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2021

U.S. Video Surveillance Market

U.S. Video Surveillance Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, Application and Customer Type : Opportunity Analysis and Industry Forecast, 2020-2027

SE : Electronic Security

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Author's: Divyanshi Tewari | Sonia Mutreja
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The U.S. video surveillance market size was valued at $8.29 billion in 2019, and is projected to reach $23.60 billion by 2027, registering a CAGR of 13.9% from 2020 to 2027.

A digital video surveillance system captures images and videos, which can be compressed, stored, or sent over communication networks. It can be used in any environment. Security and surveillance are required for all organizations. Governments, enterprises, financial institutions, and healthcare organizations require a certain level of security and monitoring measures. As a result, there has been a dramatic increase in demand for security applications such as security camera system to monitor and record borders, ports, transportation infrastructure, corporate houses, educational institutes, public places, and buildings.

U.S. Video Surveillance Market

On account of increase in adoption of advanced surveillance by the government sector, manufacturers have realized the need for optimum IP surveillance systems. There are many advantages that an IP camera CCTV system offers over an analog format. IP security cameras send their signals over a network, allowing greater information transfer than an analog signal sent to a digital video recorder (DVR). Security camera system can be wireless and still work through a network and are used in big departmental stores, food chains, malls, factory, and workshops to keep a check of various activities. This factor is expected to significantly affect the U.S. video surveillance market share.

According to U.S. video surveillance market trends, rise in need for safety in high-risk areas, surge in transition from analog surveillance to IP cameras, and integration of Internet-of-Things boost growth of the U.S. video surveillance market. However, factors such as high investment cost and lack of professional expertise in handling IP cameras hamper the U.S. video surveillance market growth. Furthermore, increase in trends toward development of smart cities is expected to offer lucrative video surveillance market opportunities.

Segmentation

The U.S. video surveillance market size is segmented on the basis of component, application, and customer type. By component, it is divided into solution, services, and connectivity technology. The solution segment is further divided into analog surveillance, IP surveillance, and hybrid surveillance. The services segment includes video analytics, video surveillance as a service (VSaaS) and integration services. The connectivity technology segment comprises wired and wireless technologies such as Wi-Fi, ZigBee, IoT, and others. On the basis of application, the market is divided into commercial, military & defense, infrastructure, residential, and others. By customer type, it is bifurcated B2B and B2C.

The key players profiled in the U.S. video surveillance industry include HKVISION, Ltd., Bosch Security System, Honeywell Security Group, Dahua Technology, FLIR, Panasonic, Avigilon, Axis Communication, Infinova, and Pelco. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations, to enhance their U.S. video surveillance market outlook.

U.S. Video Surveillance Market
By Component Type
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Connectivity Technology segment is projected as one of the most lucrative segments.

Top Impacting Factors

Notable factors that positively affect the video surveillance market analysis include rise in need for safety in high-risk areas, growth in transition from analog to IP cameras, and integration of IoT in surveillance cameras. However, high investments such as initial installments and large data storage problems, with lack of professional expertise in handling IP cameras incurs extra cost for such devices. This factor is expected to hinder the market growth. Moreover, emerging trends toward development of smart cities are expected to offer lucrative U.S. video surveillance market opportunity in the coming years.

Growth in transition from analog surveillance to IP Cameras

Internet protocol (IP) surveillance is a digitalized and networked version of CCTV system, which is rapidly becoming the most flexible and future-proof option for security and surveillance systems. The IP surveillance system is made up of two components—IP-based camera that records video content using a network video recorder (NVR) and video surveillance platform that captures and distributes the video content through the network. IP cameras are preferred for large installation sites that already have a high bandwidth network installed. IP surveillance cameras offer various benefits over analog surveillance such as real-time surveillance, remote accessibility, digital zooming capability, lower operational & infrastructure cost, greater integration potential, ease of data distribution, easy installation, and adjustable frame rates which boost the growth of the U.S. video surveillance market.

U.S. Video Surveillance Market
By Application
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Infrastruture segment is projected as one of the most lucrative segments.

Increase in privacy concern

According to U.S. video surveillance market analysis, usage of video surveillance cameras has increased during the recent years. Advanced video surveillance cameras are equipped with technologies, which allow the user to transfer data in an effective and efficient manner. However, this feature potentially compromises the privacy of the situation, which has been tapped or recorded. There are various malicious activities being carried out through the seamless transfer of video recordings and clips to unauthorized users.

Increase in adoption towards spy and hidden cameras

Video surveillance cameras record people’s activities to detect and prevent suspicious activities. Companies are developing products with enhanced technologies to promote the seamless usage, which can be used in variety of situations and circumstances. Increase in adoption of small cameras such as dash cams, hidden spy cameras, motion activated hidden camera, and hidden camera lock in various industry verticals are promoting its growth in the country.

Competitive Analysis

Competitive analysis and profiles of the major U.S. video surveillance market players that have been provided in the report include HKVISION, Ltd., Bosch Security System, Honeywell Security Group, Dahua Technology, FLIR, Panasonic, Avigilon, Axis Communication, Infinova, and Pelco. The key strategies adopted by the major players of the U.S. video surveillance market are product launch, and product development.

