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West Africa Tea Market by Type (Green Tea, Black Tea, and Others) and Distribution Channel (Independent Grocery Stores, Specialty Stores, and Others): Opportunity Analysis and Industry Forecast, 2021–2027

A06848
Pages: 167
Sep 2020 | 515 Views
 
Author(s) : Raju Kale , Roshan Deshmukh
Tables: 115
Charts: 33
 

COVID-19

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The West Africa tea market size was valued at $1.6 billion in 2019, and is projected to reach $2.6 billion by 2027, registering a CAGR of 8.5% from 2021 to 2027. Tea is an aromatic beverage derived from Camellia sinensis plant. It is one of the most consumed beverages across the world. Black tea and green tea are the most popular teas, while herbal tea is gaining significant traction in the market. Tea is considered a healthy beverage owing to the presence of a number of potent antioxidants and minerals such as potassium, manganese, magnesium, & calcium. Regular consumption of tea helps to reduce cell damage caused due to free radicals as well as lowers cholesterol levels and facilitates healthy weight loss.     

Tea has been popular in emerging markets, owing to the prevalence of tea culture. Furthermore, increase in health awareness and surge in the disposable income have driven the West Africa tea market growth. Moreover, introduction of additional healthy ingredients in tea by different market players contribute toward the growth of the market. However, increase in trend of coffee consumption and fluctuating prices of raw materials caused by unpredictable climatic conditions act as the major restraints of this market. On the contrary, rise in demand for herbal tea and introduction of new flavors & varieties of tea are anticipated to provide growth opportunities for the tea market.

The retail industry is the economy sector in various emerging economies in the West African region such as Nigeria that includes companies and individuals involved in selling of finished products and goods to end users. Wide range of tea and related products are vended through various retail channels such as independent grocery stores, food service outlets, and online stores. Independent grocery stores, discounters, and online stores are the fastest growing retailers in West Africa tea industry. These stores act as the key marketing tool, which assists in building an impressive premium image and increase brand exposure of wide variety of tea products. Hence, retail market expansion is a significant factor driving the growth of the tea market.

Tea is a popular beverage consumed by a large number of people all around the world, due to its superior taste and associated health benefits. It falls in the category of products that is consumed daily. Hence, the demand for such product remains consistent among consumers. However, the outbreak of the novel coronavirus has significantly affected the growth of the tea market. 

This decline in growth in the tea market can be attributed to disruption in the supply chain. Moreover, halt in the production of tea and its processing due to lockdown and social distancing being practiced all around the world have adversely affected the growth of this industry. The tea market on the other hand has not experienced a steep down trend, in terms of demand, as it remains somewhat similar prior to the virus outbreak, being a daily consumable item. This disparity in the availability of product and its demand is expected foster quick recovery of the tea market once the pandemic ends.

West-Africa-Tea-Market-2021-2027

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The West Africa tea market is segmented into type, distribution channel, and country. On the basis of type, the market is classified into green tea, black tea, and others. Depending on distribution channel, it is fragmented into independent grocery stores, and others. Country wise, it is analyzed across Benin, Burkina Faso, Cape Verde, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, and Togo.   

West Africa Tea Market
By Type

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The Others segment would witness the fastest growth, registering a CAGR of 11% during the forecast period.

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According to the West Africa tea market analysis on the basis of type, the green tea segment accounted for the maximum share in the 2019. This can be attributed to rise in awareness about health and fitness and increase in preference of workforce toward tea to remain fresh. Moreover, surge in the frequency of direct to customer advertisement and celebrity endorsements boosts the sale of tea. 

West Africa Tea Market
By Distribution Channel

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Specialty Stores segment would witness the fastest growth, registering a CAGR of 9.3% during the forecast period.

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By distribution channel, the other segment dominated the market, which accounted for 45.7% West Africa tea market share in 2019, and is expected to continue this trend throughout the West Africa tea market forecast period. This is attributed to increase in online stores and food service outlets. Online distribution is one of the emerging sales channels in the West Africa tea market. This is attributed to the fact that consumers prefer online platforms due to ease of accessibility and convenience. This platform further offers a number of discounts on online purchase of tea to attract a large customer base. However, the discount stores are gaining major traction in the market, as these channels offer a wide range of products at a competitive price to customers and are usually located at easily accessible areas, which add to overall attractiveness of this segment.

