Fitness App Market by Deployment (Android, iOS, and Others), Type (Nutrition & Diet, Exercise & Weight Loss, and Others), and Platform (Tablets, Smartphones, and Wearable Devices): Global Opportunity Analysis and Industry Forecast, 2020–2027

Pages: NA
Oct 2020 | 283 Views
Author(s) : NA
Tables: NA
Charts: NA


Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Fitness App Market

Request Now !

Fitness App Market Statistics

High penetration of smartphones and tablets across all demographics has resulted in high adoption of fitness apps, which is a major factor that drives the growth of the market. Fitness application is a software that can be downloaded on any mobile device, such as a smartphone or tablet. These apps are developed specifically to help users with exercise and other forms of physical training, nutrition & diet, health tracking, or other fitness related topics. Diet & nutrition features of fitness apps help in planning and implementing healthy nutrition plans. Whereas workout features are used for concluding weight drills to help in weight loss. 



Market scope and structure analysis:

            Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

Value (USD)

  Segments covered

Deployment, Type, Platform, and Region

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, and the Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of LATAM) and Middle East and Africa

  Companies covered

Major players analyzed include Calorie Counter & Diet, Fitbit, Inc., Grand apps, JEFIT Inc., J & J Official 7min workout, My fitness Pal, Inc., Motorola Mobility LLC, Nike Training Club App, Sworkit, and Yoga Studio.


COVID-19 Scenario Analysis: 

  • As the coronavirus pandemic has disrupted the world, many industries are bearing the brunt of the pandemic. However, industries such as fitness and healthcare are gaining traction in this COVID – 19 pandemics with positive impact via their apps.
  • Owing to lockdown initiatives adopted by many countries, fitness centers such as gyms and other fitness clubs are closed. This has led to high adoption of fitness apps as people have started workouts at home, which, in turn, supports the growth of the market.
  • Fitness industry finds new ways to reach audience with a digital push. Many gyms and training centers are providing online classes, fitness live streaming sessions, and are conducting personal training sessions via video applications.

Top impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Rise in use of fitness mobile applications and increase in demand for wearable fitness tracker devices among individuals across the globe are the major factors that drive growth of the fitness app market. However, many health apps raise data privacy concerns, which is expected to hamper the market growth. Furthermore, rise in adoption of digital transformation among healthcare industry, especially in developing countries is an opportunistic factor for the global fitness app market.

Rise in the use of fitness mobile applications

Rise in urbanization has evolved lifestyle of middle-class population, coupled with growth in health consciousness among individuals across, which boosts the market growth. Fitness and health app users tend to show great brand constancy. Once users find an application that matches their fitness goals, they continue to use it. According to Flurry Analytics findings, 96% of users use only one fitness and health app. Fitness enthusiasts, who are using health companion guides to keep track of their diet or medication rely on these fitness applications to guide them by sending reminders and allow them to make healthy choices. In 2017, Lose It! by FitNow, Inc., launched a new app named EmbodyDNA, a DNA based weight loss plan provider that offers personalized results through an in-app collective experience. 

Data privacy concerns 

Most health apps are raising privacy concerns. For instance, a non-profit advocacy organization from San Francisco analyzed approximately 43 paid and free health apps. The results were that these apps use personal information such as name and location. Wherein only half percentage health apps are enrolled with privacy policies. As most health-related apps share personal information to third parties such as location data, confidential medical data, and other highly personal information, thus many users are reluctant to adopt these fitness apps. This, in turn, is a major factor that hinders the market growth. Moreover, fitness apps are not developed with end to end encryption, thus making it vulnerable to data breach. Hence, data privacy is a major concern that hampers the market growth.

Key segments covered:




  • Android
  • iOS
  • Others



  • Nutrition & Diet
  • Exercise & Weight Loss
  • Others


  • Tablets
  • Smart phones
  • Wearable Devices


Key benefits of the report:

  • This study presents the analytical depiction of the global fitness app industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed market analysis based on the present and future competitive intensity of the market.
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.


Start reading ,This title and over 12000 thousand more,available with Avenue Library,  T&C*

Reach out to us

Call us on
( U.S. - Canada toll free )
Int'l : +1-503-894-6022
( Europe )
+ 44-845-528-1300
Drop us an email at










Purchase Full Report of
Fitness App Market

  • Online Only
  • $3,456  $3,110
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Data Pack
  • $3,840  $3,456
  • Restricted to one authorized user
  • One print only
  • Available in
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Single User
  • $5,769  $5,192
  • Restricted to one authorized user
  • One print only
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Five Users
  • $6,450  $5,805
  • Limited to five authorized users
  • Print upto five copies
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Enterprise

  • $8,995  $8,096
  • Unlimited
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Library Membership
  • $ 699/mo
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Start reading.
    This title and over 12,000+ are available on the Avenue Library.  T&C*.

    Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers


Featured Reports


Published in Dec 2019

Aluminum Market

Download Sample

Published in Nov 2019

U.S. Baby Food Market

Download Sample

Published in Nov 2018

Immunoglobulin Market

Download Sample

Featured Readings


Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts