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Screenless Display Market by Type (Visual Image, Retinal Display and Synaptic Interface) and Application (Holographic Projections, Head-mounted Display and Head-up Display) - Global Opportunity Analysis and Industry Forecast, 2015 - 2020

SE 15476
Pages: 103
Dec 2015 | 2204 Views
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Author's : Gunjan Malani
Tables: 30
Charts: 34
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Screenless Display Market Overview :

Screenless Display Market is expected to garner $5.7 billion by 2020, registering a CAGR of  29.9% during the forecast period 2015-2020. Screenless display is an evolving display technology, which enables the user to display and transmit information without the use of screen or projector. Numerous companies are investing to acquire patents for their revolutionary technologies related to screen less displays. Although this technology is at its evolving stage, however, its adoption is expected to increase during the forecast period, owing to technological advancements that would enable the companies to reduce their overall hardware components manufacturing cost.

Low power consumption, wide viewing angles and enhanced privacy associated with this technology are some of the factors driving the growth of the world screenless display market. Screenless displays occupy less space, unlike screen-based displays, which is the key factor that end users would be propelled to adoption this technology in future. In 2014, the screenless display market witnessed a substantial growth, which led major market players to launch various products including bionic contact lenses, virtual reality headsets and holograms. Technological advancements in consumer electronics have enabled market players to introduce smartphone-compatible with virtual reality devices based on consumers’ preferences. Google Glass, a revolutionary product introduced by Google, is in huge demand in the U.S. market. However, factors, such as high product cost, low availability of products and unawareness among end users have restricted its adoption in other major developing market.

The key players profiled in the report includes Google, Inc., Avegant Corporation, Displair, Microsoft Corporation, Synaptic Incorporated, Esterline Technologies Corp., BAE Systems, EON Reality, Inc., MicroVision, Inc. and RealView Imaging Ltd.

Top Factors Impacting World Screenless Display Market

 Top Factors Impacting World Screenless Display Market

Technological advancements: Increasing technological advancements paired with widened application of screenless displays among consumers would foster the growth of this technology among end user industries. Companies are introducing advanced display solutions, to attract large customer base. For instance, Avegant intends to introduce a headset, glyph with retinal display technology by 2016. Microsoft after the success of Google glass, intends to launch Hololens, range of screenless display glass by 2016. Companies are also launching smartphones equipped with virtual reality devices.

Low power & space requirement: Screenless display require no or limited power for its operation. Hence, it gives a profitable option to consumers to minimize the electricity usage. Also, the technology has an edge over the traditional displays solutions, which require physical spaces for operating. The size of the hardware associated with screenless displays are relatively small, in turn acts as portable option for the consumer on the move. Technological giants such as Samsung and Sony have already started adopting screenless displays in TV’s, and would be commercially available few years from now.

High Cost: Screenless display is priced high compared to other displays technology. The cost of this technology is high, which restricts the overall revenue generation for the technology. However, with technological advancement the price of this display solution would decrease and with many regional companies entering into the market with varied screenless display products.

Top winning strategies

Major companies operating in the world screenless display market have adopted agreements & partnerships and product launch as their key growth strategies to gain a significant foothold in the market and thereby expanding their product portfolio and consumer base.

Top winning strategies in World Screenless Display Market

 Top winning strategies in World Screenless Display Market

Segment Overview:

The world screenless display market is segmented based on technology type, application, vertical and geography. Based on technology type, the market is segmented into visual image, retinal display and synaptic interface (brain computer interface). The application segment of this technology, includes holographic projections, head-mounted display and head-up display. Screenless displays are used across numerous verticals, including aerospace & defense, automotive, healthcare, consumer electronics and commercial. In addition, the report further analyses the world screenless display market based on geography including North America, Europe, Asia- Pacific and LAMEA (Latin America, Middle East and Africa).

Screenless Display Market Segmentation

Screenless Display Market Segmentation

World Screenless Display Market by Technology

Screenless display projects and displays information without the aid of screens. Low power consumption, low cost, wider angle view, high portability, easier access and enhanced privacy are some of the factors driving the adoption of the screenless display technology. Based on category the global screenless display market is bifurcated into Visual Image, Virtual Retinal Display and Synaptic Interface.

Screenless display was rst introduced in smartphones, launched by OWASYS. Google, Inc. Microsoft, Apple, Kapsys, Displair and Avegant, are some of the key players offering visual image display technology. Several renowned IT companies are driving the future development of this technology with its application in smartphones for elderly, blind people, bionic contact lenses, virtual reality headsets and holograms. Google is planning to launch screenless tablet computers and smartphones. Google has implemented the concept of screenless displays in its Google Glass and Cardboard Virtual Reality products.

