The Brazil medical aesthetic devices market was valued at $741.00 million in 2020, and is projected to reach $2,137.1 million by 2030, registering a CAGR of 10.7% from 2021 to 2030. Increase in number different aesthetic surgeries such as liposuction, breast augmentation, eye lid surgery, abdominoplasty, breast lift, botulinum toxin, non-surgical skin tightening, cellulite treatment, and calcium hydroxyapatite, are anticipated to drive the growth of the Brazil medical aesthetic device market.
A medical aesthetic device is a device used to enhance or improve the appearance of a patient's skin. These devices are used for a variety of purposes, including skin rejuvenation, wrinkle reduction, and acne treatment. Medical aesthetic devices can be used in a variety of ways, including laser treatments, skin resurfacing, chemical peels, and more. These devices often use heat, light, or other energy sources to deliver energy to the skin and target specific areas. These treatments are typically performed in a clinical setting by a qualified professional and can be used to treat a wide range of skin conditions. Medical aesthetic devices can be used to improve the overall appearance of the skin, improve confidence, and promote a healthy lifestyle.
“The Brazil medical aesthetic devices market was decreased during the lockdown period owing to decrease in number of aesthetic procedures.”
Market Dynamics
Growth of the global Brazil medical aesthetic devices market is majorly driven by increase in number of cosmetic procedures, increase in awareness regarding aesthetic appearance, rise in prevalence of premature aging, and surge in geriatric population.
According to the International Society of Aesthetic Plastic Surgery, in 2021, a total of 177,960 breast augmentation procedures were reported to have been conducted in Brazil. In addition, the highest number of breast augmentation procedures is held in the U.S, followed by Brazil. Thus, increase in the number of aesthetic procedures, surge the demand for aesthetic devices in Brazil and drives the growth of the market. According to the International Society of Aesthetic Plastic Surgery, in 2021, around 1,634,220, and 1,089,420 number of cosmetic surgical and non-surgical procedures are conducted in Brazil, respectively. The highest number of face and head cosmetic surgeries were held in Brazil, in 2021. In addition, the increase in number of breast augmentation procedures in Brazil, surge the need for breast implant devices. Some of the most commonly used silicon implant brands are silimed, mentor, lifesil, allegan, polytech, and others.
Moreover, the increase in the number of key manufacturers for aesthetic devices is attributed to drive the growth of the Brazil medical aesthetic devices market. Thus, this factor is anticipated to drive the growth of the medical aesthetic device market in Brazil. For instance, SILIMED, which is one of the largest silicone implant manufacturers in Latin America, offers various aesthetic implants such as breast implants, implant for body countering, and facial implant. SILIMED is considered as the sales leader in the Brazilian market. Moreover, Crown Aesthetics, a medical aesthetic company, offers SkinPen in various countries including Brazil. It is the first Food and Drug Administration (FDA) cleared micro needling device. Moreover, advancement in technology in medical aesthetic devices, and surge in demand for combination treatment propel the growth of the market.
In addition, Non-surgical cosmetic treatments are usually less invasive in nature, and have a shorter recovery period than surgical treatments, making them a popular choice for those seeking to improve their appearance. Thus, the rise in demand for minimal invasive procedure is attributed to fuel the growth of the market. Some of the aesthetic non-surgical procedures are laser skin resurfacing, chemical peels, dermal fillers, microdermabrasion, and Botox injections. These treatments are often used to reduce wrinkles, improve skin texture, and reduce the appearance of scars, age spots, and other skin imperfections.
