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Tonic Water Market

Tonic Water Market Size, Share, Competitive Landscape and Trend Analysis Report, by Flavor, Packaging Form and Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2027

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Author's: Bhavana Thorat | Roshan Deshmukh
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According to the report, the global tonic water market was valued at $805.4 million in 2019, and is projected to reach $1,168.9 million by 2027, registering a CAGR of 7.3% from 2021 to 2027. In 2019, the plain tonic water segment accounted for the highest share in the tonic water market. 

Tonic water is a carbonated soft drink infused with quinine, derived from the bark of cinchona tree. The higher the level of quinine in the water, the more bitter it tastes. Tonic water is available as a plain as well as flavored drink.  


Consumers have significantly developed a taste for premium spirits and are also willing to spend on innovate products that offer a distinct character and heritage. As a consequence, the preference for premium range of mixers has also gained traction. Resurgence of cocktail trend in the emerging economies has particularly spurred growth for the super-premium category, since bartenders are gradually mixing premium tonic water in top-tier spirit brands. In addition, socioeconomic factors such as income growth, rising middle-class consumers in developing economies and rapid urbanization generate a positive impact on the growth and consumption of alcoholic beverages, and hence mixers. In addition, with rise in young population globally, socializing is on the rise. The number of pubs, bars, and breweries serving alcoholic beverages have increased extensively owing to the demand generated by young consumers, competitive pricing, and a proliferation of options. This phenomenon has led to an increase in the consumption of spirits, thereby driving the growth of mixers, and hence tonic water. 

Owing to the outbreak of the COVID-19 pandemic, there has been a considerable impact on the tonic water industry. The on-trade segment has especially been impacted, since bars, restaurants, pubs, breweries have been shut due to the lock-down and customer visits are entirely restricted. Comparatively, the impact was less likely felt on the off-trade sales channel since consumers stock-piled beverages in the initial stages of the lockdown. However, the lockdown has generated a great opportunity for the ecommerce channels due to social distancing. 

Tonic Water Market
By Flavor
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The flavored tonic water segment would witness the fastest growth, registering a CAGR of 7.90% during the forecast period.

The tonic water market is segmented based on flavor, packaging form, distribution channel, and region. By flavor, the market is bifurcated into plain and flavored. On the basis of packaging form, it is segregated into carton and bottle. According to distribution channel, it is classified into on-trade, off-trade and online retail. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of flavor, the plain category was the dominant segment in 2019 with 58.1% share in the market, owing to the fact that plain tonic water has been traditionally largely consumed as a mixer for alcoholic beverages. However, with changes in tastes and preferences of consumers, the demand for flavored tonic water is expected to grow at a higher CAGR during the tonic water market forecast period.  

Tonic Water Market
By Packaging Form
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Bottles segment would witness the fastest growth, registering a CAGR of 7.70% during the forecast period.

Depending on packaging form, the bottles segment accounted for the highest tonic water market share in 2019, since they have been one of the most traditional means of packaging tonic water. Plastic bottles, were once regarded as the most popular and widely used form of tonic water packaging form. However, glass bottles have gained higher traction in the recent years owing to social elements and rise in on-trade segment. 

As per distribution channel, the off-trade segment was the dominant segment in 2019 with 49.3% share in the market, since off-trade sales segment plays a crucial role in terms of quantity selling. Majority of the off-trade sales are generated through large supermarket chains. Sales strategies such as in-store promotions, tasting for selective products, membership offers and many others have enabled to spur the tonic water market growth sales through this segment. 

Tonic Water Market
By Distribution Channel
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The online retail segment would witness the fastest growth, registering a CAGR of 9.10% during the forecast period.

Region wise, Europe was the prominent region in 2019 due to tremendous popularity and substantial consumption of alcoholic beverages in the region. The Europe region is also the highest producer and consumer of tonic water across the globe with the UK accounting for a maximum share of the total global tonic water market. 

The key players operating in the global tonic water market analysis include Fever-Tree, Dr. Pepper Snapple Group, Fentimans Ltd., London Essence Company, East Imperial Beverage Corporation, Thomas Henry GmbH & Co. KG, Q Mixers, Zevia, Franklin & Sons Ltd. and White Rock Products Corporation. 

Tonic Water Market
By Region
North America

Asia-Pacific region woud witness the fastest growth, registering a CAGR of 9.10% during the forecast period.

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current tonic water market trends, estimations, and dynamics of the size from 2021 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the tonic water market size and segmentation assist to determine the prevailing tonic water market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the market.

Tonic Water Market Report Highlights

Aspects Details
By Flavor
  • Plain tonic water
  • Flavored tonic water
By Packaging Form
  • Bottles
  • Cans
By Distribution Channel
  • On-trade
  • Off-trade
  • Online Retail
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Singapore, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, UAE, South Africa, Turkey, Rest of LAMEA)
Key Market Players


Analyst Review

According to the CXO of leading companies, the tonic water market is expected to grow at a considerable rate during the forecast period, owing to various factors such as premium positioning and craft varieties through product innovations, rising acceptance and consumption of alcoholic beverages and growing demand from young consumers.

The tonic water consumption is led by Europe and the region also has higher per capita daily consumption of alcoholic beverages, as compared to other regions. The spirit-led tourism culture and growth of tonic water producers in the European countries is one of the most significant driving factors for the tonic water market. To match this increasing demand, tonic water manufacturers have been developing new innovative products with globally sourced exotic raw ingredients in order to cater to the changing and evolving consumer preferences. In addition, consumers in the western countries have spurred great potential and demand for super-premium tonic water. 

The CXOs further added that Asia-Pacific is projected to register a significant growth as compared to the mainstream markets of Europe and North America, due to factors such as rise in consumer spending, increase in consumption of spirits and its acceptance in social gatherings and events, especially in countries such as India, China and Singapore.



Author Name(s) : Bhavana Thorat | Roshan Deshmukh
Frequently Asked Questions?

The total market value of Tonic Water Market in the report is $805.4 million.

Forecast period in the market report is 2021 -2027.

The market value of Tonic Water Market in 2019 was $805.4 million.

Base year calculated in the Tonic Water Market report is 2019.

Yes, Tonic water companies are profiled in the report.

The top companies that hold the market share in Tonic Water Market include Fever-Tree, Dr Pepper Snapple Group, Fentimans Ltd, London Essence Company and East Imperial Beverage Corporation.

No, the Tonic Water Market report does not provide Value Chain Analysis.

The key trends in the tonic water market report include growing cocktail culture, demand generated by young consumers, competitive pricing, and a proliferation of options.

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Tonic Water Market

Global Opportunity Analysis and Industry Forecast, 2021-2027