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U.S. Corporate Event Market by Type (Conferences/Seminar, Trade Shows/Exhibition, Incentive Program, Company Meetings, and Others) and Industry (Banking & Financial Sector, Information Technology, Real Estate & Infrastructure, Automotive, Insurance, and Others): Opportunity Analysis and Industry Forecast, 2020–2027

A06293
Pages: 156
May 2020 | 291 Views
 
Author(s) : Raju Kale , Roshan Deshmukh
Tables: 65
Charts: 39
 

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The U.S. corporate event market size was valued at $211.57 billion in 2019, and is expected to grow at a CAGR of 18.50% to reach $322.45 billion by 2027. Corporate event meetings, seminars, and conferences allow people to share information & discuss and solve problems, while incentive travel is a management tool for rewarding and motivating sales representative, dealers, distributors, workers, and in some cases customers. The corporate event market consists of organizers and suppliers that deal in the management and delivery of conference/seminar, tradeshow/exhibition, incentive programs, company meetings, and other related events held to achieve a range of professional and business objectives. These business travelers are connected to different sectors of the tourism and hospitality industry through their corporate event activities.  The venue for these events provides space and facilities necessary to meet the needs of those who attend the gathering, which, in turn, supports the growth of the U.S. corporate event market.    

Increase in number of tourists and business activities in the U.S. is a key factor expected to fuel the market growth in the near future. The other factors that promote the growth of the market include significant economic growth, rise in disposable income, political stability, and aggressive tourism campaigns. In addition, changes in lifestyle, rise in tourism promotion, and increase in accessibility of transport facilities have fueled the growth of the market. Technological advancements such as online banking, phone calls, emails, and video conferences make communication and transactions significantly cost-effective and easy in real time in the U.S, which, in turn, is expected to fuel the U.S. corporate event market growth.  

US-Corporate-Event-Market-2020-2027

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However, high cost associated with corporate events is one of the major restraining factors of the U.S. corporate event market. This is attributed to the fact that business events and activities require high operational expenses. Furthermore, the capital investment is high, as these events involve multiple hospitality services such as lodging, food & beverage, catering, convention service, convention facility supply, transportation, tourism, retail, shopping, and entertainment.

Strong global concerns about the pandemic coronavirus have negatively impacted the growth of the U.S. corporate event industry. Moreover, the events industry has been hard hit by coronavirus, with over 500 events either cancelled or postponed indefinitely just over a period of four weeks. According to the statement released by, UFI, the Global Association of the Exhibition Industry, on March 10, 2020, exhibitors and trade companies around the world have lost at least $26.3 billion and $16.5 billion in potential contracts and revenues, respectively, in merely four weeks. Thus, this factor is expected to hinder the growth of the U.S. corporate event market in 2020. 

The U.S. corporate event market is segmented into type, industry, and state. On the basis of type, the market is classified into conference/seminar, trade shows/exhibition, incentive programs, company meetings, and others. Depending on industry, it is fragmented into banking & financial sector, information technology, real estate & infrastructure, automotive, insurance, and others. State wise, it is analyzed across Wisconsin, California, Texas, New York, Florida, Illinois, and the rest of U.S.  

According to the U.S. corporate event market analysis on the basis of type, the conferences/seminar segment accounted for the maximum share in the 2019. This is attributed to continuous rise in the number and the scale of conference/seminar events, which has emerged as the key growth driver of the U.S corporate event market. According to the survey stated by the American Express Meetings & Events in 2019, around 15–18% of an organization’s collective time is spent in meetings and conferences. Moreover, rise in number of companies and frequent conferences/seminar conducted by them is expected to gain major traction in the foreseen period. 

U.S. Corporate Event Market
By Type

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The Company Meetings segment would witness the fastest growth, registering a CAGR of 20.11% during the forecast period.

