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Author(s): Screenless Display Market Overview :
Screenless Display Market is expected to garner $5.7 billion by 2020, registering a CAGR of 29.9% during the forecast period 2015-2020. Screenless display is an evolving display technology, which enables the user to display and transmit information without the use of screen or projector. Numerous companies are investing to acquire patents for their revolutionary technologies related to screen less displays. Although this technology is at its evolving stage, however, its adoption is expected to increase during the forecast period, owing to technological advancements that would enable the companies to reduce their overall hardware components manufacturing cost.
Low power consumption, wide viewing angles and enhanced privacy associated with this technology are some of the factors driving the growth of the world screenless display market. Screenless displays occupy less space, unlike screen-based displays, which is the key factor that end users would be propelled to adoption this technology in future. In 2014, the screenless display market witnessed a substantial growth, which led major market players to launch various products including bionic contact lenses, virtual reality headsets and holograms. Technological advancements in consumer electronics have enabled market players to introduce smartphone-compatible with virtual reality devices based on consumers’ preferences. Google Glass, a revolutionary product introduced by Google, is in huge demand in the U.S. market. However, factors, such as high product cost, low availability of products and unawareness among end users have restricted its adoption in other major developing market.
The key players profiled in the report includes Google, Inc., Avegant Corporation, Displair, Microsoft Corporation, Synaptic Incorporated, Esterline Technologies Corp., BAE Systems, EON Reality, Inc., MicroVision, Inc. and RealView Imaging Ltd.
Top Factors Impacting World Screenless Display Market
Technological advancements: Increasing technological advancements paired with widened application of screenless displays among consumers would foster the growth of this technology among end user industries. Companies are introducing advanced display solutions, to attract large customer base. For instance, Avegant intends to introduce a headset, glyph with retinal display technology by 2016. Microsoft after the success of Google glass, intends to launch Hololens, range of screenless display glass by 2016. Companies are also launching smartphones equipped with virtual reality devices.
Low power & space requirement: Screenless display require no or limited power for its operation. Hence, it gives a profitable option to consumers to minimize the electricity usage. Also, the technology has an edge over the traditional displays solutions, which require physical spaces for operating. The size of the hardware associated with screenless displays are relatively small, in turn acts as portable option for the consumer on the move. Technological giants such as Samsung and Sony have already started adopting screenless displays in TV’s, and would be commercially available few years from now.
High Cost: Screenless display is priced high compared to other displays technology. The cost of this technology is high, which restricts the overall revenue generation for the technology. However, with technological advancement the price of this display solution would decrease and with many regional companies entering into the market with varied screenless display products.
Top winning strategies
Major companies operating in the world screenless display market have adopted agreements & partnerships and product launch as their key growth strategies to gain a significant foothold in the market and thereby expanding their product portfolio and consumer base.
Top winning strategies in World Screenless Display Market
Segment Overview:
The world screenless display market is segmented based on technology type, application, vertical and geography. Based on technology type, the market is segmented into visual image, retinal display and synaptic interface (brain computer interface). The application segment of this technology, includes holographic projections, head-mounted display and head-up display. Screenless displays are used across numerous verticals, including aerospace & defense, automotive, healthcare, consumer electronics and commercial. In addition, the report further analyses the world screenless display market based on geography including North America, Europe, Asia- Pacific and LAMEA (Latin America, Middle East and Africa).
Screenless Display Market Segmentation
World Screenless Display Market by Technology
Screenless display projects and displays information without the aid of screens. Low power consumption, low cost, wider angle view, high portability, easier access and enhanced privacy are some of the factors driving the adoption of the screenless display technology. Based on category the global screenless display market is bifurcated into Visual Image, Virtual Retinal Display and Synaptic Interface.
Screenless display was rst introduced in smartphones, launched by OWASYS. Google, Inc. Microsoft, Apple, Kapsys, Displair and Avegant, are some of the key players offering visual image display technology. Several renowned IT companies are driving the future development of this technology with its application in smartphones for elderly, blind people, bionic contact lenses, virtual reality headsets and holograms. Google is planning to launch screenless tablet computers and smartphones. Google has implemented the concept of screenless displays in its Google Glass and Cardboard Virtual Reality products.
In the eld of the hologram projection, screenless displays are broadly applicable because holographic images can be generated in three dimensions. Recently researchers at Swinburne University of Technology have discovered nanoscale pixels of refractive index through a photonic process. They have found a pop-up of a tiny oating 3D holographic image which is visible through naked eye, with the technique using graphene oxide and complex laser physics.
The holographic display and HUD display are witnessing a prominent demand across different verticals including healthcare, aerospace and automotive. HUD is majorly used in automotive, aerospace and defense.
KEY BENEFITS
- The report includes an in-depth analysis of the screenless display market, including information about current trends, changing dynamics, expected trends and intelligence.
- Porter’s five forces illustrate the potency of buyers and sellers operating in the market, and help in developing effective strategies.
- Value chain analysis of the industry provides a clear view of key intermediaries involved and highlights their roles as well as their value addition at every stage.
- Insights about latent opportunities present in the market help stakeholders in implementing strategic business plans.
- Key market players are profiled in the report in order to gain an understanding of the strategies adopted by them.
SCREENLESS DISPLAY MARKET SEGMENTS
The market is segmented on the basis of type, application, vertical and geography.
Market By Type
- Visual Image
- Retinal Display
- Synaptic Interface
Market By Application
- Holographic Projections
- Head-mounted Display
- Head-up Display
Market By Vertical
- Aerospace & Defense
- Automotive
- Healthcare
- Consumer Electronics
- Commercial
Market By Geography
- North America
- Europe
- Asia-Pacific
- LAMEA
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