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TV Analytics Market by Component (Software, and Service), Deployment Model (On-premise and Cloud), TV Transmission Type (Cable TV, Satellite TV/DTH, IPTV, and OTT), and Application (Content Development & Broadcasting, Competitive Intelligence, Churn Prevention and Behavior, Advertising Campaign Management, Audience Forecasting, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

A06071
Pages: 309
Mar 2020 | 893 Views
 
Author(s) : Rachita Rake , Vineet Kumar
Tables: 144
Charts: 68
 

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TV Analytics Market Insights - 2026

The global TV analytics market size was valued at $1,851.00 million in 2018, and is projected to reach $ 6,810.15 million by 2026, registering a CAGR of 17.8% from 2019 to 2026. TV analytics offers a single platform which ties viewer with network behavior, in real-time and over time, through collecting data from different sources such as network applications, devices, and integrated third party CDNs. It helps the broadcasters to better understand their viewer and network so that they can boost return on the content and meet the customer needs and optimize TV delivery network. Growing need to manage this data and obtain meaningful insights regarding consumer behavior and advertisement preferences has led to the increasing adoption of analytics solutions. In addition to this, adoption of TV analytics software provides high accuracy for audience engagement; thus, allowing TV operators to understand effective levels and potential reach for individual advertisements.

TV Analytics Market Infographics

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By solution type, the software segment garnered a major TV analytics market share in 2018 and is expected to remain dominant during the forecast period owing to rise in need to manage this data and obtain meaningful insights regarding consumer ad preferences. However, service segment is expected to witness highest CAGR in the upcoming years as managed services and professional services help enterprises to maintain successful audience relationships by continuously understanding their preferences and recommending the content of their choice.

TV Analytics Market
By Component

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Service segment would exhibit the highest CAGR of 19.1% during 2019-2026.

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By TV transmission type, the cable TV segment dominated the TV analytics market share in 2018 and is expected to remain dominant during the forecast period. However, the over-the-top (OTT) transmission type is expected to witness highest growth rate in the upcoming years owing to increasing demand for different genres and plays available on OTT platforms such as Amazon Prime, Netflix and others contributing toward market development.

TV Analytics Market
By Deployment Model

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Cloud segment would exhibit the highest CAGR of 20.1% during 2019-2026.

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North America dominated the global market in 2018 and is expected to remain dominant during the TV analytics market forecast period as the region is most advanced region in terms of technology adoption. Moreover, the region holds the dominant position in the market due to substantial investments in developing original content by streaming companies. Also, increasing requirement of original content has pushed telecom service providers to incorporate digital content in their service offerings which again boost the growth of the TV analytics market in this region. However, Asia-Pacific region is expected to grow at the highest CAGR during the forecast period owing to shifting focus toward the customer engagement is expected to increase the adoption of analytics solutions in the Asia-Pacific region.

TV Analytics Market
By Applications

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Content Development & Broadcasting segment is dominating the market and is expected to garner highest revenue during the forecast period with $2,489 million revenue in 2026.

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The report focuses on the TV analytics market growth prospects, restraints, and trends of the global market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the global market.

TV Analytics Market
By Region

2026
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific would exhibit the highest CAGR 23.0% during 2019-2026.

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Segment review

The global TV analytics market is segmented on the basis of components, deployment model, TV transmission type, application, and region. Based on components, the market is divided into software, and services. Based on deployment model, it is classified into on-premise and cloud. On the basis of TV transmission type, the market is bifurcated into Cable TV, Satellite TV/DTH, IPTV, and OTT. Based on application, the market is classified into content development & broadcasting, competitive intelligence, churn prevention and behavior, advertising campaign management, audience forecasting, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market is dominated by the global TV analytics market players such as IBM Corporation, Google LLC, DC Analytics, Adobe Systems Inc, Edgeware AB, Amobee, Realytics, Tvsquared, Parrot Analytics, and Clarivoy.