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By industry, the information technology segment dominated the market, which accounted for 33.45% U.S. corporate event market share in 2019, and is expected to continue this trend throughout the U.S. corporate event market forecast period. This is attributed to rapid development of the information technology sector. In addition, the companies and institutions that are engaged in broadcasting, data processing, publishing, telecommunication, and sound recording are the gaining major demand for corporate events, which contributes toward the growth of the market. The share of IT industry in total GDP increased 1.5 times to 6.5% over the past decade, which is the largest share increase that any industry has witnessed during this period. 

U.S. Corporate Event Market
By Industry

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Automotive segment would witness the fastest growth, registering a CAGR of 19.37% during the forecast period.

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State wise, New York held the major share of 35.3% in the market in 2019, owing to positive economic trends, improvement in infrastructure, and rise in tourism combined with globalization of businesses. Moreover, New York has always been a magnetic venue for business and leisure, as sightseeing, catering, entertainment, business events, and exhibitions together create an integrated tourism chain in this state. In addition, this state serves as the global hub of business & commerce, information technology, banking & finance, retailing, transportation, tourism, and real estate, which fuels the market growth. Furthermore, surge in presence of corporate industries, due to massive increase in business activities such as client meetings, brand promotions, and employee training activities is a key factor driving the growth of the U.S. corporate event market.    

U.S. Corporate Event Market
By state

2027
Rest Of U.s. 
Wisconsin
California
Texas
New York
Florida
Illinois

New York state would witness the largest segment registering a major share of 18.6% during the forecast period.

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Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current U.S. corporate event market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.   

  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.

  • In-depth analysis and the market size and segmentation assists to determine the prevailing U.S. corporate event market opportunities.   

  • Drivers and restraints are analyzed based on event type in the U.S. corporate event market. 

Key Market Segments 

By Type

  • Conferences/Seminar
    • Trade Shows/Exhibition
    • Incentive Programs
    • Company Meetings
    • Others 
  • Industry
    • Banking & Financial Sector 
    • Information Technology
    • Real Estate & Infrastructure
    • Automotive
    • Insurance
    • Others
  • State
    • Wisconsin
    • California
    • New York
    • Texas
    • Florida
    • Illinois
    • Rest of U.S.
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research

1.5.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Snapshot
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pocket

3.3.Porter's five forces analysis

3.3.1.Bargaining power of suppliers
3.3.2.Bargaining power of buyers
3.3.3.Thereat of new entrants
3.3.4.Threat of substitute
3.3.5.Intensity of competitive rivalry

3.4.Market dynamics

3.4.1.Drivers

3.4.1.1.Rapid development of the travel & tourism industry
3.4.1.2.Increase in globalization of businesses
3.4.1.3.Rapid increase in SMEs

3.4.2.Restraints

3.4.2.1.High operational cost associated with corporate events
3.4.2.2.Rise in geopolitical & social uncertainties

3.4.3.Opportunities

3.4.3.1.Technological advancements
3.4.3.2.Increase in infrastructural investment

3.5.Number of events, by type (2018–2019)
3.6.Number of attendees, by type, 2018–2019 (Million)
3.7.Number of corporations for each event type (2018-2019)
3.8.Number of days for each event type (2018-2019)
3.9.Impact of key regulation
3.10.Impact Of COVID-19 on the corporate events industry in the U.S

CHAPTER 4:U.S. CORPORATE EVENT MARKET, BY TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Conference/seminar

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.3.Market analysis by state

4.3.Trade shows/exhibition

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.3.Market analysis by state

4.4.Incentive programs

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.3.Market analysis by state

4.5.Company meetings

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast
4.5.3.Market analysis by state

4.6.Others

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast
4.6.3.Market analysis by state

CHAPTER 5:U.S. CORPORATE EVENT MARKET, BY INDUSTRY

5.1.Overview

5.1.1.Market size and forecast

5.2.Banking & financial sector

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.2.3.Market analysis by state

5.3.Information technology

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.3.3.Market analysis by state

5.4.Real estate & infrastructure

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast
5.4.3.Market analysis by state

5.5.Automotive

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast
5.5.3.Market analysis by state

