Allied Market Research


Weight Loss Diet Market

Weight Loss Diet Market Size, Share, Competitive Landscape and Trend Analysis Report, by Diet, by Type and, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: | Roshan Deshmukh
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Weight loss diet includes food & beverages that are low in carbohydrates and are nutrition, calorie, and portion-controlled. They help reduce and control weight of individuals to experience a healthy lifestyle. Weight loss diets are segregated into meals, beverages, and supplements. The food products available for such diet plans include drink mixes, breakfast cereals, nutrition bars, and others which can be fresh, canned, or frozen.

An increase in rate of individuals suffering from obesity issues due to unhealthy lifestyle habits drastically shifts the focus of consumers toward healthier food choices. The preference for convenient diet food is on the rise since most of the individuals of the urban population are facing hectic lifestyle pattern. This rise in preference of consumer boosts the growth of the for-weight loss diet market. In addition, the introduction and launch of new advanced diet products has grabbed the attention of consumers. Increase in awareness among consumers regarding the health benefits of diet food for a sustainable and healthy living in turn fosters the growth of the market for weight loss diet. However, the cost of pre-packaged diet food and supplements is high. This factor is expected to limit the growth of the market in the underdeveloped and the developing regions.

Since consumers in the untapped regions of the emerging economies are willing to experiment alongside increasing disposable income, this can be viewed as an opportunity by the manufactures for further growth and expansion of the market.

The market is segmented based on diet, type, distribution channel, and region. Based on diet, it is classified into meals, beverages, and supplements. Based on type, it is categorized into fresh, canned, and frozen. Based on distribution channel, it is divided into online retail, supermarket/hypermarket, specialty store, convenience store, departmental stores, and others. Based on region, it is studied across North America, Europe, Asia-Pacific, and LAMEA.

The key players in the market include Calorie Care, Diet-to-Go, Nutrisystem Inc., Diet Chef Ltd, Herbalife International of America, Inc., Kellogg NA Co, HealthKart, WW International, Inc., OZiva, and Cellucor.


  • The report provides an in-depth analysis of the current trends, drivers, and dynamics of the weight loss diet market to elucidate the prevailing opportunities and tap the investment pockets.
  • It offers qualitative trends as well as quantitative analysis of the global market to assist stakeholders to understand the market scenario.
  • In-depth analysis of the key segments demonstrates the diets and its distribution channels.  
  • Competitive intelligence of the industry highlights the business practices followed by key players across geographies as well as the prevailing market opportunities.
  • Key market players are profiled to understand the competitive outlook of the market.

Weight Loss Diet Market Report Highlights

Aspects Details
By Diet
  • Meals
  • Supplements
  • Beverages
By Type
  • Fresh
  • Canned
  • Frozen
By Distribution Channel
  • Online Retail
  • Supermarket/Hypermarket
  • Specialty Store
  • Convenience Store
  • Departmental Store
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, France, Germany, Spain, Rest of Europe)
  • Asia-Pacific  (India, China, Australia, Japan, Rest of Asia-Pacific)
  • LAMEA  (Turkey, Brazil, Saudi Arabia, South Africa, Rest of LAMEA)
Key Market Players

OZiva, Calorie Care, Diet Chef Ltd., Herbalife International of America, Inc., WW International, Inc., Kellogg NA Co, Nutrisystem Inc., HealthKart, Cellucor, Diet-to-Go

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Weight Loss Diet Market

Global Opportunity Analysis and Industry Forecast, 2023-2032