West Africa Tea Market
By Country

2027
Mauritania 
Benin
Burkina Faso
Cape Verde
The Gambia
Ghana
Guinea
Guinea-bissau
Ivory Coast
Liberia
Mali
Niger
Nigeria
Senegal
Sierra Leone
Togo

Mauritania would witness the largest segment registering a major share of 22.74% during the forecast period.

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Country wise, Mauritania held the major share of 22.75% in the market in 2019, owing to positive economic trends, rise in import, and increase in consumption of green tea. Furthermore, rise in café culture, surge in disposable income, change in tastes, and introduction of additional healthy ingredients in tea by different market players are some other factors that augment the growth of the market.    

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current West Africa tea market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.     
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assist to determine the prevailing West Africa tea market opportunities.   
  • Drivers and restraints are analyzed depending on type in the West Africa tea market. 

Key Market Segments 

By Type

  • Green Tea
  • Black Tea
  • Others 

Distribution Channel

  • Independent Grocery Stores
  • Specialty Stores
  • Others

Country

  • Benin
  • Burkina Faso
  • Cape Verde
  • Gambia
  • Ghana
  • Guinea
  • Guinea-Bissau
  • Ivory Coast
  • Liberia
  • Mali
  • Mauritania
  • Niger
  • Nigeria
  • Senegal
  • Sierra Leone
  • Togo 
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Snapshot
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pocket

3.3.Porter's five forces analysis

3.3.1.Bargaining power of suppliers
3.3.2.Bargaining power of buyers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry

3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Health benefits associated with tea
3.5.1.2.Expanding retail market
3.5.1.3.Rising popularity of organic tea

3.5.2.Restraints

3.5.2.1.Volatility in raw material prices
3.5.2.2.Surge in coffee consumption

3.5.3.Opportunities

3.5.3.1.Introduction of new flavors
3.5.3.2.Decrease in demand for carbonated drinks

3.6.Pricing analysis
3.7.COVID-19 impact analysis

3.7.1.Introduction
3.7.2.Impact on the food & beverage industry
3.7.3.Impact on West Africa tea market

CHAPTER 4:WEST AFRICA TEA MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Green tea

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.3.Market analysis by country

4.3.Black tea

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.3.Market analysis by country

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.3.Market analysis by country

CHAPTER 5:WEST AFRICA TEA MARKET, BY DISTRIBUTION CHANNEL

5.1.Overview

5.1.1.Market size and forecast

5.2.Independent grocery stores

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.2.3.Market analysis by country

5.3.Specialty stores

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.3.3.Market analysis by country

5.5.Other

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast
5.5.3.Market analysis by country

CHAPTER 6:WEST AFRICA TEA MARKET, BY COUNTRY

6.1.Overview
6.2.Benin

6.2.1.Market size and forecast by product type
6.2.2.Market size and forecast by distribution channel

6.3.Burkina Faso

6.3.1.Market size and forecast by product type
6.3.2.Market size and forecast by distribution channel

6.4.Cape Verde

6.4.1.Market size and forecast by product type
6.4.2.Market size and forecast by distribution channel

6.5.The Gambia

6.5.1.Market size and forecast by product type
6.5.2.Market size and forecast by distribution channel

6.6.Ghana

6.6.1.Market size and forecast by product type
6.6.2.Market size and forecast by distribution channel

6.7.Guinea

6.7.1.Market size and forecast by product type
6.7.2.Market size and forecast by distribution channel

6.8.Guinea-Bissau

6.8.1.Market size and forecast by product type
6.8.2.Market size and forecast by distribution channel

6.9.Ivory Coast

6.9.1.Market size and forecast by product type
6.9.2.Market size and forecast by distribution channel

6.10.Liberia

6.10.1.Market size and forecast by product type
6.10.2.Market size and forecast by distribution channel

6.11.Mali

6.11.1.Market size and forecast by product type
6.11.2.Market size and forecast by distribution channel

6.12.Mauritania

6.12.1.Market size and forecast by product type
6.12.2.Market size and forecast by distribution channel

