Isolate Whey Protein Market Research, 2031
The global Isolate Whey Protein Market Size was valued at $4.8 billion in 2021, and is projected to reach $8.8 billion by 2031, growing at a CAGR of 6.4% from 2022 to 2031. In addition, 90% protein and 4-5.5% water are found in whey protein isolates (WPI). Ash makes up most of the 4.5–6% of the component that is left. Whey protein isolates are widely utilized in nutritional supplements, sports and health drinks, and beverages with added protein due to their high protein purity and solution clarity. One technique used to create whey protein isolates is ion exchange chromatography. Because factors other than molecular size impact protein adsorption, it offers a level of selectivity exceeding membrane processing.
The isolate whey protein market is segmented into Form, Nature, Application, End use industry and Sales Channel.
Whey protein ingredients are globular proteins isolated from whey-the liquid material obtained as a byproduct of cheese production. Consumers are embracing these ingredients for high protein content as compared to soy, egg, and other milk-based proteins. Whey proteins are consumed globally as dietary supplements owing to various health claims associated with them. For instance, whey protein is generally used to improve lipid profile glucose levels and insulin response, thereby promoting arterial stiffness and a reduction in blood pressure. Moreover, whey protein concentration is regulated by the addition of denatured powder to provide balanced nutrition for the infants. In addition, these ingredients reduce hepatic cholesterol levels among the elderly. Growth in popularity of whey supplements among youngsters and emergence of whey protein-based pediatric milk formulations coupled with advancements in production technologies are some of the key factors that drive the market growth.
One of the most well-liked protein supplements used by health nuts worldwide is whey protein. This is due to the fact that protein is one of the most crucial micronutrients the body requires. The protein supplement is typically available in powder form, making it simple to increase your daily protein intake by mixing it with protein-rich drinks. Actually, the by-product of milk called whey is what is left behind after making cheese. Whey is a complete protein that contains all 22 amino acids that our body needs from outside sources, making it a high-quality protein. According to studies, regularly consuming whey protein can help you gain muscle mass while shedding fat.
The demand for whey protein concentrates has increased, especially in the personal care industry owing to its characteristics of mass gain, improved immunity, increase in strength, and fat loss. Factors such as potential health benefits of dairy nutritional and nutraceutical ingredients, high demand for milk-based ingredients in skin and hair care cosmetics, and easy availability of caseins and caseinate drive the global whey protein ingredients market. Moreover, the demand for nutraceutical ingredients from the food processing sector is on a significant increase, thus acting as a promising Isolate Whey Protein Market Opportunity. Body builders often consume concentrated whey protein to increase their muscle mass. Furthermore, senior citizens with poor appetites consume protein shakes to ensure efficient nutrition. Thus, whey protein concentrate segment is expected to witness the highest growth rate in the market during the Isolate Whey Protein Market Forecast period.
The global whey protein ingredients industry offers various opportunities to the market players, owing to rapid growth in the global economy and disposable incomes. Increase in use of whey protein ingredients as wellness trend, Isolate Whey Protein Market Demand for dairy ingredients, increase in number of working women and health conscious population are some prominent aspects that augment the Isolate Whey Protein Market Growth. In addition, whey protein isolates are expected to witness rapid adoption in sports nutrition (protein shakes), frozen foods (processed meat), packaging, and bakery & confectionery (bakery muffins) applications. However, undefined regulatory guidelines, fluctuating milk prices, as well as issues associated with increase in number of diseases among animals are some of the key elements anticipated to hamper the growth of the market during the Isolate Whey Protein Market Forecast period.
Growth in demand for hydrolyzed whey proteins as nutritional supplement among infant formulas and sports and medical nutrition products especially in North America and Europe is expected to drive the overall market growth. Moreover, increase in per capita disposable incomes in developing countries such as China, India, and Korea, has led to an upsurge in the use of whey protein ingredients, thereby leading to unprecedented increase in demand for the ingredients globally. In addition, surge in demand for the ingredients in meat products, poultry, and fish on account of their water binding capacity further drives the market growth.
The global isolate whey protein market is segmented on the form, nature, application, end use industry, sales channel and region. On the basis of nature the market is bifurcated into powder and liquid. Based on nature the market is classified into organic and conventional. On the basis of application the market is classified into food, beverages, medicines and others. On the basis of end use industry the market is categorized into commercial and residential. Based on sales channel the market is bifurcated into online and offline. The market is analyzed based on region across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of form, the powder segment was the highest revenue contributor to the market, and is estimated to reach $5,806.8 million by 2031, with a CAGR of 6.1%. This is attributed to its wide usage. Whey powder can be utilized in a wide range of culinary applications, while some, including infant feeds (and calf milk substitutes), may provide nutritional challenges due to the mineral salt concentration and necessitate strict salt control. In order to cut costs, whey powder has been used more and more in place of NFMS in chocolate during the past few years. Whey powder can be used without harming flavor or mouthfeel thanks to formulation control and the creation of chocolate texture. In whey, mineral salts make up about 10% of the dry solids. Demineralized whey powder can be utilized in situations where the mineral content may be an issue. The mineral content of whey can be reduced by 30–90% utilizing a variety of processing techniques.