Top impacting factors

Current and future TV analytics market trends are outlined to determine the overall attractiveness of the market. Top impacting factors highlight the market opportunity worldwide during the forecast period. Factors such as increased use of analytics in TV industry, the growth of Android TV, rising trend of Subscription on Video Demand (SVoD) platforms, and increasing consumer demand for digital original series are expected to boost the market growth. However, lack of digital infrastructure in emerging economies and lack of skilled professionals is expected to impede the market growth during the forecast period. Furthermore, massive growth of content in OTT industry is expected to provide major growth opportunities for the TV analytics market in upcoming years.

Increasing use of analytics in TV industry

In the past few years, the adoption of data analytics tools by TV service providers is increased to streamline their content distribution chain. Currently, these tools are primarily deployed as a part of monetization strategies mainly to increase process efficiencies. For instance, these tools has been used to predict the preference of viewer segments for certain content and to implement personalization services, along with being deployed to guide targeted content promotions or the upselling of service packages. Increased interest among service providers to expand the benefits of TV viewership data, which is fueling the adoption of analytic tools in the TV industry for programmatic and addressable TV chains with smarter viewer segmentation.

Massive growth of content in OTT industry

As number of OTT service provider are expanding in the variety of contents as well as the availability of differentiated content is fueling the growth of the market. Consumers demand high quality content available through OTT services. Producing content for several channels and making it informative, meaningful, and relevant are becoming mandatory for OTT vendors. For brand marketers, content will be of utmost importance, and therefore, ensuring high quality of content is an absolute priority. The limitation in content availability is being handled by adding various popular titles to the content libraries of service providers. This increases user experience and satisfaction levels. Many viewers use over-the-top services several times a week, which creates an opportunity for service providers to analyze their viewing habits and supply them with appropriate content. As these services are providing personalized experience which is useful in engaging consumers, the market is expected to show a positive outlook during the forecast period.

Key Benefits for Stakeholders:

  • This study presents the analytical depiction of global TV analytics market trends and future estimations to determine the imminent investment pockets.
  • A detailed analysis of the TV analytics market segment measures the potential of the market. These segments outline the favorable conditions for the market.
  • The report presents information related to key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the TV analytics industry. 

Key Market Segments

By Component

  • Software 
  • Service

By Deployment Model

  • On-premise
  • Cloud

By TV Transmission Type

  • Cable TV
  • Satellite TV/DTH
  • IPTV
  • OTT

By Applications

  • Content Development & Broadcasting
  • Competitive Intelligence
  • Churn Prevention and Behavior
  • Advertising Campaign management
  • Audience Forecasting
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • France
    • Germany
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players Profiled in the Report:

  • IBM Corporation
  • Google LLC
  • DC Analytics
  • Adobe Systems Inc
  • Edgeware AB
  • Amobee
  • Realytics
  • Tvsquared
  • Parrot Analytics
  • Clarivoy 
 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Key market players
1.5. Research methodology

1.5.1. Secondary research
1.5.2. Primary research

1.5.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key forces shaping the global TV analytics market
3.3. Market dynamics

3.3.1. Drivers

3.3.1.1. Increasing use of analytics in TV industry
3.3.1.2. The growth of Android TV
3.3.1.3. Rising trend of Subscription on Video Demand (SVoD) platforms
3.3.1.4. Increasing consumer demand for digital original series

3.3.2. Restraints

3.3.2.1. Lack of digital infrastructure in emerging economies
3.3.2.2. Lack of skilled professionals

3.3.3. Opportunities

3.3.3.1. Massive growth of content in OTT industry

3.4. Case studies

3.4.1. PharmEasy
3.4.2. DWA, a Merkle Company

CHAPTER 4: TV ANALYTICS MARKET, BY COMPONENTS

4.1. Overview
4.2. Software

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country

4.3. Services

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

CHAPTER 5: TV ANALYTICS MARKET, BY DEPLOYMENT MODEL

5.1. Overview
5.2. On-premise

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country

5.3. Cloud

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

CHAPTER 6: TV ANALYTICS MARKET, BY TV TRANSMISSION TYPE

6.1. Overview
6.2. Cable TV

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country

6.3. Satellite TV/DTH

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country

6.4. IPTV

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country

6.5. OTT

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country

CHAPTER 7: TV ANALYTICS MARKET, BY APPLICATION

7.1. Overview
7.2. Content Development & Broadcasting

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by country

7.3. Competitive Intelligence

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by country

7.4. Churn Prevention and Behavior

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis, by country

7.5. Advertising Campaign management

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis, by country

7.6. Audience Forecasting

7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market analysis, by country

