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Toys Market by Product Type (Action Figures, Building Sets, Dolls, Games/Puzzles, Sports & Outdoor Toys, Plush and Others), Age Group (Upto 5 Years, 5 to 10 Years, and Above 10 years), and Sales Channel (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online Channels And Others): Global Opportunity Analysis and Industry Forecast, 2021–2027

A08309
Pages: 280
Dec 2020 | 1163 Views
 
Author(s) : Himanshu Vig , Roshan Deshmukh
Tables: 133
Charts: 63
 

COVID-19

Pandemic disrupted the entire world and affected many industries.

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The toys market size was valued at $92.2 billion in 2019, and is expected to reach $103.8 billion by 2027, registering a CAGR of 2.5% from 2021 to 2027. The sports and outdoor toys segment led in terms of toys market share in 2019 and is expected to retain its dominance throughout the forecast period.

Toys play a crucial role in the growth and development of the children. Toys plays a vital importance in brain development as toys aids in acquiring logical and reasoning skills, helps in gaining spatial reasoning along with logical skills. Playing with toys and board games also assists children in learning as well as building social and communication skills. The rise in demand for strategy-based & educational based toys among the children propels the growth of the toys market. In addition, the Chinese government last year relaxed its decades-old one-child policy, allowing all couples to have two kids to address the challenge of an aging population. Thus, the number of kids is expected to increase in the upcoming years thus positively impacting the toys market growth. 

Toys-Market-2021-2027

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China is the major exporter of toys across the world. China exports of toys have tripled in the last decade with about $30 Billion of exports in the global market. US and EU accounts for about 58% share with the former constituting about 31% of the toys export. In order to end monopoly of the China and to boost indigenous production of toys various governments are taking steps towards local production of toys. Recently, the government of India has increased the import duty on toys by 200% in February and made toy quality certification mandatory in order to revive the indigenous industry. The Production-Linked Incentive (PLI), Phased Manufacturing Programme (PMP) schemes, labor reforms and corporate tax rates that are among the lowest among peer nations are likely to boost the local manufacturing of toys in the Indian Subcontinent. On the similar lines the U.S. government has increased tariffs on $200 billion of Chinese goods to 25% from 10% under the trade war conflicts. They account for roughly 50% of all Chinese exports to the U.S. including toys, smartphones, shoes, video game consoles and other intermediate & capital goods. These increased tariffs on Chinese goods will hike prices for consumers and negatively impact the market. It is pertinent to note that tariffs hikes might negatively impact the market for short duration however, with the boosting of local production the negative impact is likely to diminish.

The global consumer goods industry is impacted profoundly amidst the outbreak of the coronavirus. The outbreak was first witnessed in China resulting in lockdown and ceasing of production activities across the country. The demand for toys and games is expected to slightly taper across the world, owing to supply chain disruptions and implementation of stringent restrictions to follow social distancing & consistent lockdown across the world. Implementation of stringent lockdown across world has resulted in disruption of supply chain and interruption in the production activities. With changing global dynamics and high volatility in the market, the overall impact of corona virus remains highly uncertain.

Segment review

The toys market is segmented into product type, age group, sales channel and region. By product type, the global market is classified into action figures, building sets, dolls, games/puzzles, sports & outdoor toys, plush and others. By age group, it is studied across upto 5 years, 5 to 10 years, and above 10 years. By sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, online channels and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of product type, the global toys market is segmented into action figures, building sets, dolls, games/puzzles, sports and outdoor toys, plush, others. Sports and outdoor toys segment leads in terms of market share and however, action figure segment is poised to grow with highest CAGR during the forecast period.

Toys Market
By Product Type

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Action Figures segment would exhibit the highest CAGR of 5.6% during 2021-2027.

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On the basis of age group the global toys market is segments into Upto 5 Years, 5 to 10 Years, and Above 10 years. 5-10 years constitutes the major share in the global market and is poised to grow with highest CAGR during the forecast period.

Toys Market
By Age Group

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5 to 10 Years segment would exhibit the highest CAGR of 3.3% during 2020-2027.

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On the basis of sales channel, the global market for toys is studied across hypermarket/supermarket, specialty stores, departmental stores, online channels and others. Specialty stores holds the maximum market share in the global market however, online sales channel is poised to grow with highest CAGR during the forecast period.

Toys Market
By Sales Channel

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Online Channels segment would exhibit the highest CAGR of 4.5% during 2020-2027.