6.13.Niger

6.13.1.Market size and forecast by product type
6.13.2.Market size and forecast by distribution channel

6.14.Nigeria

6.14.1.Market size and forecast by product type
6.14.2.Market size and forecast by distribution channel

6.15.Senegal

6.15.1.Market size and forecast by product type
6.15.2.Market size and forecast by distribution channel

6.16.Sierra Leone

6.16.1.Market size and forecast by product type
6.16.2.Market size and forecast by distribution channel

6.17.Togo

6.17.1.Market size and forecast by product type
6.17.2.Market size and forecast by distribution channel

CHAPTER 7:COMPETITION LANDSCAPE

7.1.Top winning strategies
7.2.Product mapping
7.3.Competitive dashboard
7.4.Competitive heat map
7.5.Key developments

7.5.1.Investment
7.5.2.Business expansion

CHAPTER 8:COMPANY PROFILES

8.1.AVI LIMITED

8.1.1.Company overview
8.1.2.Key executive
8.1.3.Company snapshot
8.1.4.Operating business segments
8.1.5.Product portfolio
8.1.6.Business performance

8.2.KAKUZI PLC

8.2.1.Company overview
8.2.2.Key executive
8.2.3.Company snapshot
8.2.4.Product portfolio
8.2.5.Business performance

8.3.KETEPA LTD.

8.3.1.Company overview
8.3.2.Key executive
8.3.3.Company snapshot
8.3.4.Product portfolio
8.3.5.Business performance

8.4.MOKATE SA

8.4.1.Company overview
8.4.2.Company snapshot
8.4.3.Product portfolio

8.5.PROMASIDOR IP LTD

8.5.1.Company overview
8.5.2.Company snapshot
8.5.3.Product portfolio

8.6.RIFT VALLEY CORPORATION

8.6.1.Company overview
8.6.2.Key executive
8.6.3.Company snapshot
8.6.4.Product portfolio

8.7.ROOIBOS LIMITED

8.7.1.Company overview
8.7.2.Key executive
8.7.3.Company snapshot
8.7.4.Product portfolio
8.7.5.Key strategic moves and developments

8.8.UNILEVER PLC

8.8.1.Company overview
8.8.2.Key executive
8.8.3.Company snapshot
8.8.4.Operating business segments
8.8.5.Product portfolio
8.8.6.R&D expenditure
8.8.7.Business performance
8.8.8.Key strategic moves and developments

8.9.YSWARA

8.9.1.Company overview
8.9.2.Key executive
8.9.3.Company snapshot
8.9.4.Product portfolio

8.10.ZAFFICO TEA COMPANY LIMITED

8.10.1.Company overview
8.10.2.Key executive
8.10.3.Company snapshot
8.10.4.Product portfolio

