Water enhancer is a concentrated seasoned fluid whichis intended to be blended in with plain water to provide it with distinctive flavor and taste. It comes in various flavors, such as sweet, coffee flavor, tea flavor or organic fruity flavors. It is incorporated with minerals and nutrients, and is professed to increase the waterconsumption by enhancing the bland flavor of natural water.In recent times the harmful effect of carbonated beverages on health has been an important issue for the health conscious people. Carbonation is a procedure where carbon dioxide is broken down in the water at low temperatures with high pressure thus leading to certain health diseases on the regular consumption of carbonated beverages. Since, there is a decline in the interest for carbonated refreshments, the water enhancers market offers an alluring extra open door for flavoring both tap water and filtered water.
Corona virus has spread all over the world and most of the countries are adopting lockdown measures to control the spread of the virus for securing public health. All business and production activities are fully shut down except food and medical sector or other, leading toward economic crisis in the country. Manufacturing and production functions are stopped which has slowed down the business and inactive trade and transportation has fully disrupted the supply chain because of which companies can face big losses in near future.
The shutdown of distribution channels such as supermarkets and retail stores has led to a decrease in the sales and revenue of the water enhancer market. The disruption of the global supply chain has been faced due to the trade barriers and hampered production.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers,andImpact Analysis
Time shortage among millennial and Z generation credited to the hectic way of life is setting off an amazing interest for ready to eat food and refreshment beverages in the metropolitan urban areas globally,which are foreseen to drive thegrowth of the water enhancer market during the forecast period. The market for water enhancers has been expanding at a fast pace as consumers are giving more consideration toa healthy lifestyle. Purchasers have been probing for healthy alternatives to keep themselves hydrated and remain healthy. Increase in requirement for portable mini bottles of water drops concentrated flavor enhancers that in a flash change plain water into a worth included beverage, as these drops are professed to contain theplant-based ingredient. The developing number of obese populaces in the western nations, rejecting fizzy drinks and soda drinks because of wellbeing concerns and medical problems related with the utilization of carbonated beverages. Consequently, to keep away from carbonated beverages purchasers are inclining toward water enhancers as a sound substitute.
New product launches to flourish the market
Businesses are in a steady expansion of product range that has a solid promotion plan to increase the demand growth for its products. New companies are centered around the supply chain activities to contend with the large players in the market. More or less, with both major and new players effectively challenging for supremacy, the worldwide water enhancer market is foreseen to extend at a critical development rate during the forecasted period.Including few drops of fluid water, enhancers add nourishment, flavor, and energy to plain water and it is more practical and advantageous than purchasing flavored or functional water.
The surge in usage of water enhancers
Today, label-conscious customers are moving toward self-care and are progressively aware of what goes into their body, which is making food processors and retailers focus on featuring nutrition claims for increasing the demand of their product in the market. These patterns can be effectively found in the water enhancer market, where most of the new productlaunches are professing to have regular flavor with zero calories, nutrients, and other nourishing ingredients. Due to increase in demand for the water enhancers, key food and refreshment beverages companies are including water enhancers in their product portfolio.
Key Benefits of the Report:
- This study presents the analytical depiction of the global water enhancer marketindustry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global water enhancer marketshare.
- The current market is quantitatively analyzed to highlight the global water enhancer marketgrowth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global water enhancers marketanalysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Water Enhancers MarketResearch Report:
- What are the leading market players active in the water enhancers market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Water Enhancers Market Report Highlights
Key Market Players
PepsiCo, The Coco-Cola Company, Cott Beverages, Stur Drinks, Vitamin Squeeze, Kraft Foods, Dyla LLC, Nestle