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The report focuses on the toys market growth prospects, restraints, and opportunities of the global toys market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the toys market.

Toys Market
By Region

2027
Asia-pacific 
North America
Europe
Lamea

Asia Pacific region would exhibit the highest CAGR of 5.4% during 2021-2027.

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Some of the key players profiled in the toys market analysis includes Atlas Games, Clementoni S.p.A., Goliath Games, Hasbro, Inc., The LEGO Group, Mattel, Inc., Ravensburger AG, Tomy Company, Ltd, Vtech Holdings, and Thames & Kosmos.

Key Benefits For Stakeholders

  • The report provides an extensive analysis of the current and emerging toys market trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing toys market opportunities in the market.
  • The toys market forecast is offered along with information related to key drivers, restraints, and opportunities.
  • The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Toys Market Segments

By Product

  • Action Figures
  • Building Sets
  • Dolls
  • Games/Puzzles
  • Sports & Outdoor Toys
  • Plush
  • Others

By Age Group

  • Upto 5 Years
  • 5 to 10 Years
  • Above 10 years

By Sales Channel

  • Hypermarket/Supermarket
  • Specialty Stores
  • Departmental Stores
  • Online Channels 
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA
    • Africa
 

CHAPTER 1:INTRODUCTION

1.1.Report description 
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Porter's five forces analysis

3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyers
3.2.3.Threat of substitution
3.2.4.Threat of new entrants
3.2.5.Intensity of competitive rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Emergence of games bars and cafes providing impetus to the stagnant market
3.3.1.2.Growth in demand from children and young population

3.3.2.Restraints

3.3.2.1.Tariffs duties to restrict market expansion.
3.3.2.2.Growth in digitalization and widespread penetration of smartphones hampering toys industry.

3.3.3.Opportunities

3.3.3.1.Reduction of carbon footprints and environmentally friendly initiatives to provide lucrative opportunities.
3.3.3.2.Untapped opportunities in developing markets

3.4.Expenditure Analysis
3.5.Supply Chain Analysis
3.6.Impact of Covid 19

3.6.1.Overview
3.6.2.Multiple scenario
3.6.3.Post COVID-19 supply chain dynamics

3.7.Regulatory guidelines/Global economic environment on the industry

3.7.1.Product regulations

3.7.1.1.United States regulations:
3.7.1.2.European regulations:
3.7.1.3.Chinese regulations:

CHAPTER 4:GLOBAL TOYS MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast, by Product Type

4.2.Action Figures

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.Building Sets

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

4.4.Dolls

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

4.5.Games and Puzzles

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast, by region
4.5.3.Market analysis, by country

4.6.Sports and Outdoor Toys

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast, by region
4.6.3.Market analysis, by country

4.7.Plush

4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast, by region
4.7.3.Market analysis, by country

4.8.Others

4.8.1.Key market trends, growth factors, and opportunities
4.8.2.Market size and forecast, by region
4.8.3.Market analysis, by country

CHAPTER 5:GLOBAL TOYS MARKET, BY AGE GROUP

5.1.Overview

5.1.1.Market size and forecast, by Age Group

5.2.Upto 5 Years

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.5 to 10 Years

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.Above 10 Years

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

CHAPTER 6:GLOBAL TOYS MARKET, BY SALES CHANNEL

6.1.Overview

6.1.1.Market size and forecast, by sales channel

6.2.Hypermarket/Supermarket

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country

6.3.Specialty Stores

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country

6.4.Departmental Stores

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country

6.5.Online Channels

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country

6.6.Others

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis, by country

CHAPTER 7:TOYS MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by product type
7.2.3.Market size and forecast, by age group
7.2.4.Market size and forecast, by sales channel
7.2.5.Market analysis, by country

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by Product Type
7.2.5.1.2.Market size and forecast, by Age Group
7.2.5.1.3.Market size and forecast, by sales channel

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, by Product Type
7.2.5.2.2.Market size and forecast, by Age Group
7.2.5.2.3.Market size and forecast, by sales channel

7.2.5.3.Mexico

7.2.5.3.1.Market size and forecast, by Product Type
7.2.5.3.2.Market size and forecast, by Age Group
7.2.5.3.3.Market size and forecast, by sales channel

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by Product Type
7.3.3.Market size and forecast, by Age Group
7.3.4.Market size and forecast, by sales channel
7.3.5.Market analysis, by country

