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2022

Women Sports and Swimwear Market

Women Sports and Swimwear Market Size, Share, Competitive Landscape and Trend Analysis Report by Material, by Price Point, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Sports, Fitness and Leisure

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Author's: Jaya Bundele | Roshan Deshmukh
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Women Sports And Swimwear Market Research, 2031

The global women sports and swimwear market size was valued at $81.73 billion in 2021, and is projected to reach $148.32 billion by  2031, growing at a CAGR of 6.4% from 2022 to 2031.

Due to the increase in the population of wealthy individuals, sports and swimwear have become more popular in emerging markets. The market is growing as a result of rising health consciousness and consumer uptake of fitness activities like yoga, swimming, jogging, and aerobics. Additionally, the market for women's sports and swimwear is expanding due to the increase in female engagement in fitness and sporting activities. The women's sports and swimwear business has also paved its way to expansion with the aid of aggressive advertising and celebrity endorsement. The primary restraints on this market, however, are the varying costs of the raw materials used to make such clothes and the accessibility of counterfeit goods.

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The demand for swimwear is boosted by consumers' growing interest in swimming and the rise in the number of family beach trips, which is fueling the market's expansion. In addition, factors including the rise in women's demand for high-end swimwear, the expansion of public and private swimming facilities, and the high penetration and adoption of e-commerce platforms all contribute to the market's growth. The popularity and demand for swimwear will expand in the next years due to the incorporation of materials like neoprene, which restrict qualities like high thermal insulation, greater flexibility, acceptable surface friction, and lightweight.

The global women sports and swimwear market is segmented into material, price point, distribution channel, and region. By material, the market is divided into synthetic and natural. Further, synthetic is classified into polyester, nylon, neoprene, spandex, and others. Moreover, natural is classified into silk, cotton, and others. By price point, it is classified into premium and mass. By distribution channel, the market is divided into e-commerce, supermarkets/hypermarkets, brand outlets, and discount stores. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Women Sports and Swimwear Market by Material

The synthetic segment is the fastest growing segment in the global market. A significant category of swimsuit textiles is polyester, which is a synthetic material. Polyester is used in the formulation of many different types of swimwear to achieve stretch and shrinkage resistance. Additionally, this material is in demand among manufacturers because to its quick drying and simple washability properties. Due to benefits including resistance to wrinkles, abrasion, and most pollutants, it also increases swimsuit durability. The global market for women's sports and swimwear is therefore anticipated to grow faster as a result of the use of innovative textiles in swimwear manufacture.

Women Sports and Swimwear Market by Price Point

The mass segment dominates the global women sports and swimwear market share. Increase in consumption of mass pricing products by lower middle and upper middle class consumers significantly contributes toward the women sports and swimwear market growth.

Women Sports and Swimwear Market by Distribution Channel

On the basis of distribution channel, discount stores segment is expected to register highest CAGR over the women sports and swimwear market Forecast period. This is highlighted by choices like discounts and free trials before purchases in addition to the advantage of receiving satisfaction right away. However, the e-commerce sector is anticipated to develop at the fastest rate due to increased internet usage and increased smartphone use for online shopping, which enables customers to compare products in real time and make wise decisions.

Women Sports and Swimwear Market by Region

In terms of value, the U.S. was the largest market in North America in 2021, followed by the UK, Germany, and China. In these countries, the introduction of novel products, rising health consciousness, and population growth all contribute to the expansion of the women's sports and swimwear industries. In addition, the expansion of domestic water sports and fitness in nations like China and India is anticipated to have an impact on the market in these nations.

Women use swimwear for recreational activities like swimming and surfing as well as for competitive swimming. Women's swimwear comes in a variety of bright colors, asymmetrical patterns, African and geometric motifs, and timeless yet current styles. The market for women sports and swimwear is expected to grow due to the high demand for high-end and innovative swimwear, such as thermal swimsuits and swimsuits that offer UV protection.

