IP Video Surveillance and VSaaS Market Industry Analysis :
IP Video Surveillance and VSaaS Market is expected to garner $61.3 billion by 2022, registering a CAGR of 18.8% during the forecast period 2016-2022. Internet protocol (IP) video surveillance refers to networked and digitized video monitoring. It is also referred as an advanced version of traditional, closed-circuit CCTV cameras. IP video surveillance revolutionized the video surveillance industry by offering high level of flexibility and scalability features in comparison to the CCTV and other conventional surveillance systems. The IP video surveillance market is currently undergoing an evolutionary phase in developing countries. On the other hand, in developed countries, the analogue surveillance systems are being actively replaced by IP surveillance systems, owing to increasing demand of advanced workplace surveillance solutions amongst business organizations.
Increasing awareness regarding the benefits of IP-based video surveillance systems, technological innovations and favorable regulatory impositions are the major factors catalyzing the IP surveillance market globally. Moreover, other factors such as larger data storage capability, data flexibility and scalability features have fueled the overall growth of this market. However, as IP video surveillance systems are directly connected to the internet, data privacy and safety has emerged to be a concern for the players operating in the market, primarily in developed regions, such as North America and Europe.
The IP video surveillance market is segmented on the basis of product type, application, and geography. Segmentation on the basis of product type includes hardware, software, cloud-based solutions, and services. Sub-segments of the hardware market comprise IP cameras, monitors, and storage hardware. The sub-segments of software market consist of video management services (VMS) and video analytics. Similarly, the service market is further divided into VSaaS (Video surveillance as a service) and integration services. The hardware market occupies the largest share of the overall IP Surveillance market. However, the service segment has witnessed a faster growth since past few years, owing to increasing demand of VSAAS and increasing requirement of system maintenance and updating amongst the users. Based on application, the market is segmented into banking & financial, retail, healthcare, government & higher security, manufacturing & corporate, residential, entertainment & Casino, and Others. The geographical segmentation of the market includes North America, Europe, Asia-Pacific, and LAMEA.
World IP Video Surveillance and VSaaS Market Segmentation
TOP WINNING STRATEGIES
Market players have adopted various strategies in order to gain a competitive advantage and a stronger foothold in the market. Product launch constitutes major share of the overall strategies, followed by “partnership & collaboration”
Market players such as Avigilon Corporation, Axis Communication AB, D-Link, Genetec. Inc., Infinova Group, Milestone systems, Panasonic Corporation, Mobotix AG, Geovision Inc., and Arecont Vision have adopted product launch as their primary strategy and launched different products such as IP cameras, switches, monitoring devices, video recorders, VSaaS (Video Software as a service) and Video Management software (VMS). Avigilon Corporation, and Milestone systems have acquired other enterprises in order to increase their market share. Other key player, Panasonic Corporation has adopted partnership as its key growth strategy to enhance its competencies.
TOP FACTORS IMPACTING WORLD IP VIDEO SURVEILLANCE AND VSAAS MARKET
Real time access to data
Real time access and monitoring is one of the biggest factors assisting market growth since this gives the user a real time view of the installed location, wherein they can receive real time alerts through messages and e-mails. It facilitates access to real time data through web portals, smartphones, tablets and other gadgets.
Increasing security concern
Since there is an increased security concern in residential areas, people are adopting advanced surveillance systems to protect their indoor and outdoor assets. This system is easy to install and helps to provide real time view of location.
IP surveillance system is configured with inbuilt video analytics, which gives out warnings if there are suspicious activities going on. The system alerts the organizations and helps them to prevent any such occurrences. Therefore, these systems generate huge demand and usability in banking and financial institutes and amongst business users.
Video Management Software
The system installed at multisite, multi-locations must be synchronized. Memory allocation is done automatically and if the storage capacity is full, an alert is sent out by e-mail and message. All these services are provided by video management software. The system works with minimal external assistance and hence reduces the operational cost.
- The study provides an in-depth analysis of the world IP video surveillance and VSaaS market to elucidate the prominent investment pockets in the market.
- Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market.
- The report provides information regarding key drivers, restraints, and opportunities with impact analysis.
- Geographically, the market is analyzed based on various regions such as North America, Europe, Asia-Pacific, and LAMEA
- Analysis of value chain is conducted for better understanding of the role of intermediaries.
- SWOT analysis highlights the internal and external environment of the leading companies for current strategy formulation.
IP VIDEO SURVEILLANCE & VSAAS MARKET KEY SEGMENTATION
The market is segmented on the basis of type, application and geography.
Ip Video Surveillance & Vsaas Market By Type
- IP camera
- Video Analytics
- Cloud based solutions
- Cloud Storage by product software
- Cloud storage by deployment
- Hosted VSAAS
- Managed VSAAS
- Hybrid VSAAS
- Integration Services
Ip Video Surveillance & Vsaas Market By Application
- Banking & Financial
- Government & higher security
- Manufacturing & corporate
- Entertainment & Casino
Market By Geography
- North America