7.3.5.1.UK

7.3.5.1.1.Market size and forecast, by Product Type
7.3.5.1.2.Market size and forecast, by Age Group
7.3.5.1.3.Market size and forecast, by sales channel

7.3.5.2.Germany

7.3.5.2.1.Market size and forecast, by Product Type
7.3.5.2.2.Market size and forecast, by Age Group
7.3.5.2.3.Market size and forecast, by sales channel

7.3.5.3.France

7.3.5.3.1.Market size and forecast, by Product Type
7.3.5.3.2.Market size and forecast, by Age Group
7.3.5.3.3.Market size and forecast, by sales channel

7.3.5.4.Italy

7.3.5.4.1.Market size and forecast, by Product Type
7.3.5.4.2.Market size and forecast, by Age Group
7.3.5.4.3.Market size and forecast, by sales channel

7.3.5.5.Spain

7.3.5.5.1.Market size and forecast, by Product Type
7.3.5.5.2.Market size and forecast, by Age Group
7.3.5.5.3.Market size and forecast, by sales channel

7.3.5.6.Russia

7.3.5.6.1.Market size and forecast, by Product Type
7.3.5.6.2.Market size and forecast, by Age Group
7.3.5.6.3.Market size and forecast, by sales channel

7.3.5.7.Rest of Europe

7.3.5.7.1.Market size and forecast, by Product Type
7.3.5.7.2.Market size and forecast, by Age Group
7.3.5.7.3.Market size and forecast, by sales channel

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by Product Type
7.4.3.Market size and forecast, by Age Group
7.4.4.Market size and forecast, by sales channel
7.4.5.Market analysis, by country

7.4.5.1.China

7.4.5.1.1.Market size and forecast, by Product Type
7.4.5.1.2.Market size and forecast, by Age Group
7.4.5.1.3.Market size and forecast, by sales channel

7.4.5.2.India

7.4.5.2.1.Market size and forecast, by Product Type
7.4.5.2.2.Market size and forecast, by Age Group
7.4.5.2.3.Market size and forecast, by sales channel

7.4.5.3.Japan

7.4.5.3.1.Market size and forecast, by Product Type
7.4.5.3.2.Market size and forecast, by Age Group
7.4.5.3.3.Market size and forecast, by sales channel

7.4.5.4.ASEAN

7.4.5.4.1.Market size and forecast, by Product Type
7.4.5.4.2.Market size and forecast, by Age Group
7.4.5.4.3.Market size and forecast, by sales channel

7.4.5.5.AUSTRALIA

7.4.5.5.1.Market size and forecast, by Product Type
7.4.5.5.2.Market size and forecast, by Age Group
7.4.5.5.3.Market size and forecast, by sales channel

7.4.5.6.Rest of Asia-Pacific

7.4.5.6.1.Market size and forecast, by Product Type
7.4.5.6.2.Market size and forecast, by Age Group
7.4.5.6.3.Market size and forecast, by sales channel

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by Product Type
7.5.3.Market size and forecast, by Age Group
7.5.4.Market size and forecast, by sales channel
7.5.5.Market analysis, by country

7.5.5.1.Brazil

7.5.5.1.1.Market size and forecast, by Product Type
7.5.5.1.2.Market size and forecast, by Age Group
7.5.5.1.3.Market size and forecast, by sales channel

7.5.5.2.Saudi Arabia

7.5.5.2.1.Market size and forecast, by Product Type
7.5.5.2.2.Market size and forecast, by Age Group
7.5.5.2.3.Market size and forecast, by sales channel

7.5.5.3.South Africa

7.5.5.3.1.Market size and forecast, by Product Type
7.5.5.3.2.Market size and forecast, by Age Group
7.5.5.3.3.Market size and forecast, by sales channel

7.5.5.4.Rest of LAMEA

7.5.5.4.1.Market size and forecast, by Product Type
7.5.5.4.2.Market size and forecast, by Age Group
7.5.5.4.3.Market size and forecast, by sales channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Top winning strategies
8.2.Product mapping
8.3.Competitive dashboard
8.4.Competitive heat map
8.5.Key developments

8.5.1.Acquisition
8.5.2.Business Expansion
8.5.3.Product Launch

CHAPTER 9:COMPANY PROFILES

9.1.ATLAS GAMES

9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio
9.1.5.Key strategic moves and developments

