Automotive Over the Air (OTA) Market by Technology Type (Firmware Over-the-Air (FOTA), and Software Over-the-Air (SOTA)), Application (Telematics Control Unit (TCU), Electronic Control Unit (ECU), Infotainment, Safety & Security, and Others), Vehicle Type (Passenger Vehicles, Light Commercial Vehicles, and Heavy Commercial Vehicles), and Propulsion Type (Battery Electric Vehicles, Plug-in Hybrid Electric Vehicles, Hybrid Electric Vehicles, Internal Combustion Engine Vehicles, and Gasoline Vehicles): Global Opportunity Analysis and Industry Forecast, 2020–2027

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Automotive Over the Air (OTA) Market Outlook – 2027 

Automotive over-the-air (OTA) service is a mode for the carmakers to upgrade various applications such as engine control unit and infotainment software in the vehicles. OTA software eliminates the requirement to visit a workshop or a dealer for the upgradation of the system framework. Furthermore, automated & connected vehicles are permitted to receive over the air software updates, transmit diagnostic and operational data from the remote cloud. OTA helps in improving the cyber-security response time, reducing the visitation expenses and increasing the product quality & operational efficiency. Therefore, rise in demand for a better & a faster way to detect, report, & fix the defects is expected to drive the growth of the global automotive over-the-air market in the near future. 


Market scope and structure analysis:

                      Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value (USD)

  Segments covered

Technology Type, Application, Vehicle Type, Propulsion Type, and Region

  Regions covered

North America (the U.S. and Canada), Europe (Germany, the UK, France, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), Latin America (Brazil, Mexico, and rest of LATAM) and The Middle East and Africa

  Companies covered

  • The major players analyzed include Robert Bosch GmbH, NXP Semiconductors N.V, Verizon Communications Inc., Continental AG, Infineon Technologies AG, Qualcomm Incorporated, Intel Corporation, HARMAN International, Airbiquity Inc, and BlackBerry QNX Software Systems Limited.


COVID-19 scenario Analysis: 

  • An unprecedented global disruption owing to the COVID-19 outbreak is observed in the automotive over-the-air market, which in turn has caused an uncertainty toward the demand and supply network.
  • The automotive over-the-air system manufacturing plants have been shutdown in the affected countries majorly due to the government regulated lockdown, owing to Corona virus pandemic.
  • The vendors in automotive over-the-air industry across the globe is affected severely due to the restrictions on producers as well as the declared lockdowns, which in turn is affecting the global automotive over-the-air system manufacturers worldwide.
  • The consumer footfall in the showrooms and market area has sharply fallen owing to the pandemic due to which a major deviation in the demand of the automotive over-the-air system is witnessed. 

Top impacting factors: Market scenario analysis, trends, drivers, and impact analysis

Increase in vehicle recalls due to software problems, rise in the use of connected car devices in the vehicles, and stringent protocols & policies about vehicle’s cyber security are driving the growth of the market. However, high cost involved in the automotive over-the-air updates and lack of infrastructure in developing countries are expected to hamper the growth of the market. On the contrary, emergence of internet of things (IOT) in the automotive industry is expected to create an opportunity for the market investments.

The global automotive over-the-air market trends are as follows:

Emergence of internet of things (IOT) in the automotive industry

Internet of things (IOT) devices are used to connect with the automobiles system over-the-air and updating the framework as well as the software. IOT can evaluate engine performance, control air temperature, and also start the engine of a car over-the-air using a smartphone. For instance, BMW puts this functionality to display with its My BMW App, which enables car owners to remotely unlock or lock their cars, sound the horn, flash the lights, turn on the heating/ventilation system and start the engine using a smartphone. Furthermore, IOT developments such as Wi-Fi capabilities powered by 4G & 5G functionality and car2car connectivity features are shaping the new automotive industry. Therefore, the rise in demand for IOT connected devices, will fosters the growth of the automotive over-the-air market.    

Rise in the use of connected car devices in the vehicle

Connected car technology allows the vehicles to communicate with other vehicles and share information on road safety, speed & driving conditions over the air. Furthermore, the connected vehicle technology is introduced to communicate with sensors and devices installed in the road infrastructure. Moreover, the automated cars operating on the road need a safe & reliable method to communicate with each other which in turn will keep the traffic movement and the passengers safe. Therefore, increase in dependence over automated & connected vehicles is anticipated to boost the automotive over-the-air market growth during the forecast period.

Key segments covered:



  Technology Type

  • Firmware Over-the-Air (FOTA)
  • Software Over-the-Air (SOTA)


  • Telematics Control Unit (TCU)
  • Electronic Control Unit (ECU)
  • Infotainment
  • Safety & Security
  • Others

  Vehicle Type

  • Passenger Vehicles
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

  Propulsion type

  • Battery Electric Vehicles
  • Plug-in Hybrid Electric Vehicles
  • Hybrid Electric Vehicles
  • Internal Combustion Engine Vehicles
  • Gasoline Vehicles


  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
    • Brazil
    • Turkey
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA


Key benefits of the report:

  • This study presents the analytical depiction of the automotive over-the-air industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with challenges of the automotive over-the-air market.
  • The current market is quantitatively analyzed from 2019 to 2027 to highlight the automotive over-the-air market growth scenario.
  • We can also determine automotive over-the-air will remain a significant revenue shareholder in the global automotive over-the-air market through the predictable future.

Questions answered in the global automotive over-the-air market research report:

  • Which are the leading market players active in automotive over-the-air market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What are the projections for the future that would help in taking further strategic steps?
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