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Whiskey Market by Product Type (Irish Whiskey, Scotch Whiskey, Japanese Whiskey, American Whiskey and Canadian Whiskey) and Distribution Channel (On-Trade and Off-Trade): Global Opportunity Analysis and Industry Forecast, 2020–2027

A06652
Pages: 150
Jul 2020 | 966 Views
 
Author(s) : Bhavana Thorat , Roshan Deshmukh
Tables: 58
Charts: 36
 

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The global whiskey market was valued at $59,631.2 million in 2019, and is projected to reach $86,389.5 million by 2027, registering a CAGR of 4.9% from 2020 to 2027. In 2019, the scotch whiskey segment accounted for the highest market share in the whiskey market. Whiskey refers to an alcoholic beverage distilled from grains and aged in wood barrels. The type of whiskey produced depends on the type of grain and barrel used in the distilling process. Additionally, the location also plays an important part in defining a whiskey. 

In the recent years, the number of bars, pubs, restaurants, and breweries serving alcoholic beverages have grown exponentially. This is primarily driven by the increase in consumer spending, product innovations, rapid urbanization and growing demand from young consumers. There has been a shift from beer and wine to spirits consumption. Millennia value quality, authenticity and provenance, and hence are willing to pay more to enjoy this. Additionally, millennia are inclined to experiment with their alcoholic beverages, which has essentially led to the rise in ‘cocktail culture’. This trend has further enhanced the usage of whiskey as an ingredient, thereby propelling the global whiskey market growth. Likewise, rise in spirit tourism especially in the western countries, encourages tourists from overseas to indulge and develop taste for local beverages, including whiskeys. Countries such as the UK, France, the U.S., Scotland and others, have developed spirit led-tourism which enables tourists to comprehend the history and processes involved in producing whiskeys. This is regarded as one of the highest revenues generating factor for the whiskey market. However, the popularity of alcoholic beverages could lead to issues of dependency, addiction and excessive consumption leading to health concerns. The rise in number of consumers suffering from alcohol addiction has been a concern for governments. Hence, many governments have made stringent rules and regulations about the sales and distributions of these products. These restrictions are thereby expected to hamper the growth of the global whiskey market. 

Whiskey-Market-2020-2027

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On the contrary, general shift in consumer consciousness and demand for innovative products, has led to an increased desire for whiskey distilled with organic malted barley made and grains. This consumer demand can be regarded as an opportunity by whiskey manufactures to further expand market base in the global whiskey market. 

According to global whiskey market report, the market is segmented on the basis of product type, distribution channel and region. Based on product type, the market is categorized into Irish whiskey, Scotch whiskey, Japanese whiskey, American whiskey and Canadian whiskey. By distribution channel, the market is bifurcated into on-trade and off-trade. Region wise, the market is studied across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, New Zealand and Rest of Asia-Pacific), and LAMEA (Middle East, Latin America, and Africa).

On the basis of product type, the scotch whiskey segment accounted for the maximum share in the global market in 2019. Scotch whiskey has the highest set of product offerings by the whiskey manufacturing companies owing to its consumer demand. Furthermore, due to its strict, regulated methods of production and rich, smooth flavor, it has become the most popular choice of whiskey among the other products. Scotch whiskey has also been used as a mixer in cocktails, which has further enabled to expand the market base to include young consumers. Thus, owing to these key characteristics, scotch whiskey segment accounted for a higher value share in the global whiskey market analysis. 

On the basis of distribution channel, the off-trade category was the dominant global whiskey market segment in 2019 with more than half of the market share and is expected to retain its dominance throughout the forecast period. Off-trade sales channel comprises all retail outlets including supermarket/hypermarket, wines & spirits shops, and convenience stores among others. Majority of the whiskey sales volume are generated by large supermarket chains. This is due to the sales promotions through in-store strategies such as price off promotions, tastings for selective products and others. Hence, the off-trade category accounted for a larger market share and is anticipated to retain its position during the global whiskey market forecast period. 