Historical Data & Information

The U.S. video surveillance market is highly competitive, owing to the strong presence of existing vendors. Vendors of the U.S. video surveillance market with extensive technical and financial resources are expected to gain a competitive advantage over their competitors because they can cater to market demands. The competitive environment in this market is expected to increase owing to technological innovations, product extensions, and different strategies adopted by key vendors increase.

Key Developments/ Strategies

HKVISION, Ltd., Bosch Security System, Honeywell Security Group, Dahua Technology, FLIR, Panasonic, Avigilon, Axis Communication, Infinova, and Pelco are the top companies holding a prime share in the U.S. video surveillance market. Top market players have adopted various strategies, such as product launch, and product development to expand their foothold in the U.S. video surveillance market.

  • In September 2022, Dahua Technology U.S.A. Inc., a global leader in video centric intelligent IoT solutions, introduced a novel camera in its Lite Series that provides consumers with more alternatives for nighttime lighting. The VU-MORE Color camera has twin infrared and white-light uplights that are automatically deployed depending on illumination and activity in the scene.
  • In June 2022 - Axis Communications launched the next generation of AXIS M11 Box Cameras, which provide excellent image quality even in low light conditions. The indoor models, AXIS M1135 Mk II and AXIS M1137 Mk II, have resolutions of 2 MP and 5 MP, respectively. The AXIS M1135-E Mk II and AXIS M1137-E Mk II are outdoor-ready models with IP66, IK10, and NEMA 4X ratings to protect against water, corrosion, dust, and impacts.
  • February 2022 - Bosch Security Systems Inc. introduced its innovative M.I.C. I.P. Fusion 9000i 9mm cameras, which provided complete situational information. The additional M.I.C. I.P. fusion 9000i 9mm camera complements the existing M.I.C. I.P. fusion 9000i line-up by providing complete contextual information to perimeter detecting applications, including along a site boundary at an electricity or utility facility, data center, or other high protective installations. This camera can integrate object identification information from thermal and optical streaming footage and display it in a single image using an innovative process known as metadata fusion.
  • February 2022 - Hikvision launched its new TandemVu PTZ camera range, which combines PTZ and bullet camera features into a single unit. TandemVu PTZ cameras can monitor large areas and zoom in on specific security incidents while focusing simultaneously on both 'viewpoints.' These cameras would reduce the need for separate PTZ and bullet cameras to be deployed in pairs.

U.S. Video Surveillance Market
By Customer Type
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B2C would exhibit the highest CAGR of 15.9% during 2020-2027

Key Benefits For Stakeholders

  • This study includes the analytical depiction of the U.S. video surveillance market forecast along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information regarding the key drivers, restraints, and opportunities in the video surveillance market.
  • The market growth is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.

U.S. Video Surveillance Market Report Highlights

Aspects Details
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By Component
  • Solutions
    • Analog video surveillance
    • IP video surveillance
    • Hybrid video surveillance
  • Services
    • Video analytics
    • Video surveillance as a service (VSAAS)
    • Integration service
  • Connectivity Technology
    • Wired
    • Wireless
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By Application
  • Commercial
  • Military & Defense
  • Infrastructure
  • Residential
  • Others
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By Customer Type
  • BUSINESS-TO-BUSINESS (B2B)
  • BUSINESS-TO-CUSTOMER (B2C)
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Key Market Players

PELCO (SCHNEIDER ELECTRIC), AXIS COMMUNICATIONS AB, HANGZHOU HIKVISION DIGITAL TECHNOLOGY CO., LTD., AVENTURA TECHNOLOGIES, INC., EAGLE EYE NETWORKS, VERKADA INC., AVIGILON (MOTOROLA SOLUTIONS), DAHUA TECHNOLOGY CO., LTD., HONEYWELL SECURITY (HONEYWELL INTERNATIONAL INC.), BOSCH SECURITY SYSTEMS GMBH (ROBERT BOSCH GMBH), PANASONIC CORPORATION, FLIR SYSTEMS, INC., THE INFINOVA GROUP, CISCO SYSTEMS, INC.

Analyst Review

According to the insights of CXOs of leading companies, the U.S. video surveillance market is expected to leverage high potential for commercial and infrastructure industry verticals in 2027. The current business scenario is witnessing an increase in demand for surveillance systems, particularly in developing regions, owing to increase in government mandates related to public safety and security. Companies in this industry are adopting various innovative techniques such as mergers and acquisitions to strengthen their business position in the competitive matrix.

The U.S. video surveillance market is steadily gaining traction, owing to rise in demand for enhanced technologies in surveillance systems such as integration of IoT, AI, and rise in adoption of IP cameras over analog cameras for surveillance and monitoring. A shift from analog to IP technologies, cloud solutions for storage, and rise of video surveillance-as-a-service (VSaaS) present new, untapped opportunities for security solution providers.

Smart city projects have created a huge demand for the video surveillance market. In addition, with introduction of special solar cameras to cater to remote locations that require integration of new technologies to provide a bigger data resource for smooth functioning of the monitoring system. Thus, all these factors creates lucrative opportunities for the market growth in the country.

The U.S. video surveillance market provides numerous growth opportunities to the market players such as HIKVISION, Dahua Technologies, Axis Communication, and Bosch security system.

 

Author Name(s) : Divyanshi Tewari | Sonia Mutreja

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U.S. Video Surveillance Market

Opportunity Analysis and Industry Forecast, 2020-2027