LIST OF TABLES

TABLE 01.WEST AFRICA TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 02.WEST AFRICA TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 03.WEST AFRICA GREEN TEA MARKET, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 04.WEST AFRICA GREEN TEA MARKET, BY COUNTRY, 2019-2027 (TON)
TABLE 05.WEST AFRICA BLACK TEA MARKET, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 06.WEST AFRICA BLACK TEA MARKET, BY COUNTRY, 2019-2027 (TON)
TABLE 07.WEST AFRICA OTHERS TEA MARKET, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 08.WEST AFRICA OTHERS TEA MARKET, BY COUNTRY, 2019-2027 (TON)
TABLE 09.WEST AFRICA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 10.WEST AFRICA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 11.WEST AFRICA TEA MARKET FOR INDEPENDENT GROCERY STORES, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 12.WEST AFRICA TEA MARKET FOR INDEPENDENT GROCERY STORES, BY COUNTRY, 2019-2027 (TON)
TABLE 13.WEST AFRICA TEA MARKET FOR SPECIALTY STORES, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 14.WEST AFRICA TEA MARKET FOR SPECIALTY STORES, BY COUNTRY, 2019-2027 (TON)
TABLE 15.WEST AFRICA TEA MARKET FOR OTHER, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 16.WEST AFRICA TEA MARKET FOR OTHER, BY COUNTRY, 2019-2027 (TON)
TABLE 17.BENIN TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 18.BENIN TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 19.BENIN TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 20.BENIN TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 21.BURKINA FASO TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 22.BURKINA FASO TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 23.BURKINA FASO TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 24.BURKINA FASO TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 25.CAPE VERDE TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 26.CAPE VERDE TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 27.CAPE VERDE TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 28.CAPE VERDE TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 29.THE GAMBIA TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 30.THE GAMBIA TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 31.THE GAMBIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 32.THE GAMBIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 33.GHANA TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 34.GHANA TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 35.GHANA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 36.GHANA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 37.GUINEA TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 38.GUINEA TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 39.GUINEA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 40.GUINEA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 41.GUINEA-BISSAU TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 42.GUINEA-BISSAU TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 43.GUINEA-BISSAU TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 44.GUINEA-BISSAU TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 45.IVORY COAST TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 46.IVORY COAST TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 47.IVORY COAST TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 48.IVORY COAST TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 49.LIBERIA TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 50.LIBERIA TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 51.LIBERIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 52.LIBERIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 53.MALI TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 54.MALI TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 55.MALI TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 56.MALI TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 57.MAURITANIA TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 58.MAURITANIA TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 59.MAURITANIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 60.MAURITANIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 61.NIGER TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 62.NIGER TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 63.NIGER TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 64.NIGER TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 65.NIGERIA TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 66.NIGERIA TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 67.NIGERIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 68.NIGERIA TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 69.SENEGAL TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 70.SENEGAL TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 71.SENEGAL TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 72.SENEGAL TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 73.SIERRA LEONE TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 74.SIERRA LEONE TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 75.SIERRA LEONE TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 76.SIERRA LEONE TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 77.TOGO TEA MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 78.TOGO TEA MARKET, BY PRODUCT TYPE, 2019-2027 (TON)
TABLE 79.TOGO TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 80.TOGO TEA MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (TON)
TABLE 81.AVI LIMITED: KEY EXECUTIVE
TABLE 82.AVI LIMITED: COMPANY SNAPSHOT
TABLE 83.AVI LIMITED: OPERATING SEGMENTS
TABLE 84.AVI LIMITED: PRODUCT PORTFOLIO
TABLE 85.AVI LIMITED: NET SALES, 2017–2019 ($MILLION)
TABLE 86.KAKUZI PLC: KEY EXECUTIVE
TABLE 87.KAKUZI PLC: COMPANY SNAPSHOT
TABLE 88.KAKUZI PLC: PRODUCT PORTFOLIO
TABLE 89.KAKUZI PLC: NET SALES, 2017–2019 ($MILLION)
TABLE 90.KETEPA LTD.: KEY EXECUTIVE
TABLE 91.KETEPA LTD.: COMPANY SNAPSHOT
TABLE 92.KETEPA LTD.: PRODUCT PORTFOLIO
TABLE 93.KETEPA LTD.: NET SALES, 2017–2019 ($MILLION)
TABLE 94.MOKATE SA: COMPANY SNAPSHOT
TABLE 95.MOKATE SA: PRODUCT PORTFOLIO
TABLE 96.PROMASIDOR IP LTD: COMPANY SNAPSHOT
TABLE 97.PROMASIDOR IP LTD: PRODUCT PORTFOLIO
TABLE 98.RIFT VALLEY CORPORATION: KEY EXECUTIVE
TABLE 99.RIFT VALLEY CORPORATION: COMPANY SNAPSHOT
TABLE 100.RIFT VALLEY CORPORATION: PRODUCT PORTFOLIO
TABLE 101.ROOIBOS LIMITED: KEY EXECUTIVE
TABLE 102.ROOIBOS LIMITED: COMPANY SNAPSHOT
TABLE 103.ROOIBOS LIMITED: PRODUCT PORTFOLIO
TABLE 104.UNILEVER PLC: KEY EXECUTIVE
TABLE 105.UNILEVER PLC: COMPANY SNAPSHOT
TABLE 106.UNILEVER PLC: OPERATING SEGMENTS
TABLE 107.UNILEVER PLC: PRODUCT PORTFOLIO
TABLE 108.UNILEVER PLC: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 109.UNILEVER PLC: NET SALES, 2017–2019 ($MILLION)
TABLE 110.YSWARA: KEY EXECUTIVE
TABLE 111.YSWARA: COMPANY SNAPSHOT
TABLE 112.YSWARA: PRODUCT PORTFOLIO
TABLE 113.ZAFFICO TEA COMPANY LIMITED: KEY EXECUTIVE
TABLE 114.ZAFFICO TEA COMPANY LIMITED: COMPANY SNAPSHOT
TABLE 115.ZAFFICO TEA COMPANY LIMITED: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.WEST AFRICA TEA MARKET SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY PRODUCT TYPE
FIGURE 04.LOW BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.LOW THREAT OF SUBSTITUTION
FIGURE 08.MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.TEA PRICES IN WEST AFRICA ($/KG)
FIGURE 10.WEST AFRICA TEA MARKET SHARE, BY PRODUCT TYPE, 2019(%)
FIGURE 11.COMPARATIVE REVENUE SHARE ANALYSIS OF WEST AFRICA GREEN TEA MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 12.COMPARATIVE REVENUE SHARE ANALYSIS OF WEST AFRICA BLACK TEA MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE REVENUE SHARE ANALYSIS OF WEST AFRICA OTHERS TEA MARKET, BY COUNTRY,  2019 & 2027 (%)
FIGURE 14.WEST AFRICA TEA MARKET SHARE, BY DISTRIBUTION CHANNEL, 2019(%)
FIGURE 15.COMPARATIVE REVENUE SHARE ANALYSIS OF WEST AFRICA TEA MARKET FOR INDEPENDENT GROCERY STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 16.COMPARATIVE REVENUE SHARE ANALYSIS OF WEST AFRICA TEA MARKET FOR SPECIALTY STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE REVENUE SHARE ANALYSIS OF WEST AFRICA TEA MARKET FOR OTHER, BY COUNTRY,  2019 & 2027 (%)
FIGURE 18.WEST AFRICA TEA MARKET SHARE, BY COUNTRYS, 2019(%)
FIGURE 19.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 20.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 21.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 22.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 23.AVI LIMITED: NET SALES, 2017–2019 ($MILLION)
FIGURE 24.AVI LIMITED: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 25.AVI LIMITED: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 26.KAKUZI PLC: NET SALES, 2017–2019 ($MILLION)
FIGURE 27.KAKUZI PLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 28.KAKUZI PLC: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 29.KETEPA LTD.: NET SALES, 2017–2019 ($MILLION)
FIGURE 30.UNILEVER PLC: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 31.UNILEVER PLC: NET SALES, 2017–2019 ($MILLION)
FIGURE 32.UNILEVER PLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 33.UNILEVER PLC: REVENUE SHARE BY REGION, 2019 (%)

