Tonic water market Type (Regular Tonic Water, Diet Tonic Water, Slimline Tonic Water, Other) Application (Alcoholic Drinks, Direct Consumption) Distribution Channel (Supermarket/Hypermarket, E-commerce Platform) : Global Opportunity Analysis and Industry Forecast, 2020-2027

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Tonic water is a combination of thermal and resistor. Tonic water, also called as Indian tonic water, is a soft drink made up off carbonated water and an ingredient called Quinine. Quinine is primarily a drug used as a prophylactic anti-malaria agent. Since it has medicinal properties owing to the presence of quinine, it has the label "Tonic." However, the quantity of quinine present in the tonic water is much less. Commonly, it contains nutrition such as sugar, calorie, carbohydrate, and sodium. Due to its bitter and sweet taste, tonic water is a special and popular blender used to mix a variety of beverages to create a perfect cocktail. It is smoother, diluted, and sweeter and usually blended with gin or vodka. 


Market scope and structure analysis :

                 Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($US)

  Segments covered

Type, Application, Distribution Channel, and Region

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

  Companies covered

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COVID-19 ScenarioAnalysis: 

The COVID-19 outbreak has caused a decline in the growth of the global industries creating a mass disruption for buyers as well as sellers. There are shutdowns of production units and markets globally which has stopped the production, sale, and marketing of the product. This has also offered an opportunity for the companies to look after their supply chain relationship and business models for the future.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The tonic water is experiencing growth due to increase in consumption by millenials. The increase in the consumption of alcoholic drinks has surged the usage of tonic water as a liquid mixer to create superb cocktail. In addition the market of tonic water is experiencing rising customer base because of the high demand for it from millennial due to the social media influence, urge to show off, and easily access to the alcoholic beverages. In fact, tonic water draws attention of young and youth eyeballs which can be attributed to its sparkling appearance under UV rays. It is due to the presence of quinine in it. Quinine is sensitive to the exposure to ultra-violet radiation due to which tonic water tends to be fluorescent when placed under bright sunlight. The increasing number of pubs & bars is further giving momentum to the growth of this market.

However, the tonic water is still at nascent stage in many countries especially in developing countries. People in those are not aware availability of such blender in the market and moreover, they do not frequently use alcoholic blenders.

The global tonic water market trends are as follows:

New product launches to flourish the market

Diet tonic water is being increasingly embraced by customers due to its lower sugar content. Compared to the regular version, dietary variants of tonic water have fewer calories or carbohydrates. Manufacturers are now launching new naturally flavored water in this section of the industry, which is designed to satisfy the unique health requirements and taste preferences of customers. Millennials are the most experimental with the flavor of the tonic water blender. Leading players are focusing on developing new tonic water with enhanced taste and quality to serve this rising demand. Their focal point is the innovation in flavors used in the manufacturing of tonic water. For instance, in 2019, Affinity beverage LLC had introduced dry citrus premium craft mixers sparkling tonic water under the brand name regatta. Regatta Dry Citrus Sparkling Tonic has a strong bubbling effervescence when poured into the glass. Small to medium bubbles emerge in decent amounts.

Key Segments Covered:




  • Regular Tonic Water
  • Diet Tonic Water
  • Slimline Tonic Water
  • Other


  • Alcoholic Drinks
  • Direct Consumption

  Distribution Channel

  • Supermarket/Hypermarket
  • E-commerce Platform


Key Benefits of the Report:

  • This study presents the analytical depiction of the global tonic water industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global tonic water market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global tonic water market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global tonic water market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Tonic water Market Research Report:

  • What are the leading market players active in the tonic water market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
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