Asia-Pacific Beer Market Overview:
Asia-Pacific Beer Market is expected to garner $202.4 billion by 2020, registering a CAGR of 7.3% during the forecast period 2015‐2020. Beer is one of the most popular alcoholic drinks consumed in the Asia-Pacific region. It is one of the oldest beverages in the world prepared by the fermentation of grains. The brewing process of beer requires basic ingredients, such as malted cereal grains, hops, water, and yeast, which are fermented over a long period.
A wide range of beers is available in the market with, each one having its own characteristic tastes and flavors. These include lagers, stouts and porters, ales, and seasonal specialties. The market has witnessed a significant growth due to increase in demand from countries, such as India and China. A considerable increase in the consumption of beer has been observed in India due to its growing youth population with preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region. Furthermore, a significant rise in the number of working class individuals and increase in disposable incomes of the people in this region have favored the adoption of premium and high quality beers. However, heavy taxation, increasing health consciousness and availability of substitute drinks are the key factors hindering the growth of the market. Different type of beers including premium, mainstream and economy would contribute to the growth of the beer industry worldwide.
The prominent players have adopted various strategies in the Asia-Pacific beer market in order to acquire bigger market share. The key development strategies include product launches, partnerships and collaborations. For instance, Asahi Group entered into a partnership with Asia Brewery Inc. (ABC), a Philippine-based company, to distribute Asahis super dry and premium category beer in the Philippine region. The company launched the Asahi beer to target the regions premium beer segment growth.
China Resources Enterprise Ltd (CRE), a major provider of beverages has taken a decision to focus on the brewing segment, especially the Snow beer, which is the largest selling beer in the Chinese market. SABMiller India launched a stronger version of Miller High Life in India, with the brand name Miller Ace. The new variant, Miller Ace, comes with a stronger taste and a higher alcohol content. With the launch of this product, the company aims to cater to the growing demand of quality premium beer in India. The key players dominating this market include Tsingtao Brewery, Anheuser-Busch InBev, Heineken N.V., Beijing Yanjing Brewery, SABMiller Plc, Kirin Holdings Co Ltd, Carlsberg Group, United Breweries Group (UB Group), China resources Enterprise and Asahi Breweries Ltd.
The industry is segmented based on type, packaging, production, category of beers according to pricing and countries. On the basis of types, the industry is segmented into strong and light beers. From the packaging perspective, the market is segmented into canned beer, bottled beer and draught beer. From the perspective of price, the market is categorized into premium, super premium, and normal beer. The production segment of beer is categorized into macro breweries and microbreweries. The Asian brewery products and Asian beer brands are gaining popularity along with the growth of the beer industry in this region. The microbrewery segment comprises a range of craft beer brands. Established companies, viz. Tsingtao, Kirin Holdings, Heineken and Carlsberg serve the macro brewery segment. This report provides an in-depth analysis of the beer market across China, Japan, India, Australia, and the rest of Asia-Pacific region.
KEY BENEFITS OF APAC BEER MARKET
- A thorough analysis of the current and future trends of the Asia-Pacific beer market has been provided to elucidate the imminent investment pockets in this region.
- The report provides information on key drivers, restraints and opportunities along with impact analysis.
- Porter’s five forces model illustrates the potency of the buyers and suppliers participating in the market.
- Quantitative analysis of the current market and estimations during the period of 20142020 have been provided to highlight the financial appetency of the market.
- The report provides a detailed analysis of the Asia-Pacific beer market based on types of beers, types of packaging, category of beers, production types and countries to enable stakeholders take appropriate investment decisions.
- Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain.
BEER MARKET KEY SEGMENTS
The Asia-Pacific beer market segmentation is illustrated below:
- Strong Beer
- Light Beer
- Macro brewery
- Super premium
- Rest of Asia-Pacific
- Heineken N.V.
- Anheuser-Busch InBev
- Carlsberg Group
- SABMiller Plc
- Kirin Holdings Co Ltd.
- China resources Enterprise
- Asahi Breweries Ltd.
- United Breweries Group (UB Group)
- Tsingtao Brewery
- Beijing Yanjing Brewery