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Sales Intelligence Market

Sales Intelligence Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, Deployment Model, Enterprise Size, Application and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2030

IC : Communication Services - Providers & Operators

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Author's: Pramod Borasi| Shadaab Khan| Beesetty Yogendra | Onkar Sumant
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Sales Intelligence Market Statistics: 2030

The global sales intelligence market size was valued at $2.78 billion in 2020, and is projected to reach $7.35 billion by 2030, growing at a CAGR of 10.6% from 2021 to 2030. Rapid adoption of advanced solutions for improved customer targeting propels growth of the global sales intelligence market.

In addition, surge in demand for content optimization and data enrichment tools positively impacts growth of the market. However, variation in industry-specific requirements and data privacy and accuracy rate of company/client information hampers the market growth. On the contrary, infusion of AI and ML capabilities to automate pre-sales processes is expected to offer remunerative opportunities for expansion of the market during the forecast period.


Sales intelligence is the use of data collection and software to aid salespeople in lead generation, creating an ideal customer profile data quality management. It helps companies use internal and external data to increase sales and improve sales processes. In addition, it improves quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take advantage of them. This type of software is used by marketing and sales executives to define and implement sales strategies based on their data combined with external data in their CRM software such as lists of prospects and databases of contacts.

In terms of component, the software segment holds the largest share of the sales intelligence market. The developers are adopting sales intelligence software by utilizing analytical algorithms and natural language processing (NLP) technology to find meaning in huge amounts of unstructured textual data. This is the main reason that drives growth of the software sales intelligence in the market. However, the services segment is expected to grow at the highest rate during the forecast period, owing to growing demand for advanced technologies, content optimization, and data enrichment tools, which develops sales intelligence algorithms techniques. 

Region wise, the sales intelligence market was dominated by North America in 2020, owing to growing adoption of sales intelligence solutions across end-user industries, such as BFSI, retail, and healthcare. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to increase in demand for sales intelligence solutions in the BFSI sector to improve customer experience. Sales intelligence is becoming a feasible solution for the detection of customer behavior in the regional insurance industry, which is expected to drive the market in Asia-Pacific.

The report focuses on growth prospects, restraints, and trends of the global sales intelligence industry. The study provides Porter’s five forces analysis to understand impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the global sales intelligence market share.

Segment Review

The global sales intelligence industry is segmented on the basis of component, deployment model, enterprise size, application, industry vertical, and region. By component, the market is bifurcated into software and services. By deployment model, it is categorized into on-premises and cloud. By enterprise size, it is divided into large enterprises and SMEs. By application, it is segmented into analytics and reporting, data management, lead management, and others. By industry vertical, it is fragmented into BFSI, IT & telecom, retail & e-commerce, healthcare, media & entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Sales Intelligence Market
By Component
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Software segment is projected as one of the most lucrative segments.

The key players profiled in the sales intelligence market analysis are Clearbit, Demandbase, Inc., Dun & Bradstreet Corporation, Data Axle, HG Insights, InsideView, LinkedIn Corporation, Oracle Corporation, ZoomInfo Technologies LLC, and Zoho Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the sales intelligence industry.

Top Impacting Factors

Rapid Adoption of Advanced Solutions for Improved Customer Targeting

The sales intelligence market growth is attributed to factors such as rise in demand for improved customer targeting and customer acquisition, which boosts growth of the sales intelligence market. In addition, growing technological advancements is creating several growth opportunities as it is helping enterprises by providing accurate picture of their customers, which is very important for effective sales and marketing. Furthermore, demand for sales intelligence tools has been increased by deep sales insights as per the needs of target needs for audiences, responsibilities, and challenges. It also helps evaluating vendors to build accurate personas and establish value propositions.

Furthermore, it enables businesses identify sales triggers and present their offers to customers at the right time with the most convincing sales arguments. In addition, limiting the population funnels research and budgets to customers with highest profit potential is helping companies improve their ROI, which, in turn, drives growth of the market. 

Surge in Demand for Content Optimization and Data Enrichment Tools

Data enrichment helps companies to optimize their data will open new possibilities for marketing campaigns, communication channels, and improve customer targeting. In addition, together with email verifiers, data enriching tools help businesses cleanse their data, and keep enriched list accurate and usable. Furthermore, content optimization is gaining importance as 68% of all online experiences begin with a simple search. Thus, content optimization is one of the best ways for business pages to rank well on search engines. In addition, content optimization tools help pick the right topics and hit correct keywords for content.

Moreover, more than 90% of businesses use content marketing to connect with audiences and about 4.4 million blog posts are published each day. With so much new content being produced every day, the chances of content overload increases. Thus, sales intelligence help businesses achieve top ranking for content pieces that a business is publishing each day or week, as between 70% to 90% of web traffic goes to the first page of the search results.