Whiskey Market
By Product Type

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The canadian whiskey segment would witness the fastest growth, registering a CAGR of 6.60% during the forecast.

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On the basis of region, Europe was the prominent market in 2019 and accounted for the maximum share in the global whiskey market. This can be attributed to the tremendous popularity and substantial consumption of alcohol in the region. Consumers in the EU-member states and the UK drink a regular amount of alcohol almost daily. However, the Asia-Pacific region is expected to witness a significant CAGR, owing to rapid demand and acceptance of whiskey for social drinking coupled with the rise in income spending in these regions and rise in young consumers. 

Whiskey Market
By Distribution channel

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On-Trade segment would witness the fastest growth, registering a CAGR of 5.40% during the forecast period.

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The key players operating in the global whiskey market include Diageo plc., Pernod Ricard, William Grant & Sons Ltd, Bacardi Limited, Beam Suntory, Inc., The Brown–Forman Corporation, Constellation Brands, Inc., Asahi Group Holdings, Ltd., La Martiniquaise and Loch Lomond Distillers Ltd.

Whiskey Market
By Region

2027
Europe 
North America
Asia-pacific
Lamea

Asia-Pacific region woud witness the fastets growth, registering a CAGR of 6.00% from 2019-2026.

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Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current global whiskey market trends, estimations, and dynamics from 2020 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the global whiskey market size and segmentation assists in determining the prevailing whiskey market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the global whiskey industry. 

Key Market Segments

By Product Type

  • Irish Whiskey
  • Scotch Whiskey
  • Japanese Whiskey
  • American Whiskey
  • Canadian Whiskey 

By Distribution Channel

  • On-Trade
  • Off-Trade

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain 
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • Australia 
    • New Zealand 
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key market benefits for stakeholders
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study

2.1.1.Top investment pocket

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Porter's five forces analysis

3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyer
3.2.3.Thereat of new entrants
3.2.4.Threat of substitute
3.2.5.Intensity of competitive rivalry

3.3.Market dynamics snapshot

3.3.1.Drivers

3.3.1.1.Premiumization is propelling growth
3.3.1.2.Rise in spirit tourism
3.3.1.3.Expanding global consumer base

3.3.2.Restraint

3.3.2.1.Stringent regulations regarding advertisement

3.3.3.Opportunities

3.3.3.1.Exploring demand in Asia-Pacific region
3.3.3.2.Rise in demand for organic whiskey

3.4.COVID-19 impact on Whiskey market

CHAPTER 4:WHISKEY MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Irish Whiskey

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.3.Market analysis by country

4.3.Scotch Whiskey

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.3.Market analysis by country

4.4.Japanese Whiskey

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.3.Market analysis by country

4.5.American Whiskey

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast
4.5.3.Market analysis by country

4.6.Canadian Whiskey

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast
4.6.3.Market analysis by country

CHAPTER 5:WHISKEY MARKET, BY DISTRIBUTION CHANNEL

5.1.Overview

5.1.1.Market size and forecast

5.2.On-trade

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.2.3.Market analysis by country

5.3.Off-trade

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.3.3.Market analysis by country

CHAPTER 6:WHISKEY MARKET, BY REGION

6.1.Overview
6.2.North America

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast by product type
6.2.3.Market size and forecast by distribution channel
6.2.5.Market size and forecast by country
6.2.6.U.S.