7.7. Others

7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market analysis, by country

CHAPTER 8: GLOBAL TV ANALYTICS MARKET, BY REGION

8.1. Overview

8.1.1. Market size and forecast, by region

8.2. North America

8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by components
8.2.3. Market size and forecast, by deployment model
8.2.4. Market size and forecast, by TV transmission type
8.2.5. Market size and forecast, by application
8.2.6. Market analysis, by country

8.2.6.1. U.S.

8.2.6.1.1. Market size and forecast, by components
8.2.6.1.2. Market size and forecast, by deployment model
8.2.6.1.3. Market size and forecast, by TV transmission type
8.2.6.1.4. Market size and forecast, by application

8.2.6.2. Canada

8.2.6.2.1. Market size and forecast, by components
8.2.6.2.2. Market size and forecast, by deployment model
8.2.6.2.3. Market size and forecast, by TV transmission type
8.2.6.2.4. Market size and forecast, by application

8.3. Europe

8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by components
8.3.3. Market size and forecast, by deployment model
8.3.4. Market size and forecast, by TV transmission type
8.3.5. Market size and forecast, by application
8.3.6. Market analysis, by country

8.3.6.1. UK

8.3.6.1.1. Market size and forecast, by components
8.3.6.1.2. Market size and forecast, by deployment model
8.3.6.1.3. Market size and forecast, by TV transmission type
8.3.6.1.4. Market size and forecast, by application

8.3.6.2. France

8.3.6.2.1. Market size and forecast, by components
8.3.6.2.2. Market size and forecast, by deployment model
8.3.6.2.3. Market size and forecast, by TV transmission type
8.3.6.2.4. Market size and forecast, by application

8.3.6.3. Germany

8.3.6.3.1. Market size and forecast, by components
8.3.6.3.2. Market size and forecast, by deployment model
8.3.6.3.3. Market size and forecast, by TV transmission type
8.3.6.3.4. Market size and forecast, by application

8.3.6.4. Spain

8.3.6.4.1. Market size and forecast, by components
8.3.6.4.2. Market size and forecast, by deployment model
8.3.6.4.3. Market size and forecast, by TV transmission type
8.3.6.4.4. Market size and forecast, by application

8.3.6.5. Italy

8.3.6.5.1. Market size and forecast, by components
8.3.6.5.2. Market size and forecast, by deployment model
8.3.6.5.3. Market size and forecast, by TV transmission type
8.3.6.5.4. Market size and forecast, by application

8.3.6.6. Rest of Europe

8.3.6.6.1. Market size and forecast, by components
8.3.6.6.2. Market size and forecast, by deployment model
8.3.6.6.3. Market size and forecast, by TV transmission type
8.3.6.6.4. Market size and forecast, by application

8.4. Asia-pacific

8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by components
8.4.3. Market size and forecast, by deployment model
8.4.4. Market size and forecast, by TV transmission type
8.4.5. Market size and forecast, by application
8.4.6. Market analysis, by country

8.4.6.1. China

8.4.6.1.1. Market size and forecast, by components
8.4.6.1.2. Market size and forecast, by deployment model
8.4.6.1.3. Market size and forecast, by TV transmission type
8.4.6.1.4. Market size and forecast, by application

8.4.6.2. India

8.4.6.2.1. Market size and forecast, by components
8.4.6.2.2. Market size and forecast, by deployment model
8.4.6.2.3. Market size and forecast, by TV transmission type
8.4.6.2.4. Market size and forecast, by application

8.4.6.3. Japan

8.4.6.3.1. Market size and forecast, by components
8.4.6.3.2. Market size and forecast, by deployment model
8.4.6.3.3. Market size and forecast, by TV transmission type
8.4.6.3.4. Market size and forecast, by application

8.4.6.4. Australia

8.4.6.4.1. Market size and forecast, by components
8.4.6.4.2. Market size and forecast, by deployment model
8.4.6.4.3. Market size and forecast, by TV transmission type
8.4.6.4.4. Market size and forecast, by application

8.4.6.5. South Korea

8.4.6.5.1. Market size and forecast, by components
8.4.6.5.2. Market size and forecast, by deployment model
8.4.6.5.3. Market size and forecast, by TV transmission type
8.4.6.5.4. Market size and forecast, by application

8.4.6.6. Rest of Asia-Pacific

8.4.6.6.1. Market size and forecast, by components
8.4.6.6.2. Market size and forecast, by deployment model
8.4.6.6.3. Market size and forecast, by TV transmission type
8.4.6.6.4. Market size and forecast, by application

8.5. LAMEA

8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by components
8.5.3. Market size and forecast, by deployment model
8.5.4. Market size and forecast, by TV transmission type
8.5.5. Market size and forecast, by application
8.5.6. Market analysis, by country

8.5.6.1. Latin America

8.5.6.1.1. Market size and forecast, by components
8.5.6.1.2. Market size and forecast, by deployment model
8.5.6.1.3. Market size and forecast, by TV transmission type
8.5.6.1.4. Market size and forecast, by application

8.5.6.2. Middle East

8.5.6.2.1. Market size and forecast, by components
8.5.6.2.2. Market size and forecast, by deployment model
8.5.6.2.3. Market size and forecast, by TV transmission type
8.5.6.2.4. Market size and forecast, by application

8.5.6.3. Africa

8.5.6.3.1. Market size and forecast, by components
8.5.6.3.2. Market size and forecast, by deployment model
8.5.6.3.3. Market size and forecast, by TV transmission type
8.5.6.3.4. Market size and forecast, by application

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Key player positioning, 2018
9.2. Competitive Dashboard
9.3. KEY DEVELOPMENTS

9.3.1. New product launches
9.3.2. Partnership
9.3.3. Agreement
9.3.4. Product development
9.3.5. Collaboration

9.4. Top Winning Strategies

CHAPTER 10: COMPANY PROFILES

10.1. ADOBE SYSTEMS INCORPORATED

10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. R&D Expenditure
10.1.7. Business performance
10.1.8. Key strategic moves and developments

10.2. AMOBEE, INC.

10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Product portfolio
10.2.5. Business performance
10.2.6. Key strategic moves and developments

10.3. CLARIVOY

10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Product portfolio
10.3.5. Key strategic moves and developments

10.4. DC Analytics

10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Product portfolio

10.5. EDGEWARE AB

10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Product portfolio
10.5.5. Business performance
10.5.6. Key strategic moves and developments

10.6. GOOGLE LLC

10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Product portfolio
10.6.5. R&D Expenditure
10.6.6. Business performance
10.6.7. Key strategic moves and developments

10.7. INTERNATIONAL BUSINESS MACHINES CORPORATION

10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. R&D Expenditure
10.7.7. Business performance
10.7.8. Key strategic moves and developments

10.8. PARROT ANALYTICS LIMITED

10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. Key strategic moves and developments

10.9. REALYTICS

10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Product portfolio
10.9.5. Key strategic moves and developments

