Augmented Intelligence Market Statistics, 2030
The global augmented intelligence market size was valued at $11.73 billion in 2020, and is projected to reach $121.57 billion by 2030, growing at a CAGR of 26.4% from 2021 to 2030.
Increase in use of advanced technologies such as big data, block chain, artificial intelligence and internet of thing among the businesses and rise in use of digital technology to fulfill the customers expectation boost the growth of the global augmented intelligence market. In addition, surge in demand of business intelligence tools positively impacts the growth of the market. However, factors such as implementing issues of augmented intelligence software and limited number of augmented intelligence experts is expected to hamper the market growth. On the contrary, increase in advancement by large players to adopt augmented intelligence solutions and growing volume and variety of data within an automated process is expected to offer remunerative opportunities for the expansion of the market during the forecast period.
Augmented intelligence is an alternative form of artificial intelligence that focuses on AI's assistive role. In addition, augmented intelligence is developed for helping organization to make more accurate data-driven decisions in business, and everyday life. In addition, it elevates the employee’s performance in organizations and also helps the organization to understand the lacking areas of the employees. Furthermore, augmented intelligence is the strongest way to use and prioritize a large collection of security data by providing predictive analytics to the organizations.
By Component
Solution segment is projected as one of the most lucrative segments.
Based on software and platform, the on-premise segment garnered the largest augmented intelligence market share and is expected to maintain its dominance in the upcoming years as on-premise software is considered widely useful in large enterprises as software can be implemented on IT infrastructure of a company itself and it provides more security as compared to cloud.
However, the cloud segment is expected to witness highest growth, owing to a paradigm shift in deployment methods from on-premise to cloud-based models. This is the major factor that propels adoption of cloud-based augmented intelligence among SMEs and some large-scale organizations. In addition, leading market vendors of augmented intelligence have introduced strategies to help enterprises move their on-premise augmented intelligence to cloud-based models, which further fuels the growth of the segment.
Region wise, the augmented intelligence market was dominated by North America in 2020, and is expected to retain its position during the forecast period. This is attributed to number of factors such as penetration of new industries and improvement in economy. In addition, presence of growing number of cloud augmented intelligence solution vendors across the U.S. and Canada is expected to provide lucrative opportunities for the augmented intelligencemarket.
By Region
Asia-Pacific would exhibit the highest CAGR of 29.2% during 2021-2030.
However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to wide presence of small-and medium-scale enterprises, which are turning toward hosted augmented intelligence solutions to efficiently manage their business processes, particularly in developing countries such as China, India, and Singapore.
The report focuses on growth prospects, restraints, and trends of the global augmented intelligence market analysis. The study provides Porter’s five forces analysis to understand impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the global augmented intelligence market share.
By Enterprise Size
Large Enterprises is projected as one of the most lucrative segments.
Segment Review
The global augmented intelligence market is segmented on the basis of component, technology, enterprise size, industry vertical, and region. By component, the market is bifurcated into software and services. By technology, it is categorized as machine learning, natural language processing, computer vision and others. On the basis of enterprise size, it is classified into large enterprises and small & medium enterprises. Depending on industry vertical, it is fragmented into IT & telecom, retail & e-commerce, bfsi, healthcare, manufacturing, automotive and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the augmented intelligence industry are Amazon Web Services, Inc., International Business Machines Corporation, Micron Technology, Inc., Microsoft Corporation, QlikTech International AB, Salesforce.com, Inc., Samsung, SAP SE, Sisense Inc. and TIBCO Software Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the augmented intelligence industry.
Top Impacting Factors
Increase in Use of Advance Technologies Such as Big Data, Blockchain, Artificial Intelligence and Internet of Things Among the Businesses
Several businesses across the globe have been using the advanced technologies such as big data, block chain artificial intelligence and internet of things, for solving the complex business problem and improving their revenue. In addition, artificial intelligence technology provides numerous applications to business, which includes transferring and cross-referencing data, predicting consumer’s behaviors and personalized advertising and marketing products. Moreover, big data analytics using augmented intelligence help companies develop a strong and determined approach to human resource management.
In addition, it provides support in various applications ranging from appointment decisions to training and development of the employees. Moreover, internet of things technology used in various connected devices of several industries such as aviation, manufacturing, agriculture, healthcare, logistics, and many other industries, helps them to collect and organize the data from different data streams and organize it efficiently. In addition, it helps companies gain much superior insights into their business operations and their customer’s services or products. All these factors are encouraging businesses to use advance technology, which drives the growth of the augmented intelligence market globally.
Rise in Use of Digital Technology to Fulfill the Customer’s Expectation
Digital technologies accelerate business growth as it allows companies to reach extensive audience and build lifelong relationships with clients to boost brand reliability. In addition, technology helps businesses to achieve several objectives such as delivering a good level customer services, reducing operational costs and increasing revenues, which enhances the growth of the augmented intelligence market.
Moreover, increase in use of digital technology among business that works with distributors & suppliers, specialized & sub-contractor’s consultants for producing a various range of products and services provide lucrative opportunity for the augmented intelligence market.
Furthermore, several companies have been using the digital marketing to expand business into a new geographical location using innovative marketing strategies, which enhances the growth of the market. It also helps customers to receive more useful and accurate information about the product. Thus, increase in use of digital technology among the business to fulfill the customer expectation is an important factor to boost the global augmented intelligence market.
Regional Insights
The augmented intelligence market is witnessing substantial growth across different regions, driven by advancements in AI technologies and increasing demand for human-AI collaboration to improve decision-making and productivity.