Sales Intelligence Market
By Region
North America 

Asia-Pacific would exhibit the highest CAGR of 12.5% during 2021-2030.

COVID-19 Impact Analysis

The sales intelligence industry has witnessed stable growth during the COVID-19 pandemic, owing to rise in investments in emerging technologies, like AI and machine learning, among others, are expected to create scope for the sales intelligence market. In addition, the U.S. has a strong foothold of sales intelligence vendors, which contributes to the market's growth. Some of them include IBM Corporation, SAS Institute Inc., Luminoso Technologies Inc., and Microsoft Corporation, among others.

Moreover, sales intelligence is being widely adopted by small and medium-sized enterprises (SMEs) to gain results in real-time, make strategic decisions, and resolve customer issues at priority basis. In addition, sales intelligence also identify actionable insights by aggregating analysis results and incorporating business intelligence (BI) tools for easy-to-understand reports and graphics. This is positively influencing its utilization in the media, retail, healthcare, travel and tourism, military and defense, information technology (IT) and telecommunication, and banking, financial services, and insurance (BFSI) sectors.

Sales Intelligence Market
By Application
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Lead Management segment is projected as one of the most lucrative segments.

Key Benefits for Stakeholders     

  • The study provides an in-depth analysis of the global sales intelligence market forecast along with current & future trends to explain the imminent investment pockets.
  • Information about key drivers, restraints, & opportunities and their impact analysis on global deep learning market trend is provided in the report.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the market from 2021 to 2030 is provided to determine the sales intelligence market potential.

Sales Intelligence Market Report Highlights

Aspects Details
By Component
  • Software
  • Services
By Deployment Model
  • On-Premises
  • Cloud
By Enterprise Size
  • Large Enterprises
  • SMEs
By Application
  • Lead Management
  • Data Management
  • Analytics & Reporting
  • Others
By Industry Verticals
  • BFSI
  • IT & Telecom
  • Retail & E-Commerce
  • Healthcare
  • Media & Entertainment
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe   (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe)
  • Asia-Pacific   (China, Japan, South Korea, Australia, India, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, AfricaKEY MARKET PLAYERS)
By Key Market Players
  • Clearbit
  • Demandbase, Inc.
  • Dun & Bradstreet Corporation
  • Data Axle
  • HG Insights
  • InsideView.
  • LinkedIn Corporation
  • Oracle Corporation
  • ZoomInfo Technologies LLC
  • Zoho Corporation

Analyst Review

Adoption of sales intelligence has increased as it helps companies increase quality and number of sales leads by analyzing data to identify new possibilities and providing salespeople with the knowledge they need to capitalize on them. In addition, it is helping improve quality and quantity of sales leads. SI contextualizes opportunities by providing relevant industry, corporate, and personal information. Moreover, sales intelligence systems give unique insight into client buying patterns by proactively identifying and delivering up-sell, cross-sell, and switch-sell chances by automatically analyzing and assessing these trends.

Key providers of deep learning market such as Inside View., LinkedIn Corporation, and Oracle Corporation account for a significant share in the market. With the larger requirement from the sales department various companies are launching net product to increase sales intelligence capabilities. For instance, October 2021, Clearbit, a pioneer in B2B marketing intelligence software, announced enhancements to its real-time data platform, allowing marketing, sales, and operations teams to uncover more of their hidden pipeline and increase client acquisition and conversion. Its new platform features, along with deeper and richer contact data, provide teams a greater awareness of who their customers are and more power to activate data quickly at critical customer touch points throughout the digital funnel.

In addition, with increasing demand for getting instance solution to a problem with all resourceful insights companies, such as Demandbase, have introduced new products. For instance, in April 2021, Demandbase, a pioneer and leader in account-based go-to-market, launched Demandbase Academy for Demandbase One. With interactive material created by Demandbase's in-house specialists, the new academy is expected to make learning simple and enjoyable. Demandbase Academy assists marketing and sales teams that are new to Demandbase One in getting up to speed rapidly. Existing clients obtain new insights that lead to deeper engagements.

Moreover, market players are expanding their partnership term looking at the future growth and opportunities. For instance, in June 2021, Dun & Bradstreet, Inc., a leading global provider of business decisioning data and analytics, and Zeta Global Holdings Corp., a data-driven marketing technology company that empowers enterprises to acquire, grow, and retain customers, announced a strategic alliance. The Dun & Bradstreet-Zeta alliance brings together trusted consumer and business data into a single private data cloud that contains profiles on over 220 million individuals in the U.S.

Author Name(s) : Pramod Borasi| Shadaab Khan| Beesetty Yogendra | Onkar Sumant

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Sales Intelligence Market

Global Opportunity Analysis and Industry Forecast, 2021-2030