0
New
New
2022
Serious Games Market

Serious Games Market by Gaming Platform (Smartphone, Console, PC, and Others), Application (Simulation and Training, Research and Planning, Advertising and Marketing, Human Resources, and Others), Industry Vertical (Education, Healthcare, Aerospace and Defense, Government, Retail, Media and Entertainment, and Others), and Region: Global Opportunity Analysis and Industry Forecast, 2021–2030

✷  A04135
Pages: 197
Feb 2022 | 24217 Views
Author(s) : Vikas Gaikwad and Rachita Rake , Vineet kumar
Tables: 139
Charts: 64
  • Formats*:

  • SIngle User License, Five User
    License & Enterprise User License

  • Data Pack Excel License

  • It comes with the additional cost
    of $2500.00 contact sales.

 

COVID-19

Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Serious Games Market

Request Now !

Serious Games Market Statistics: 2030

The serious games market was valued at $5.94 billion in 2020, and is projected to reach $32.72 billion by 2030, registering a CAGR of 18.47%. Serious games are games designed for a purpose other than entertainment. Companies use game environment and techniques to educate or train users & employees or promote a product or service in an engaging and entertaining manner. These games are being used in various industries such as education, defense, healthcare, emergency management, city planning, scientific exploration, and others.

The COVID-19 pandemic forced the closure of schools all around the world. Over 1.2 billion youngsters are out of school worldwide. As a result, education has undergone significant transformations, with the rise of e-learning, in which instruction is done remotely and via digital platforms. This factor has boosted growth in demand for game based learning, fueing growth of the serious games market. For instance, according to BYJU'S, an Indian e-learning platform, creative integration of serious games exhibited higher engagement and enhanced enthusiasm toward learning, especially among younger students, over time.

Major growth drivers of the serious games market size include increase in need of better user engagement platforms across enterprises, rise in usage of mobile-based educational games, significant adoption of virtual reality in training & development activities, and improvement in learning outcomes.

	Serious-Games-Market,-2021-2030

Get more information on this report : Request Sample Pages

On the basis of gaming platform, the smartphone segment dominated the serious games market in 2020, and is expected to continue this trend during the forecast period. With the rapid rise in mobile gaming in the past five years, smartphones are anticipated to gain market traction in the coming years. One of the perks of this gaming platform is its cost-effectiveness. 

According to the application, the simulation and training segment dominated the serious games industry in 2020, and is expected to maintain its dominance in the upcoming years. This is attributed to ongoing trend of game-based learning among organizations to achieve impressive performance results from employees. Serious games are being used in a variety of simulation and training use cases, such as corporate education, emergency services training, and health care among other purposes. However, the research and planning segment is expected to witness highest growth rate during the forecast period.

Asia-Pacific is the dominant region in global serious games industry owing to the fact that large number of population is active on social media and presence of developing countries such as India, China, South Korea, and others.

Moreover, surge in demand for effective educational tools that would enhance the knowledge & interest of students, inclination of businesses toward cost-effective training modules, strong growth in research & planning, and emerging technological infrastructure are expected to offer significant growth opportunities for serious games market size in Asia-Pacific. However, LAMEA is the highest growing region in the market. This is attributed to the growth in penetration of internet, changes in consumer demographics, and uncaptured opportunities for the suppliers in LAMEA for e-learning content, software, hardware, and other services. Further, governments in Middle East are focusing on promoting mass digitization process especially in soft skills development.

The report focuses on the growth prospects, restraints, and Serious Games market share. The study provides Porter’s five forces analysis of the Serious Games market forecast to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, the threat of new entrants, threat of substitutes, and bargaining power of buyers on the Serious Games market trends.

