Fitness App Market Size, Share, Competitive Landscape and Trend Analysis Report, by Operating System, by Device Type, by Type and Region: Global Report opportunity Analysis and Industry Forecast, 2020-2030

Fitness App Market Overview

The global fitness app market size was valued at USD 13.78 billion in 2020, and is projected to reach USD 120.37 billion by 2030, growing at a CAGR of 24.3% from 2021 to 2030.

Increasing emphasis on maintaining a healthy lifestyle and increasing use of smartphones, tablets and wearable devices positively impacts the growth of the market size. In addition, increasing awareness about diet-related diseases boost the growth of the fitness app market share across the globe. However, factors such as technical issues in apps and the high cost of in app purchases and concerns regarding data security and stringent regulations are limiting the fitness app market growth. On the contrary, technological advancements in AI and machine learning and rising disease prevalence of hypertension, obesity, and cardiac problems are expected to offer remunerative opportunities for the expansion of the market during the forecast period.

Key Market Trends & Insights

• By device type, wearable devices segment is expected to witness significant growth during the forecast period
• Region wise, North America in 2020 and is expected to witness the highest growth rate during the forecast period.

Market Size & Forecast

• 2020 Market Size: USD 13.78 Billion
• 2030 Projected Market Size: USD 120.37 Billion
• Compound Annual Growth Rate (CAGR) (2021-2030): 24.3%
• North America: Expected to witness highest growth during forecast period.

Fitness app industry includes small, specialized programs designed to keep the user motivated while running, walking, cycling, or taking part in any other physical activity. In addition, majority of the fitness apps are used to count calories, others statistical records on workouts or collect data on walks, runs, and bike rides. Moreover, fitness apps connect the user to a personal trainer or nutritionist to help with areas of concerns when using a specific fitness routine or just generally with workouts. Furthermore, fitness apps also provide coordinated series of songs, each having the same beat when doing workouts such as running and fitness classes.

Segment Review

The global fitness app market is segmented on the basis of device type, operating system, type and region. Depending on device type, the market is segregated into smartphone, tablets, and wearable devices. On the basis of operating system, it is categorized into iOS and android. Depending on type, it is fragmented into exercise & weight loss, diet & nutrition, activity tracking, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

By type, the exercise and weight loss segment is expected to garner a significant fitness app market share during the forecast period owing to increasing instances of obesity. Moreover, clinicians are giving advice about the usefulness of mobile apps and many individuals have already integrated apps into their attempts to manage weight. However, the activity tracking segment is expected to witness growth at the highest rate during the forecast period, owing to growing demand for wearable health tracking systems and the launch of new activity tracking devices.

Top Impacting Factors

Increasing Emphasis on Maintaining a Healthy Lifestyle

• Pandemic-accelerated trends in consumer behaviour have the potential to transform various aspects of the health care system. In addition, consumers started taking charge of their health more than ever before for living a better life in their busy life. Moreover, consumers are increasingly willing to tell their doctors about their disagreement and have started using tools and smart app to get information on costs and healthcare issues which is the major factor driving the fitness app market demand.
• Furthermore, consumers have also started tracking their health conditions and using that data to make decisions and accessing and using their medical records to change their lifestyles for the greater good. For instance, according to a survey in 2021, over 70% of Indians are willing to prioritize dietary changes over going to a gym or fitness center to improve overall health, immunity and lower stress and anxiety. Thus, people are more willing toward fitness apps more than gyms. Furthermore, increased frequency of technology-aided distant social interaction, focus on physical fitness and leisure activities were adopted as coping mechanisms during this period of home isolation, which in turn is a major factor driving the fitness app market growth.
• For instance, on December 25, 2024, Hyderabad-based fitness tech startup Portl launched the Portl UltraGym, an all-in-one portable strength training system1. This innovative device uses digital weights technology and provides the same effect as professional-grade equipment in a compact design of just 2.4 square feet. The UltraGym operates on Hydraulic and Electromagnetic Resistance (H.E.R.S) Technology, with adjustable digital weights ranging from 0.5 kg to 70 kg. The device includes a companion app that offers demo videos and walkthroughs for over 150 exercises, helping users understand form and technique. This launch aims to make strength training more accessible at home, catering to diverse fitness needs.

Increasing Use of Smartphones, Tablets and Wearable Devices

• The demand for fitness is growing among the developing nations owing to increase in adoption of smart and IoT devices such as smartphones, tablets and wearable devices, augments the fitness app industry. In addition, majority of the fitness app is being used via smartphones as it is a cheap alternative from expensive gyms and fitness centers which is the major factor driving the growth of the fitness app market. Furthermore, rise in need for process and functional flexibility is accelerating innovation and disruptions in fitness app market. This generality of devices with connective capabilities and the possibility of real-time communication between them is enabling fitness watches to substantially increase the efficiency and adding capabilities. The data collected from IoT devices is helping users in doing suitable exercise much faster, without any help of the other person or without joining the gym. This is allowing fitness app providers to offer quality products quickly.
• For instance, according to AdColony Mobile and Fitness Survey in 2021, 42% of the respondents use fitness/health app at least once a day and 57% of respondents said that smartphones are important while exercising. In addition, 46% believe apps have been moderately or very effective in achieving health goals. Thus, increasing penetration of smart devices is driving the growth of the fitness app market.