5.6.Insurance

5.6.1.Key market trends, growth factors, and opportunities
5.6.2.Market size and forecast
5.6.3.Market analysis by state

5.7.Others

5.7.1.Key market trends, growth factors, and opportunities
5.7.2.Market size and forecast
5.7.3.Market analysis by state

CHAPTER 6:U.S. CORPORATE EVENT MARKET, BY STATE

6.1.Overview

6.1.1.Market size and forecast

6.2.Wisconsin

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast by type
6.2.3.Market size and forecast by industries

6.3.California

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast by type
6.3.3.Market size and forecast by industries

6.4.Texas

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast by type
6.4.3.Market size and forecast by industries

6.5.New York

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast by type
6.5.3.Market size and forecast by industries

6.6.Florida

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast by type
6.6.3.Market size and forecast by industries

6.7.Illinois

6.7.1.Key market trends, growth factors, and opportunities
6.7.2.Market size and forecast by type
6.7.3.Market size and forecast by industries

6.8.Rest of U.S.

6.8.1.Key market trends, growth factors, and opportunities
6.8.2.Market size and forecast by type
6.8.3.Market size and forecast by industries

CHAPTER 7:COMPETITION LANDSCAPE

7.1.Top player positioning
7.2.Competitive dashboard
7.3.Competitive heatmap
7.4.Key developments

7.4.1.Acquisition
7.4.2.Business expansion

CHAPTER 8:COMPANY PROFILES

8.1.360 DESTINATION GROUP

8.1.1.Company overview
8.1.2.Key executive
8.1.3.Company snapshot
8.1.4.Product portfolio
8.1.5.Key strategic moves and developments

8.2.ACCESS DESTINATION SERVICES

8.2.1.Company overview
8.2.2.Key executive
8.2.3.Company snapshot
8.2.4.Product portfolio

8.3.BCD Travel Services B.V.

8.3.1.Company overview
8.3.2.Key executive
8.3.3.Company snapshot
8.3.4.Product portfolio

8.4.BI WORLDWIDE

8.4.1.Company overview
8.4.2.Company snapshot
8.4.3.Product portfolio

8.5.CWT

8.5.1.Company overview
8.5.2.Key executive
8.5.3.Company snapshot
8.5.4.Operating business segments
8.5.5.Product portfolio

8.6.CIEVENTS

8.6.1.Company overview
8.6.2.Key executive
8.6.3.Company snapshot
8.6.4.Product portfolio
8.6.5.Business performance

8.7.CREATIVE GROUP, INC.

8.7.1.Company overview
8.7.2.Key executive
8.7.3.Company snapshot
8.7.4.Product portfolio
8.7.5.Key strategic moves and developments 

8.8.ITA GROUP

8.8.1.Company overview
8.8.2.Key executive
8.8.3.Company snapshot
8.8.4.Product portfolio

8.9.MARITZ HOLDINGS INC.

8.9.1.Company overview
8.9.2.Key executive
8.9.3.Company snapshot
8.9.4.Product portfolio

8.10.REED EXHIBITIONS LTD.

8.10.1.Company overview
8.10.2.Key executive
8.10.3.Company snapshot
8.10.4.Operating business segments
8.10.5.Product portfolio
8.10.6.Business performance

