The private tutoring market size was valued at $29,566.3 million in 2020 and is estimated to reach $123,511.4 million by 2030, registering a CAGR of 9.4% from 2021 to 2030.
Private tutors are hired by student or family, which provides coaching through online and offline platforms. Private tutor helps students to achieve their academic and personal learning goals. The students who fail to achieve desired grades and who want to achieve excellent grades in academics are targeted customers for the private tutors. Increasing disposable income and rising spending for better education and training are likely to contribute for the private tutoring market growth during the forecast period.
Rising level of competition among students and growing popularity for the career oriented courses has been increasing the demand for private tutoring market during the forecast period. Software, hardware, accounting and other courses are considered to be career oriented subjects which has been gaining significant importance among college students. Thus, to gain knowledge and expertise in these subjects college students are demanding for private tutor.
Digitization in educational content has influenced educational institutions worldwide to include digital content in their learning modes, which drive the growth of the market. Factors, such as rising emphasis on personalized learning as well as emergence of digital learning libraries fuel the growth of the market.
Outbreak of COVID-19 has negatively impacted the overall growth of the private tutoring market. During pandemic, people were asked to stay at their home, local traveling also restricted and social distancing were also strictly followed by the people, which is why demand for private tutor had decreased immensely.
According to the private tutoring market analysis, the private tutoring market segmented into type, end user, course type and region. On the basis of type, the market is categorized into online and offline and blended. On the basis of end user, the market is segmented into, preschool and primary students, middle school students, high school students and college students. By course type, market is categorized into, academics, arts, sports and other training. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, India and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa and Rest of LAMEA).
On the basis of type, the offline and blended segment was the highest contributor to the market, with $23,880.3 million in 2020, and is estimated to reach $95,934.6 million by 2030, at a CAGR of 9.2% during the forecast period. The popularity of online and blended tutoring across many private educational institutions has increased, as these incorporate e-learning, which will boost the need for development of online courses and online learning materials; thereby, driving the growth of the market. In addition, increasing availability of gadgets, such as e-book readers, computers, and laptops coupled with growing penetration of internet in developing economies, such as India, boosts the growth of the market.
By Type
Offline & Blended segment helds the major share of 80.8% in 2020
According to the private tutoring market trends, on the basis of end user, the high school students segment was the highest contributor to the market, with $11,332.6 million in 2020, and is estimated to reach $45,743.5 million by 2030, at a CAGR of 9.2% during the forecast period. Growing importance of high school education and awareness regarding the benefits of having good grades in high school especially in 10th and 12th standard are major factors encouraging parents to spend more money during high schooling of the children. For instance, in India, along with grades in common admission test (CAT), various private and government collages judge 10th and 12th i.e high school performance of the children. Science, mathematics, English are some of the important subjects are considered for private tutoring.
By End User
High School Students segment helds the major share of 38.3% in 2020
According to the private tutoring market opportunities. on the basis of course type, the academics segment was the highest contributor to the market and is estimated to reach $74,617.8 million by 2030, at a CAGR of 8.8% during the forecast period. To achieve good grades and increase performance in school and collage academics are likely to motivate students to have extra private coaching. Furthermore, most of the students finds Mathematics, Science and English subjects very difficult so they demand for demand extra coaching in the name of private tutoring.
By Course Type
Academics segment helds the major share of 64.9% in 2020
Region wise, Asia Pacific garnered a highest share in private tutoring market in 2020, and is expected to maintain it’s share throughout private tutoring market forecast period. Government-funded projects related to literacy development in rural areas throughout the Asia-Pacific as well as initiatives taken by government to introduce smart education & e-learning are the major growth drivers of this market. As growing literacy has increased importance of the education especially in rural and backward areas, which encourages parents to provide better education facilities to their children. Furthermore, increased participation in sports and arts and spending for better education and training facilities has further boosted the growth of the Asia Pacific private tutoring market during the forecast period.
By Region
Asia Pacific segment helds the major share of 32.6% in 2020
The players operating in the global private tutoring market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include ArborBridge, BenchPrep, Ambow Education Holding Ltd., Chegg, Inc., Mathnasium LLC, Tutor Doctor, Tutoring Club, LLC, Kumon Institute of Education Co., Ltd., Sylvan Learning, LLC and TAL Education Group.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2020-2030 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the Private Tutoring market share.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the private tutoring industry.
Private Tutoring Market Report Highlights
Aspects | Details |
By Type |
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By End User |
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By Course type |
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By Region |
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Key Market Players | AMBOW EDUCATION HOLDING LTD., TUTOR DOCTOR, KUMON INSTITUTE OF EDUCATION CO., LTD., Sylvan Learning, LLC, TAL Education Group, TUTORING CLUB, LLC, Arbor Bridge, Mathnasium LLC, Chegg, Inc., BenchPrep |
Analyst Review
According to the insights of the CXOs of leading companies, increase in importance of academics and non-academic learning, upsurge in adoption of technology, and dearth of quality education in the developing economies drive the growth of the private tutoring market.
The private tutoring market is highly fragmented and competitive, owing to the presence of well diversified international and regional vendors. With increase in presence of international players in the market, the regional vendors find it difficult to compete with them based on factors such as quality, technology, and pricing. On the contrary, rise in number of mobile learning applications and surge in adoption of digital learning are anticipated to fuel the market growth in regions such as Asia-Pacific, Europe, and LAMEA.
Asia-Pacific was the largest revenue contributor in 2020, due to the rising importance of primary and higher education, rising awareness regarding the competitive exams and benefits of hiring private tutor such as enhance academic performance, clear doubts of the students and one to one interaction which can reduce the confusion about the learning content. Furthermore, Increasing aggressive competition and rising concern about the children future are likely to motivate parents to provide better education and related facilities to their children, which in turn promote the growth of the Asia-Pacific private tutoring market during the forecast period.
The private tutoring market was valued at $29,566.3 million in 2020.
9.4% is the CAGR of Private Tutoring Market.
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2021 – 2030 would be forecast period in the market report.
ArborBridge, BenchPrep, Ambow Education Holding Ltd., Chegg, Inc., Mathnasium LLC, Tutor Doctor, and Tutoring Club, LLC are some of the top companies in the Private Tutoring Market.
The private tutoring market is segmented into type, end user, course type and region.
Growing use of smart phones and laptops for the education purposes and availability of the educational content are some of the upcoming trends in Private Tutoring Market.
By region, Asia Pacific segment will dominate the market by the end of 2030.
The global impact of COVID-19 has been unprecedented and staggering, with private tutors witnessing a negative demand shock across all regions amid the pandemic.
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