In addition, rise in demand for dental cosmetic surgery, and increase in dental tourism in Brazil are projected to drive the growth of the market during the forecast period. According to DentaVacation, it was reported that people of Brazil save around 35% to 75% on dental expenses, due to dental implants as compared to the people in the U.S and Canada. In addition, increase in adoption of aesthetic devices in hospitals and clinics surge the growth of the market. According to the International Society of Aesthetic Plastic Surgery, in 2021, a total of 70% of aesthetic procedures were conducted in hospitals, in Brazil. Moreover, Brazilian Esthetic Clinics, provide various aesthetic services such as buttock augmentation, breast augmentation, eye lid surgery, ear surgery, arm lift, and lipoplasty. Thus, hospitals & clinics have installed the latest technologically advanced aesthetic devices to provide effective treatment, due to the increasing popularity of cosmetic procedures.
In addition, rise in number of geriatric population and increase in prevalence of premature aging is attributed to drive the growth of the medical aesthetic device market in Brazil. According to the Population Reference Bureau, a total of 8.5% of Brazil population was reported to be aged 65 and above. Moreover, according to the World Health Organization, the pace of population ageing was reported to be much faster than in the past. Wrinkles, fine lines, dark spots, sagging skin, loss of volume, and age spots are some of the common initial signs of the aging process.
The growing urge among the old-age population to look young causes an increase in the demand for aesthetic procedures.
The increasing awareness about aesthetic appearance, further surge the need for medical aesthetic device and drive the growth of the market. For instance, in October 2020, Brazilian Society of Plastic Surgery (SBCP), announced the launch of digital campaign regarding plastic surgery. The campaign aims to provide knowledge to the patient about the risk of choosing a physician with no training in plastic surgery. Thus, the increase in knowledge regarding plastic surgery among population in Brazil, surge the demand for aesthetic procedure and drive the growth of the market.
On the other hand, the risk associated with medical aesthetic procedure is attributed to restrain the growth of the market. Common risks include infection, scarring, allergic reactions. Other risks may include skin laxity, and changes in skin texture.
The COVID-19 pandemic has had a significant effect on the Brazil medical aesthetic devices market. The outbreak and the resulting restrictions on travel and social gatherings have led to a dramatic drop in demand for aesthetic treatments and procedures, which has led to a decrease in sales of medical aesthetic devices. In addition, many aesthetic practices need to close down or reduce their services due to the pandemic, which has further reduced the demand for medical aesthetic devices. Moreover, the number of aesthetic procedures is affected due to national and regional lockdown across the globe.
According to the American Society of Plastic Surgeons, in 2020, it was reported that 41.05% cosmetic procedures were decreased in 2020 due to the COVID-19 pandemic in Brazil. A number of aesthetic clinics and aesthetic centers were also shut down to avoid the spread of infections. Furthermore, the decrease in number of visits for aesthetic appearance by population to the dermatology clinic hampers the growth of the market. Thus, the COVID-19 outbreak is anticipated to have a negative impact on the growth of the Brazil medical aesthetic devices market.
Segmental Overview
The Brazil medical aesthetic devices market is segmented into product, application, and end user. By product, the market is divided into devices, and aesthetic implants. By application, the market is classified into surgical, and non-surgical. By end user, the market is divided into hospitals & clinics, and medical spas and beauty centers.
By Product
Aesthetic Implants segment held a dominant position in 2020 and would continue to maintain the lead over the forecast period.
Based on product, the market is divided into devices, and aesthetic implants. The aesthetic implants segment dominated the market in 2020 owing to rise in number of dental implants and breast augmentation procedures and presence of key players that manufacture various aesthetic implants. The devices segment is expected to exhibit fastest growth during the forecast period, due to a rise in demand for combination treatment, and advancement in technology for medical aesthetic devices
By Application
Surgical segment held a dominant position in 2020 and would continue to maintain the lead over the forecast period.
Based on application, the market is classified into surgical, and non-surgical. The others segment includes surgical, and non-surgical. The surgical segment was the largest revenue contributor to the market in 2020, owing to rise in number of cosmetic surgical procedures, and increase in the urge for aesthetic appearance in population. The non-surgical segment is expected to exhibit the fastest growth during the forecast period, due to the rise in the number of botulinum toxin procedures and an increase in demand for non-invasive cosmetic procedures.
