Allied Market Research

2025

Video Audience Measurement Market

Video Audience Measurement Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Application and, by End User : Opportunity Analysis and Industry Forecast, 2024-2033

IC : Entertainment & Media Technologies

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Author's: | Onkar Sumant
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A new study on Global Video audience measurement market reveals upcoming trends, revenue opportunities, and market forecast: Allied Market Research

According to the report published by the Allied Market Research, the study showcases potential revenue forecast of the market for the next nine years coupled with upcoming market trends, opportunities, and competition analysis. Furthermore, the study provides various intellectual tables and charts/graphs to recognize the complexities of the market.

The report aids clients to understand recent and first-hand insights of the global market and regional-level analysis of each segment. In addition, the study includes detailed information of key players that are active in the market along with their financial results, segmental revenue, company trends, product/service offerings, and key strategies adopted.

The report tracks recent market trends, revenue forecasting, company market share, the impact of M&A activities, and new product/service launch across the market. The study includes company profiles that outline the revenue share of leading competitors in the market. The study includes the profiling of the top market players of the market. Moreover, the report offers revenue forecasts for 4 regions and more than 20 major countries across North America, Europe, Asia-Pacific, and LAMEA.

Key players identified in this report are Nielsen, Comscore, Kantar Media, Ipsos, Limelight Networks, Conviva, Vidooly Media Tech, Brightcove, Akamai Technologies, Mux

Video Audience Measurement Market Report Highlights

Aspects Details
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By Type
  • Traditional Television
  • Over-The-Top (OTT)
  • Video on Demand (VOD)
  • Mobile Video
  • Live Streaming
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By Application
  • Media and Entertainment
  • Advertising
  • Sports
  • Education
  • Social media
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By End User
  • Broadcasters
  • Advertisers
  • Agencies
  • OTT Operators
  • Content Creators and Distributors
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Kantar Media, Nielsen, Mux, Brightcove, Akamai Technologies, Conviva, Ipsos, Vidooly Media Tech, Limelight Networks, Comscore

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Video Audience Measurement Market

Opportunity Analysis and Industry Forecast, 2024-2033