The women sports and swimwear market is anticipated to be driven by the growing engagement of women in amateur and professional sports and fitness activities. The growing connection between sports and fashion has expanded the availability of stylish sports clothing, which is anticipated to further pique women's enthusiasm. Consumer interest has been piqued by the availability of sports and swimwear with improved qualities such as moisture management, temperature control, and other performance-enhancing qualities that reduce discomfort and potential injury, and who have been observed to be willing to pay more for such added benefits.

The major players analyzed for the women sports and swimwear industry are Arena S.p.A, Adidas AG, Jantzen Brands Corporation, La Perla Group, Lululemon Athletica Inc., Nike Inc., O’Neill, Parah, Perry Ellis International, PVH Corporation, Quicksilver, Seafolly Australia, TYR Sport Inc., Under Armour Inc, and Wacoal Europe Ltd. In order to boost profitability and grow their market share, the players in the women's sports and swimwear market have used acquisition as their primary development strategy.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the women sports and swimwear market analysis from 2021 to 2031 to identify the prevailing women sports and swimwear market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the women sports and swimwear market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global women sports and swimwear market trends, key players, market segments, application areas, and market growth strategies.

Women Sports and Swimwear Market Report Highlights

Aspects Details
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By Material
  • Synthetic
    • Sub-type
      • Polyester
      • Nylon
      • Neoprene
      • Spandex
      • Others
  • Natural
    • Sub-type
      • Silk
      • Cotton
      • Others
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By Price Point
  • Premium
  • Mass
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By Distribution Channel
  • E commerce
  • Supermarkets and hypermarkets
  • Brand Outlets
  • Discount Stores
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, United Arab Emirates, Rest of LAMEA)
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Key Market Players

Perry Ellis International, Inc, wacoal europe, Under Armour Inc., Lululemon Athletica Inc, tyr sport, PARAH S.p.A, La Perla Group, Arena Italia S.p.A, PVH CORP., Seafolly, O'Neill, Inc., Jantzen, Inc., Nike Inc, Quicksilver , Adidas AG

Analyst Review

According to CXOs of leading companies, the rise of the women's sports and swimwear market is anticipated to be aided by an increase in disposable money, an improved way of life, and consumer awareness of health & fitness. Additionally, the sector for women's sports and swimwear is expanding due to the acceptance of swimwear as casual attire and the rise in the number of consumers engaging in different water-based activities. The market expansion is anticipated to be constrained by the unstable cost of raw materials and the high cost of designing. Product launches and promotions are used by a number of companies in the global women's sports and swimwear market as their primary growth strategy to maintain market rivalry and expand their market presence.

Famous brands like Nike Inc., Adidas AG, and Dick's use well-known athletes to promote their products and grow their consumer bases. Companies may now offer high-quality and long-lasting sports and swimwear thanks to changing technology and the availability of a variety of textiles. Many businesses are aggressively opening new retail locations, particularly in developing nations like India and China, in order to increase their geographic footprint and access to rising markets. The market's participants are using various tactics to stay competitive. Collaborations and acquisition plans aid in expanding a company's global reach and product offerings. Emerging economies would present profitable prospects for the market's expansion and growth.

Author Name(s) : Jaya Bundele | Roshan Deshmukh
Frequently Asked Questions?

The global women sports and swimwear market size was valued at $81,728.2 million in 2021, and is projected to reach $148,320.8 million by 2031, registering a CAGR of 6.4% from 2022 to 2031.

The forecast period in the women sports and swimwear market report is 2022 to 2031.

The base year calculated in the women sports and swimwear market report is 2021.

The top companies analyzed for global women sports and swimwear market report are Arena S.p.A, Adidas AG, Jantzen Brands Corporation, La Perla Group, Lululemon Athletica Inc., Nike Inc., O’Neill, Parah, Perry Ellis International, PVH Corporation, Quicksilver, Seafolly Australia, TYR Sport Inc., Under Armour Inc, and Wacoal Europe Ltd.

The synthetic segment is the most influential segment in the women sports and swimwear market report.

North America holds the maximum market share of the women sports and swimwear market.

The company profile has been selected on the basis of key developments such as partnership, product launch, merger and acquisition.

The market value of the women sports and swimwear market in 2021 was $81,728.2 million.

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Women Sports and Swimwear Market

Global Opportunity Analysis and Industry Forecast, 2021-2031