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2020

U.s. Cheese Market

U.S. Cheese Market Size, Share, Competitive Landscape and Trend Analysis Report by Type (Parmesan, Swiss, Asiago, Fontina, Romano, Mascarpone, Gorgonzola, Feta, Cheddar, and Others (Pepper Jack, Mozzarella, and Colby) and Distribution Channel [Retail Distribution (Supermarket/Hypermarket, Convenience Stores, E-commerce, and Others) Club, Food Service Outlets, and Food Processing Companies]: Opportunity Analysis and Industry Forecast, 2020-2027

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Author's: Raju Kale | Roshan Deshmukh
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The U.S. cheese market size was valued at $34.3 billion in 2019, and is projected to reach $45.5 billion by 2027, growing at a CAGR of 5.25% from 2020 to 2027. Cheese is one of the most consumed food products, owing to its high nutritious value along with the presence of necessary vitamins, proteins, and other nutrients. It is a rich source of calcium that helps to maintain strong teeth and increasebone strength. Furthermore, cheese contains linoleic acid and sphingolipids, which prevent cancer. Moreover, vitamin B present in cheese can reduce blood pressure, provided the sodium content is low in cheese. Preparation of cheese involves standardization, pasteurization, addition of desired starter cultures, and other processes leading to the formation of its different varieties. In addition, advancements in cheese processing, such as the use of nanoliposomes in micro-encapsulation, have enabled cheese makers to add value to cheese in terms of nutrition, vitamins, and minerals.

Increase in consumption of fast food products, such as pasta, pizza, and burger, in different quick-service restaurants (QSRs) is key factor that drives the U.S. cheese market growth. Moreover, longer shelf life of cheese, rise in disposable income of people, and surge in demand for food products rich in protein content boost the growth of U.S. cheese market. However, alarming obesity rates & rise in health consciousness among adults, unhealthy additives & ingredients in processed cheese, and perishable nature of cheese products majorly restrict the growth of U.S. cheese market. On the contrary, due to increase in health consciousness among population, cheese makers are developing low-fat cheese with less cholesterol and healthy nutrients added to it. Thus, availability of cheese in different flavors, colors, and textures to cater to the changing demands of customers is anticipated to provide lucrative opportunity for the U.S. cheese market expansion during the forecast period. 

U.S. is the major importer and exporter of cheese. For instance, U.S. imports 22% of cheese from Italy, followed by France with 12.5% and exports 17.3% of cheese to New Zealand, followed by 8.4% to Australia. 

The effects of the COVID-19 pandemic has been further challenging for the dairy industry in the U.S. The industry has made considerable adjustments in response to the crisis of pandemic, and the U.S. Government has taken various steps to mitigate the problems faced by the industry.Owing to the outbreak of the pandemic, the prices of cheese products have dropped considerably. For instance, between March 7 and May 2, 2020, wholesale prices for cheddar cheese fell 35%, due to the outbreak of COVID-19 and disruption of the value chain of all the goods and services. Moreover, at-home cheese consumption has increased considerably as compared to food service establishments.

US-Cheese-Market-2020-2027

The U.S. cheese market is segmented into type and distribution channel. On the basis of type, the market is classified into parmesan, Swiss, Asiago, Fontina, Romano, mascarpone, gorgonzola, feta, cheddar, others (Pepper Jack, mozzarella, and Colby). Depending on distribution channel, the U.S. cheese market is fragmented into retail distribution (supermarket/hypermarket, convenience stores, e-commerce, and others), club, food service outlets, and food processing companies.

U.S. Cheese Market
By Type
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The MASCARPONE segment would witness the fastest growth, registering a CAGR of 12.77% during the forecast period.

According to the U.S. cheese market analysis on the basis of type, the other type segment accounted for the maximum share in the 2019. This is attributed to its harder texture, creamier & sharp taste, and longer shelf life. Cheese consumers have shifted their preference toward healthier cheese; thus, the demand for mozzarella has been on a rise. Moreover, it is gaining increased popularity in the U.S, owing to rise in its use in a wide range of Italian cuisines. Cheddar and mozzarella cheese held the major share in the U.S. cheese market. 

U.S. Cheese Market
By Distribution Channel
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vClub segment would witness the fastest growth, registering a CAGR of 7.29% during the forecast period.

