The global kefir market size was valued at $1,627.8 million in 2020, and is projected to reach $2,475.4 million by 2028, registering a CAGR of 6.4% from 2021 to 2028.
Kefir products areusually made up of water or fermented milk and kefir grains using culture of bacteria and yeast. The kefir products include kefir milk, kefir smoothie, kefir probiotic drink, kefir yogurt and organic kefir drinks. The kefir products are rich in nutrition such as vitamin, mineral, protein, calcium and magnesium. Furthermore, the increase in the preference of healthy snacks and drinks, leads to the kefir market growth. As the kefir products are rich in nutrients which boosts health and immunity.
The COVID-19 pandemic has shaped extreme uncertainty in the market growth at a global level. The disruption in supply chain, shifts in spending pattern of customers has affected the almost all the industries.
The kefir products experienced a slump in its demand due to lockdown. Furthermore, the lockdown for longer period has disrupted the supply chain of the kefir products. Furthermore, due to the change in the consumption pattern of the customers, only the essential items are being purchased resulting declination in the consumption of flavored kefir milk, and kefir yogurt. However, the kefir market is expected to recover loses with rising awareness of health and wellness among the customers.
According to the global kefir market analysis, the market is segmented by nature, product type, application, source and region. On the basis of nature, the market is categorized intoorganic and conventional. On the basis of product type, it is segmented into flavored and unflavored. By application, it is segregated by animal milk, soy milk, coconut milk and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Russiaand Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Koreaand Rest of Asia-Pacific), and LAMEA (Latin America, the Middle East and Africa)
Based on the nature, the global kefirmarket is segmented byorganic and conventional. In which the conventional segment is the largest contributor to the market growth. This attributes to the fact that the conventional kefir products are easily available in the market. However, the organic segment is expected to be the fastest growing segment during the forecasted period. As the surge in preference towards healthy and chemical free products is witnessed among the customer. The increase in preference of healthy and chemical free products motivates customers to consume organic kefir products.
By Nature
The organic segment is the fastest growing segment of Global Kefir Market
On the basis of product type, the kefir market segment includes flavored and unflavored. Among these segments the flavored segment is the highest contributor to the kefir market share. This is because the flavored kefir products have a wide range of flavors and are famous among adults and kids as well. Furthermore, the unflavoredsegment is expected to rise during the forecasted period. This is because the unflavored kefir products are free from artificial flavors and it provides the taste of original kefir.
By Product Type
The unflavored segment is the fastest growing segment of Global Kefir Market
On the basis of application, the kefir market segment includes foods & beverages and pharmaceutical. Among these segments the foods & beverages segment is the highest contributor to the market growth. This is attributed to the fact that the kefir is rich in nutrition and because of this it is used in food and feed industries. Furthermore, the pharmaceutical segment is expected to be the fastest segment during the forecasted period. This is because the surge in health and wellness is witnessed among the customers which propels the growth in demand of kefir in pharmaceutical segment.
By Application
The pharmaceutical segment is the fastest growing segment of Global Kefir Market
On the basis of source, the kefir market segment includes animal milk, soy milk, coconut milk and others. Among these segments the animal milk segment is the highest contributor to the market growth.The animal milk segment is the largest contributor to the market. this is because, the kefir products made from animal milk is rich in nutrition and share various health benefits such as aid in digestion, vitamins, protein and calcium. Furthermore, the others segment is expected to be the fastest segment during the forecasted period. This is because this segment offer a wide range of kefir products and are easily available around every grocery stores.
By Source
The others segment is the fastest growing segment of Global Kefir Market
Region-wise the global kefirmarket is segmented by North America, Europe, Asia-Pacific and LAMEA. The Europe was the highest contributor the market growth. As the popularity of probiotic foods and beverages and on-the-go snacks fuels the market growth in Europe. Whereas, the Asia-Pacificis expected to be the fastest growing segment during the forecasted period. This attributes to the fact that the manufacturers have great opportunity to expand their business due to less number of competitors in this region. Consequently, the manufacturers have started setting their kefir businesses in this region.
By Region
Asia-Pacific segment is the fastest growing segment of Global Kefir Market
Key players in the global kefir market a relied on strategies such as product launch and innovation for business expansion. These strategies are adopted to maintain the dominance of the industry. The key players in the global kefir industry profiled in the report areBiotiful Dairy Ltd, Danone, Fresh Made Dairy, Lifeway Foods, Inc., Maple Hill Creamery, LLC., Nestlé S.A., Nourish Kefir, Redwood Hill Farm & Creamery, Springfield Creamery, Inc. and Yeo Valley.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current global kefir market trends, estimations, and dynamics of the global kefirmarket forecast from 2020 to 2028 to identify the prevailing the opportunities.
- Porter’s five forces analysis highlights potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market trends and segmentation assists to determine the prevailing global kefir market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.
Kefir Market Report Highlights
| Aspects | Details |
 By NATURE |
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 By PRODUCT TYPE |
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 By APPLICATION |
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 By SOURCE |
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 By Region |
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 Key Market Players | Yeo Valley, Danone, Redwood Hill Farm & Creamery, Nourish Kefir, Fresh Made Dairy, Biotiful Dairy Ltd, Maple Hill Creamery, LLC., Springfield Creamery, Inc. (Nancy’s yogurt), Nestlé S.A., .Lifeway Foods, Inc. |
Analyst Review
The surge in food adulteration and usage of harmful chemical in foods leads to the rise in numerous diseases. Perceiving the rise in degradation of food quality leads to the rise in awareness of health and wellness among the customers. This rise in awareness of health and wellness contributes to the increase in the consumption of healthy snacks, probiotic drinks and organic edibles. Owing to which the kefir products are gaining traction among the customers. As the kefir products are rich source of probiotic nutrients, anti-bacterial properties and aid to the digestive problems.
During the COVID-19 pandemic, due to the lockdown the demand for kefir products decreased to an extent which affected the kefir businesses. The supply chain was also affected and it became difficult to distribute the kefir products to the outlets. Furthermore, the disruption in supply chain further increased the expenses in the distribution of the product. However, the market is recovering from the damages caused by the COVID-19 outbreak. Also, many retail shops and distribution channels are reopening after the lockdown. Which ensures the recovery of the kefir industries after certain period of time.
The size of global kefir market will be $2,475.4 million from 2021 to 2028.
The CAGR is 6.4%
The sample for the report can be acquired from the official website.
The top companies in the global kefir market are Biotiful Dairy Ltd, Danone, Fresh Made Dairy, Lifeway Foods, Inc., Maple Hill Creamery, LLC., Nestlé S.A., Nourish Kefir, Redwood Hill Farm & Creamery, Springfield Creamery, Inc. and Yeo Valley.
The global kefir market segments includes, by nature (organic and conventional), by product type( flavored and unflavored), By application( animal milk, soy milk, coconut milk and others). Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Russia and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Latin America, the Middle East and Africa).
There is a surge in the trend of probiotic drinks and consumption of healthy foods & beverages such as kefir milk, kefir yogurt and kefir probiotic drinks is gaining traction among the customers. Furthermore, the kefir products have wide varieties in flavors, which is mainly famous among children.
The base year calculated in the global kefir market is 2020.
The COVID-19 pandemic has shaped extreme uncertainty in the market growth at a global level. The disruption in supply chain, shifts in spending pattern of customers has affected the almost all the industries. The kefir products experienced a slump in its demand due to lockdown. In 2021, the kefir industries have gaining back its position and are recovering from losses at a great speed. Furthermore, the kefir market is expected to recover loses with rising awareness of health and wellness among the customers.
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