9.2.CLEMENTONI

9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio

9.3.GOLIATH GAMES

9.3.1.Company overview
9.3.2.Key Executive
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments

9.4.HASBRO

9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.Business performance
9.4.7.Key strategic moves and developments

9.5.THE LEGO GROUP

9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Business performance
9.5.6.Key strategic moves and developments

9.6.MATTEL

9.6.1.Company overview
9.6.2.Key Executives
9.6.3.Company snapshot
9.6.4.Operating business segments
9.6.5.Product portfolio
9.6.6.Business performance
9.6.7.Key strategic moves and developments

9.7.RAVENSBURGER

9.7.1.Company overview
9.7.2.Key Executive
9.7.3.Company snapshot
9.7.4.Product portfolio

9.8.TOMY

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio
9.8.5.R&D Expenditure
9.8.6.Business performance
9.8.7.Key strategic moves and developments

9.9.VTECH HOLDINGS

9.9.1.Company overview
9.9.2.Key Executive
9.9.3.Company snapshot
9.9.4.Product portfolio
9.9.5.Business performance
9.9.6.Key strategic moves and developments

9.10.THAMES & KOSMOS

9.10.1.Company overview
9.10.2.Key Executive
9.10.3.Company snapshot
9.10.4.Product portfolio

LIST OF TABLES

TABLE 01.GLOBAL TOYS MARKET, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 02.GLOBAL ACTION FIGURES TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 03.GLOBAL BUILDING SETS TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 04.GLOBAL DOLLS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 05.GLOBAL GAMES AND PUZZLES TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 06.GLOBAL SPORTS AND OUTDOOR TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 07.GLOBAL PLUSH TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 08.GLOBAL OTHERS TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 09.GLOBAL TOYS MARKET, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 10.GLOBAL TOYS MARKET FOR UPTO 5 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 11.GLOBL TOYS MARKET FOR 5-10 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 12.GLOBL TOYS MARKET FOR ABOVE 10 YEARS, BY REGION, 2019–2027 ($ MILLION)
TABLE 13.GLOBAL TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 14.GLOBAL SALES OF TOYS MARKET BY HYPERMARKET/SUPERMARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 15.GLOBAL SALES OF TOYS VIA SPECIALTY STORES, BY REGION, 2019–2027 ($ MILLION)
TABLE 16.GLOBAL SALES OF TOYS MARKET BY DEPARTMENTAL STORES, BY REGION, 2019–2027 ($ MILLION)
TABLE 17.GLOBAL SALES OF TOYS VIA ONLINE CHANNELS, BY REGION, 2019–2027 ($ MILLION)
TABLE 18.GLOBAL SALES OF TOYS VIA OTHER CHANNELS, BY REGION, 2019–2027 ($ MILLION)
TABLE 19.GLOBAL TOYS MARKET, BY REGION, 2019–2027 ($ MILLION)
TABLE 20.NORTH AMERICA TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 21.NORTH AMERICA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 22.NORTH AMERICA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 23.NORTH AMERICA TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 24.U.S. TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 25.U.S. TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 26.U.S. TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 27.CANADA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 28.CANADA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 29.CANADA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 30.MEXICO TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 31.MEXICO TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 32.MEXICO TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 33.EUROPE TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 34.EUROPE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 35.EUROPE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 36.EUROPE TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 37.UK TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 38.UK TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 39.UK TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 40.GERMANY TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 41.GERMANY TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 42.GERMANY TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 43.FRANCE TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 44.FRANCE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 45.FRANCE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 46.ITALY TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 47.ITALY TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 48.ITALY TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 49.SPAIN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 50.SPAIN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 51.SPAIN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 52.RUSSIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 53.RUSSIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 54.RUSSIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 55.REST OF EUROPE TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 56.REST OF EUROPE TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 57.REST OF EUROPE TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 58.ASIA-PACIFIC TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 59.ASIA-PACIFIC TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 60.ASIA-PACIFIC TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 61.ASIA-PACIFIC TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 62.CHINA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 63.CHINA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 64.CHINA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 65.INDIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 66.INDIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 67.INDIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 68.JAPAN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 69.JAPAN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 70.JAPAN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 71.ASEAN TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 72.ASEAN TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 73.ASEAN TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 74.AUSTRALIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 75.AUSTRALIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 76.AUSTRALIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 77.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 78.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 79.REST OF ASIA-PACIFIC TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 80.LAMEA TOYS MARKET VALUE, BY PRODUCT TYPE 2019–2027 ($ MILLION)