6.2.6.1.Market size and forecast, by product type
6.2.6.2.Market size and forecast, by distribution channel

6.2.7.Canada

6.2.7.1.Market size and forecast, by product type
6.2.7.2.Market size and forecast, by distribution channel

6.2.8.Mexico

6.2.8.1.Market size and forecast, by product type
6.2.8.2.Market size and forecast, by distribution channel

6.3.Europe

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast by product type
6.3.3.Market size and forecast by distribution channel
6.3.4.Market size and forecast by country
6.3.5.Germany

6.3.5.1.Market size and forecast, by product type
6.3.5.2.Market size and forecast, by distribution channel

6.3.6.France

6.3.6.1.Market size and forecast, by product type
6.3.6.2.Market size and forecast, by distribution channel

6.3.7.UK

6.3.7.1.Market size and forecast, by product type
6.3.7.2.Market size and forecast, by distribution channel

6.3.8.Italy

6.3.8.1.Market size and forecast, by product type
6.3.8.2.Market size and forecast, by distribution channel

6.3.9.Spain

6.3.9.1.Market size and forecast, by product type
6.3.9.2.Market size and forecast, by distribution channel

6.3.10.Rest of Europe

6.3.10.1.Market size and forecast, by product type
6.3.10.2.Market size and forecast, by distribution channel

6.4.Asia-Pacific

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast by product type
6.4.4.Market size and forecast, by distribution channel
6.4.5.Market size and forecast by country
6.4.6.China

6.4.6.1.Market size and forecast, by product type
6.4.6.2.Market size and forecast, by distribution channel

6.4.7.India

6.4.7.1.Market size and forecast, by product type
6.4.7.2.Market size and forecast, by distribution channel

6.4.8.Japan

6.4.8.1.Market size and forecast, by product type
6.4.8.2.Market size and forecast, by distribution channel

6.4.9.Australia

6.4.9.1.Market size and forecast, by product type
6.4.9.2.Market size and forecast, by distribution channel

6.4.10.New Zealand

6.4.10.1.Market size and forecast, by product type
6.4.10.2.Market size and forecast, by distribution channel

6.4.11.Rest of Asia-Pacific

6.4.11.1.Market size and forecast, by product type
6.4.11.2.Market size and forecast, by distribution channel

6.5.LAMEA

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast by product type
6.5.3.Market size and forecast by distribution channel
6.5.4.Market size and forecast by country
6.5.5.Latin America

6.5.5.1.Market size and forecast, by product type
6.5.5.2.Market size and forecast, by distribution channel

6.5.6.Middle East

6.5.6.1.Market size and forecast, by product type
6.5.6.2.Market size and forecast, by distribution channel

6.5.7.Africa

6.5.7.1.Market size and forecast, by product type
6.5.7.2.Market size and forecast, by distribution channel