Segment Review

The serious games market is segmented on the basis of gaming platform, application, industry vertical and region. Depending on gaming platform, the market is divided into Smartphone, Console, PC, and Others. On the basis of application, the market is classified into simulation and training, research and planning, advertising and marketing, human resources, and others. On the basis of industry vertical, the market is divided into education, healthcare, aerospace and defense, government, retail, media and entertainment, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

COVID-19 impact analysis

Post COVID-19, the serious games market was valued at $5.94 billion in 2020, and is projected to reach $32.72 billion by 2030, registering a CAGR of 18.47%. The current estimation of 2030 is projected to be higher than pre-COVID-19 estimates. The COVID-19 pandemic forced the closure of schools all around the world. Over 1.2 billion youngsters are out of school worldwide. As a result, education has undergone significant transformations, with the rise of e-learning, in which instruction is done remotely and via digital platforms.

Unfortunately, this has decreased kids' enthusiasm for learning. To overcome this issue, e-learning systems have incorporated serious games into their platforms to make learning more engaging. According to BYJU'S, an Indian e-learning platform, creative integration of games exhibited higher engagement and enhanced enthusiasm toward learning, especially among younger students, over time. As a result, people become more aware of the market under investigation.

Serious Games Market
By Gaming Platform

Your browser does not support the canvas element.

Smartphone segment is projected as one of the most significant segments.

Get more information on this report : Request Sample Pages

Furthermore, on March 30, 2020, during the current public health crisis caused by COVID-19, the International Nursing Association of Clinical Simulation and Learning (INACSL) and the Society for Simulation in Healthcare (SSH) supported the use of virtual simulation as a replacement for clinical hours for students currently enrolled in health sciences professions (i.e., nursing students, medical students).

Top impacting factors    

The key impacting factors of the serious games market include increase in need for better user engagement platforms across enterprises, surge in usage of mobile-based educational games, and significant adoption of virtual reality in training & development activities. These factors have significantly contributed to the of serious games market growth, and are anticipated to impact the market growth during forecast period.

Serious Games Market
By Application

Your browser does not support the canvas element.

Simulation and Training segment is projected as one of the most significant segments.

Get more information on this report : Request Sample Pages

Increase in need for better user engagement platforms across enterprises

Employee & student engagement and productivity are directly proportional to each other. To improve the productivity of enterprises, employee engagement in training and development programs is one of the crucial activities. For such activities, organizations considerably invest in serious games platform such as Comarch Enterprise Engagement Platform, which is an IT system for organizations that comprehensively implement mechanisms and components of engagement in the work environment by defining game conditions, rules, and achievements. Therefore, the growth in need for better user engagement platform among enterprises has led a significant growth in adoption of serious games solutions since last few years.     

Significant adoption of virtual reality in training & development activities

Virtual reality has witnessed significant adoption in serious games market, as it creates a realistic environment for training and development activities, thus increasing employee activities and their performance. Increase in awareness about such technologies; cost-effective solutions easily available in the market; and rise in spending from end-user verticals such as defense, education, healthcare, & others on employee engagement solutions further fuel the adoption of virtual reality technology, which in turn boost the growth of the market.

Serious Games Market
By Region

2030
Asia-pacific 
North America
Europe
Lamea

LAMEA is projected as one of the most lucrative region.

Get more information on this report : Request Sample Pages

Key Benefits For Stakeholders

  • This study includes the serious games market analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and serious games market opportunity.
  • The serious games size is quantitatively analyzed from 2020 to 2030 to highlight the financial competency of the industry.
  • The Porter’s five forces analysis illustrates the potency of buyers & suppliers in serious games industry.

Key Market Segments

  • By Gaming Platform
    • Smartphone
    • Console
    • PC
    • Others

  • By Application
    • Simulation And Training
    • Research And Planning
    • Advertising And Marketing
    • Human Resources
    • Others

  • By Industry Vertical
    • Education
    • Healthcare
    • Aerospace and Defense
    • Government
    • Retail
    • Media and Entertainment
    • Others

  • By Geography
    • North America
      • U.S.
      • Canada
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Italy
      • Russia
      • Netherlands
      • Rest of Europe
    • Asia-Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • Rest of Asia-Pacific
    • LAMEA
      • Latin America
      • Middle East
      • Africa

  • Key Market Players Profiled In the Report
    • BreakAway, Ltd.
    • Designing Digitally, Inc.
    • DIGINEXT
    • IBM Corporation
    • CISCO Systems Inc.
    • Virtual Heroes, Inc.
    • Nintendo Co. Ltd.
    • Promotion Software GmbH
    • Revelian
    • Tata Interactive Systems

 

Loading Table Of Content...