LIST OF TABLES

TABLE 01.NUMBER OF CORPORATE EVENTS IN U.S., BY TYPE (2018–2019)
TABLE 02.NUMBER OF ATTENDEES IN U.S., BY TYPE (2018–2019) IN MILION
TABLE 03.NUMBER OF CORPORATIONS BY EACH EVENTS IN U.S (2018-2019)
TABLE 04.NUMBER OF DAYS FOR EACH EVENTS IN U.S (2018-2019)
TABLE 05.U.S. CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 06.U.S. CONFERENCE/SEMINAR MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 07.U.S. TRADE SHOWS/EXHIBITION MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 08.U.S. INCENTIVE PROGRAMS MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 09.U.S. COMPANY MEETINGS MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 10.U.S. OTHER EVENT MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 11.U.S. CORPORATE EVENT MARKET, BY INDUSTRY, 2019–2027 ($BILLION)
TABLE 12.U.S. CORPORATE EVENT MARKET FOR BANKING & FINANCE, BY STATE, 2019–2027 ($BILLION)
TABLE 13.U.S. CORPORATE EVENT MARKET FOR INFORMATION TECHNOLOGY, BY STATE, 2019–2027 ($BILLION)
TABLE 14.U.S. CORPORATE EVENT MARKET FOR REAL ESTATE & INFRASTRUCTURE, BY STATE, 2019–2027 ($BILLION)
TABLE 15.U.S. CORPORATE EVENT MARKET FOR AUTOMOTIVE, BY STATE, 2019–2027 ($BILLION)
TABLE 16.U.S. CORPORATE EVENT MARKET FOR INSURANCE, BY STATE, 2019–2027 ($BILLION)
TABLE 17.U.S. CORPORATE EVENT MARKET FOR OTHER INDUSTRY, BY STATE, 2019–2027 ($BILLION)
TABLE 18.U.S. CORPORATE EVENT MARKET BY STATE, 2019–2027 ($BILLION)
TABLE 19.WISCONSIN CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 20.WISCONSIN CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 21.CALIFORNIA CORORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 22.CALIFORNIA CORORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 23.TEXAS CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 24.TEXAS COPORTE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 25.NEW YORK CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 26.NEW YORK CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 27.FLORIDA CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 28.FLORIDA CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 29.ILLINOIS CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 30.ILLINOIS CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 31.REST OF U.S. CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 32.REST OF U.S. CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 33.360 DESTINATION GROUP: KEY EXECUTIVE
TABLE 34.360 DESTINATION GROUP: COMPANY SNAPSHOT
TABLE 35.360 DESTINATION GROUP: PRODUCT PORTFOLIO
TABLE 36.ACCESS DESTINATION SERVICES: KEY EXECUTIVE
TABLE 37.ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
TABLE 38.ACCESS DESTINATION SERVICES: PRODUCT PORTFOLIO
TABLE 39.BCD TRAVEL SERVICES B.V.: KEY EXECUTIVE
TABLE 40.BCD TRAVEL SERVICES B.V.: COMPANY SNAPSHOT
TABLE 41.BCD TRAVEL SERVICES B.V.: PRODUCT PORTFOLIO
TABLE 42.BI WORLDWIDE: COMPANY SNAPSHOT
TABLE 43.BI WORLDWIDE: PRODUCT PORTFOLIO
TABLE 44.CWT: KEY EXECUTIVE
TABLE 45.CWT: COMPANY SNAPSHOT
TABLE 46.CWT: OPERATING SEGMENTS
TABLE 47.CWT: PRODUCT PORTFOLIO
TABLE 48.CIEVENTS: KEY EXECUTIVE
TABLE 49.CIEVENTS: COMPANY SNAPSHOT
TABLE 50.CIEVENTS: PRODUCT PORTFOLIO
TABLE 51.CIEVENTS: NET SALES, 2017–2019 ($MILLION)
TABLE 52.CREATIVE GROUP, INC.: KEY EXECUTIVE
TABLE 53.CREATIVE GROUP, INC.: COMPANY SNAPSHOT
TABLE 54.CREATIVE GROUP, INC.: PRODUCT PORTFOLIO
TABLE 55.ITA GROUP: KEY EXECUTIVE
TABLE 56.ITA GROUP: COMPANY SNAPSHOT
TABLE 57.ITA GROUP: PRODUCT PORTFOLIO
TABLE 58.MARITZ HOLDINGS INC. : KEY EXECUTIVE
TABLE 59.MARITZ HOLDINGS INC. : COMPANY SNAPSHOT
TABLE 60.MARITZ HOLDINGS INC. : PRODUCT PORTFOLIO
TABLE 61.REED EXHIBITIONS LTD: KEY EXECUTIVE
TABLE 62.REED EXHIBITIONS: COMPANY SNAPSHOT
TABLE 63.REED EXHIBITIONS: OPERATING SEGMENTS
TABLE 64.REED EXHIBITIONS: PRODUCT PORTFOLIO
TABLE 65.REED EXHIBITIONS: NET SALES, 2017–2019 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.U.S. CORPORATE EVENT MARKET SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY TYPE
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.HIGH BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.U.S. CORPORATE EVENT MARKET SHARE, BY TYPE, 2019 (%)
FIGURE 10.COMPARATIVE SHARE ANALYSIS OF U.S. CONFERENCE/SEMINAR MARRKET, BY STATE, 2019 & 2027 (%)
FIGURE 11.COMPARATIVE SHARE ANALYSIS OF U.S. TRADE SHOWS/EXHIBITION MARKET, BY STATE, 2019 & 2027 (%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF U.S. INCENTIVE PROGRAMS MARKET, BY STATE, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF U.S. COMPANY MEETINGS MARKET, BY STATE, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF U.S. OTHER EVENT MARKET, BY STATE, 2019 & 2027 (%)
FIGURE 15.U.S. CORPORATE EVENT MARKET SHARE, BY INDUSTRY, 2019(%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR BANKING & FINANCIAL SECTOR, BY STATE, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR INFORMATION TECHNOLOGY, BY STATE, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR REAL ESTATE & INFRASTRUCTURE, BY STATE,2019 & 2027 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF U.S. COMPANY EVENT MARKET FOR AUTOMOTIVE, BY STATE,  2019 & 2027 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR INSURANCE, BY STATE,  2019 & 2027 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR OTHER INDUSTRIES, BY STATE,  2019 & 2027 (%)
FIGURE 22.U.S. CORPORATE EVENT MARKET SHARE, BY STATES, 2019(%)
FIGURE 23.WISCONSIN CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 24.CALIFORNIA CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 25.TEXAS CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 26.NEW YORK CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 27.FLORIDA CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 28.ILLINOIS CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 29.REST OF US CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 30.TOP PLAYER POSITIONING
FIGURE 31.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 32.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 33.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 34.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 35.CIEVENTS: NET SALES, 2017–2019 ($MILLION)
FIGURE 36.CIEVENTS: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 37.REED EXHIBITIONS: NET SALES, 2017–2019 ($MILLION)
FIGURE 38.REED EXHIBITIONS: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 39.REED EXHIBITIONS C: REVENUE SHARE BY REGION, 2019 (%)

