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2022

Adaptogens Market

Adaptogens Market Size, Share, Competitive Landscape and Trend Analysis Report, by Source, by End Use, by Application, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

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Author's: Aniket Kadam | Roshan Deshmukh
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Adaptogens Market Research, 2031

The global Adaptogens Market Size was at $10.3 billion in 2021, and is projected to reach $20.3 billion by 2031, growing at a CAGR of 7.3% from 2022 to 2031.

Adaptogens Market

The adaptogens market is segmented into Source, End Use, Application and Distribution Channel.

Adaptogens are plants and mushrooms that help individual’s body respond to stress, anxiety, fatigue and overall wellbeing. People can take adaptogens by adding them to food or beverages or in form of tea or take them as capsules. Adaptogens bring person’s body back to a steady balance by managing both physical and mental stressors and increase the body’s ability to resist the damaging effects of stress and promote or restore normal physiological functioning. Moreover, it helps the body to deals with stress, anxiety and fatigue.

Adaptogen is meant to provide the herb that helps the body to regulate its natural metabolism and achieve balance. It helps in lowering mental stress.. Adaptogen plants are found in severe climates, for instance ashwagandha grows in desert. Ingredients such as ashwagandha and the holy basil have been linked to variety of health benefits including ashwagandha's ability to improve sleep. Ginseng, rohdiola, and schisandra are helpful in dealing with acute stress triggers in the body. Ginseng is used to improve the immune system of the body. Among all the adaptogens, ashwagandha has a major Adaptogens Market Share due to its health benefits.

Adaptogens are available in many forms such as adaptogen teas and the pre mixed powder consisting of adaptogens that can be consumed with food & in the form of capsules. Among all these forms, premix powder of adaptogen has a major Adaptogens Market Share due to its ability to be consumed with food as well as by mixing in liquid such as water.

The major factors that drive the growth of the Adaptogens Market Size are rise in amount of stress among consumers across the globe. In the study of American Institute of Stress, it was founded that about 73% people have stress, which impacts their mental health where as 48% of the people have trouble in sleeping due to stress.

According to the reports of global organization of stress, it was founded that almost 75% of the people experience moderate to high level of stress in the recent years. And to cure such kind of stress, adaptogen are prone to be a novel pharmaceutical solution to it. In addition, rise in demand for adaptogen from beverage industry and healthy food consumers, as adaptogen is available in powder form which help to reduce anxiety and increase the mental stability.  The retail industry expansion is supported by rapid increase in economy coupled with surge in consumption rate of natural products such as the adaptogens, rise in urbanization, and surge in middle class population, particularly in the emerging economies. Increase in foreign direct investment (FDI) leads to the rise in participation from foreign and private players that further boost the growth of the retail industry. According to the Foreign Agriculture Services (FAOs), China’s total retail sale of consumer goods witnessed a growth of 10.9% in 2020, accounting for $6.1 trillion. This improvement in the retail infrastructure increases visibility and reach of products such as the food and other convenience goods, which helps with overall sales of such products. Thus, all these factors together are responsible for the growth of retail network in emerging economies, which is anticipated to drive the growth of the adaptogens market.

Increase in product demand from the pharmaceutical sector as a result of the application of adaptogens in medicinal products. A vast number of people who struggle with high levels of stress and anxiety require a solution, and adaptogens can be a revolutionary pharmacological remedy for tension due to their multiple advantages and benefits in alleviating stress without side effects.In addition, a substantial number of customers are abandoning pharmaceutical and medical products because they do not provide the intended outcomes. This has led to an increase in the use of adaptogens in the pharmaceutical industry to treat kidney, cardiovascular, and digestive disorders thus boosting Adaptogens Market growth.

In recent years, the cosmetics industry has expanded globally, resulting in a growing demand for adaptogens to enhance attractiveness and appearance, which is expected to further boost product demand. In addition, 'green beauty' and 'clean beauty' are encouraging cosmetic scientists to design novel formulas using traditional and regional constituents such as adaptogens. Manufacturers of cosmetics and beauty products are shifting away from various cosmetic chemicals and toward natural ingredients, such as natural antioxidants and herbs such as adaptogens, ginseng, astragalus, holy basil, rhodiola rosea, and Schisandra, as these products have no negative side effects. Moreover, rising consumer awareness regarding the significance of presentable appearances and personal grooming would boost product adoption in the domestic cosmetic sector, which is anticipated to fuel demand for adaptogens throughout the Adaptogens Market Forecast period

The global adaptogen market segmented into source, end use, application, distribution channel, and region. On the basis of source, the Adaptogens Market is classified into ashwagandha, ginseng, astragalus, holy basil, rhodiola roseas, schisandra, adaptogenic mushrooms, and others. By end user, it is categorized into powder, capsules, tea & beverage and others. Depending on application, it is bifurcated into food and beverage, dietary & sports supplements, cosmetic, animal feed and pharmaceutical. As per distribution channel, it is segregated into business to business, and business to consumer. Region wise, the market is analysed across North America, Europe, Asia-Pacific, and LAMEA.