Increasing Use of Gamification in Fitness

• Gamification is bringing a significant transformation in the world of fitness apps by revolutionizing the way users approach their health and wellness goals. Gamification is increasing user engagement and motivation by incorporating game-like features such as challenges, leaderboards, and rewards, fitness apps tap into users' competitive nature and desire for achievement. This heightened engagement translates into increased adherence to fitness routines and a greater likelihood of achieving long-term goals, fueling the fitness app industry.
• Furthermore, gamification is enhancing goal setting and tracking. Fitness apps now provide users with the ability to set specific goals and monitor their progress in an interactive manner. Visual representations of achievements, badges, and progress bars allow users to see their advancements, providing a sense of accomplishment and encouraging them to continue further.
• Furthermore, gamification is promoting a sense of community and social interaction. Users can connect with friends, join challenges, and share their progress, creating a supportive environment. This social aspect is boosting accountability, encouraging friendly competition, and providing a platform for users to celebrate milestones together.
• Moreover, gamification is adding an element of fun and variety to fitness routines. By introducing interactive features, mini-games, and different workout options, fitness apps are making exercise more enjoyable and engaging. Users are more motivated and committed when their fitness activities are presented in an entertaining and dynamic format.

Regional Review

Region wise, the fitness app market was dominated by North America in 2020 and is expected to witness the highest growth rate during the forecast period owing to increase in demand for modernizing fitness systems across the region. In addition, surge in demand for conducting hassle-and risk-free fitness transformation among healthcare institutes is anticipated to boost the growth of the market. However, Asia-Pacific fitness app industry is expected to witness significant growth during the forecast period, owing to surge in need to monitor growing number of healthcare and fitness issues like obesity.

The report focuses on fitness app market growth prospects, restraints, and trends of the fitness app market analysis. The study provides Porter’s five forces analysis to understand impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the fitness app market.

Market Opportunity

Rise in AI-powered fitness app

• The rise of AI-powered fitness apps presents significant fitness app market opportunities in the rapidly expanding market. As consumers increasingly seek personalized and efficient workout solutions, AI-driven technology is positioned to transform the way people approach fitness. AI-powered apps offer tailored workout plans, real-time performance tracking, and adaptive recommendations that evolve with users' progress. This level of personalization enhances user engagement and motivates consistent participation, a key factor in long-term fitness success.
• For instance, on May 15, 2023, Virat Kohli expanded his one8 brand by launching the one8 Fitness app. This app offers personalized workout programs designed to help users achieve their fitness goals. It features a variety of training types, including strength, mobility, and athletic performance, and adapts to the user's fitness level and preferences. The app is available for download on both Android and iOS platforms.
• Moreover, AI enables apps to analyze vast amounts of data, including user preferences, health metrics, and progress, to offer insights that human trainers might miss. This allows users to receive more precise, scientifically backed recommendations, improving overall effectiveness. In addition, the integration of artificial intelligence with wearable devices amplifies the user experience, allowing for seamless data collection and analysis in real time.
• Furthermore, the fitness app market research highlights that with the surge in the adoption of smartphones, wearables, and fitness trackers, there is an ever-growing demand for innovative solutions that cater to diverse fitness goals, from weight loss to strength training. As consumers embrace the convenience and accuracy of AI-powered tools, the fitness app market value stands to experience substantial growth, providing opportunities for developers, investors, and businesses to capitalize on this emerging trend.

Key Fitness App Companies

The following are the leading companies in the fitness app market.

• Aaptiv Inc
• Addias
• Applico Inc.
• Azumio, Inc.
• Fitbit LLC.
• FitnessKeeper
• MyfitnessPal Inc.
• Nike Inc.
• Noom Inc.
• Under Armour Inc. 

Market Trends Insights:

The fitness app market is expected to witness several noteworthy trends in the market. One of the significant trends is the increase in hyper-personalization, enhancing the customization of workout plans based on individual user data, such as goals, preferences, and even sleep patterns. Apps like Fitbod and Freeletics excel in tailoring fitness experiences, making each session more effective and engaging. This level of personalization ensures workouts align with user needs, increasing adherence and outcomes.

In addition, there is growing emphasis on the integration of AI-powered pose estimation and image recognition in fitness apps like Fityoga and InsaneAI Fitness is revolutionizing the way people approach their workouts. By providing real-time feedback on form and technique, these apps help users correct their posture and movements, which not only reduces the risk of injury but also enhances the overall effectiveness of their workouts. Apps like Fityoga and InsaneAI Fitness utilize AI-powered pose estimation and image recognition to provide users with immediate feedback on their form. Furthermore, there is a growing trend toward incorporating game-like elements such as points, badges, and leaderboards in fitness apps to enhance user engagement. Apps like InsaneAI Fitness and Freeletics use these features to encourage consistent participation, making workouts more enjoyable and motivating users to meet their health and fitness goals through friendly competition.