 
 

Strong economic growth of the U.S. is one of the major factors that boosts the growth of the corporate event market in this country. In addition, rapid development of the business travel sector in recent decades has positioned the U.S. as the largest market across the world.  

Corporate events in the U.S. states are gaining popularity, which give rise to inbound travels, domestic trips, and outbound departures. Industries and direct marketing firms prefer to approach international event organizers rather than local organizers for corporate events hosting large number of participants. Conversely, other segments such as automotive, pharmaceuticals, IT, financials, and food & beverage sectors prefer domestic corporate event destinations for brand promotions.    

The CXOs further added that the growth of the corporate event industry in the U.S. is driven by liberalization to access trade license and government initiatives to encourage private investment & FDIs. Moreover, initiatives to develop the corporate event segment has fueled the frequency of business travels in the U.S., thereby supplementing the market growth. 

Ease of visa restrictions, investments in better infrastructure, and rise in number of travelers in commercial aviation from the U.S. are some of the other factors that fuel the growth of the U.S. corporate event market. Moreover, surge in penetration of internet & technology in densely populated states augments the growth of the market. Therefore, developments in the corporate event market majorly drives the economic growth and intellectual development. 
 

 

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A. The key trends in the U.S. Corporate Event Market are rapid development of the travel & tourism industry, increase in globalization of businesses, and rapid increase in SMEs.

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