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Fitness App Market

Fitness App Market Size, Share, Competitive Landscape and Trend Analysis Report by Operating System, by Device Type, by Type and Region: Global Report opportunity Analysis and Industry Forecast, 2020-2030

IC : Software and Services

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Author's: Pramod Borasi| Shadaab Khan| Beesetty Yogendra | Onkar Sumant
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Fitness App Market Statistics, 2030

The global fitness app market size was valued at $13.78 billion in 2020, and is projected to reach $120.37 billion by 2030, growing at a CAGR of 24.3% from 2021 to 2030. Increasing emphasis on maintaining a healthy lifestyle and increasing use of smartphones, tablets and wearable devices positively impacts the growth of the fitness app market size. In addition, increasing awareness about diet-related diseases boost the growth of the fitness app market share across the globe. However, factors such as technical issues in apps and the high cost of in app purchases and concerns regarding data security and stringent regulations are limiting the fitness app market growth. On the contrary, technological advancements in AI and machine learning and rising disease prevalence of hypertension, obesity, and cardiac problems are expected to offer remunerative opportunities for the expansion of the market during the forecast period.


Fitness app industry includes small, specialized programs designed to keep the user motivated while running, walking, cycling, or taking part in any other physical activity. In addition, majority of the fitness apps are used to count calories, others statistical records on workouts or collect data on walks, runs, and bike rides. Moreover, fitness apps connect the user to a personal trainer or nutritionist to help with areas of concerns when using a specific fitness routine or just generally with workouts. Furthermore, fitness apps also provide coordinated series of songs, each having the same beat when doing workouts such as running and fitness classes.

By type, the exercise and weight loss segment is expected to garner a significant share in fitness app industry during the forecast period owing to increasing instances of obesity. Moreover, clinicians are giving advice about the usefulness of mobile apps and many individuals have already integrated apps into their attempts to manage weight. However, the activity tracking segment is expected to witness growth at the highest rate during the forecast period, owing to growing demand for wearable health tracking systems and the launch of new activity tracking devices.

Region wise, the fitness app market was dominated by North America in 2020 and is expected to witness the highest growth rate during the forecast period owing to increase in demand for modernizing fitness systems across the region. In addition, surge in demand for conducting hassle-and risk-free fitness transformation among healthcare institutes is anticipated to boost the growth of the market. However, Asia-Pacific fitness app industry is expected to witness significant growth during the forecast period, owing to surge in need to monitor growing number of healthcare and fitness issues like obesity.

The report focuses on growth prospects, restraints, and trends of the fitness app market analysis. The study provides Porter’s five forces analysis to understand impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the fitness app market.

Segment Review

The global fitness app market is segmented on the basis of device type, operating system, type and region. Depending on device type, the market is segregated into smartphone, tablets, and wearable devices. On the basis of operating system, it is categorized into iOS and android. Depending on type, it is fragmented into exercise & weight loss, diet & nutrition, activity tracking, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Fitness App Market
By Device Type
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Smartphone is segment is projected as one of the most lucrative segments.

The key players profiled in the fitness app market analysis are Aaptiv Inc, Addias, Applico Inc., Azumio, Inc., Fitbit LLC., FitnessKeeper, MyfitnessPal, Inc., Nike, Inc., Noom Inc., and Under Armour, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the fitness app industry.

Fitness App Market
By Operating System
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iOS is projected as one of the most lucrative segments.

Top Impacting Factors

Increasing Emphasis on Maintaining a Healthy Lifestyle

Pandemic-accelerated trends in consumer behaviour have the potential to transform various aspects of the health care system. In addition, consumers started taking charge of their health more than ever before for living a better life in their busy life. Moreover, consumers are increasingly willing to tell their doctors about their disagreement and have started using tools and smart app to get information on costs and healthcare issues which is the major factor driving the growth of the market.

Furthermore, consumers have also started tracking their health conditions and using that data to make decisions and accessing and using their medical records to change their lifestyles for the greater good. For instance, according to a survey in 2021, over 70% of Indians are willing to prioritize dietary changes over going to a gym or fitness center to improve overall health, immunity and lower stress and anxiety. Thus, people are more willing toward fitness apps more than gyms. Furthermore, increased frequency of technology-aided distant social interaction, focus on physical fitness and leisure activities were adopted as coping mechanisms during this period of home isolation, which in turn is a major factor driving the growth of the market.

Increasing Use of Smartphones, Tablets and Wearable Devices

The demand for fitness is growing among the developing nations owing to increase in adoption of smart and IoT devices such as smartphones, tablets and wearable devices. In addition, majority of the fitness app is being used via smartphones as it is a cheap alternative from expensive gyms and fitness centers which is the major factor driving the growth of the market. Furthermore, rise in need for process and functional flexibility is accelerating innovation and disruptions in fitness app market. This generality of devices with connective capabilities and the possibility of real-time communication between them is enabling fitness watches to substantially increase the efficiency and adding capabilities. The data collected from IoT devices is helping users in doing suitable exercise much faster, without any help of the other person or without joining the gym. This is allowing fitness app providers to offer quality products quickly.