Another notable trend in the market is the integration of wearable technology. Fitness trackers and smartwatches are now seamlessly integrating with apps, allowing for real-time data collection and providing personalized training. In addition, there is a shift in preference toward expanding their offerings beyond physical exercise by incorporating features for mental and demand for flexibility has led to fitness apps offering on-demand and live sessions. Apps like Aaptiv and Fitbod provide users with access to a wide range of workout options at any time, while others, like FitYoga, offer live interactive sessions that allow users to work with trainers in real time, providing personalized experience.

In addition, there is a shift in focus on addressing mental health by offering stress management techniques and mood-boosting exercises, ensuring a balanced approach to both physical fitness and emotional health. Moreover, fitness apps are increasingly prioritizing inclusivity by offering diverse workout programs that cater to various fitness levels, body types, and abilities. In addition, there is growing trend toward community building and social interaction through online forums, challenges, and social media features, helping users connect with like-minded individuals, share achievements, and support each other in their fitness journeys.

For instance, on August 15, 2024, Reebok launched a new fitness app designed to help users achieve their fitness, mental wellbeing, and nutrition goals. The app offers on-demand workouts, nutritional guidance, wellness content, workout tracking, and GPS functionality. This app aims to provide a comprehensive fitness experience, whether you're a novice or a seasoned athlete. It includes features like guided meditations, mindfulness exercises, and a supportive community to keep users motivated and accountable.

Regional Insights

The fitness app market is witnessing strong growth across multiple regions, each driven by a mix of technological advancements, increasing health awareness, and rising smartphone adoption. Regional differences are shaped by various socio-economic factors, regulatory environments, and consumer preferences. Here’s a breakdown of key regions:

• North America - North America dominates the global fitness app market, driven by high smartphone penetration, rising health-consciousness, and an increasing number of tech-savvy consumers. The U.S. and Canada are significant contributors to this growth. Many individuals are shifting to digital solutions for health management, a trend amplified by the pandemic, which encouraged at-home fitness regimes. The high prevalence of obesity and related health issues also stimulates demand for fitness apps, as consumers seek cost-effective ways to improve their physical well-being. Moreover, the presence of major tech companies offering fitness apps and integrating health features into wearable devices further boosts the region's market.
• Europe - Europe represents another substantial market for fitness apps, with countries like the UK, Germany, and France at the forefront. The region's growth is driven by increased awareness of preventive healthcare and fitness. Governments are also encouraging healthy living by launching campaigns and initiatives aimed at reducing lifestyle-related diseases. High disposable incomes and the availability of a variety of fitness-related content in local languages have also made these apps popular among a broader audience. Many European consumers are looking for personalized fitness solutions, creating demand for apps offering tailored workout plans and nutrition tracking.
• Asia-Pacific - Asia-Pacific is experiencing rapid growth in the fitness app market, particularly in countries like China, India, Japan, and Australia. Factors contributing to this include rising disposable incomes, increasing smartphone penetration, and growing health awareness. In countries like China and India, where there is a significant younger population, fitness apps are gaining popularity as they cater to the rising demand for convenient, home-based workout solutions. Many local developers are entering the market with apps that are customized to regional fitness needs, including local diets and traditional exercises like yoga and Tai Chi. The region also benefits from increasing investments in digital health infrastructure.
• Latin America - Latin America is emerging as a potential growth market for fitness apps, especially in Brazil and Mexico. The region has witnessed a growing focus on fitness and healthy living, particularly among the younger population. Smartphone usage is expanding, creating opportunities for fitness apps to penetrate the market further. Although economic disparities may limit widespread adoption in some areas, the increasing awareness of digital fitness solutions and the push for health-conscious lifestyles contribute to the region's growing demand for fitness apps.

Recent Partnerships in the Market:

• In March 2025, Mindbody partnered with Rokt to enhance the online ad experiences for its fitness and wellness members. This collaboration aims to deliver more relevant and non-intrusive ads through Rokt's AI-powered technology, ensuring that the ads complement the customer experience rather than disrupt it. This partnership is expected to drive engagement, loyalty, and additional revenue for Mindbody.
• In December 2024, FIIT partnered with Women's Health UK and Men's Health UK to provide members with thousands of new workout videos through their apps1. Starting December 19, members of Women's Health COLLECTIVE and Men's Health SQUAD will gain access to over 2,000 FIIT workouts, including MetCon, mobility, strength sessions, and Pilates1. This collaboration aims to offer comprehensive fitness content and exclusive training plans to help users stay motivated and achieve their health goals.

Key Benefits for Stakeholders:   

• The study provides an in-depth analysis of the fitness app market forecast along with the current fitness app market trends and future estimations to explain the imminent investment pockets.
• Information about key drivers, restraints, & opportunities and their impact analysis on the global market is provided in the report.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
• The quantitative analysis of the fitness app market from 2021 to 2030 is provided to determine the market potential.

  Fitness App Market Report Highlights