TABLE 81.LAMEA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 82.LAMEA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 83.LAMEA TOYS MARKET VALUE, BY COUNTRY, 2019–2027 ($ MILLION)
TABLE 84.BRAZIL TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 85.BRAZIL TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 86.BRAZIL TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 87.SAUDI ARABIA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 88.SAUDI ARABIA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 89.SAUDI ARABIA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 90.SOUTH AFRICA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 91.SOUTH AFRICA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 92.SOUTH AFRICA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 93.REST OF LAMEA TOYS MARKET VALUE, BY PRODUCT TYPE, 2019–2027 ($ MILLION)
TABLE 94.REST OF LAMEA TOYS MARKET VALUE, BY AGE GROUP, 2019–2027 ($ MILLION)
TABLE 95.REST OF LAMEA TOYS MARKET VALUE, BY SALES CHANNEL, 2019–2027 ($ MILLION)
TABLE 96.ATLAS GAMES: KEY EXECUTIVES
TABLE 97.ATLAS GAMES: COMPANY SNAPSHOT
TABLE 98.ATLAS GAMES: PRODUCT PORTFOLIO
TABLE 99.CLEMENTONI: KEY EXECUTIVES
TABLE 100.CLEMENTONI: COMPANY SNAPSHOT
TABLE 101.CLEMENTONI: PRODUCT PORTFOLIO
TABLE 102.GOLIATH GAMES: KEY EXECUTIVE
TABLE 103.GOLIATH GAMES: COMPANY SNAPSHOT
TABLE 104.GOLIATH GAMES: PRODUCT PORTFOLIO
TABLE 105.HASBRO: KEY EXECUTIVES
TABLE 106.HASBRO: COMPANY SNAPSHOT
TABLE 107.HASBRO: OPERATING SEGMENTS
TABLE 108.HASBRO: PRODUCT PORTFOLIO
TABLE 109.HASBRO: NET SALES, 2017–2019 ($MILLION)
TABLE 110.THE LEGO GROUP: KEY EXECUTIVES
TABLE 111.THE LEGO GROUP: COMPANY SNAPSHOT
TABLE 112.THE LEGO GROUP: PRODUCT PORTFOLIO
TABLE 113.THE LEGO GROUP: NET SALES, 2017–2019 ($MILLION)
TABLE 114.MATTEL: KEY EXECUTIVES
TABLE 115.MATTEL: COMPANY SNAPSHOT
TABLE 116.MATTEL: OPERATING SEGMENTS
TABLE 117.MATTEL: PRODUCT PORTFOLIO
TABLE 118.MATTEL: NET SALES, 2017–2019 ($MILLION)
TABLE 119.RAVENSBURGER : KEY EXECUTIVE
TABLE 120.RAVENSBURGER : COMPANY SNAPSHOT
TABLE 121.RAVENSBURGER : PRODUCT PORTFOLIO
TABLE 122.TOMY : KEY EXECUTIVES
TABLE 123.TOMY : COMPANY SNAPSHOT
TABLE 124.TOMY : PRODUCT PORTFOLIO
TABLE 125.TOMY : R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 126.TOMY : NET SALES, 2017–2019 ($MILLION)
TABLE 127.VTECH HOLDINGS: KEY EXECUTIVE
TABLE 128.VTECH HOLDINGS: COMPANY SNAPSHOT
TABLE 129.VTECH HOLDINGS: PRODUCT PORTFOLIO
TABLE 130.VTECH HOLDINGS: NET SALES, 2017–2019 ($MILLION)
TABLE 131.THAMES & KOSMOS: KEY EXECUTIVE
TABLE 132.THAMES & KOSMOS: COMPANY SNAPSHOT
TABLE 133.THAMES & KOSMOS: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06.MODERATE BARGAINING POWER OF BUYERS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.LOW THREAT OF NEW ENTRANTS
FIGURE 09.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10.MULTIPLE SCENARIO ANALYSIS
FIGURE 11.GLOBAL TOYS MARKET, BY PRODUCT TYPE, 2019 (%)
FIGURE 12.COMPARATIVE VALUE SHARE ANALYSIS OF ACTION FIGURES TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE VALUE SHARE ANALYSIS OF BUILDING SETS TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE VALUE SHARE ANALYSIS OF DOLLS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.COMPARATIVE VALUE SHARE ANALYSIS OF GAMES AND PUZZLES TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 16.COMPARATIVE VALUE SHARE ANALYSIS OF SPORTS AND OUTDOOR TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE VALUE SHARE ANALYSIS OF PLUSH TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE VALUE SHARE ANALYSIS OF OTHERS TOYS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.GLOBAL TOYS MARKET, BY AGE GROUP, 2019 (%)
FIGURE 20.COMPARATIVE VALUE SHARE ANALYSIS OF GLOBAL TOYS MARKET FOR UPTO 5 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS MARKET FOR 5-10 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS MARKET FOR ABOVE 10 YEARS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.GLOBAL TOYS MARKET, BY SALES CHANNEL, 2019 (%)
FIGURE 24.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS SALES VIA HYPERMARKET/SUPERMARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA SPECIALTY STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE VALUE SHARE ANALYSIS OF TOYS SALES VIA DEPARTMENTAL STORES, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA ONLINE CHANNELS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.COMPARATIVE VALUE SHARE ANALYSIS OF SALES OF TOYS VIA OTHER CHANNELS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 29.GLOBAL TOYS MARKET, BY REGION 2019 (%)
FIGURE 30.U.S. TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 31.CANADA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 32.MEXICO TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 33.UK TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 34.GERMANY TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 35.FRANCE TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 36.ITALY TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 37.SPAIN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 38.RUSSIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 39.REST OF EUROPE TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 40.CHINA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 41.INDIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 42.JAPAN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 43.ASEAN TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 44.AUSTRALIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 45.REST OF ASIA-PACIFIC TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 46.BRAZIL TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 47.SAUDI ARABIA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 48.SOUTH AFRICA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 49.REST OF LAMEA TOYS MARKET VALUE, 2019-2027 ($ MILLION)
FIGURE 50.TOP WINNING STRATEGIES, BY YEAR, 2017–2020*
FIGURE 51.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 52.TOP WINNING STRATEGIES, BY COMPANY, 2017–2020*
FIGURE 53.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 54.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 55.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 56.HASBRO: NET SALES, 2017–2019 ($MILLION)
FIGURE 57.HASBRO: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 58.THE LEGO GROUP: NET SALES, 2017–2019 ($MILLION)
FIGURE 59.MATTEL: NET SALES, 2017–2019 ($MILLION)
FIGURE 60.TOMY : R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 61.TOMY : NET SALES, 2017–2019 ($MILLION)
FIGURE 62.VTECH HOLDINGS: NET SALES, 2017–2019 ($MILLION)
FIGURE 63.VTECH HOLDINGS: REVENUE SHARE BY SEGMENT, 2019 (%)