 
 

Various CXOs from leading companies perceive that health, fitness, and habit are three important factors that determine the growth of the West Africa tea market. Presently, consumers’ interest is shifting toward green tea with different flavors such as herbal and ginger, owing to the presence of diverse nutrients and numerous health benefits offered by it. Various nutrients present in tea vitamins, amino acids, flavonoids, and trace minerals leading to stronger immunity, improved metabolism, lower cholesterol, and cancer prevention. 

The CXOs further added that new launches of specialty tea products such as herbal/fruit tea, different types of green tea, and the ones consisting of the black & green leaves combination offer potential growth opportunities for the market during the forecast period.  

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The West Africa Tea Market Size From 2021 to 2027 is $1,033.77 million.

A. The CAGR of West Africa Tea Market is 8.5% which is from 2021 to 2027.

A. Kindly raise an inquiry on the portal and our salesperson will get in touch with you with available purchase options

A. Volatility in raw material prices and surge in coffee consumption are the effecting factors for the West Africa tea market.

A. Product type and distribution channel are the segments studied in the market report.

A. The forecast period in the market report is from 2021 to 2027.

A. Avi Limited, Kakuzi Plc, Ketepa Ltd, Mokate Sa, Promasidor Ip Ltd, Rift Valley Corporation, Rooibos Limited, Unilever Plc, Yswara, And Zaffico Tea Company Limited are the active players in the West Africa Tea Market.

A. Health benefits associated with tea and rising popularity of organic tea are the major currents trends will be shape the market in the future.

 

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