Adaptogens Market by Source

The ashwagandha segment dominates the global adaptogen market, it is attributed to rising consumer demand for supplements with enhanced nutrition and improved functional benefits should boost the demand for ashwagandha. Also, ashwagandha finds promising applications in sports nutrition owing to its ability to improve endurance, muscle size and strength, reduce body fat and post-workout muscle damage. Also increasing application of ashwagandha in pharmaceutical industry is expected to further boost the Adaptogens Market. In addition, the presence of various popular brands such as REBBL, Organic India, Nutra science labs, Nutracaps Lab, boosts the expansion of premium quality of adaptogen market.

Adaptogens Market by End Use

The powder segment exhibits the fastest growth, as it offers benefit of easy blend with various liquids including milk, water and coffee. The powder form of adaptogens such as powdered ashwagandha, medicinal mushroom and ginseng are widely used in commercial food products and is easy to use. The powder-based end-use product offers benefit of easy blend with various liquids including milk, water and coffee which is boosting the Adaptogens Market Demand.

Adaptogens Market by Application

The food & beverage holds the major share in the Adaptogens Market. This is attributed to concept of superfoods is gaining prominence in most countries, as a greater number of individuals are undergoing stress due to their hectic lifestyle, thus witnessing in a plethora of digestive and cardiovascular ailments. Such lifestyle conditions of individuals are boosting the demand for adaptogens in food and beverage market. With increasing awareness about health benefits associated with adaptogens, their application in the food & beverages industry is increasing. Adaptogen-based food products offer several benefits such as they relive stress and are rich in anti-oxidants that enhances the immunity thus further boosting market growth.

Adaptogens Market by Distribution Channel

The food & beverage holds the major share in the Adaptogens Industry. This is attributed to urban and semi urban population prefer outlets, specialty store, and hypermarket/supermarket due to easy accessibility of products. It has been seen that increase in the number of stores with major players such as Ayurvedic stores, are becoming one of the trends in the adaptogens market. This store offers varieties of products based on consumer preference and convenience is one of the growth factors in this sub segment. Furthermore, these retail stores offer variety of brands in a particular product form, offering more options for consumers to buy adaptogens products of their choice. Thus, all these factors collectively contribute toward the growth of the overall market.

Adaptogens Market by Region

Region wise, Asia-Pacific dominated the market with largest share during the forecast period. Growing demand of adaptogens in beverages can be attributed to its ability to promote mental well-being and aid in relieving the effects of stress on human body. Increasing health consciousness among consumers along with high demand for healthy beverages is anticipated to fuel product demand thus boosting regional market growth. In addition, growing consumer interest in exploring new food & beverages capable of providing a calming sensation, and boosting immunity and energy is anticipated to proliferate the North American market expansion during the forecast period.  

The major players analysed for the Adaptogens Industry are Dabur India Ltd, Emami Limited, kairali ayurvedic group, Himalaya Wellness, Colgate-Palmolive Company, Procter & Gamble, Patanjali Ayurved Limited, Shahnaz Ayurveda Pvt. Ltd., Shree Baidyanath Ayurveda Bhawan Pvt. Ltd, Unilever, ENOMARK BIOTECH (ENOMARK HEALTHCARE), Riaan Wellness Pvt. Ltd., Givaudan International SA (NATUREX S.A.), PLT Health Solutions, and INDENA S.P.A.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the adaptogens market analysis from 2021 to 2031 to identify the prevailing adaptogens market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the adaptogens market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global adaptogens market trends, key players, market segments, application areas, and market growth strategies.