10.10. TVSQUARED

10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Product portfolio
10.10.5. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL TV ANALYTICS MARKET, BY COMPONENTS , 2018–20262018–2026 ($MILLION)
TABLE 02. TV ANALYTICS MARKET REVENUE FOR SOFTWARE , BY REGION, 2018–2026 ($MILLION)
TABLE 03. TV ANALYTICS MARKET REVENUE FOR SERVICES, BY REGION, 2018–2026 ($MILLION)
TABLE 04. GLOBAL TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 05. GLOBAL TV ANALYTICS MARKET REVENUE FOR ON-PREMISE , BY REGION 2018–2026 ($MILLION)
TABLE 06. GLOBAL TV ANALYTICS MARKET REVENUE FOR CLOUD, BY REGION 2018–2026 ($MILLION)
TABLE 07. GLOBAL TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 08. GLOBAL TV ANALYTICS MARKET REVENUE FOR CABLE TV, BY REGION 2018–2026 ($MILLION)
TABLE 09. GLOBAL TV ANALYTICS MARKET REVENUE FOR SATELLITE TV/DTH, BY REGION 2018–2026 ($MILLION)
TABLE 10. GLOBAL TV ANALYTICS MARKET REVENUE FOR IPTV, BY REGION 2018–2026 ($MILLION)
TABLE 11. GLOBAL TV ANALYTICS MARKET REVENUE FOR OTT, BY REGION 2018–2026 ($MILLION)
TABLE 12. GLOBAL TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018-2026 ($MILLION)
TABLE 13. TV ANALYTICS MARKET REVENUE FOR CONTENT DEVELOPMENT & BROADCASTING, BY REGION, 2018–2026 ($MILLION)
TABLE 14. GLOBAL TV ANALYTICS MARKET REVENUE FOR COMPETITIVE INTELLIGENCE, BY REGION, 2018–2026 ($MILLION)
TABLE 15. GLOBAL TV ANALYTICS MARKET REVENUE FOR CHURN PREVENTION AND BEHAVIOR, BY REGION, 2018–2026 ($MILLION)
TABLE 16. GLOBAL TV ANALYTICS MARKET REVENUE FOR ADVERTISING CAMPAIGN MANAGEMENT, BY REGION, 2018–2026 ($MILLION)
TABLE 17. GLOBAL TV ANALYTICS MARKET REVENUE FOR AUDIENCE FORECASTING, BY REGION, 2018–2026 ($MILLION)
TABLE 18. GLOBAL TV ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($MILLION)
TABLE 19. GLOBAL TV ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 20. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
TABLE 21. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL  2018–2026 ($MILLION)
TABLE 22. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 23. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 24. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 25. U.S. TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 26. U.S. TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 27. U.S. TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 28. U.S. TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 29. CANADA TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 30. CANADA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 31. CANADA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 32. CANADA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 33. EUROPE TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
TABLE 34. EUROPE TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL  2018–2026 ($MILLION)
TABLE 35. EUROPE TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 36. EUROPE TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 37. EUROPE TV ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 38. UK TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 39. UK TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 40. UK TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 41. UK TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 42. FRANCE TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 43. FRANCE TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 44. FRANCE TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 45. FRANCE TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 46. GERMANY TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 47. GERMANY TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 48. GERMANY TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 49. GERMANY TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 50. SPAIN TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 51. SPAIN TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 52. SPAIN TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 53. SPAIN TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 54. ITALY TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 55. ITALY TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 56. ITALY TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 57. ITALY TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 58. REST OF EUROPE TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 59. REST OF EUROPE TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 60. REST OF EUROPE TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 61. REST OF EUROPE TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 62. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
TABLE 63. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL  2018–2026 ($MILLION)
TABLE 64. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 65. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 66. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 67. CHINA TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 68. CHINA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 69. CHINA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 70. CHINA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 71. INDIA TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 72. INDIA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 73. INDIA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 74. INDIA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 75. JAPAN TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 76. JAPAN TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 77. JAPAN TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 78. JAPAN TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 79. AUSTRALIA TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 80. AUSTRALIA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 81. AUSTRALIA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 82. AUSTRALIA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 83. SOUTH KOREA TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 84. SOUTH KOREA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 85. SOUTH KOREA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 86. SOUTH KOREA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 87. