Weight Loss and Weight Management Diet Market Overview:
The weight loss and weight management diet market is expected to garner $422.8 billion by 2020, registering a CAGR of 9.1% during the forecast period of 2015‐2020. In this report, weight loss and weight management diet is defined as a diet that is consumed to lose weight, maintain body shape and avoid weight gain.
The entire weight loss and weight management diet market comprises food & beverages, meal replacements, weight loss supplements, green tea, and low-calorie sweeteners. Food & beverages include low-calorie, high-fiber and low-sodium food, snack products, low-calorie beverages, and other such products, which are consumed for managing body weight. Meal replacements include protein bars, shakes, and other nutritional products that are consumed as a substitute for regular food items to reduce the overall calorie intake. Weight loss supplements include diet pills and other forms of supplements. Low-calorie sweeteners such as Stevia, Aspartame, Sucralose, Saccharin, and others are widely used to sweeten food & beverages instead of sugar syrups.
The weight loss and weight management market is segmented on the basis of product type, distribution channel and geography. The products covered in the report include better-for-you food & beverages, meal replacements, weight loss supplements, low-calorie sweeteners, and green tea. On the basis of distribution channel, the market is segmented into multi-level marketing, large retail, small retail, health & beauty stores, and online distribution. To gain comprehensive understanding, the market scenario is analyzed across key geographic regions namely North America, Europe, Asia-Pacific, and LAMEA.
Source: AMR Analysis
World Weight Loss and Weight Management Market Scenario
The developed economies including North America and Europe are major shareholders of the global weight management markets. Asia-Pacific is an emerging weight loss and weight management diet market. Per-capita consumption of fast foods has increased manifold in countries, such as China, India and others since a decade and has fueled the problem of obesity in the region. The region is witnessing consistent increase in the demand of fat-burning weight loss supplements including diet pills. Meal replacements are in high demand among customers as they are healthier source of nutrition than conventional food. Herbal low-calorie sweeteners such as Stevia would gain popularity over other popular sweeteners such as Aspartame owing to the increasing health consciousness among consumers.
TOP FACTORS IMPACTING WORLD WEIGHT LOSS AND WEIGHT MANAGEMENT MARKET
Source: AMR Analysis
Increase in obese population
The incidences of obesity-related disorders such as diabetes, cardiovascular diseases, and others have considerably increased in past few years. Moreover, a linear time trend forecast suggests that by 2030, around 51% of the world’s population would be affected by obesity. Owing to the increasing health disorders due to overweight and obesity, consumers have started adopting various weight loss and weight management diets including better-for-you food and beverages, weight loss supplements, and others. As a result of this increased consumption of weight loss and weight management products, this market is witnessing growing projection in terms of revenue and the trend is expected to continue over the forecast period.
Rising raw material prices
The price of stevia, an artificial sweetener, has increased by around 20% since last year, owing to its rapidly increasing global demand. As stevia is a premium-priced sweetener, its usage as ingredient in food & beverages leads to increase in the price of the end product. Moreover, the prices of whey proteins have increased rapidly in recent years as they are primary ingredients in meal replacements. Numerous players have preferred whey protein substitutes in various types of meal replacements.
Marketing and positioning strategies
Several companies operating in global weight loss and weight management diet market have adopted on attractive marketing and positioning strategies to sustain intense competition in the market. Several companies are focusing on active customer involvement and product marketing through social media platforms. For instance, active customer involvement and innovative promotional strategies adopted by Weight Watchers has helped it to establish as a reputed brand in the industry. Moreover, lucrative cross-selling strategies including offers and discounts have fueled the overall growth of the market.
Rising disposable income
Weight loss and weight management products are more expensive as compared to conventional food & beverage products. Better-for-you products generally comprise premium priced food & beverage product line of a company. Similarly, meal replacements are costlier as they are made from high quality proteins and vitamins. Hence, increasing disposable income in developing economies has fostered the demand for weight loss and weight management diet products in the recent years.
- The report provides an in-depth analysis of weight loss and weight management diet market and offers current and future trends to identify the lucrative investment pockets in the market.
- The report identifies the key drivers, opportunities, and restraints which impact this market and provides an impact analysis for the forecast period.
- Porter’s Five Forces model is used to gain insights about the potency of buyers and suppliers participating in this market. This would offer a competitive edge to the stakeholders in executing profitable business decisions, consequently helping them to have better hold on suppliers and buyers.
- Current and future market trends have been outlined to determine the overall attractiveness and deduce profitable trends in order to gain strong foothold in the market.
- Market estimation of key geographic segments is derived from the current scenario and expected trends.
Weight Loss and Weight Management Diet Market Segmentation
MARKET BY PRODUCT TYPE
- Better-for-you food & beverages
- Meal replacements
- Weight loss supplements
- Diet pills
- Other supplements
- Green tea
- Low-calorie sweeteners
MARKET BY DISTRIBUTION CHANNEL
- Multi-level marketing
- Large retail
- Small retail
- Health and beauty stores
- Online distribution
MARKET BY GEOGRAPHY
- North America