For instance, according to AdColony Mobile and Fitness Survey in 2021, 42% of the respondents use fitness/health app at least once a day and 57% of respondents said that smartphones are important while exercising. In addition, 46% believe apps have been moderately or very effective in achieving health goals. Thus, increasing penetration of smart devices is driving the growth of the market.

Increasing Use of Gamification in Fitness

Gamification is bringing a significant transformation in the world of fitness apps by revolutionizing the way users approach their health and wellness goals. Gamification is increasing user engagement and motivation by incorporating game-like features such as challenges, leaderboards, and rewards, fitness apps tap into users' competitive nature and desire for achievement. This heightened engagement translates into increased adherence to fitness routines and a greater likelihood of achieving long-term goals.

Furthermore, gamification is enhancing goal setting and tracking. Fitness apps now provide users with the ability to set specific goals and monitor their progress in an interactive manner. Visual representations of achievements, badges, and progress bars allow users to see their advancements, providing a sense of accomplishment and encouraging them to continue further.

Furthermore, gamification is promoting a sense of community and social interaction. Users can connect with friends, join challenges, and share their progress, creating a supportive environment. This social aspect is boosting accountability, encouraging friendly competition, and providing a platform for users to celebrate milestones together.

Moreover, gamification is adding an element of fun and variety to fitness routines. By introducing interactive features, mini-games, and different workout options, fitness apps are making exercise more enjoyable and engaging. Users are more motivated and committed when their fitness activities are presented in an entertaining and dynamic format.

Fitness App Market
By Region
North America 

Asia-Pacific would exhibit the highest CAGR of 26.3% during 2021-2030.

Key Benefits for Stakeholders:   

  • The study provides an in-depth analysis of the fitness app market forecast along with the current trends and future estimations to explain the imminent investment pockets.
  • Information about key drivers, restraints, & opportunities and their impact analysis on the global market is provided in the report.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the fitness app market from 2021 to 2030 is provided to determine the market potential.

Fitness App Market Report Highlights

Aspects Details
By Operating System
  • iOS
  • Android
By Device Type
  • Smartphones
  • Tablets
  • Wearable Devices
By Type
  • Exercise and Weight Loss
  • Diet and Nutrition
  • Activity Tracking
  • Others
By Region
  • North America  (UNITED STATES, CANADA)
  • LAMEA  (Brazil, South Africa,, Saudi Arabia, UAE, Argentina, Rest of LAMEA)

Analyst Review

The adoption of fitness app solutions has increased over the years to help end users gain better understanding about health and medical issues, and providing a list of exercises. In addition, fitness apps helps individuals to track of nutritional and dietary information, keeping informed about topics related to fitness, and monitoring one's menstrual periods. It also helps end user develop running skills, learning about diet and nutrition fundamentals, and obtaining information about sexual performance and activities.

Key providers of fitness app market such as Nike, Inc, Fitbit LLC, and Adidas, account for a significant share in the market. For instance, in October 2019, Adidas Runtastic, Internet of Elephants and the Snow Leopard Trust launched a running challenge in the free adidas Running app that enables users to compete with a wild snow leopard in Mongolia. The Run Wild campaign aims to create a positive and powerful connection between runners and endangered species, to grow their understanding of the complexity of conservation, and to harness support for the hard work it takes to keep animals safe. Furthermore, various sports institutes are collaborating with fitness tracking brands to enhance their existing fitness system for better and secure systems. For instance, in November 2021, Chennaiyin FC partnered with Fitbit, for the 2021-22 Indian Super League season. The team will use Fitbit to keep abreast of their physical and mental conditioning, and help improve the performance of the players and also helps the coach of Chennaiyin FC with key data. In addition, the partnership will be further amplified across print, digital content, and on-ground branding. Thus, the players will be able to keep track of their oxygen levels with the SpO2 sensor and other key metrics like ECG, heart rate variability (HRV), resting heart rate (RHR), sleep, heart rate tracking, and more. Moreover, many fitness tracking platforms are leveraging solutions from various technology providers to improve their UI technology. For instance, in September 2019, Under Armour partnered with JBL, an expert in the field of sound and music, to develop new wireless headphones designed for the runner’s unique needs. Under Armour has also updated the MapMyRun App for Samsung’s premium smartwatch, offering runners real-time data to improve their performance. In addition, it provides four separate components, each offering their own unique function – the current and next generation of UA HOVR Connected running shoes, the UA MapMyRun app, the Samsung Galaxy Watch, and UA True Wireless FLASH headphones. Furthermore, with Under Armour, these products easily connect, and seamlessly work together with the devices to provide runners with the data and feedback they need to enhance their performance. Thus, such developments across the globe drive the growth of the market.

Author Name(s) : Pramod Borasi| Shadaab Khan| Beesetty Yogendra | Onkar Sumant

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Fitness App Market

Global Report opportunity Analysis and Industry Forecast, 2020-2030