 
 

Serious games are games designed for a purpose other than entertainment. Companies use game environment and techniques to educate or train users & employees or promote a product or service in an engaging and entertaining manner. These games are being used in various industries such as education, defense, healthcare, emergency management, city planning, scientific exploration, and others. Advances in technology, 3D gaming, motion tracking, and sophisticated graphics design have significantly changed the dynamics of serious games since past few decades in a positive way. Five major elements in a serious game affect the impact of the game on the user, including story, game dynamics, immediate & individualized feedback, simulation, and intended goal of the game. Rise in need of better employees& customer engagement platforms, increase in usage of mobile phones in education industry, surge in adoption of virtual reality & simulation-based gaming, and improvement in learning outcomes is projected to drive growth of the serious games market. Furthermore, introduction of novel games, including on the cloud platform has fueled the adoption of serious games among enterprises. In addition, surge in scope for social network & other web-based advertising and large-scale digitization are expected to create significant growth opportunities for the market growth. However, lack of cognizance about the benefits of serious games and inappropriate designs of games, which fail to achieve its goal, hamper the market growth. 

The emerging era of technology has led to considerable increase in usage of social networking sites, which plays an important role in society. The advent of internet has enabled people to connect to the entire world at anytime and anywhere. This has allowed social media to be a powerful tool of marketing and promotional activities for various companies, and has become an important part of companies’ strategized growth and development. To make this platform an interactive and interesting method to attract people, companies launch serious games on social media. People can play a quiz to earn a monetary benefit or other prizes, which increase their interest in that particular company or may lead to brand loyalty. Thus, emergence of social networking sites and their enormous growth in the near future are expected to be opportunistic for the market. The key market players have adopted various strategies, such as product launches, partnerships, business expansions, promotional activities, and strategic alliances, to increase awareness about newer technologies and increase their adoption across various verticals.

Flash Sale
PURCHASE OPTIONS

Start reading instantly ,This Report and over 13000+ more Reports, Available with Avenue Library, T&C*

Call or Email us

U.S.-Canada
Toll-free :
+1-800-792-5285
Int'l : +1-503-894-6022
Europe : + 44-845-528-1300
Email : help@alliedmarketresearch.com

Looking for Customization?

 Customization Request

Have a Question?

 Speak with Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of the Report

  Request Free Sample
RELATED TAGS
 

HAVE QUESTIONS?
SPEAK WITH ANALYST

 

FREQUENTLY ASKED
QUESTIONS?

 

DID YOU MISS ANYTHING?
DO YOU HAVE SPECIFIC REQUIREMENTS?

 

Download Free Sample

OR

Purchase Full Report of
Serious Games Market

Start reading instantly.
This Report and over 13,000+ more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,713  $3,342
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Data Pack
  • $4,126  $3,713
  • Restricted to one authorized user
  • One print only
  • Available in
    Excel
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Single User
  • $5,770  $4,905
  • Restricted to one authorized user
  • One print only
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Five Users
  • $6,930  $5,891
  • Limited to five authorized users
  • Print upto five copies
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Enterprise
    License/PDF

  • $10,665  $8,532
  • Unlimited
    within
    company/enterprise
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Library
    Membership

  • $ 999
    Per User/ Per month/ Billed annually
  • Published Content
    E-access
  • Company Profiles
    E-access
  • Newly Added Content Access
  • 10 PDF
    Downloads
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD

 

Why Allied Market Research?

 

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction

Customization

On-demand customization of scope of the report to exactly meet your needs

TARGETED MARKET VIEW

Targeted market view to provide pertinent information and save time of readers

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction

Customization

On-demand customization of scope of the report to exactly meet your needs

TARGETED MARKET VIEW

Targeted market view to provide pertinent information and save time of readers