Flavored Yogurt Market

Flavored Yogurt Market Outlook - 2026

The flavored yogurt market size was valued at $63.6 billion in 2018, and is estimated to reach $92.3 billion by 2026, registering a CAGR of 4.8% from 2019 to 2026. In 2018, the strawberry segment accounted for more than half of the total flavored yogurt market share. Flavored yogurt is prepared from addition of flavor to the fermented milk with well-defined and viable bacteria which creates a thickened product having an extended shelf life. Flavored yogurt is offered in the market in various forms including drinkable, frozen, set and Greek. Flavors, sweeteners and fruits are added to the yogurt to enhance the aroma, taste and consistency.

Growing awareness of the health benefits of yogurt have been driving the flavored yogurt market growth during the forecast period. Yogurt is a rich source of various essential nutrients including calcium, protein, phosphorus, potassium, and vitamins. It is also suitable for fortification to enhance the nutritional value of yogurt and flavor addition to enhance the taste and visual appeal of the product. Owing to the busy lifestyle, consumers are inclined towards the consumption of convenience food products. Due to nutritional properties and range of flavors available, flavored yogurt have become one of the most preferred choice of convenience food among the consumers. These factors are likely to drive the market during the flavored yogurt market forecast.

According to Flavored yogurt Market Analysis, the flavored yogurt market is segmented on the basis of flavor, distribution channel, type, and region. By flavor, it is categorized into strawberry, vanilla, peach, blueberry, and others. By distribution channel, it is divided into supermarket/hypermarket, convenience stores, e commerce, and others. By type, it is bifurcated into organic and conventional. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, Australia, India, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).

On the basis of type, the strawberry segment accounted for the maximum share in the global market in 2018. Strawberry flavored and strawberry blended yogurt has been the most preferred choice of flavored yogurt among the consumers due to the fresh color, characteristic sweet taste and the smooth texture, Strawberry is widely available fruit and hence it is the most preferred flavor by the consumers across all age groups globally. Natural strawberry flavor or the yogurt with strawberry chunks/crush is gaining popularity and likely to experience incremental demand from the market in the near future.  

On the basis of distribution channel, the supermarket/hypermarket segment was dominant, which accounted for around half of the share in flavored yogurt market in 2018 and is expected to retain its dominance throughout the forecast period. Flavored yogurts are widely purchased by the consumers through supermarkets/hypermarkets in bulk volumes. Hence, owing to the strong presence of chain and independent supermarkets/hypermarkets in developed countries and their growing penetration in developing countries have led to higher share in the flavored yogurt market. Due to the growing need for convenience and busy lifestyle, consumers are increasingly purchasing the flavored yogurts through e commerce channels. This has led to the highest growth rate of e commerce segment in the global flavored yogurt market for the period under consideration. 

On the basis of type, the conventional segment held a significant share in the global market in 2018. However, the organic segment is expected to garner a considerable growth rate, owing to increase in consumer inclination towards the organic food products. The consumers have become conscious about the food they are consuming with the knowledge and awareness about the ill effects of synthetic chemicals on the health of the consumers. This has led to the growing demand for organic variants of flavored yogurts in the market. 

On the basis of region, Europe was the prominent market in 2018 and accounted for the maximum share in the global flavored yogurt market. This can be attributed to high per capita consumption of flavored yogurt in majority of the countries in Europe including Germany, France, Italy, UK, among others. Consumers in the region are attracted by the new flavors, and textures of the flavored yogurts and has led to the growth of the market in the region. Furthermore, Asia-Pacific is expected to witness a highest CAGR, owing to the rising awareness of the health benefits of flavored yogurt.

The players in the flavored yogurt market have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Danone, Nestle, Chobani LLC, General Mills, Arla Foods, Müller, Fage International S.A., Stonyfield Farm Inc., Emmi Group, and Cabot Creamery.

Key Benefits for Flavored Yogurt Market:

• The report provides a quantitative analysis of the current flavored yogurt market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assists in determining the prevailing flavored yogurt market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the flavored yogurt industry. 

 Flavored Yogurt Market Report Highlights