Players

Paradiso Solutions, Blackboard Inc., Jzero Solutions Ltd., John Wiley & Sons, Inc., Sumtotal Systems, LLC, SABA Software, Inc., Oracle Corporation, Epignosis LLC, Callidus Software Inc., SAP SE

Analyst Review

With enabling data-driven personalization and enhancing user experience, merchants are increasingly looking to accommodate consumer demand for scalable and low-cost education via learning management systems. Moreover, consumers continue to use learning management systems to learn and educate according to their convenience. Benefits associated with learning management systems, such as increase in convenience and reduced operational costs and rise in adoption of smartphones and laptops among end users drive the market growth. In addition, several key players are enhancing and providing advanced learning management systems options and offering discounts and promotions by providing multiple courses in a package with less price.

The COVID-19 outbreak has a positive impact on the learning management systems market, and has accelerated the usage and adoption of online education and course learning among consumers. Moreover, during this global health crisis, the adoption of learning management systems technology increased among small and large educational institutions. This, as a result promoted the demand for learning management systems, thereby accelerating the revenue growth of the learning management systems market.

The learning management systems market is fragmented with the presence of regional vendors such as Blackboard Inc., Epignosis., IBM Corporation, iSpring, John Wiley & Sons, Inc., Oracle Corporation, Paradiso Solutions., SAP SE, SumTotal Systems, LLC and Xerox Corporation. Major players operating in this market have witnessed significant adoption of strategies that include business expansion and partnership to reduce supply and demand gap. With increase in awareness and rise in demand for learning management systems across the globe, major players are collaborating their product portfolio to provide differentiated and innovative products.

Author Name(s) : Tanmay Sharma| Mehul Thakkar | Onkar Sumant

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U.S. Learning Management Systems Market

Global Opportunity Analysis and Industry Forecast, 2021-2031