The weight loss and weight management diet market size was valued at 192.2 billion in 2019, and is projected reach $295.3 billion by 2027, registering a CAGR of 7.0% from 2021 to 2027. The better-for-you segment led in terms of market share in 2019, and is expected to retain its dominance throughout the forecast period.
Alarming increase has been witnessed in incidence of health problems such as diabetes, cardiovascular diseases, and cancer in developed economies in past few years. Change in food habits, sedentary lifestyle, and high disposable income in North America and Western Europe increase the susceptibility of individuals to develop health problems such as diabetes and cancer. Thus, rise in incidence of health disorders has fostered the adoption of weight loss and weight management products. Moreover, increase in fitness consciousness in countries such as China and India due to improvement in lifestyle and change in food habits is expected to offer lucrative business opportunities to players operating in the global weight loss and weight management diet market.
However, governments in various countries have implemented stringent regulations for players in weight loss and weight management diet market. It is mandatory for the manufacturers to provide evidences regarding safety of any ingredient used in dietary supplements, which are not approved under the Dietary Supplement and Health Education Act 1994. Moreover, the market players have to adhere to the rules for marketing and promotion of dietary supplements, which acts a key challenge for engaged players operating in weight loss and weight management diet market.
The weight loss and weight management diet market in Asia-Pacific region offers lucrative growth opportunities for market players. This is attributed to increase in adoption of western lifestyle and rise in disposable income of consumers are the major factors that drive the market growth. In addition, this region offers potential opportunities to market players for launching premium, low-calorie products. Therefore, manufacturers are focusing on expanding their business in this region to increase their customer base and improve the geographical outreach. Moreover, the countries in Latin America such as Brazil are likely to unfold remunerative weight loss and weight management diet market opportunities during the forecast period due to high prevalence of obesity in this region.
Segment review
The global weight loss and weight management diet market is segmented into product type, sales channel, and region. By product type, the market is classified into better-for-you, meal replacement, weight loss supplement, green tea, and low-calorie sweeteners. The better-for-you meal is further segmented into low salt products, low carb/sugar products, and low fat products. The low-calorie sweeteners segment is further segregated into stevia, aspartame, sucralose, saccharin, and others. By sales channel, the market is fragmented into hypermarket/supermarket, specialty stores, pharmacies, online channels, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By product type the better-for-you segment accounted for the major weight loss and weight management diet market share in 2019; however, the low-calorie sweeteners segment is poised to grow with highest CAGR during the analysis period. Better-for-you food & beverages comprise premium quality food & beverages with reduced fats, sodium, and sugar content. North America and Europe witness huge demand for such products, owing to high prevalence of obesity and related diseases. Moreover, developing economies have witnessed a rapid growth in demand for low-calorie food & beverages, including snacks, desserts, and soft drinks in the recent years, which significantly contribute toward the growth of the market.
By Food Type
Low calorie sweetener segment would exhibit the highest CAGR of 10.2% during 2021-2027.
By sales channel, the hypermarket/supermarket segment leads in terms of market share; however, the online channels segment is expected to gain higher share in the upcoming years. Over the past couple of years, the world has witnessed an increase in rate of internet penetration. As per the sources, nearly 54% of global population has access to the internet. Thus, adoption of online services has been on rise in weight loss and weight management industry. Growth in on-demand food delivery from third-party aggregator apps is being majorly driven by millennial, who seek convenience and demand high-quality food from online sales channels.
By Sales Channel
Online Channels segment would exhibit the highest CAGR of 8.5% during 2021-2027.
The report focuses on the weight loss and weight management diet market growth prospects, restraints, and opportunities of the global market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the weight loss and weight management diet market.
Some of the key players analyzed in weight loss and weight management diet market analysis includes Cargill Incorporated, Pepsico, Inc., Kellogg Company, General Mills Incorporation, Nutrisystem, Inc., Abbott Laboratories Inc., Weight Watchers, Inc., Kraft Foods, Inc., Ingredion, and Medifast, Inc.
By Region
Asia-Pacific region would exhibit the highest CAGR of 8.6% during 2021-2027.
COVID-19 impact analysis
- Engaged stakeholders in the weight loss and weight management diet industry are revisiting their sourcing strategies, rationalizing the product range, and assessing resilience & agility of new supply chain to access the route to market channels. In addition, e-commerce distribution network are being optimized and streamlined to harness the untapped potential of online sales channel.
- Automation solutions are now being deployed to reduce employee density in manufacturing plants. Amidst the pandemicc, focus has been shifted toward autonomous materials movement, predictive maintenance using IoT & AI, and upgradation of automation in repetitive tasks including assembly lines.
- Technological platform and solutions are adopted to address the growing consumer demand, changing consumer behavior along with strengthening of supply chains and raw material sourcing to mitigate risk of such pandemics in future.
- Players operating in the industry are establishing risk mitigation programs for on-site employees to curb the spread of COVID-19.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging market trends and opportunities.
- The report provides detailed analysis of the current trends and future estimations that help evaluate the prevailing opportunities in the market.
- The weight loss and weight management diet market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Weight Loss and Weight Management Diet Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Sales Channel |
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 By Region |
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 Key Market Players | THE KRAFT HEINZ COMPANY, NUTRISYSTEM, INC., KELLOGG COMPANY, GENERAL MILLS, INC., ABBOTT LABORATORIES, MEDIFAST, INC., INGREDION INCORPORATED, CARGILL, INCORPORATED, PEPSICO, INC., WW INTERNATIONAL, INC. |
Analyst Review
Weight loss and weight management diet is witnessing substantial popularity among individuals to reduce weight or prevent unwanted weight gain. The developed economies in North America and Europe are major weight loss and weight management diet markets. Thus, the market is expected to unfold remunerative business opportunities in near future. In addition, Asia-Pacific is an emerging market, as per capita consumption of fast food has increased manifold in countries such as China and India, which has fueled the cases of obesity in the region. Thus, the region is witnessing consistent increase in the demand of fat-burning weight loss supplements, including diet pills. Better-for-you food & beverage category is anticipated to witness substantial growth across the globe in upcoming years. Meal replacements are in high demand among customers, as they serve as a healthier source of nutrition as compared to conventional food. Herbal low-calorie sweeteners such as stevia are projected to gain considerable popularity over other popular sweeteners such as aspartame, owing to the increasing health consciousness among consumers.
The weight loss and weight management diet market is likely to grow with a CAGR of 10.6% during the forecast period.
The weight loss and weight management diet market is projected reach $295.3 billion by 2027
The weight loss and weight management diet market is anticipated to reach $295.3 billion by 2027grow with a CAGR of 10.6% during the forecast period.
The weight loss and weight management diet market is calculated on the base year 2019, estimate is for 2020, whereas forecast is from 2021 to 2027.
Leading players holding major market share in the market includes Cargill Incorporated, Pepsico, Inc., Kellogg Company, General Mills Incorporation, Nutrisystem, Inc., Abbott Laboratories Inc. among others.
Low-calorie sweeteners segment is poised to grow with highest CAGR during the analysis period.
Meal Replacement such as nutritional bars, shakes, drinks and soups are gaining high traction amongst weight conscious population.
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