By distribution channel, the retail distribution segment dominated the market, which accounted for 63.8% U.S. cheese market share in 2019, and is expected to continue this trend throughout the U.S. cheese market forecast period. This is attributed to the availability of retail stores in every locality. Cheese, which is consumed by majority of the population in U.S, is the most common inventory found in the shelf of retail stores. These stores help to cater to the needs of consumers, owing to surge in demand for cheese. Thus, all these factors together propel the growth of the retail distribution channel. With the development of various websites, e-retailing, and e-commerce, the cheese industry has been witnessing notablegrowth and reaching to new consumers dwelling in country sides of the U.S., who can now purchase cheese and order a sample from any part of the world at any given time. 

The major players analyzed in U.S. cheese market report are Arla Foods, Associated Milk Products Inc, The Bel Group, Bletsoe Cheese, Fonterra Co-operative Food, Royal Frieslandcampina N.V, The Kraft Heinz Company, Lactalis Group, Old Fashioned Cheese Inc., and Saputo Cheese USA Inc.

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the currentU.S. cheesemarket trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.

  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.

  • In-depth analysis and the market size and segmentation assists to determine the prevailingU.S. cheese market opportunities.

  • Drivers and restraints are analyzed in the U.S.cheese industry.

Key Market Segments

By Type

  • Parmesan
  • Swiss
  • Asiago
  • Fontina
  • Romano
  • Mascarpone
  • Gorgonzola
  • Feta
  • Cheddar
  • Others
    • Pepper Jack
    • Mozzarella
    • Colby

Distribution Channel

  • Retail Distribution
    • Supermarket/Hypermarket
    • Convenience Stores
    • E-commerce
    • Others
  • Club
  • Food Service Outlets
  • Food Processing Companies

U.S. Cheese Market Report Highlights

Aspects Details
U.S. Cheese Market By Type
By Type
  • Parmesan
  • Swiss
  • Asiago
  • Fontina
  • Romano
  • Mascarpone
  • Gorgonzola
  • Feta
  • Cheddar
  • Others
    • Pepper Jack
    • Mozzarella
    • Colby
U.S. Cheese Market By Distribution Channel
By Distribution Channel
  • Retail Distribution
    • Supermarket/Hypermarket
    • Convenience Stores
    • E-Commerce
    • Others
  • Club
  • Food Service Outlets
  • Food Processing Companies
Key Market Players
Key Market Players

ASSOCIATED MILK PRODUCTS INC., ROYAL FRIESLANDCAMPINA N.V., ARLA FOODS AMBA, BLETSOE CHEESE, OLD FASHIONED CHEESE, INC., FONTERRA CO-OPERATIVE GROUP, THE KRAFT HEINZ COMPANY, GROUPE LACTALIS (LACTALIS), THE BEL GROUP, SAPUTO CHEESE USA INC.

Analyst Review

According to the perspective of CXOs from leading companies, innovation in cheese processing is the key factor that significantly contributes toward the growth of the U.S. cheese market. Retail market expansion and improvement in economy further support the market growth. However, increase in health awareness and perishability of cheese are the factors that are projected to hinder the market growth. The CXOs further added that surge in demand for fast food such as pizza and burger has significantly boosted the demand for cheese. In addition, growth of fast food chains such as McDonalds & Dominos is anticipated to have a significant impact on the consumption pattern of cheese in the U.S.   

Author Name(s) : Raju Kale | Roshan Deshmukh
Frequently Asked Questions?

The U.S. cheese market was valued at $34,388.2 million in 2019, and is projected to reach $45,493.5 million by 2027.

The CAGR of U.S. Cheese Market is 5.25%.

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Alarming increase in obesity rates and lack of storage and transport facility are the effecting factors in the U.S. cheese market.

Type and Distribution Channel are the segments studied in the U.S. Cheese Market.

Surge in demand for protein-rich food, increase in popularity of European food culture, expansion of quick-service restaurants, and rise in demand for international cuisines are the current trends which is likely to positively impact on the growth of the market.

The forecast period in the market report is from 2020 to 2027.

The major active players studied in the U.S. Cheese Market are Arla Foods, Associated Milk Products Inc, The Bel Group, Bletsoe Cheese, Fonterra Co-operative Food, Royal Frieslandcampina N.V, The Kraft Heinz Company, Lactalis Group, Old Fashioned Cheese Inc., and Saputo Cheese USA Inc

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U.s. Cheese Market

Opportunity Analysis and Industry Forecast, 2020-2027