Adaptogens Market Report Highlights

Aspects Details
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Market Size By 2031

USD 20.3 billion

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Growth Rate

CAGR of 7.3%

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Forecast period

2021 - 2031

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Report Pages

320

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By Source
  • Ashwagandha
  • Ginseng
  • Astragalus
  •  Holy Basils
  •  Rhodiola Roseas
  • Schisandra
  • Adaptogenic mushrooms
  • Others
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By End Use
  • Powder
  • Capsules
  • Teas and Beverages
  • Others
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By Application
  •  Food and Beverages
  •  Dietary and sports supplements
  • Cosmetics
  •  Animal Feed
  • Pharmaceutical
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By Distribution Channel
  • Business to Business
  • Business to Consumer
    • Sales channel
      • Supermarket and hypermarket
      • Specialty store
      • Pharmacies and drug stores
      • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Italy, Germany, France, Spain, The Netherlands, Switzerland, Rest Of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Indonesia, Thailand , Rest Of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

PLT Health Solutions, Emami Limited, Colgate-Palmolive Company, Shahnaz Ayurveda Pvt. Ltd., Shree Baidyanath Ayurveda Bhawan Pvt. Ltd, Patanjali Ayurved Limited, .Givaudan International SA (NATUREX S.A.), Procter & Gamble, kairali ayurvedic group, ENOMARK BIOTECH (ENOMARK HEALTHCARE), Riaan Wellness Pvt. Ltd., Unilever, Himalaya Wellness, Dabur India Ltd, INDENA S.P.A

Analyst Review

According to the CXOs of the top companies, the adaptogens market is expected to gain traction due to increase in inclination of consumers toward natural and health lifestyle. A numerous individuals are experiencing stress as a result of their hurried lifestyles, resulting in an abundance of digestive, renal, and cardiovascular disorders, these aspects of persons' lifestyles are increasing the need for adaptogens.

In addition, market is now witnessing high consumer adoption of adaptogens after not receiving the desired outcome from pharmaceutical products. Adaptogen herbs such asashwagandha grows in the desert and rhodiola rosea in the Andes Mountains' highest peaks. Ingredients such asashwagandha, rhodiola rosea, and holy basil have been linked to a variety of health benefits, including ashwagandha's ability to improve sleep and mental performance and are easily available to customers in stores as well as online sales channel in different forms.

The CXOs further added that the changing outlook of the millennial generation on consumption of adaptogen and the emergence in need for healthy and natural lifestyle is expected to boost the market growth. In addition, the growth of the adaptogens market is mostly influenced by supplier brand-building collaborations and novel technologies. Reputable companies rely on excellent supplier agreements in order to remain competitive. Innovative ingredient technologies are increasing customer demand for improved traceability and transparency of production techniques that can be traced back to the farm where the components were grown. Moreover, the use of adaptogens such asashwagandha, rhodiola rosea, ginseng, holy basil, and Schisandra have increased in different applications such as dietary supplements, food & beverages, pharmaceuticals, and cosmetics, further boosting market growth.

Author Name(s) : Aniket Kadam | Roshan Deshmukh
Frequently Asked Questions?

According to the reports of global organization of stress, it was founded that almost 75% of the people experience moderate to high level of stress in the recent years. And to cure such kind of stress, adaptogen are prone to be a novel pharmaceutical solution to it. In addition, rise in demand for adaptogen from beverage industry and healthy food consumers, as adaptogen is available in powder form which help to reduce anxiety and increase the mental stability. This are upcoming trend of adaptogens market across the globe.

Based on application, the adaptogen market is segmented into food & beverages, dietary & sports supplements, cosmetics, animal feed and pharmaceutical. Among all the segments food and beverages are holding the largest market share because the usage of adaptogen in meals and in the form of beverages such as tea as a supplement.

Asia-Pacific has a large share for global adaptogen market. The growth is owing to the fact that the adaptogens are broadly used in ayurveda, which is widely practiced in India and ultimately results in the substantial market growth in India. Other Asian countries such as South Korea and China are among the biggest users of adoptogens in traditional medicine.

The adaptogens market size was valued at $10,320.2 million in 2021, and is projected to reach $20,328.6 million by 2031, registering a CAGR of 7.3% from 2022 to 2031.Adaptogen is meant to provide the herb that helps the body to regulate its natural metabolism and achieve balance. It helps in lowering mental stress. Adaptogen plants are found in severe climates, for instance ashwagandha grows in desert. Ingredients such as ashwagandha and the holy basil have been linked to variety of health benefits including ashwagandha's ability to improve sleep.

The major players analysed for the adaptogen industry are Dabur India Ltd, Emami Limited, kairali ayurvedic group, Himalaya Wellness, Colgate-Palmolive Company, Procter & Gamble, Patanjali Ayurved Limited, Shahnaz Ayurveda Pvt. Ltd., Shree Baidyanath Ayurveda Bhawan Pvt. Ltd, Unilever, ENOMARK BIOTECH (ENOMARK HEALTHCARE), Riaan Wellness Pvt. Ltd., Givaudan International SA (NATUREX S.A.), PLT Health Solutions, and INDENA S.P.A.

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Adaptogens Market

Global Opportunity Analysis and Industry Forecast, 2021-2031