In the eld of the hologram projection, screenless displays are broadly applicable because holographic images can be generated in three dimensions. Recently researchers at Swinburne University of Technology have discovered nanoscale pixels of refractive index through a photonic process. They have found a pop-up of a tiny oating 3D holographic image which is visible through naked eye, with the technique using graphene oxide and complex laser physics.

The holographic display and HUD display are witnessing a prominent demand across different verticals including healthcare, aerospace and automotive. HUD is majorly used in automotive, aerospace and defense.

Screenless Display Market

KEY BENEFITS

  • The report includes an in-depth analysis of the screenless display market, including information about current trends, changing dynamics, expected trends and intelligence.
  • Porter’s five forces illustrate the potency of buyers and sellers operating in the market, and help in developing effective strategies.
  • Value chain analysis of the industry provides a clear view of key intermediaries involved and highlights their roles as well as their value addition at every stage.
  • Insights about latent opportunities present in the market help stakeholders in implementing strategic business plans.
  • Key market players are profiled in the report in order to gain an understanding of the strategies adopted by them.

SCREENLESS DISPLAY MARKET SEGMENTS

The market is segmented on the basis of type, application, vertical and geography.

Market By Type

  • Visual Image
  • Retinal Display
  • Synaptic Interface

Market By Application

  • Holographic Projections
  • Head-mounted Display
  • Head-up Display

Market By Vertical

  • Aerospace & Defense
  • Automotive
  • Healthcare
  • Consumer Electronics
  • Commercial

Market By Geography

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 MARKET OVERVIEW

2.1 Executive summary
2.2 CXO perspective
2.3 Market definition and scope
2.4 Key findings

2.4.1 Top impacting factors
2.4.2 Top investment pockets
2.4.3 Top winning strategies

2.5 Porters five force analysis
2.6 Value chain analysis
2.7 Intelligent lighting sources
2.8 Market share analysis, 2014
2.9 Market dynamics

2.8.1 Drivers
2.8.2 Restraints
2.8.3 Opportunities

Chapter: 3 WORLD SCREENLESS DISPLAY MARKET BY TECHNOLOGY TYPE

3.1 Introduction

3.1.1 Market size and forecast

3.2 Visual Image

3.2.1 Key market trends
3.2.2 Competitive scenario
3.2.3 Key growth factors and opportunities
3.2.4 Market size and forecast

3.3 Retinal Display

3.3.1 Key market trends
3.3.2 Competitive scenario
3.3.3 Key growth factors and opportunities
3.3.4 Market size and forecast

3.4 Synaptic Interface

3.4.1 Key market trends
3.4.2 Competitive scenario
3.4.3 Key growth factors and opportunities
3.4.4 Market size and forecast

Chapter: 4 WORLD SCREENLESS DISPLAY MARKET BY APPLICATION

4.1 Introduction

4.1.1 Market size and forecast

4.2 Holographic Projections

4.2.1 Market size and forecast

4.3 Head-mounted Display

4.3.1 Market size and forecast

4.4 Head-up Display

4.4.1 Market size and forecast

4.5 Others

4.5.1 Market size and forecast

Chapter: 5 WORLD SCREENLESS DISPLAY MARKET BY VERTICAL

5.1 Introduction

5.1.1 Market size and forecast

5.2 Aerospace & Defence

5.2.1 Key market trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast

5.3 Automotive

5.3.1 Key market trends
5.3.2 Competitive scenario
5.3.3 Key growth factors and opportunities
5.3.4 Market size and forecast

5.4 Healthcare

5.4.1 Key market trends
5.4.2 Competitive scenario
5.4.3 Key growth factors and opportunities
5.4.4 Market size and forecast

5.5 Consumer Electronics

5.5.1 Key market trends
5.5.2 Competitive scenario
5.5.3 Key growth factors and opportunities
5.5.4 Market size and forecast

5.6 Others

5.6.1 Key market trends
5.6.3 Key growth factors and opportunities
5.6.4 Market size and forecast

Chapter: 6 WORLD SCREENLESS DISPLAY MARKET BY GEOGRAPHY 

6.1 North America

6.1.1 Key market trends
6.1.2 Competitive scenario
6.1.3 Key growth factors and opportunities
6.1.4 Market size and forecast

6.2 Europe

6.2.1 Key market trends
6.2.2 Competitive scenario
6.2.3 Key growth factors and opportunities
6.2.4 Market size and forecast

6.3 Asia Pacific

6.3.1 Key market trends
6.3.2 Competitive scenario
6.3.3 Key growth factors and opportunities
6.3.4 Market size and forecast

6.4 LAMEA

6.4.1 Key market trends
6.4.2 Key growth factors and opportunities
6.4.3 Market size and forecast

Chapter: 7 COMPANY PROFILES

7.1 Google, Inc.

7.1.1 Company overview
7.1.2 Company snapshot
7.1.3 Business performance
7.1.4 Strategic moves and developments
7.1.5 SWOT analysis of Google, Inc.