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 88. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 89. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 90. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 91. LAMEA TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
TABLE 92. LAMEA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL  2018–2026 ($MILLION)
TABLE 93. LAMEA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 94. LAMEA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 95. LAMEA TV ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 96. LATIN AMERICA TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 97. LATIN AMERICA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 98. LATIN AMERICA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 99. LATIN AMERICA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 100. MIDDLE EAST TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 101. MIDDLE EAST TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 102. MIDDLE EAST TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 103. MIDDLE EAST TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 104. AFRICA TV ANALYTICS MARKET REVENUE, BY COMPONENTS  2018–2026 ($MILLION)
TABLE 105. AFRICA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 106. AFRICA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 107. AFRICA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 108. KEY NEW PRODUCT LAUNCHES (2016-2019)
TABLE 109. PARTNERSHIP (2016-2019)
TABLE 110. AGREEMENT (2016-2019)
TABLE 111. PRODUCT DEVELOPMENT (2016-2019)
TABLE 112. COLLABORATION (2016-2019)
TABLE 113. ADOBE SYSTEMS INCORPORATED: KEY EXECUTIVES
TABLE 114. ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
TABLE 115. ADOBE SYSTEMS INCORPORATED : OPERATING SEGMENTS
TABLE 116. AMAZON WEB SERVICES, INC.: PRODUCT PORTFOLIO
TABLE 117. AMOBEE, INC.: KEY EXECUTIVES
TABLE 118. AMOBEE, INC.: COMPANY SNAPSHOT
TABLE 119. AMOBEE, INC.: PRODUCT PORTFOLIO
TABLE 120. CLARIVOY INC: KEY EXECUTIVES
TABLE 121. CLARIVOY INC: COMPANY SNAPSHOT
TABLE 122. CLARIVOY INC: PRODUCT PORTFOLIO
TABLE 123. DC ANALYTICS: KEY EXECUTIVES
TABLE 124. DC ANALYTICS: COMPANY SNAPSHOT
TABLE 125. DC ANALYTICS: PRODUCT PORTFOLIO
TABLE 126. EDGEWARE AB: KEY EXECUTIVES
TABLE 127. EDGEWARE AB: COMPANY SNAPSHOT
TABLE 128. EDGEWARE AB: PRODUCT PORTFOLIO
TABLE 129. GOOGLE LLC: KEY EXECUTIVES
TABLE 130. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 131. GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 132. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 133. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 134. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 135. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 136. PARROT ANALYTICS LIMITED: KEY EXECUTIVES
TABLE 137. PARROT ANALYTICS LIMITED: COMPANY SNAPSHOT
TABLE 138. PARROT ANALYTICS LIMITED: PRODUCT PORTFOLIO
TABLE 139. REALYTICS: KEY EXECUTIVES
TABLE 140. REALYTICS: COMPANY SNAPSHOT
TABLE 141. REALYTICS: PRODUCT PORTFOLIO
TABLE 142. TVSQUARED: KEY EXECUTIVES
TABLE 143. TVSQUARED: COMPANY SNAPSHOT
TABLE 144. TVSQUARED: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL TV ANALYTICS MARKET, 2018–2026
FIGURE 03. GLOBAL TV ANALYTICS MARKET, BY REGION, 2018–2026
FIGURE 04. GLOBAL TV ANALYTICS MARKET : KEY PLAYERS
FIGURE 05. TOP IMPACTING FACTORS
FIGURE 06. TOP INVESTMENT POCKETS
FIGURE 07. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08. MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 09. MODERATE THREAT OF SUBSTITUTES
FIGURE 10. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 11. MODERATE COMPETITIVE RIVALRY
FIGURE 12. MARKET DYNAMICS
FIGURE 13. GLOBAL TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF GLOBAL TV ANALYTICS MARKET FOR SOFTWARE, BY COUNTRY, 2018 & 2026(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF GLOBAL TV ANALYTICS MARKET FOR SERVICES, BY COUNTRY, 2018 & 2026(%)
FIGURE 16. GLOBAL TV ANALYTICS MARKET, BY DEPLOYMENT MODEL , 2018–2026
FIGURE 17. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR ON-PREMISE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR CLOUD, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. GLOBAL TV ANALYTICS MARKET, BY TV TRANSMISSION TYPE, 2018–2026
FIGURE 20. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR CABLE TV, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR SATELLITE TV/DTH, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR IPTV, BY COUNTRY, 2018 & 2026 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR OTT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 24. GLOBAL TV ANALYTICS MARKET, BY APPLICATION, 2018–2026
FIGURE 25. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR CONTENT DEVELOPMENT & BROADCASTING, BY COUNTRY, 2018 & 2026(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR COMPETITIVE INTELLIGENCE, BY COUNTRY, 2018 & 2026(%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR CHURN PREVENTION AND BEHAVIOR, BY COUNTRY, 2018 & 2026(%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR ADVERTISING CAMPAIGN MANAGEMENT, BY COUNTRY, 2018 & 2026(%)

