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Video On Demand Market

Video On Demand Market

By Deployment Type (Public, Private And Hybrid), Usage Type (Analytics, Data Mining And Reporting), Application (Supply Chain Management, Asset Management, Customer Analytics And Fraud Detection And Threat Management), Organizational Size (Small And Medium Enterprise, Large Enterprise), Industry Vertical (IT & Telecom, BFSI, Retail And E-Commerce, Mobile And Entertainment, Government, Healthcare & Life Science, Travel & Hospitality) : Global Opportunity Analysis And Industry Forecast, 2022-2029

Report Code: A05696
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Nov 2022 | 6785 Views
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Pandemic disrupted the entire world and affected many industries.

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Video On Demand Market Statistics: 2027

Video on demand is defined as a technology used in delivering video content, such as television shows and movies directly to individual customers for immediate viewing, regardless of broadcast schedules. Video on demand consists of free and paid programs from telephone, cable companies, and satellite TV as well as streaming services on the internet.  

Video On Demand Market

Video on demand is one of the dynamic features, which is usually offered by Internet Protocol and provides users with menu of available videos from which to choose.

Report Matric


  Market size available for the years


  Base year considered


  Forecast period


  Forecast unit

  Value (USD)

  Segments covered

  • Component Type
  • Revenue Model
  • Solution Type
  • Organizational Size
  • Industry Vertical
  • Region

  Regions covered

  • North America (U.S. and Canada),
  • Europe (Germany, UK, France, and the Rest of Europe),
  • Asia-Pacific (China, Japan, India, and the Rest of Asia-Pacific).
  • LAMEA (Latin America, MiddleEast, and Africa)

  Companies covered


  1. IBM Corp.
  2. Intel Corp.
  3. DXC technology Ltd.
  4. BAE system corp.
  5. CA Technologies
  6. Cisco Systems Corp.
  7. General Dynamic Corp.
  8. Lockheed Martin Corp.
  9. Raytheon Company
  10. Boeing Corp.



COVID-19 scenario Analysis:

  • he emergence of COVID-19 pandemic has severely affected almost all industries across the world. Further, lockdown enforcements and restrictions on movements of non-essential goods as well as resources in various countries has disrupted the supply chain of electronic components & networking equipment. Thus, this has led to delay in supply of electronic components required in manufacturing of equipment. T
  • It is expected that the U.S. and global tech market growth is slowing down to nearly 2% in 2020, due to which ICT spending in major economies such as the U.S. have declined in the first half of 2020, but it is expected to recover in the second half. 
  • In addition, there is a notable ramp-up in technologies such as work-from-home infrastructure, collaboration tools, virtualization infrastructure, VPN networking, mobile devices, security, desktop support and zoom during the COVID-19. Interest for video conferencing solution is surging during the crisis. This generates large amount of data and will require high end technologies to analyze.
  • Furthermore, there are strong indications that the current decrease in demand for technology and digital solutions will be just a short-term phenomenon. In the medium-to-long run the COVID-19 technology impact may be extremely positive. Everyone is forced to embrace new technologies and discover their benefits. Additional investments in digital infrastructure can be expected.

Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Rise in the adoption of mobile devices for watching online content, and numerous benefits provided by video on demand platforms such as convenience, connectivity, cost, variety, personalized content, and others drives the growth of this video on demand market. In addition, extensive growth of online video in developing economies such as India, China further fuels the growth of the market. However, piracy, illegal downloading, country specific rules and regulations are some of the factors which can hinder the growth of the market. Furthermore, rise in the adoption of mobile TV and multi-screen services for content viewing, and growing online users across the globe provides numerous opportunities for the video on demand market.

Growth in popularity of video on demand platforms:

Video on demand is currently being delivered by streaming service providers where the customer would able to choose videos that are included in the catalog and watch them wherever and as often the customer want. In addition to this, the video on demand does not have any contractual obligations and it helps the customer feel free. Moreover, with the video on demand, the customer have choices of different subscription and those multiple subscription is still less than the traditional one which makes the customer value for money and thus making it as a key driving factor for the growth of this video on demand market. 

Content Piracy:

Content piracy continues to be a major obstacle for content owners and broadcasters as the video content could be stored in digital formats. In today’s video streaming landscape, piracy has a substantial impact on revenue with the illegal downloading. For instance, streaming of TV shows and movies projected to cost the TV & film industry USD 51.6 billion globally by 2022.The content piracy problem continues to escalate within this space which hinders the growth of the video on demand market.

Emergence of virtual reality theaters in video on demand space:

Vendors operating in the market are constantly looking for innovative and technologically advanced ways to deliver high-quality entertainment to movie and TV fans on video on demand platforms which is opportunistic for the video on demand market. For instance, in September 2019 Fandango Now which is a transactional video on-demand service has launched an app for the Oculus Go and Quest with virtual reality headsets. It will provide access to hundreds of 3D titles along with more than 90,000 new release and catalog movies and next-day TV shows.

Key Segments covered:



  Component Type

  • Solutions
  • Services

  Revenue Model

  • Transaction Based
  • Subscription Based
  • Advertising Based
  • Others

  Solution Type

  • Pay TV video on demand
  • Over the top
  • Internet protocol Television

  Organizational Size

  • Small & Medium Enterprise
  • Large Enterprise

  Industry Vertical

  • Media & Entertainment
  • Gaming
  • Travel & Hospitality
  • Education
  • Others


Key benefits of the report:

  • This study presents the analytical depiction of the global video on demand market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of global smart greenhouse archiving video on demand market share.
  • The current market is quantitatively analyzed from 2019 to 2027 to highlight the global video on demand market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the video on demand market. 
  • The report provides detailed video on demand market analysis based on competitive intensity and how the competition will take shape in coming years. 

Video On Demand Market Report Highlights

Aspects Details
By Solutions
  • Component
  • Pay-TV
  • IPTV
  • Over-the-Top (OTT) Services
By Monetization Models
  • Subscription-based
  • Advertising-based
  • Transaction-based
  • Others
By Industry Verticals
  • Media, Entertainment, and Gaming
  • Travel and Hospitality
  • Education
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (France, Germany, Italy, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players IBM Corp., Intel Corp., DXC technology Ltd., BAE system corp., CA Technologies, Cisco Systems Corp., General Dynamic Corp., Lockheed Martin Corp., Raytheon Company, Boeing Corp.

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