 
 

The global toys market is growing at a sluggish rate with Asia Pacific region spearheading the market growth. The market is driven by innovation in toys, expansion of retail channels and rising disposable income, however the emergence of smart phones is posing major challenge for the engaged stakeholders. Nevertheless the market also provide lucrative opportunities with emergence of educational, interactive and multi-functional toys. 

Growing concerns about negative impact of plastic on environment have resulted in leading players in the industry to take steps into this direction. Players are now making environmentally conscious decision by ensuring incorporation of natural raw materials and are ensuring minimalistic usage of plastic. Such environmental friendly practices are now gaining recognition amongst consumers who are now willing to pay premium prices for such products. This trend is likely to gain more traction in upcoming years which may result in small players to also make environmentally friendly decision regarding their product offerings.

 

 
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A. The global toys market size was valued at$92.2 billion in 2019.

A. The toys market is projected to reach $103.8 billion by the end of 2027.

A. The global toys market projected to grow with a CAGR of 2.5% during the forecast period (2021-2027).

A. The global toys market is segmented into product type, age group, sales channel and region.

A. Some of the leading players operating in the market are Atlas Games, Clementoni S.p.A., Goliath Games, Hasbro, Inc., The LEGO Group, Mattel, Inc., Ravensburger AG, Tomy Company, Ltd, Vtech Holdings, and Thames & Kosmos.

A. Personalized toys, environmentally conscious toys along with STEM toys are currently trending in the market.

A. Sports and outdoor toys segments leads in terms of global toys market share.

A. Action figure toys are expected to showcase the fastest growth in the global toys market.

A. North America dominates the global toys market in the year 2019.

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