7.2 Avegant

7.2.1 Company overview
7.2.2 Company snapshot
7.2.3 Strategic moves and developments
7.2.4 SWOT analysis of Avegant

7.3 Displair, Inc.

7.3.1 Company overview
7.3.2 Company snapshot
7.3.3 Strategic moves and developments
7.3.4 SWOT analysis of Displair, Inc.

7.4 Microsoft Corporation

7.4.1 Company overview
7.4.2 Company snapshot
7.4.3 Business performance
7.4.4 Strategic moves and Development
7.4.5 SWOT analysis of Microsoft Corporation

7.5 Synaptics Incorporated

7.5.1 Company overview
7.5.2 Company snapshot
7.5.3 Business performance
7.5.4 Strategic moves and developments
7.5.5 SWOT analysis of Synaptics Incorporated

7.6 Esterline Technologies Corporation

7.6.1 Company overview
7.6.2 Company snapshot
7.6.3 Business performance
7.6.4 Strategic moves and developments
7.6.5 SWOT analysis of Esterline Technologies Corporation

7.7 BAE Systems, Plc.

7.7.1 Company overview
7.7.2 Company snapshot
7.7.3 Business performance
7.7.4 Strategic moves and developments
7.7.5 SWOT analysis of BAE Systems Plc.

7.8 Eon Reality, Inc.

7.8.1 Company overview
7.8.2 Company snapshot
7.8.3 Strategic moves and developments
7.8.4 SWOT analysis of Eon Reality, Inc.

7.9 MicroVision, Inc.

7.9.1 Company overview
7.9.2 Company snapshot
7.9.3 Business performance
7.9.3 Strategic moves and developments
7.9.4 SWOT analysis of MicroVision, Inc.

7.10 RealView Imaging Ltd.

7.10.1 Company overview
7.10.2 Company snapshot
7.10.3 SWOT analysis of RealView Imaging Ltd.

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 PIE CHART OF TOP WINNING STRATEGIES IN WORLD SCREENLESS DISPLAY MARKET
FIG. 4 TOP WINNING STRATEGY ANALYSIS
FIG. 5 PORTERS FIVE FORCE ANALYSIS
FIG. 6 VALUE CHAIN ANALYSIS OF WORLD SCREENLESS DISPLAY MARKET
FIG. 7 MARKET SHARE ANALYSIS OF SCREENLESS DISPLAY MARKET, 2014
FIG. 8 BLOCK DIAGRAM OF RETINAL DISPLAY
FIG. 9 REVENUE OF GOOGLE, INC., 20122014 ($MILLION)
FIG. 10 REVENUE OF GOOGLE, INC. BY SOURCE (%), 2014
FIG. 11 REVENUE OF GOOGLE, INC. BY GEOGRAPHY (%), 2014
FIG. 12 SWOT ANALYSIS OF GOOGLE, INC.
FIG. 13 SWOT ANALYSIS OF AVEGANT
FIG. 14 SWOT ANALYSIS OF DISPLAIR, INC.
FIG. 15 REVENUE OF MICROSOFT CORPORATION, 20132015 ($MILLION)
FIG. 16 REVENUE OF MICROSOFT CORPORATION BY OPERATING SEGMENTS (%), 2015
FIG. 17 REVENUE OF MICROSOFT CORPORATION BY GEOGRAPHY (%), 2015
FIG. 18 SWOT ANALYSIS OF MICROSOFT CORPORATION
FIG. 19 REVENUE OF SYNAPTICS INCORPORATED, 2013-2015 ($MILLION)
FIG. 20 REVENUE OF SYNAPTICS INCORPORATED BY OPERATING SEGMENT (%), 2015
FIG. 21 SWOT ANALYSIS OF SYNAPTICS INCORPORATED
FIG. 22 SALES OF ESTERLINE TECHNOLOGIES CORPORATION, 2012-2014 ($MILLION)
FIG. 23 SALES OF ESTERLINE TECHNOLOGIES CORPORATION BY SEGMENTS (%), 2014
FIG. 24 SALES OF ESTERLINE TECHNOLOGIES CORPORATION BY GEOGRAPHY (%), 2014
FIG. 25 SWOT ANALYSIS OF ESTERLINE TECHNOLOGIES CORPORATION
FIG. 26 REVENUE OF BAE SYSTEMS PLC, 2012-2014 ($MILLION)
FIG. 27 REVENUE OF BAE SYSTEMS PLC BY SEGMENTS (%), 2014
FIG. 28 REVENUE OF BAE SYSTEMS PLC BY GEOGRAPHY (%), 2014
FIG. 29 SWOT ANALYSIS OF BAE SYSTEMS PLC.
FIG. 30 SWOT ANALYSIS OF EON REALITY, INC.
FIG. 31 REVENUE OF MICROVISION, INC., 2012-2014 ($MILLION)
FIG. 32 REVENUE OF MICROVISION, INC. BY SEGMENT (%), 2014
FIG. 33 SWOT ANALYSIS OF MICROVISION, INC.
FIG. 34 SWOT ANALYSIS OF REALVIEW IMAGING, LTD.