FIGURE 29. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR AUDIENCE FORECASTING, BY COUNTRY, 2018 & 2026(%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS GLOBAL TV ANALYTICS MARKET FOR OTHER, BY COUNTRY, 2018 & 2026(%)
FIGURE 31. U.S. TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 32. CANADA TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 33. UK TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 34. FRANCE TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 35. GERMANY TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 36. SPAIN TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 37. ITALY TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 38. REST OF EUROPE TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 39. CHINA TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 40. INDIA TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 41. JAPAN TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 42. AUSTRALIA TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 43. SOUTH KOREA TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 44. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 45. LATIN AMERICA TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 46. MIDDLE EAST TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 47. AFRICA TV ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 48. KEY PLAYERS POSITIONING, 2018
FIGURE 49. COMPETITIVE DASHBOARD
FIGURE 50. COMPETITIVE DASHBOARD
FIGURE 51. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 52. TOP WINNING STRATEGIES, BY YEAR, 2016-2019
FIGURE 53. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019
FIGURE 54. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019
FIGURE 55. ADOBE SYSTEMS INCORPORATED: REVENUE, 2016–2018 ($MILLION)
FIGURE 56. ADOBE SYSTEMS INCORPORATED: REVENUE, 2016–2018 ($MILLION)
FIGURE 57. ADOBE SYSTEMS INCORPORATED: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 58. ADOBE SYSTEMS INCORPORATED: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 59. SINGTEL: REVENUE, 2016–2018 ($MILLION)
FIGURE 60. SINGTEL: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 61. EDGEWARE AB: REVENUE, 2016–2018 ($MILLION)
FIGURE 62. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 63. ALPHABET INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 64. ALPHABET INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 65. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 66. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 67. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 68. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2018 (%)

 
 

According to the CXOs of the leading companies, data has become an important component of the TV industry, as it becomes vital for operators to serve the right content to the target audience at the right time. Due to which, ad agencies, OTT platforms, and broadcasters are implementing data-oriented models to enhance targeting, which in turn fuels the growth of the TV analytics market. In addition to this, data capturing technology has opened new opportunities for the TV industry to incorporate viewer data, advertising, and audience measurement on every platform. To cope with broadcasting challenges, media and entertainment companies have created content strategies by understanding the consumption patterns of consumers. Hence, the adoption of TV analytics has increased among them as understanding the consumer participation through social media platforms, consumer reviews, and surveys help them in enhancing viewers’ decision in real-time.

Furthermore, global TV analytics market is fragmented due to the presence of a large number of solution providers such as IBM Corporation, Google, LLC., DC Analytics, Amobee, Inc., and others. The key players of the market are adopting several strategies such as partnership, product launch, collaboration and others to increase their presence and gain competitive share of the market.  For instance, in May 2017, Kantar Millward Brown has partnered with Samba TV to introduce the industry’s most precise and largest single-source platform for measuring television advertising effectiveness. The partnership between Kantar Millward Brown and Samba TV data assets makes it possible to track exposure data at a TV set level and links it with claimed exposure at the individual level which creates a unique and rigorous standard for measurement of TV advertisement exposure.

 

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