By End User
Hospitals And Clinics segment held a dominant position in 2020 and would continue to maintain the lead over the forecast period.
Based on end user, the market is classified into hospitals & clinics, and medical spas and beauty centers. The hospital & clinics segment was the largest revenue contributor to the market in 2020, owing to an increase in the adoption of aesthetic procedure in hospitals & clinics. The medical spas & beauty centers segment is expected to exhibit the fastest growth during the forecast period, due to presence of aesthetic services in medical spas and beauty centers in Brazil.
Competition Analysis
Some of the major companies that operate in the Brazil medical aesthetic devices market include Dentsply Sirona, Cutera, Tonederm, HTM Eletronica, Ibramed, Allergan Aesthetic, Alma Lasers, Fotona, Skintec, Inc., and GC Aesthetic.
Recent product launch in the medical aesthetic devices market in Brazil
For instance, in January 2023, Galderma announced the launch of FACE by Galderma, which is an advanced innovative and augmented reality application. It was reported that the FACE by Galderma, will be made available in Brazil in the first half of 2023.
Moreover, in March 2022, Allergan Aesthetic, an AbbVie Company, announced that it entered into the hybrid injectables category with the launch of HArmonyCa with lidocaine, across various country of Europe, the Middle East and Africa including Brazil.
Expansion in the medical aesthetic devices market in Brazil
For instance, in July 2022, GC aesthetic, a medical technology company offering women healthcare and reconstructive solution, announced the expansion and growth plan for aesthetic implants such as the round collection breast implants in the Brazilian market.
Key Benefits for Stakeholders
- The study provides an in-depth analysis of the Brazil medical aesthetic devices market and the current trends & future estimations to elucidate imminent investment pockets.
- It presents a quantitative analysis of the market from 2021 to 2030 to enable stakeholders to capitalize on the prevailing market opportunities.
- Extensive analysis of the market based on procedures and services assists to understand the trends in the industry.
- Key players and their strategies are thoroughly analyzed to understand the competitive outlook of the market.
Brazil Medical Aesthetic Devices Market Report Highlights
| Aspects | Details |
 By Product |
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 By Application |
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 By End User |
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 Key Market Players | HTM Eletronica, Alma Lasers, Skintec Inc., Ibramed, Cutera, Fotona, Dentsply Sirona, GC Aesthetic, Tonederm, Allergan Aesthetic |
Analyst Review
Aesthetic devices are used in various aesthetic procedures to enhance the physical appearance of an individual. Medical aesthetic devices may be regulated by the Food and Drug Administration (FDA), depending upon the use and whether they impact the structure and function of the body.
Increase in adoption of medical aesthetic devices for various aesthetic procedures in Brazil foster the market growth. For instance, in January 2023, Galderma announced the launch of FACE by Galderma, which is an advanced innovative and augmented reality application. It was reported that the FACE by Galderma, will be made available in Brazil in the first half of 2023.
The top companies that hold the market share in Brazil medical aesthetic devices market are Dentsply Sirona, Cutera, Tonederm, HTM Eletronica, Ibramed, Allergan Aesthetic, Alma Lasers, Fotona, Skintec, Inc., and GC Aesthetic
The aesthetic implants segment was the largest revenue contributor to the market in 2020, owing to rise in number of dental implants and breast augmentation procedures and presence of key players that manufacture various aesthetic implants
The key trends in the Brazil medical aesthetic devices Market are rise in number of aesthetic procedure, rise in geractric population, and surge in awarness about aesthetic apperance
The base year for the report is 2020.
Yes, Brazil medical aesthetic devices companies are profiled in the report
The total market value of Brazil medical aesthetic devices Market market is $741.00 million in 2020 .
The forecast period in the report is from 2021 to 2030
Major restraints in the Brazil medical aesthetic devices market are risk cause due to aesthetic procedure
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