LIST OF TABLES

TABLE 01.GLOBAL WHISKEY MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 02.IRISH WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 03.SCOTCH WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 04.JAPANESE WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 05.AMERICAN WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 06.CANADIAN WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 07.WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 08.ON-TRADE WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 09.OFF-TRADE WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 10.WHISKEY MARKET, BY REGION, 2019–2027 ($MILLION)
TABLE 11.NORTH AMERICA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027($MILLION)
TABLE 12.NORTH AMERICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 13.NORTH AMERICA WHISKEY MARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 14.U.S. WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 15.U.S.  WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 16.CANADA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 17.CANADA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 18.MEXICO WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 19.MEXICO WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 20.EUROPE WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 21.EUROPE WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 22.EUROPE WHISKEY MARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 23.GERMANY WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 24.GERMANY WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 25.FRANCE WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 26.FRANCE WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 27.UK WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 28.UK WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 29.ITALY WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 30.ITALY WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 31.SPAIN WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 32.SPAIN WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 33.REST OF EUROPE WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 34.REST OF EUROPE WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 35.ASIA-PACIFIC WHISKEY MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 36.ASIA-PACIFIC WHISKEY MARKET BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 37.ASIA-PACIFIC WHISKEY MARKET, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 38.CHINA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 39.CHINA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 40.INDIA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 41.INDIA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 42.JAPAN WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 43.JAPAN WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 44.AUSTRALIA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 45.AUSTRALIA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 46.NEW ZEALAND WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 47.AUSTRALIA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 48.REST OF ASIA-PACIFIC WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 49.REST OF ASIA-PACIFIC WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 50.LAMEA WHISKEY MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 51.LAMEA WHISKEY MARKET BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 52.LAMEA WHISKEY MARKET, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 53.LATIN AMERICA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 54.LATIN AMERICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 55.MIDDLE EAST WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 56.MIDDLE EAST WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 57.AFRICA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 58.AFRICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.MARKET EXECUTIVE SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY PRODUCT TYPE
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.GLOBAL WHISKEY MARKET SHARE, BY PRODUCT TYPE, 2019(%)
FIGURE 10.COMPARATIVE SHARE ANALYSIS FOR IRISH WHISKEY MARKET REVENUE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 11.COMPARATIVE SHARE ANALYSIS FOR SCOTCH WHISKEY MARKET REVENUE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS FOR JAPANESE WHISKEY MARKET REVENUE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS FOR AMERICAN WHISKEY MARKET REVENUE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS FOR CANADIAN WHISKEY MARKET REVENUE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 15.WHISKEY MARKET SHARE, BY DISTRIBUTION CHANNEL, 2019(%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS FOR ON-TRADE WHISKEY MARKET REVENUE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS FOR OFF-TRADE WHISKEY MARKET REVENUE, BY COUNTRY,  2019 & 2027 (%)
FIGURE 18.WHISKEY MARKET SHARE, BY REGION, 2019(%)
FIGURE 19.U.S. WHISKEY MARKET, 2019–2027 ($MILLION)
FIGURE 20.CANADA WHISKEY MARKET, 2019–2027 ($MILLION)
FIGURE 21.MEXICO WHISKEY MARKET, 2019–2027 ($MILLION)
FIGURE 22.GERMANY WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 23.FRANCE WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 24.UK WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 25.ITALY WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 26.SPAIN WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 27.REST OF EUROPE WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 28.CHINA WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 29.INDIA WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 30.JAPAN WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 31.AUSTRALIA WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 32.NEW ZEALAND WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 33.REST OF ASIA-PACIFIC WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 34.LATIN AMERICA WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 35.MIDDLE EAST WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 36.AFRICA WHISKEY MARKET, 2019-2027 ($MILLION)

 
 

According to the CXO of leading companies, the whiskey market is expected to grow at a significant rate during the forecast period, owing to various factors such as premium positioning and craft varieties through product innovations, rising acceptance and consumption of alcoholic beverages and growing demand from young consumers. 

The whiskey consumption is led by Europe and the region also has higher per capita daily consumption of alcoholic beverages, as compared to other regions. The spirit-led tourism culture and growth of whiskey producers in the European countries is one of the most significant driving factors for the whiskey market. To match this increasing demand, Scottish distillers have been setting up new facilities to cater to whiskey tourists. In addition, consumers in the western countries have spurred great potential and demand for super-premium whiskeys. 

The CXOs further added that Asia-Pacific is projected to register a significant growth as compared to the mainstream markets of Europe and North America, due to factors such as rise in consumer spending, increase in consumption of whiskey and its acceptance in social gatherings and events, especially in countries such as India, China and Singapore.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The total market value of whiskey market in the year 2019 was $59.6 billion.

A. The CAGR of global whiskey market is 4.90%.

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A. The rise is spirit-led tourism, expanding consumer base, premiumization of alcohol, growth in consumer spending are some factors which are likely to generate a positive impact on the whiskey market.

A. The whiskey market is segmented into product type, distribution channel and region.

A. The forecast period in the market report is from 2020 to 2027.

A. The rise in consumption of whiskey, especially by young demographics will create a positive impact in the growth of the whiskey market.

A. The active players in the Whiskey Market include Diageo plc, Pernod Ricard, William Grant & Sons Ltd, Bacardi Limited, Beam Suntory, Inc., The Brown–Forman Corporation, Constellation Brands, Inc., Asahi Group Holdings, Ltd., La Martiniquaise and Loch Lomond Distillers Ltd.

 

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