On the basis of nature, the conventional segment was the highest revenue contributor to the market, and is estimated to reach $8,410.1 million by 2031, with a CAGR of 6.4%. This is attributed to growing demand for protein among athletes. A hectic schedule puts additional strain on the muscles and therefore more nutrients for recovery for athletes. Although there are many alternative protein sources with great qualities, whey protein is the best when it comes to maximizing rates of protein synthesis. Whey protein is the greatest protein source to promote muscle regeneration in the key 2-hour window following exercise.
On the basis of application, the others segment was the highest revenue contributor to the market, and is estimated to reach $3,954.4 million by 2031, with a CAGR of 7.5%. Others segment of whey protein ingredients application comprise of sports nutrition and animal feed. Furthermore, feed, also known as animal feed is food grown or developed for livestock and poultry. Modern feeds are produced carefully by picking and blending ingredients to provide extremely nutritional diets which are efficient in maintaining both the health of the animals and increase the quality of the end products as milk, meat, or eggs. Moreover, animals, in general, need the same amount of nutrients as humans. Therefore, many feeds such as hay, pasture grasses, silage crops, and certain cereal grains, are grown specifically for animal consumption.
On the basis of end use industry, the residential segment is estimated to reach $2,183.6 million by 2031, at a significant CAGR of 7.0% during the forecast period. The whey protein which are used by people directly or directly utilized by customers are categorized under the heading of residential use. The residential segment held a mIsolate Whey Protein Isolate Whey Protein Market Share of minority during the base year, which is less than commercial and industrial segments. The residential use of isolate whey protein will grow in upward direction till 2030. Because of COVID-19, people have changed their lifestyles. They are trying to consume and experience most of their food & beverage at home. Due to this reason, consumers are trying to use isolate whey protein ingredients also for residential use.
On the basis of sales channel, the offline segment was the highest revenue contributor to the market and is estimated to reach $7,843.3 million by 2031, with a CAGR of 6.4%. This is attributed to multiple benefits associated with offline sales channels including the facility of quick delivery and quick return. Furthermore, customers can visit the isolate whey protein stores and check on the shape, Isolate Whey Protein Market Size and quality of the isolate whey protein by touching and can also compare the product with other options available. In addition, the satisfaction rate of customers is comparatively higher, as they get personalized attention and recommendation from the sales staff, which helps them to purchase the suitable products.
Region wise, North America has the major Isolate Whey Protein Market Size and is estimated to reach $2,926.3 million by 2031, with a CAGR of 5.2%. This is attributed to increase in number of high affluent class people coupled with rise in awareness of consumers regarding health. The U.S. is expected to have the major Isolate Whey Protein Market Share, followed by other European countries owing to increase in disposable income of consumers and rise in demand for dairy ingredients. Moreover, physicians in the U.S. tend to use whey protein isolates as a treatment base for Cancer and AIDS patients, who, because of their disease, tend to lose functional lean mass (cachexia). Moreover, the U.S. Department of Food Science and Technology is keen towards developing new applications for edible films and coatings made from whey protein.
The players operating in the global whey protein ingredients market have adopted various developmental strategies to increase their Isolate Whey Protein Market Share, gain profitability, and remain competitive in the Isolate Whey Protein Industry. The key players operating in the isolate whey protein market include - Arla Foods, Cargill Incorporation, Hilmar Cheese Company, Fonterra Co-Operative Group Ltd., Carberry Food Ingredients, Glanbia plc, Davisco Food International, Maple Island Incorporation, Dairy Farmers of America, GNC, Milk Specialties Global, Nutrova, Optimum Nutrition and TruNativ.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current Isolate Whey Protein Market Trends, estimations, and dynamics of the isolate whey protein market analysis from 2021 to 2031 to identify the prevailing Isolate Whey Protein Market Opportunity.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth Isolate Whey Protein Market Analysis of segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the Isolate Whey Protein Industry players.
- The report includes the analysis of the regional as well as global Isolate Whey Protein Market Trends, key players, market segments, application areas, and Isolate Whey Protein Market Growth strategies.
Isolate Whey Protein Market Report Highlights
By End use industry
By Sales Channel
Key Market Players
maple island inc., Alpavit, Glanbia Plc, Cargill Corporation, Milk Specialties Global, Leprino Foods Company, Davisco Food International, AMCO Proteins, Clover Fonterra Ingredients Proprietary Limited, Fonterra Co-Operative Group Ltd, Olam International, carbery group, Dairy Farmers of America, Hilmar Cheese Company, Inc., ARLA FOODS AMBA, LACTALIS Ingredients
According to the perspectives of CXOs of leading companies in the isolate whey protein market, increase in demand for whey protein ingredients in developing regions, rapid Isolate Whey Protein Market Growth of the functional beverages industry, and rise in demand for infant formula nutrition and sports drinks, and rise in number of working women majorly drive the market. However, health and safety concerns related to the consumption of whey proteins pose threat to the Isolate Whey Protein Market Growth market. In 2020, North America occupied the highest Isolate Whey Protein Market Share, and is the expected to be the fastest growing region in future. This is due to rapid growth of personal care and food & beverage industry, increase in Isolate Whey Protein Market Demand from sports industry, and rise in investments by key players in Asia-Pacific countries. Furthermore, CXOs are optimistic about the adoption of whey protein ingredients by consumers toward healthy diet and consumption of dairy and frozen foods. Use of whey protein ingredients in personal care industry is another key factor that fuels the Isolate Whey Protein Market Growth. As per the CXOs, China occupies approximately one-third share of the Asia-Pacific whey protein ingredients market; however, the market in India is expected to grow at a rapid rate in the near future.