List of Tables

TABLE 1 WORLD SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014-2020 ($ MILLION)
TABLE 2 WORLD SCREENLESS DISPLAY MARKET BY TECHNOLOGY TYPE, 20142020 ($MILLION)
TABLE 3 WORLD SCREENLESS DISPLAY VISUAL IMAGE MARKET BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 4 WORLD SCREENLESS RETINAL DISPLAY MARKET BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 5 WORLD SCRRENLESS DISPLAY SYNAPTIC INTERFACE MARKET BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 6 WORLD SCREENLESS DISPLAY MARKET BY APPLICATION, 20142020 ($MILLION)
TABLE 7 WORLD HOLOGRAPHIC PROJECTIONS SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014 2020 ($MILLION)
TABLE 8 WORLD HEAD-MOUNTED SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014 2020 ($MILLION)
TABLE 9 WORLD HUD SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014 2020 ($MILLION)
TABLE 10 WORLD OTHERS SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014 2020 ($MILLION)
TABLE 11 WORLD SCREENLESS DISPLAY MARKET BY VERTICAL, 2014 2020 ($MILLION)
TABLE 12 WORLD AEROSPACE & DEFENSE SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014 2020 ($MILLION)
TABLE 13 WORLD AUTOMOTIVE SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014 2020 ($MILLION)
TABLE 14 WORLD HEALTHCARE SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014 2020 ($MILLION)
TABLE 15 WORLD CONSUMER ELECTRONICS SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014 2020 ($MILLION)
TABLE 16 WORLD OTHER VERTICALS SCREENLESS DISPLAY MARKET BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 17 NORTH AMERICA SCREENLESS DISPLAY MARKET BY TYPE, 2014-2020 ($MILLION)
TABLE 18 EUROPE SCREENLESS DISPLAY MARKET BY TYPE, 2014-2020 ($MILLION)
TABLE 19 ASIA PACIFIC SCREENLESS DISPLAY MARKET BY TYPE, 2014-2020 ($MILLION)
TABLE 20 LAMEA SCREENLESS DISPLAY MARKET BY TYPE, 2014-2020 ($MILLION)
TABLE 21 SNAPSHOT OF GOOGLE, INC.
TABLE 22 SNAPSHOT OF AVEGANT
TABLE 23 SNAPSHOT OF DISPLAIR, INC.
TABLE 24 SNAPSHOT OF MICROSOFT CORPORATION
TABLE 25 SNAPSHOT OF SYNAPTICS INCORPORATED
TABLE 26 SNAPSHOT OF ESTERLINE TECHNOLOGIES CORPORATION
TABLE 27 SNAPSHOT OF BAE SYSTEMS PLC.
TABLE 28 SNAPSHOT OF EON REALITY, INC.
TABLE 29 SNAPSHOT OF MICROVISION, INC.
TABLE 30 SNAPSHOT OF REALVIEW IMAGING LTD.

 

Screenless display is one of the advanced technologies in the field of computer-enhanced display technology. The three types of screenless displays analyzed in this report include visual image, retinal display and synaptic interface. Depending on the application areas, these systems have been increasingly used in the field of consumer electronics, automotive, aerospace & defense and healthcare. Factors such as limited space (or, no space), increasing demand for privacy & data security, and technological advancements supplemented with recurrent decrease in the prices of hardware components would foster the growth of the world screenless display market.

Holographic projections segment dominates the world screenless displays market, as it is widely used across a number of industry verticals such as healthcare, consumer electronics and events industry. Leading mobile phone players such as Samsung are developing smart phones with holographic display, expected to be commercially available in near future. 

Other key application areas of screenless display technology include heads-up display (HUD) & head-mounted display (HMD). HUD displays are mainly used in the field of automotive, primarily in high-end luxury cars; and aerospace sectors, for displaying the important information on the wind-shield of the airplanes. Head mounted displays find application in defense and consumer electronics sectors. Companies are coming with technologically advanced virtual reality headsets, following the success of Google glass. HMD’s are used in jet planes in order to display the information on pilot’s helmet. 

The prominent companies operating in the world screenless display market have adopted agreements, partnerships and product launch as their major growth strategies to gain a significant foothold in the market and expand their product portfolio

 

 

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