North America dominates the augmented intelligence market, primarily due to its technological leadership and early adoption of AI-powered tools across industries. The U.S. and Canada are at the forefront, with strong investments in AI research and development. The region's key industries, such as healthcare, finance, and retail, are leveraging augmented intelligence to enhance operational efficiency, improve customer experiences, and optimize decision-making processes. Government support for AI innovation and the presence of major tech companies like IBM, Google, and Microsoft further boost market growth.
Europe is a key player in the market, with countries like the U.K., Germany, and France leading the adoption of augmented intelligence solutions. The European Union’s focus on ethical AI, data privacy regulations (such as GDPR), and AI-driven innovation has led to the integration of augmented intelligence in sectors like healthcare, manufacturing, and public services. Additionally, Europe's commitment to developing AI frameworks that emphasize human-AI collaboration is fostering a conducive environment for the market's growth. AI innovation hubs and government investments in AI research are further supporting the market.
Asia-Pacific is the fastest-growing region in the augmented intelligence market, with China, Japan, India, and South Korea at the forefront. The rapid adoption of AI technologies in sectors like e-commerce, manufacturing, healthcare, and finance is driving the demand for augmented intelligence solutions. China’s aggressive push toward AI innovation, supported by substantial government funding, is positioning the country as a global leader in AI development. In addition, countries like India and Japan are embracing AI to address workforce shortages and improve business processes, fueling market growth.
Latin America and the Middle East and Africa are emerging regions in the augmented intelligence market. In Latin America, countries such as Brazil and Mexico are adopting AI and augmented intelligence to improve business outcomes and streamline public services. Meanwhile, in the Middle East and Africa, countries like the UAE and South Africa are leveraging augmented intelligence to enhance decision-making in industries like oil & gas, healthcare, and finance.
Key Industry Developments
February 2023: IBM announced the expansion of its AI-powered Watson Augmented Intelligence solutions to the European healthcare sector. The move aims to assist healthcare professionals in making more informed decisions through AI-driven data analysis and diagnostics, particularly in the U.K. and Germany.
May 2023: Microsoft launched its Azure-based augmented intelligence solutions targeting financial institutions in North America. The solutions aim to improve decision-making in risk management and fraud detection by combining human expertise with advanced AI analytics.
July 2023: China's Baidu revealed the integration of augmented intelligence into its autonomous driving platform, Apollo, allowing drivers to benefit from AI-enhanced decision-making processes. This development highlights the growing use of augmented intelligence in Asia-Pacific’s automotive industry, particularly in China and Japan.
August 2023: SAP announced a strategic partnership with South African companies to integrate augmented intelligence into supply chain management systems. The partnership focuses on helping African enterprises improve decision-making and operational efficiency by leveraging AI-driven insights.
Key Benefits for Stakeholders
- The study provides an in-depth analysis of the global augmented intelligence market forecast along with the current trends and future estimations to explain the imminent investment pockets.
- Information about key drivers, restraints, & opportunities and their impact analysis on the global augmented intelligence market is provided in the report.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2021 to 2030 is provided to determine the market potential.
Augmented Intelligence Market Report Highlights
| Aspects | Details |
 By Component |
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 By Technology |
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 By Enterprise Size |
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 By Industry Vertical |
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 By Region |
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 Key Market Players | SAMSUNG, QLIKTECH INTERNATIONAL AB, SISENSE INC., AMAZON WEB SERVICES, INC., TIBCO SOFTWARE INC., Micron Technology, Inc., .MICROSOFT CORPORATION, SALESFORCE.COM, INC., SAP SE, INTERNATIONAL BUSINESS MACHINES CORPORATION |
Analyst Review
Adoption of augmented intelligence solutions has increased over the years to boost manufacturing processes, to help organizations monitor production processes, and to provide enhanced customer services. In addition, augmented intelligence tools are being used across a number of fields to help drive productivity, improve efficiency and save people time and organizational funds. Furthermore, augmented intelligence tools are used to clean data sets, give predictions, improve decision-making, and to respond to customer service needs which are expected to fuel the market growth. In addition, surge in adoption of cloud as well as mobile applications is expected to drive the growth of the market.
Key providers of augmented intelligence market such as Amazon Web Services, Inc., International Business Machines Corporation, Micron Technology, Inc., and Microsoft Corporation account for a significant share in the market. For instance, Bitvore, a leading provider of AI-powered intelligence for financial institutions has integrated with Microsoft Azure Synapse Analytics. With the integration, clients can quickly and easily use continuously updated Bitvore Cellenus datasets in Azure and integrate them with new and existing data sources to enhance predictive models and build augmented intelligence into their applications. According to the industry experts, the augmented intelligence market is expected to witness increased adoption in the coming years, owing to digital transformation in industries and rapid adoption of IoT among various sectors. North America is expected to dominate the market during the forecast period, while emerging countries in Asia-Pacific and Latin America are projected to offer significant growth opportunities.
Moreover, augmented intelligence is a joint partnership between AI and human worker to complete complex decision making task without any human error. For instance, Hippo is using augmented intelligence with thorough knowledge to make the right decision at the right time for each and every customer. This helps Hippo to provide precise support to their clients at moment’s notice. Furthermore, augmented intelligence is also being used by dentists and other healthcare doctors in evaluating digital information such as radiographs, photographs and patients' electronic health records, to help make proper diagnoses of the disease and to accurately find the infected area. In addition, according to Dr. Faiella, ex-president and trustee of the American Dental Association, dentists are changing their management and delivery of treatment associated by adopting augmented intelligence tools, which is driving the growth of the market.
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